South Africans Spend Smarter: NIQ’s 2026 Retail Insights
South Africans are spending — but with sharper discipline. NIQ’s latest State of the Retail Nation shows rising price sensitivity, heavier reliance on promotions, and a widening gap between FMCG resilience and tech‑and‑durables caution. FMCG sales rose 5.5% to R347.7 billion, while T&D sales fell 5.8% as consumers delayed upgrades. Lané Klopper breaks down the data, the behavioural shifts, and the signals retailers should watch heading into the second half of 2026. www.kaya959.co.za
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