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NASCAR is Going Back To The Good Ol' Days! Earnhardt! | Coffee With Kenny · Kenny Wallace Media

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  That means NASCAR is realizing that they're a redneck Southern
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  base sport, and Earnhardt's my man.
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  I like his daddy. Earnhardt.
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  Earnhardt. That means they're gonna lean
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  into that now. Happy Saturday morning.
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  Everybody looking there? Louis the legend.
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  He's looking for his deer. We got all these woods here and
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  the deer come running up there and it just and there's Lucy,
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  Louie, Lucy out on the out on the town.
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  All right, so we are going to talk about a NASCAR article that
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  has rocked the NASCAR nation. Has all the haters mad.
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  Has all the haters mad? This article talks about how
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  good NASCAR's doing, and boy, it just.
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  It's got them all. It ain't true.
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  NASCAR's not good. They scream.
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  Just fix the car, damn it. So let's talk about it.
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  Adam Stern. OK, we're talking about Adam
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  Stern. Remember, it's from my reminder.
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  I only talk about what's in the news.
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  OK, so here we go. As reported by Adam Stern.
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  I printed. I printed them off.
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  I just printed them right off the article.
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  There's one, and then here's the other one.
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  OK, now I'm going to read these to you.
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  They're they're going to be short and sweet, but this has
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  really upset the haters. Here we go.
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  NASCAR is doubling down on its brand amid momentum for the
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  sport. NASCAR Cup Series broadcast
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  average 2.7 million views per minute.
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  I've never heard it put that way. 2.7 million views per
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  minute, the highest among US Motorsports properties.
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  Well, I've always said that and and you've always agreed.
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  I mean, NASCAR is the biggest Motorsports in America by far.
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  That's not even an argument. Ticket sales are up 6% over the
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  year. Well, I mean, that makes sense
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  when you look at the crowds. The crowds are bigger this year
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  than they are last year. I mean, you can just see that.
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  Here's another one. Digital platform visits have
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  grown 10%. Now that's worth talking about
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  because right now what I'm doing is digital.
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  That means all of us are are on social media, the Internet,
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  viewing NASCAR, and that's up 10%.
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  And social followers now total 18,000,000 across platforms.
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  That means 18 million people are paying attention to NASCAR
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  across the social media platforms.
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  That's a lot of people. An increase of 1.5 million since
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  the start of this year. That means 1.5 millionaire now
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  tuned into NASCAR according to the brand.
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  So that is right here. OK, that's right there.
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  All right, now here, here's the controversial part.
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  And I and I like this, by the way.
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  We're not changing the DNA of how we show up, Hilder.
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  HILDERI don't know who Hilder is.
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  We're not changing the DNA of how we show up, Hilder said.
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  It's just time to lean into it harder Now.
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  Let me tell you what that means. That means I'm going to dumb it
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  down for you. That means NASCAR is realizing
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  that they're a redneck Southern base sport and Earnhardt's my
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  man. I locked his daddy Earnhardt.
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  Earnhardt that means they're going to lean into that now and
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  I like that. I like that because I'll admit
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  it, I feel like in the last 6-8, ten years, all, not just NASCAR,
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  but all companies were following this new societal shift, if you
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  know what I mean. Respond right here.
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  I'm not going there. It's like whoever the president
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  of the United States is, that's the way all companies and
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  sports. It's what they follow.
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  It is of my opinion now that Trump is the president.
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  Now, everybody, if you know what I mean by what you saw with
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  Cracker Barrel and now NASCAR, and Steve O'Donnell is now the
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  president. OK, that's just a little
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  innuendo. Steve O'Donnell is a badass.
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  He's one of us, if you know what I mean.
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  So it sounds like NASCAR is going back to its roots now.
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  I, I, I commented on this over a month ago.
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  I did remember when I said, remember when I said Charlie
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  Mullen put that video out and I said that's embarrassing.
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  You should apologize, NASCAR. Remember that video?
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  That's the video where NASCAR admitted that they got away from
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  their base and they're going to go back to them.
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  Well, this article admits it. Now they're going to do it and
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  they've hired a company to start doing this next year, 2026.
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  OK, now this company must be called 72 and Sunny.
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  Just a a kind of a different name.
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  Let's let let me show you what it is see right there 72 and
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  sunny OK for 72 and sunny the NASCAR win comes on heels of
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  assignment Oh, 72 and sunny. They they won this NASCAR looked
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  for like they found 12 companies.
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  Well, 72 and sunny they're crate.
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  They are a creative agency from Los Angeles right here.
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  See right there. OK.
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  They want they won this job. They're coming after us
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  rednecks. They're they're they're going to
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  try to make us rednecks happy again.
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  I'm breaking this down for y'all for 72 and Sunny.
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  The NASCAR win comes on the heels of assignment.
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  So they they won something with CarMax, Mass Mutual and Panera
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  Bread and adds to its roster of sports clients, including the
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  NFL. Convergence estimates the
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  NASCAR's 2024 offline and digital marketing spend 37
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  million. That means NASCAR is has spent
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  $37 million on digital marketing.
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  In other words, NASCAR is spent $37 million promoting their
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  sport on so on on digital marketing, digital marketing
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  right here. They spent 37 million
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  advertising their sport. All right, what's my opinion on
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  all this? I think it's fantastic and I
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  already see the haters coming out.
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  They're mad. They're mad that NASCAR is
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  righting or wrong. I I love this.
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  This is fan in tastic. It is fantastic.
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  I've said everything I wanted to say.
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  I've read it all. I think it's awesome.
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  Respond right here. The racing has been awesome and
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  as as far as if if you've made it this far in the video, as far
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  as changing the points in the car and all that, well, they're
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  they're doing a little bit at a time.
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  Next year the championship chase is going to end in Miami
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  Homestead. That's a change and I think the
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  media knows some things. I think we're going to, I really
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  firmly believe that instead of it coming down to one race for
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  the championship, I think what Mark Martin's going to get, Mark
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  Martin's not going to get a 36 race championship.
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  What he is going to get, he's probably going to get a three or
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  four race scenario where they they go, OK, the championship
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  has been whittled down. These four drivers are going to
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  run the next three or four races.
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  I think we're going to determine a champion in the next 3 or 4
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  races. They're going to take 3 or 4
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  races. They're going to take 3 or 4
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  races next year maybe to determine the championship.
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  So I I see great things. I think they're meeting you
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  halfway and NASCAR's the best. I just read you all the stats.
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  All right, I will be leaving for Bristol here in a little bit.
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  Oh my God, my coffee cup. Hey, a little break.
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  I will be headed to the airport. John Scotone, we are delayed a
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  little bit. He's coming out of a storm out
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  of Chicago. If you, if you look, if you look
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  on weather bug right now, there's rain storms above
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  Chicago. John's coming out of Chicago
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  right now with his SR22 and I look all over America and that's
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  the only place there's rain right over my buddy John
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  Scootoni. So he'll bring his SR22 down
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  here. We will land in in Bristol no
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  later than 2:00. I'll be there 2 hours early.
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  See you all at Trackstat live at 4:00 and we're going to have a
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  good time. Everybody respond right here.