Why Outreach Is Betting Its Future on Agentic AI
Most software companies spend years protecting the product that made them successful. Outreach is taking the opposite approach. The Seattle-based revenue software company built its reputation helping sales teams automate outreach and engagement. It became one of the defining companies in the sales engagement category and earned recognition from Gartner, IDC and Forrester along the way. But internally, executives have come to a blunt conclusion: software that depends on humans doing all the work isn’t where enterprise AI is headed. That’s why Outreach is rebuilding itself around…
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