Worthy of Trademark Protection: Why Women Undervalue Their Brands (and How to Fix It) with Whitney Bower
What if the biggest legal risk to your business isn’t a lawsuit, but self-doubt?
Trademark attorney Whitney Bower has seen it again and again. Women entrepreneurs and content creators build something brilliant, then hesitate to protect it because they’re not sure it’s “big enough” to matter. In this conversation, Whitney explains why brand protection starts with believing your work is worthy, and why she wants every founder to trade a farmers market mentality for a Neiman Marcus mindset.
After a decade running her own wedding photography business, Whitney returned to law with a mission: to…
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