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#47 Andy Hunter: Anti-Amazon Tech Platform Reviving Independent Bookstores
I sit down with Andy Hunter, founder and CEO of Bookshop.org, to unpack how their e-commerce platform operates as one big affiliate network to support independent bookstores. It’s the classic “David vs. Goliath” story where the company is giving small retail businesses a way to compete directly with Amazon. Against all odds, Bookshop.org is working. They’ve already raised over $43 million for indie bookstores and are just getting started.
In this conversation we discuss:
* The “Silver Lining” of Amazon’s dominance and the resurgence of local bricks-and-mortar bookstores.
* How Bookshop.org…
The skinny
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