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How to Build a Brand That Outlasts Trends | David Aaker on Brand Equity, AI and Trust
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What makes a brand trusted, remembered and chosen in the AI era? David Aaker explains brand equity, branding strategy, purpose-driven branding and how leaders build emotional connection in crowded markets.
David Aaker is widely recognized as one of the most influential thinkers in modern branding. In this powerful conversation with Ademola Odewade on The King Dems Podcast, he explains why branding is not just a logo, campaign or slogan. It is a strategic business asset that…
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