Latest / The Empire of Wealth / The AI Stack I_d Use To Run an Ecommerce Brand

Transcript

The AI Stack I_d Use To Run an Ecommerce Brand · The Empire of Wealth

• 0:00
  Speaker 1: In this video, I'm going to cover the top AI
• 0:02
  tools that I'm using at the moment to make more
• 0:04
  money or save costs for e-commerce. The first tool that
• 0:08
  I highly recommend, this thing is the most powerful thing
• 0:11
  I've ever seen, is Chord Code. Now you might be thinking,
• 0:14
  I've used Chord before, it was really cool, but you
• 0:16
  probably haven't used Chord Code and you haven't used it
• 0:19
  to the full potential. The amount of e-commerce brands that
• 0:21
  I mentor that just don't even understand how it works
• 0:24
  is crazy, so I need to cover it. Typically, the
• 0:26
  way that I know a founder isn't using Cloud Code
• 0:29
  is they go, I use AI and it comes out
• 0:31
  70% half-baked and it's not quite usable.
• 0:35
  Speaker 2: Plus, I could have.
• 0:36
  Speaker 1: Done it in the same amount of time or just
• 0:38
  hired someone really cheap to do it. This is a
• 0:40
  red flag that they just don't know how to actually
• 0:42
  use this tool properly. Without getting too technical, Cloud Code
• 0:45
  will actually run on your computer rather than just on
• 0:48
  a browser.
• 0:49
  Speaker 2: This just gives it way more juice.
• 0:51
  Speaker 1: So for example, if you wanted to download all of
• 0:54
  your zero transactions, upload it into cloud code and say,
• 0:58
  build me a robust financial model. and actually break it
• 1:01
  down into each of its cost categories, it would be
• 1:04
  able to do that using Excel on your terminal, which
• 1:07
  is just far more effective than a lot of people
• 1:09
  are using like browser extensions to try to click around
• 1:12
  Google Sheets. This just isn't there yet. Some other things
• 1:15
  that I've done with absolute ease, and I'm telling you,
• 1:17
  this has just been so easy to do, is I've
• 1:20
  created a Facebook scraper that analyzes creatives and looks into hooks.
• 1:24
  I've created a landing page generator that's just one click
• 1:27
  launching websites. I've cloned websites headless, doubled the speed of
• 1:31
  the website as well. I've even created a Slack bot
• 1:34
  that sits in Slack with all information about our company
• 1:37
  to help train employees and even mentor people as well. Now,
• 1:40
  here's the crazy thing. And you might be thinking, that
• 1:43
  sounds like it's so difficult.
• 1:45
  Speaker 2: It is really not.
• 1:46
  Speaker 1: You can simply go to Chord and say, how do
• 1:48
  I set this up? And it will walk you through
• 1:50
  every single step of the way. You can ask it,
• 1:52
  give me the next steps. Give me the next steps.
• 1:55
  All you need to do is really understand what you're
• 1:58
  trying to build.
• 1:59
  Speaker 2: And why, and it will handle all of the technical.
• 2:01
  Speaker 1: That being said, I do highly recommend you go watch
• 2:04
  a couple of tutorials on Cloud Code because it can
• 2:07
  be destructive.
• 2:07
  Speaker 2: It is running on your device.
• 2:09
  Speaker 1: So you need to understand things about memory, logs, and
• 2:11
  actually how to set up MD files. Before I go
• 2:13
  any further, I should disclose that a lot of the
• 2:15
  people in this video are my sponsors. I launched the
• 2:17
  AI Brand Builder course by Daily Mentor, and I reached
• 2:21
  out to a lot of these people because they are
• 2:22
  the best tool for the job.
• 2:24
  Speaker 2: The next tool on the list is Triple Well.
• 2:26
  Speaker 1: Now, most people in e-commerce that are getting a few
• 2:29
  sales understands what Triple Well actually is. It can track
• 2:32
  daily profit and loss. It can help with attribution. But
• 2:36
  after learning a lot about AI, I've realized that the
• 2:39
  single biggest thing that is going to hold a lot
• 2:42
  of brands back from becoming extremely powerful with AI is
• 2:46
  the fact that they have bad data hygiene. The data
• 2:49
  lives in Shopify, it lives in Klaviyo, it lives in
• 2:52
  four other places, and it lives in Xero. It's just
• 2:55
  all over the place. This is the worst thing that
• 2:57
  you can possibly do. We need a data warehouse or
• 3:00
  a data lake or just a central hub of data
• 3:03
  that can actually be queried upon so that we can
• 3:06
  get the best possible answers. And I think that there's
• 3:09
  no better tool at this stage than Triple Whale for
• 3:11
  that because it is already integrated with.
• 3:13
  Speaker 2: All of these tools for most e-commerce brands.
• 3:16
  Speaker 1: And that's just become so powerful with their tool Moby,
• 3:18
  which is an AI agent that actually sits on top
• 3:21
  of it.
• 3:21
  Speaker 2: So let me give you some.
• 3:22
  Speaker 1: Use cases about how you could actually use this as
• 3:24
  an e-commerce brand. If you have proper naming conventions, which
• 3:27
  you should if you follow my tutorials on your Facebook ads,
• 3:30
  being that you have the actual type of ad, so
• 3:33
  it might be image, and then it might be the
• 3:35
  type of creator, and then it might be the angle
• 3:38
  of the ad, and you create this naming convention so
• 3:41
  that you can easily sort on Facebook to be like,
• 3:44
  how many UGC ads am I running? How many sale
• 3:46
  ads am I running? How many sales has this creator
• 3:49
  actually made through their ads on Facebook? These should be
• 3:52
  easy things for you to actually sort by on Facebook.
• 3:56
  But when you get to a certain stage, you just
• 3:58
  have so many ads there. You can actually go to
• 4:00
  Moby now and you can go, can you produce me
• 4:02
  a report based on those things? could you produce me
• 4:05
  a report based on how many ads I've actually added
• 4:09
  to the Facebook ad account this month and the revenue?
• 4:12
  And you could map that over time to see, does
• 4:14
  creative volume actually support your business? There's a ton of
• 4:18
  other obvious things that you can ask it about your
• 4:20
  net profit over time, your margin compression, your revenue, things
• 4:24
  that are correlating with that. You can ask it about cohorts,
• 4:26
  like how much does this product have a better LTV
• 4:30
  compared to this product? You can ask all of those things.
• 4:32
  But one other really cool thing that I think that
• 4:35
  you should know is that with MobyNow, it is becoming
• 4:38
  more of an agent. So you can go to it
• 4:40
  and say, can you produce this report for me every
• 4:43
  month and send it in Slack? Rather than just hiding
• 4:47
  it away and your team not being able to see it,
• 4:49
  you can create these reports and create these automations So
• 4:52
  you don't have to actually manually work in Excel anymore.
• 4:56
  The next AI feature that I absolutely love is Manea.
• 4:59
  So Manea is a product sourcing tool. Everyone knows that
• 5:02
  I love sourcing products. The way that I became successful
• 5:05
  wasn't I was a great marketer. It's because I picked
• 5:07
  the perfect products at the perfect time. So I highly
• 5:10
  recommend that you use AI in this process. And it
• 5:14
  can get a little bit confusing, to be honest. Whereas Menea,
• 5:17
  what I talked about before, with the large amounts of
• 5:21
  data actually going through, the data hygiene, with more data
• 5:25
  and they have millions of ads scraped, millions of products scraped.
• 5:29
  they can give you the best product recommendations. And that's
• 5:31
  exactly what they've done with their new list AI. Because
• 5:34
  a lot of e-commerce people are actually the opposite to me.
• 5:38
  They're really, really good at marketing, but they just suck
• 5:40
  at finding products. And I'm just like, what is a
• 5:43
  tool that people can look at and just simply click
• 5:45
  on and have a large amount of faith that they're
• 5:48
  just like, I just need to launch that product, which
• 5:50
  is great. And the other thing that's really cool about
• 5:52
  List AI is I know a lot of people watching
• 5:55
  this are like, I really want to launch a golf
• 5:56
  brand or I really want to launch a pet brand.
• 5:59
  They have a specific niche that they really want to
• 6:01
  launch their business with because they're passionate about that niche.
• 6:04
  And this gives some trending top products within that niche.
• 6:07
  And the next product that I was pleasantly surprised with
• 6:10
  around their AI was OmniSend. I used OmniSend for our
• 6:13
  AI brand builder where I launched a store and got
• 6:15
  it to $ 15, 000 in sales very, very quickly just using AI.
• 6:19
  And I was actually setting up my emails and it
• 6:20
  was so simple. I could just click subject line and
• 6:23
  I just did AI. And then I clicked the description
• 6:25
  line and then I could go actually into the email
• 6:27
  and I could just click AI and it was just
• 6:29
  creating the copy as it went along. Even like for
• 6:32
  larger catalog stores, You can simply drag and they use
• 6:36
  AI to be like what recommended product should actually be
• 6:40
  in that email as well.
• 6:41
  Speaker 2: What was also really cool is the segmentation.
• 6:43
  Speaker 1: Now, when I was running my email marketing back in
• 6:45
  the day for my e-commerce brands, I would hate trying
• 6:48
  to create these segments that I'm like, I'm scared of
• 6:51
  overlapping this.
• 6:51
  Speaker 2: I'm scared I filled out these filters wrong.
• 6:53
  Speaker 1: You can simply write in the segment that you want,
• 6:56
  like people that have engaged over the past 30 days
• 6:58
  or people that have done this and this, and the
• 7:00
  AI will create the segment to you. And what's really
• 7:03
  powerful with that is that what I talked about before
• 7:07
  with Chord Code, you can simply go to Chord Code
• 7:09
  and you can give it all of your branding information.
• 7:11
  You can say, write me this awesome email. And you
• 7:14
  can actually just drag that into the HTML of OmniSend
• 7:18
  and paste it. And you'll get the most beautiful design
• 7:21
  emails completely with AI.
• 7:23
  Speaker 2: OmniSend will segment it. and you're off to the races.
• 7:25
  Speaker 1: If you liked today's video, don't forget to go check
• 7:27
  out our full video on how to build an AI store.
• 7:30
  Speaker 2: It's completely free. It's on YouTube. It's on your screen
• 7:32
  right now.
• 7:33
  Speaker 1: Peace.