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Malinda Sanna of LookLook on Disrupting Luxury Market Research Through Cultivated Communities
In this episode of The Entrepreneur’s Logbook, Zachary speaks with Malinda Sanna, founder and CEO of LookLook, a boutique consumer-insights platform that has quietly become the go-to partner for some of the world’s most prestigious luxury brands. Malinda recounts her years at top New York agencies, when she realized that traditional market research, panels, focus groups in strip-mall meeting rooms and endless surveys, was failing even the savviest clients. Driven by a “no regrets” philosophy, she began recruiting participants one relationship at a time: spotting well-heeled women over…
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