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Selling to Machines with Don Scheibenreif
Three years after his first Invisible Machines visit, Don Scheibenreif returns with a sharper read on the trough: everybody knows generative AI, almost nobody has answered what it does to the business model. He led Gartner’s Autonomous Business research, the successor to digital business, and co-authored When Machines Become Customers. The through-line is that AI is a tool, the harder question is how to create value with it.
Josh and Robb press him on token maxing as a vanity flex. Don calls it a lazy metric, pointing to more interesting questions: where are you more productive, which…
The skinny
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