Latest / The Copywriting Podcast
The $100M Creative Strategy System Behind Winning Ads
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https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing
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In this masterclass with Johnny Kam, we go over how to analyze an ad account before writing a single concept, the key metric that separates top creative strategists from the rest, and the exact framework for splitting your creative output to protect spend and drive scale.
You’ll discover…
How to calculate NC-CPA (new customer cost per acquisition), which is the only North Star metric that matters at top of…
The skinny
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