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Understanding the Dynamics of Music Publishing and Royalties · Music Explored Podcast

• 0:00
  So
• 0:00
  as
• 0:01
  an
• 0:01
  artist,
• 0:02
  as
• 0:02
  you
• 0:02
  mentioned,
• 0:03
  there
• 0:03
  are
• 0:03
  so
• 0:04
  many
• 0:04
  different
• 0:04
  ways
• 0:05
  to
• 0:05
  disseminate
• 0:06
  your
• 0:06
  music,
• 0:07
  to
• 0:07
  get
• 0:07
  it
• 0:07
  out
• 0:08
  there.
• 0:08
  And
• 0:09
  the
• 0:09
  reality
• 0:10
  is
• 0:10
  when
• 0:11
  all
• 0:11
  of
• 0:11
  them
• 0:12
  are
• 0:12
  working
• 0:13
  simultaneously,
• 0:14
  you
• 0:14
  have
• 0:14
  the
• 0:15
  better
• 0:16
  chance
• 0:16
  of
• 0:17
  reaching
• 0:17
  more
• 0:17
  people
• 0:18
  and
• 0:18
  actually
• 0:19
  making
• 0:19
  a
• 0:20
  name
• 0:20
  for
• 0:20
  yourself.
• 0:21
  And
• 0:21
  that
• 0:21
  sounds
• 0:22
  really
• 0:22
  daunting
• 0:22
  because
• 0:23
  it
• 0:23
  is.
• 0:25
  You
• 0:25
  know,
• 0:25
  there's
• 0:26
  platforms
• 0:26
  that
• 0:27
  I
• 0:27
  don't
• 0:27
  even
• 0:27
  know
• 0:28
  about.
• 0:28
  You
• 0:28
  know,
• 0:28
  I.
• 0:29
  People
• 0:30
  are
• 0:30
  16
• 0:31
  and
• 0:31
  17
• 0:31
  years
• 0:32
  old
• 0:32
  and
• 0:32
  I'm
• 0:33
  not
• 0:33
  that
• 0:33
  age
• 0:34
  and
• 0:34
  they're
• 0:35
  on
• 0:35
  a
• 0:35
  different
• 0:35
  platform
• 0:36
  than
• 0:36
  I'm
• 0:36
  using.
• 0:37
  And
• 0:37
  then
• 0:37
  there's
• 0:38
  my
• 0:38
  parents
• 0:38
  age
• 0:39
  who
• 0:39
  might,
• 0:39
  may
• 0:39
  be
• 0:40
  stuck
• 0:40
  in
• 0:40
  the
• 0:40
  Facebook
• 0:40
  zone.
• 0:41
  So
• 0:42
  the
• 0:42
  ways
• 0:43
  that
• 0:43
  I
• 0:43
  think
• 0:43
  about
• 0:44
  releasing
• 0:45
  music
• 0:45
  are
• 0:46
  always
• 0:47
  in
• 0:47
  terms
• 0:47
  of
• 0:47
  a
• 0:48
  strategy.
• 0:48
  Sit
• 0:49
  down
• 0:49
  with
• 0:49
  yourself
• 0:50
  for
• 0:50
  a
• 0:50
  second
• 0:51
  and
• 0:52
  it's
• 0:52
  going
• 0:53
  to
• 0:53
  take
• 0:53
  you
• 0:53
  definitely
• 0:54
  longer
• 0:54
  than
• 0:54
  that
• 0:54
  one
• 0:55
  second
• 0:55
  to
• 0:55
  really
• 0:55
  think
• 0:56
  about
• 0:56
  where
• 0:56
  you
• 0:56
  want
• 0:56
  your
• 0:57
  music
• 0:57
  to
• 0:57
  be
• 0:57
  heard
• 0:57
  or
• 0:58
  platforms
• 0:58
  where
• 0:58
  you
• 0:59
  listen
• 0:59
  to
• 0:59
  music.
• 1:01
  And
• 1:01
  then
• 1:02
  once
• 1:02
  you
• 1:02
  think
• 1:03
  about
• 1:03
  the
• 1:03
  platforms
• 1:03
  where
• 1:04
  you
• 1:04
  consume
• 1:04
  music,
• 1:05
  look
• 1:06
  at
• 1:06
  the
• 1:06
  intricacies
• 1:07
  of
• 1:08
  that
• 1:08
  platform.
• 1:09
  How
• 1:09
  do
• 1:09
  I
• 1:09
  get
• 1:09
  my
• 1:10
  music
• 1:10
  on
• 1:11
  that
• 1:11
  platform
• 1:12
  and
• 1:12
  is
• 1:12
  it
• 1:13
  enough
• 1:13
  to
• 1:13
  put
• 1:14
  my
• 1:14
  music
• 1:14
  on
• 1:14
  a
• 1:15
  platform
• 1:16
  being
• 1:16
  self
• 1:17
  promoted?
• 1:17
  Or
• 1:18
  should
• 1:18
  I
• 1:19
  reach
• 1:19
  out
• 1:19
  to
• 1:20
  somebody
• 1:20
  who
• 1:21
  may
• 1:21
  be
• 1:21
  creating
• 1:22
  the
• 1:22
  playlist
• 1:22
  for
• 1:22
  that
• 1:23
  platform?
• 1:24
  Should
• 1:24
  I
• 1:24
  reach
• 1:24
  out
• 1:24
  to
• 1:25
  a
• 1:25
  DJ
• 1:25
  who
• 1:26
  is
• 1:26
  going
• 1:26
  to
• 1:26
  be
• 1:27
  spinning
• 1:27
  on
• 1:28
  a
• 1:28
  platform
• 1:28
  that
• 1:29
  I
• 1:29
  listen
• 1:29
  to?
• 1:30
  So
• 1:30
  I'll
• 1:30
  give
• 1:30
  you
• 1:30
  an
• 1:30
  example.
• 1:31
  Take
• 1:32
  traditional
• 1:32
  radio,
• 1:33
  for
• 1:33
  instance.
• 1:33
  Your
• 1:34
  favorite
• 1:34
  station
• 1:35
  you
• 1:35
  hear
• 1:36
  and
• 1:36
  you
• 1:36
  hear
• 1:37
  all
• 1:37
  the
• 1:37
  music
• 1:37
  that's
• 1:37
  playing
• 1:38
  on
• 1:38
  the
• 1:38
  regular
• 1:39
  rotation.
• 1:40
  Well,
• 1:40
  in
• 1:40
  order
• 1:41
  for
• 1:41
  you
• 1:41
  to
• 1:41
  honestly
• 1:42
  be
• 1:42
  on
• 1:42
  regular
• 1:43
  rotation,
• 1:43
  you
• 1:44
  would
• 1:44
  have
• 1:44
  to
• 1:45
  have
• 1:45
  either
• 1:46
  an
• 1:46
  in
• 1:47
  or
• 1:47
  a
• 1:48
  radio
• 1:48
  promoter,
• 1:49
  because
• 1:50
  otherwise
• 1:50
  you're
• 1:51
  not
• 1:51
  going
• 1:51
  to
• 1:51
  end
• 1:51
  up
• 1:51
  on
• 1:52
  their
• 1:52
  regular
• 1:53
  rotation.
• 1:54
  However,
• 1:55
  the
• 1:55
  way
• 1:55
  to
• 1:55
  get
• 1:56
  in
• 1:56
  there
• 1:56
  without
• 1:57
  being
• 1:57
  on
• 1:57
  their
• 1:57
  regular
• 1:58
  rotation
• 1:59
  is
• 1:59
  by
• 1:59
  reaching
• 2:00
  out
• 2:00
  to
• 2:00
  that
• 2:00
  dj,
• 2:01
  a
• 2:01
  DJ
• 2:01
  that
• 2:02
  plays
• 2:02
  any
• 2:03
  spin
• 2:04
  block
• 2:04
  within
• 2:05
  the
• 2:05
  day,
• 2:06
  and
• 2:06
  reach
• 2:06
  out
• 2:06
  to
• 2:07
  them
• 2:07
  and
• 2:07
  try
• 2:07
  and
• 2:07
  build
• 2:08
  that
• 2:08
  relationship
• 2:08
  with
• 2:09
  them.
• 2:09
  People
• 2:09
  like
• 2:10
  DJ
• 2:10
  Jester
• 2:11
  or
• 2:11
  Ricochet
• 2:12
  is
• 2:13
  good.
• 2:13
  Who.
• 2:13
  He
• 2:14
  doesn't
• 2:14
  necessarily
• 2:14
  spin
• 2:15
  a
• 2:16
  set,
• 2:16
  but
• 2:16
  he
• 2:16
  does
• 2:17
  have
• 2:17
  a
• 2:17
  platform
• 2:17
  for
• 2:18
  new
• 2:18
  artists,
• 2:19
  people
• 2:20
  like
• 2:20
  starting
• 2:21
  from
• 2:21
  scratch.
• 2:21
  If
• 2:22
  you
• 2:22
  reach
• 2:22
  out
• 2:22
  to
• 2:22
  these
• 2:23
  people
• 2:23
  and
• 2:23
  you
• 2:23
  send
• 2:24
  them
• 2:24
  a
• 2:24
  song,
• 2:25
  what
• 2:25
  they
• 2:25
  can
• 2:25
  do
• 2:25
  is
• 2:25
  they
• 2:26
  can
• 2:26
  use
• 2:26
  that
• 2:26
  song
• 2:27
  and
• 2:27
  the
• 2:28
  platform
• 2:28
  that
• 2:29
  they
• 2:29
  have,
• 2:29
  like
• 2:29
  traditional
• 2:30
  radio,
• 2:31
  as
• 2:31
  their
• 2:31
  testing
• 2:32
  ground.
• 2:32
  So
• 2:33
  when
• 2:33
  they're
• 2:33
  doing
• 2:33
  their
• 2:34
  mix,
• 2:34
  they
• 2:35
  can
• 2:35
  throw
• 2:35
  your
• 2:36
  song
• 2:36
  into
• 2:36
  the
• 2:36
  mix.
• 2:37
  If
• 2:37
  it's
• 2:38
  well
• 2:38
  received
• 2:39
  both
• 2:39
  by
• 2:39
  them
• 2:40
  and
• 2:40
  by
• 2:40
  the
• 2:41
  people
• 2:41
  who
• 2:41
  are
• 2:41
  listening,
• 2:42
  you
• 2:42
  have
• 2:42
  more,
• 2:43
  there's
• 2:43
  more
• 2:44
  of
• 2:44
  an
• 2:45
  opportunity
• 2:45
  for
• 2:46
  you
• 2:46
  to
• 2:46
  end
• 2:46
  up
• 2:46
  on
• 2:47
  that
• 2:47
  regular
• 2:47
  rotation.
• 2:49
  Got
• 2:50
  it?
• 2:50
  So
• 2:50
  that's
• 2:51
  it.
• 2:51
  That's
• 2:51
  one
• 2:51
  example.
• 2:52
  You
• 2:52
  know,
• 2:52
  of
• 2:52
  course
• 2:53
  there
• 2:53
  is
• 2:54
  Spotify
• 2:54
  Spotify
• 2:55
  is
• 2:55
  a
• 2:55
  similar
• 2:56
  method.
• 2:56
  You
• 2:56
  know,
• 2:57
  yes,
• 2:57
  you're
• 2:57
  going
• 2:57
  to
• 2:57
  put
• 2:57
  your
• 2:58
  music
• 2:58
  on
• 2:58
  Spotify,
• 2:59
  self
• 2:59
  promote
• 2:59
  it.
• 3:00
  But
• 3:00
  if
• 3:00
  you
• 3:00
  can
• 3:01
  find
• 3:02
  people
• 3:02
  within
• 3:02
  the
• 3:03
  industry
• 3:03
  who
• 3:04
  know
• 3:05
  others
• 3:05
  who
• 3:05
  are
• 3:05
  making
• 3:06
  playlists
• 3:07
  than
• 3:07
  like
• 3:08
  Erin
• 3:08
  Ashley
• 3:08
  for
• 3:09
  instance.
• 3:09
  She
• 3:10
  does
• 3:10
  playlists
• 3:10
  for
• 3:11
  YouTube
• 3:12
  with
• 3:12
  her
• 3:12
  doing
• 3:13
  playlists
• 3:13
  for
• 3:13
  YouTube
• 3:14
  on
• 3:14
  R&B.
• 3:15
  Or
• 3:15
  Amanda
• 3:15
  Paris
• 3:16
  over
• 3:16
  at
• 3:16
  CBC
• 3:17
  building
• 3:18
  relationships
• 3:19
  with
• 3:19
  these
• 3:19
  people
• 3:20
  that
• 3:20
  are
• 3:20
  genuine
• 3:21
  because
• 3:21
  nothing
• 3:22
  is
• 3:22
  worse
• 3:23
  than
• 3:23
  an
• 3:23
  ingenuine
• 3:25
  in
• 3:25
  connection
• 3:26
  within
• 3:26
  the
• 3:26
  music
• 3:26
  industry
• 3:27
  because
• 3:27
  we
• 3:27
  can
• 3:27
  see
• 3:28
  right
• 3:28
  through
• 3:28
  it.
• 3:28
  But
• 3:29
  if
• 3:29
  you're
• 3:29
  really
• 3:29
  there
• 3:30
  about
• 3:30
  let's
• 3:30
  collaborate,
• 3:31
  let's
• 3:31
  care,
• 3:32
  this
• 3:32
  is
• 3:32
  what
• 3:32
  I'm
• 3:32
  trying
• 3:33
  to
• 3:33
  do.
• 3:33
  Can
• 3:33
  you
• 3:34
  assist
• 3:34
  and
• 3:35
  be
• 3:35
  patient
• 3:36
  because
• 3:36
  we
• 3:37
  are
• 3:37
  all
• 3:37
  busy,
• 3:38
  then
• 3:39
  take
• 3:39
  that
• 3:40
  time
• 3:40
  and
• 3:40
  build
• 3:40
  that
• 3:40
  relationship.
• 3:41
  And
• 3:41
  over
• 3:41
  time,
• 3:42
  not
• 3:42
  only
• 3:42
  are
• 3:42
  you
• 3:43
  on
• 3:43
  a
• 3:44
  platform
• 3:44
  like
• 3:44
  CBC
• 3:45
  or
• 3:46
  YouTube
• 3:46
  Music,
• 3:47
  but
• 3:47
  now
• 3:47
  you've,
• 3:48
  you've
• 3:48
  built
• 3:48
  in
• 3:49
  a
• 3:49
  relationship
• 3:49
  and
• 3:50
  have
• 3:50
  an
• 3:50
  ally,
• 3:51
  someone
• 3:51
  who's
• 3:51
  going
• 3:51
  to
• 3:51
  vouch
• 3:52
  for
• 3:52
  you
• 3:52
  on
• 3:52
  their
• 3:52
  platform.
• 3:53
  Right.
• 3:55
  That's
• 3:55
  what
• 3:55
  I
• 3:55
  think.
• 3:56
  I
• 3:56
  think
• 3:56
  really
• 3:56
  strategically
• 3:57
  high
• 3:58
  level,
• 3:58
  drill
• 3:59
  it
• 3:59
  down
• 3:59
  to
• 3:59
  what
• 3:59
  I
• 4:00
  really
• 4:00
  need
• 4:00
  to
• 4:00
  do.
• 4:00
  And
• 4:01
  yes,
• 4:01
  it's
• 4:02
  lots
• 4:02
  of
• 4:02
  work.
• 4:02
  Not
• 4:03
  going
• 4:03
  to.
• 4:04
  But
• 4:05
  if,
• 4:05
  but
• 4:05
  if
• 4:06
  we
• 4:06
  think
• 4:06
  about
• 4:06
  it
• 4:07
  like
• 4:07
  this
• 4:07
  is
• 4:07
  my
• 4:08
  brand,
• 4:08
  this
• 4:08
  is
• 4:08
  my
• 4:09
  career
• 4:09
  path,
• 4:09
  this
• 4:10
  is
• 4:10
  my
• 4:11
  business,
• 4:12
  then
• 4:12
  you
• 4:12
  operate
• 4:13
  it
• 4:13
  like
• 4:13
  a
• 4:13
  business.
• 4:15
  Wow.
• 4:16
  Yeah,
• 4:16
  that
• 4:17
  is,
• 4:19
  yeah,
• 4:19
  that's
• 4:19
  definitely
• 4:20
  some
• 4:20
  good
• 4:20
  information
• 4:21
  for,
• 4:21
  I
• 4:22
  mean,
• 4:22
  artists
• 4:22
  at
• 4:22
  all
• 4:22
  different
• 4:23
  levels.
• 4:24
  And
• 4:24
  yes,
• 4:25
  building
• 4:26
  relationships
• 4:27
  that
• 4:27
  are
• 4:28
  sincere
• 4:28
  and
• 4:28
  genuine
• 4:29
  is
• 4:30
  definitely
• 4:31
  a
• 4:31
  key.
• 4:32
  I'm
• 4:32
  sure
• 4:33
  we
• 4:33
  could
• 4:33
  go
• 4:33
  on
• 4:33
  long
• 4:34
  about
• 4:34
  that
• 4:34
  because
• 4:34
  then
• 4:34
  we
• 4:34
  can
• 4:35
  talk
• 4:35
  about
• 4:35
  how
• 4:36
  you
• 4:36
  even
• 4:36
  reach
• 4:36
  some
• 4:36
  of
• 4:36
  these
• 4:37
  people
• 4:37
  and
• 4:38
  who
• 4:38
  to
• 4:38
  look
• 4:39
  for.
• 4:39
  I'm
• 4:40
  not
• 4:40
  going
• 4:40
  to
• 4:40
  get
• 4:40
  too
• 4:40
  much
• 4:41
  into
• 4:41
  that
• 4:41
  because
• 4:41
  I
• 4:41
  think
• 4:42
  there
• 4:42
  are
• 4:42
  some
• 4:42
  other
• 4:42
  things
• 4:43
  that
• 4:43
  we
• 4:43
  can
• 4:43
  cover
• 4:44
  that
• 4:44
  are
• 4:45
  just
• 4:45
  as,
• 4:46
  or
• 4:46
  more
• 4:46
  important,
• 4:47
  just
• 4:47
  as
• 4:47
  far
• 4:47
  as
• 4:48
  the
• 4:48
  knowledge
• 4:48
  that's
• 4:48
  needed.
• 4:49
  So
• 4:49
  we
• 4:50
  can
• 4:50
  kind
• 4:50
  of,
• 4:51
  I'm
• 4:51
  sure
• 4:52
  we
• 4:52
  can
• 4:52
  touch
• 4:53
  on
• 4:53
  relationship
• 4:54
  building
• 4:55
  at
• 4:55
  another
• 4:55
  time.
• 4:56
  But
• 4:56
  for
• 4:56
  now
• 4:57
  there's
• 4:57
  some
• 4:57
  questions
• 4:57
  that
• 4:58
  I
• 4:58
  have,
• 4:58
  so
• 4:58
  I
• 4:58
  know
• 4:58
  that
• 4:59
  other
• 4:59
  people
• 4:59
  are
• 4:59
  going
• 4:59
  to
• 4:59
  have
• 5:00
  them
• 5:00
  as
• 5:00
  well.
• 5:02
  Now
• 5:02
  I've
• 5:02
  heard
• 5:03
  of
• 5:03
  these
• 5:03
  three
• 5:04
  sort
• 5:04
  of
• 5:04
  distinctions
• 5:05
  or
• 5:06
  management
• 5:07
  over
• 5:08
  recorded
• 5:08
  work.
• 5:09
  And
• 5:09
  I
• 5:09
  don't
• 5:10
  know
• 5:10
  if
• 5:10
  there
• 5:10
  are
• 5:10
  distinctions
• 5:11
  really
• 5:11
  or
• 5:11
  categories,
• 5:12
  but
• 5:12
  we
• 5:12
  have
• 5:13
  for
• 5:13
  example,
• 5:13
  the
• 5:14
  songwriter,
• 5:15
  we
• 5:15
  have
• 5:15
  the
• 5:15
  publisher
• 5:16
  and
• 5:16
  then
• 5:17
  administration
• 5:18
  and
• 5:18
  they're
• 5:19
  terms
• 5:19
  that
• 5:19
  kind
• 5:19
  of
• 5:20
  come
• 5:20
  up
• 5:20
  a
• 5:20
  lot.
• 5:21
  I
• 5:21
  don't
• 5:21
  know
• 5:22
  that
• 5:22
  people
• 5:22
  necessarily
• 5:23
  understand
• 5:25
  what's
• 5:25
  the
• 5:26
  role
• 5:26
  of
• 5:26
  each
• 5:27
  or
• 5:27
  where
• 5:27
  they
• 5:27
  might
• 5:28
  even
• 5:28
  fit
• 5:28
  into
• 5:29
  each
• 5:29
  or
• 5:29
  what
• 5:29
  they
• 5:29
  need
• 5:30
  to
• 5:30
  be
• 5:30
  doing.
• 5:30
  Can
• 5:31
  you
• 5:31
  kind
• 5:31
  of
• 5:31
  give
• 5:31
  us
• 5:31
  an
• 5:32
  overview
• 5:32
  of
• 5:32
  those
• 5:33
  three?
• 5:34
  Of
• 5:34
  course.
• 5:35
  So
• 5:35
  a
• 5:35
  songwriter
• 5:36
  is
• 5:36
  a
• 5:37
  songwriter
• 5:37
  and
• 5:37
  I'm
• 5:38
  actually
• 5:38
  going
• 5:38
  to
• 5:38
  change
• 5:38
  that
• 5:39
  if
• 5:39
  I
• 5:39
  can,
• 5:40
  to
• 5:40
  a
• 5:40
  creator,
• 5:41
  because
• 5:41
  a
• 5:41
  songwriter
• 5:42
  is
• 5:43
  typically
• 5:44
  thought
• 5:44
  of
• 5:44
  as
• 5:45
  a
• 5:45
  person
• 5:45
  who
• 5:45
  writes
• 5:45
  the
• 5:45
  lyrics.
• 5:46
  However,
• 5:47
  just
• 5:47
  as
• 5:47
  important
• 5:48
  is
• 5:48
  the
• 5:48
  producer.
• 5:50
  So
• 5:51
  if
• 5:51
  we
• 5:51
  say
• 5:52
  creator,
• 5:52
  that's
• 5:53
  anybody
• 5:53
  who's
• 5:54
  part
• 5:54
  of
• 5:54
  the
• 5:54
  creative
• 5:55
  process,
• 5:56
  that
• 5:56
  intellectual
• 5:57
  property,
• 5:58
  an
• 5:58
  idea
• 5:59
  within
• 5:59
  your
• 5:59
  head
• 6:00
  that
• 6:00
  you
• 6:00
  put
• 6:00
  on
• 6:00
  a
• 6:01
  piece
• 6:01
  of
• 6:01
  paper
• 6:01
  in
• 6:01
  the
• 6:02
  form
• 6:02
  of
• 6:02
  lyrics
• 6:03
  or
• 6:03
  you
• 6:03
  lay
• 6:04
  down
• 6:04
  in
• 6:04
  the
• 6:04
  studio
• 6:05
  in
• 6:05
  the
• 6:05
  form
• 6:05
  of
• 6:06
  production.
• 6:07
  These
• 6:07
  are
• 6:08
  what
• 6:08
  creators
• 6:09
  are.
• 6:09
  And
• 6:10
  those
• 6:10
  creators
• 6:11
  are
• 6:12
  part
• 6:13
  of,
• 6:13
  you
• 6:13
  know,
• 6:13
  are
• 6:14
  the
• 6:14
  base
• 6:15
  of
• 6:15
  any
• 6:15
  song
• 6:16
  that
• 6:16
  you
• 6:16
  hear.
• 6:16
  Even
• 6:17
  if
• 6:17
  they
• 6:17
  are
• 6:17
  not
• 6:18
  the
• 6:18
  artist
• 6:18
  that's
• 6:18
  singing
• 6:19
  it,
• 6:19
  there's
• 6:20
  a
• 6:20
  songwriter
• 6:20
  behind
• 6:21
  that
• 6:21
  artist.
• 6:22
  You
• 6:22
  know,
• 6:22
  Rihanna
• 6:22
  is
• 6:23
  a
• 6:23
  good
• 6:23
  example.
• 6:23
  You
• 6:24
  know,
• 6:24
  she's
• 6:24
  not
• 6:25
  the
• 6:25
  one
• 6:25
  who's
• 6:25
  writing
• 6:26
  most
• 6:26
  of
• 6:26
  her
• 6:26
  music.
• 6:27
  She
• 6:27
  has
• 6:27
  a
• 6:27
  songwriting
• 6:28
  team,
• 6:29
  many
• 6:29
  of
• 6:29
  which
• 6:30
  of
• 6:30
  that
• 6:30
  team
• 6:30
  comes
• 6:31
  from
• 6:31
  Canada.
• 6:32
  And
• 6:32
  these
• 6:32
  songwriters
• 6:33
  are
• 6:34
  paid
• 6:34
  through
• 6:34
  royalties
• 6:35
  because
• 6:36
  their
• 6:36
  copyright
• 6:37
  or
• 6:37
  their
• 6:38
  intellectual
• 6:38
  property
• 6:39
  is
• 6:40
  licensed
• 6:41
  and
• 6:42
  they
• 6:42
  are
• 6:42
  receiving
• 6:42
  a
• 6:43
  royalty
• 6:43
  from
• 6:43
  it.
• 6:44
  So
• 6:45
  that's
• 6:45
  a
• 6:45
  creator,
• 6:46
  that's
• 6:46
  a
• 6:46
  songwriter
• 6:47
  or
• 6:47
  producer,
• 6:48
  or
• 6:48
  anybody
• 6:49
  who
• 6:49
  takes
• 6:49
  part
• 6:50
  in
• 6:51
  the
• 6:51
  initial,
• 6:53
  the
• 6:53
  initial
• 6:54
  creation
• 6:55
  of
• 6:55
  that
• 6:55
  song.
• 6:57
  And
• 6:57
  then
• 6:58
  you
• 6:58
  have
• 6:58
  a
• 6:58
  publisher.
• 6:59
  So
• 6:59
  the
• 7:00
  areas
• 7:01
  where
• 7:01
  you
• 7:01
  hear
• 7:01
  the
• 7:02
  word
• 7:02
  publisher
• 7:03
  often
• 7:03
  would
• 7:04
  be
• 7:04
  again
• 7:05
  in
• 7:05
  that
• 7:05
  songwriting
• 7:06
  or
• 7:06
  creator
• 7:06
  circle.
• 7:07
  And
• 7:08
  the
• 7:08
  publisher
• 7:08
  is
• 7:09
  actually
• 7:09
  your
• 7:09
  representation.
• 7:10
  It
• 7:10
  is
• 7:11
  the
• 7:12
  similar
• 7:13
  scenario
• 7:13
  to
• 7:14
  having
• 7:14
  a
• 7:15
  recording
• 7:15
  artist
• 7:16
  and
• 7:16
  a
• 7:17
  record
• 7:17
  label.
• 7:18
  This
• 7:18
  representation
• 7:19
  of
• 7:19
  the
• 7:19
  publisher
• 7:20
  is
• 7:21
  the
• 7:21
  one
• 7:21
  who
• 7:22
  takes
• 7:22
  care
• 7:23
  of
• 7:23
  your
• 7:24
  catalog,
• 7:24
  everything
• 7:25
  that
• 7:25
  you're
• 7:25
  writing,
• 7:26
  and
• 7:26
  recognizes
• 7:27
  that
• 7:27
  in
• 7:28
  order
• 7:28
  for
• 7:28
  you
• 7:28
  to
• 7:28
  get
• 7:29
  paid
• 7:29
  for
• 7:29
  your
• 7:29
  writing,
• 7:30
  somebody
• 7:30
  else
• 7:30
  has
• 7:30
  to
• 7:30
  release
• 7:31
  this
• 7:31
  song.
• 7:32
  So
• 7:32
  if
• 7:32
  I
• 7:32
  write
• 7:33
  a
• 7:33
  song
• 7:33
  or
• 7:33
  I
• 7:33
  produce
• 7:34
  a
• 7:34
  song
• 7:34
  and
• 7:34
  I
• 7:35
  am
• 7:35
  represented
• 7:36
  by
• 7:36
  a
• 7:36
  publisher,
• 7:37
  then
• 7:37
  that
• 7:38
  publisher,
• 7:39
  my
• 7:40
  management
• 7:41
  essentially
• 7:41
  and
• 7:42
  says,
• 7:42
  oh,
• 7:43
  you
• 7:43
  know
• 7:43
  what?
• 7:44
  Beyonce
• 7:44
  is
• 7:44
  releasing
• 7:45
  an
• 7:45
  album.
• 7:45
  Ed
• 7:46
  Sheeran
• 7:46
  is
• 7:46
  releasing
• 7:47
  an
• 7:47
  album.
• 7:48
  Can
• 7:48
  we
• 7:48
  have
• 7:48
  this
• 7:49
  song?
• 7:49
  They
• 7:49
  would
• 7:50
  pitch
• 7:50
  your
• 7:50
  song
• 7:51
  to
• 7:51
  these
• 7:51
  particular
• 7:52
  artists,
• 7:53
  and
• 7:53
  once
• 7:53
  the
• 7:53
  artist
• 7:54
  records
• 7:54
  that
• 7:54
  song
• 7:55
  again,
• 7:55
  now
• 7:55
  we've
• 7:56
  activated
• 7:56
  a
• 7:57
  royalty
• 7:58
  that
• 7:58
  you're
• 7:58
  going
• 7:58
  to
• 7:58
  get
• 7:58
  paid
• 7:59
  for.
• 8:00
  So
• 8:00
  that's
• 8:00
  where
• 8:00
  the
• 8:01
  publisher
• 8:01
  comes
• 8:01
  in.
• 8:02
  Now,
• 8:02
  many
• 8:03
  people
• 8:03
  who
• 8:04
  are
• 8:05
  new
• 8:05
  to
• 8:06
  songwriting
• 8:06
  or
• 8:07
  they
• 8:07
  are
• 8:07
  not
• 8:07
  as
• 8:07
  established
• 8:08
  as
• 8:08
  some
• 8:08
  others,
• 8:09
  would
• 8:09
  prefer
• 8:10
  to
• 8:10
  be
• 8:10
  self
• 8:10
  published
• 8:11
  because
• 8:11
  you
• 8:11
  don't
• 8:12
  need
• 8:12
  a
• 8:12
  publisher.
• 8:13
  If
• 8:13
  you
• 8:13
  have
• 8:14
  connections
• 8:15
  or
• 8:15
  you
• 8:15
  are
• 8:15
  working
• 8:16
  with
• 8:16
  your
• 8:16
  local
• 8:16
  community
• 8:17
  or
• 8:18
  you're
• 8:18
  writing
• 8:18
  for
• 8:18
  your
• 8:19
  church,
• 8:19
  you
• 8:19
  don't
• 8:20
  need
• 8:20
  a
• 8:20
  publisher
• 8:20
  in
• 8:21
  those
• 8:21
  cases,
• 8:21
  but
• 8:22
  a
• 8:22
  publisher,
• 8:22
  as
• 8:23
  you
• 8:23
  have
• 8:24
  more
• 8:24
  to
• 8:24
  handle,
• 8:25
  more
• 8:25
  on
• 8:25
  your
• 8:25
  plate,
• 8:26
  more
• 8:26
  demand,
• 8:27
  a
• 8:27
  publisher
• 8:27
  becomes
• 8:28
  beneficial
• 8:29
  because
• 8:29
  they're
• 8:30
  able
• 8:30
  to
• 8:30
  take
• 8:30
  that
• 8:30
  over.
• 8:31
  Now,
• 8:32
  publishers,
• 8:32
  of
• 8:33
  course,
• 8:33
  will
• 8:33
  have
• 8:33
  their
• 8:34
  own
• 8:34
  cut.
• 8:34
  And
• 8:34
  when
• 8:35
  it
• 8:35
  comes
• 8:35
  to
• 8:35
  administration,
• 8:36
  as
• 8:37
  you
• 8:37
  specified,
• 8:38
  we
• 8:39
  have
• 8:39
  companies
• 8:40
  like
• 8:40
  Socan,
• 8:41
  which
• 8:41
  is
• 8:41
  a
• 8:41
  performing
• 8:42
  rights
• 8:42
  organization,
• 8:43
  and
• 8:44
  they
• 8:44
  have
• 8:45
  members
• 8:45
  at
• 8:46
  socan
• 8:47
  and
• 8:48
  Those
• 8:48
  members
• 8:49
  include
• 8:50
  publishers.
• 8:51
  So
• 8:51
  when
• 8:51
  a
• 8:52
  publisher
• 8:52
  is
• 8:52
  thinking
• 8:53
  about
• 8:54
  signing
• 8:54
  you,
• 8:55
  they
• 8:55
  also
• 8:56
  recognize
• 8:56
  they're
• 8:56
  going
• 8:57
  to
• 8:57
  get
• 8:57
  paid
• 8:58
  from
• 8:58
  your
• 8:59
  creative
• 8:59
  and
• 8:59
  intellectual
• 9:00
  property.
• 9:01
  That
• 9:01
  amount
• 9:02
  amounts
• 9:03
  to
• 9:03
  about
• 9:03
  50%.
• 9:05
  Wow.
• 9:06
  So,
• 9:06
  yeah.
• 9:07
  So
• 9:07
  if
• 9:07
  we
• 9:08
  look
• 9:08
  at
• 9:08
  a
• 9:09
  song,
• 9:09
  a
• 9:09
  song
• 9:10
  in
• 9:11
  total
• 9:11
  in
• 9:11
  Canada,
• 9:12
  and
• 9:12
  I'm
• 9:12
  only
• 9:12
  going
• 9:12
  to
• 9:12
  speak
• 9:13
  to
• 9:13
  Canadian
• 9:13
  royalties
• 9:14
  and
• 9:14
  copyright
• 9:15
  because
• 9:15
  the.
• 9:15
  The
• 9:15
  states
• 9:16
  is
• 9:16
  a
• 9:16
  little
• 9:16
  bit
• 9:16
  different
• 9:17
  and
• 9:17
  I
• 9:17
  don't
• 9:17
  want
• 9:18
  people
• 9:18
  to
• 9:18
  be
• 9:18
  confused.
• 9:19
  But
• 9:19
  in
• 9:19
  Canada,
• 9:19
  you
• 9:20
  have
• 9:20
  a
• 9:21
  whole,
• 9:21
  and
• 9:21
  the
• 9:21
  whole
• 9:22
  is
• 9:22
  100%
• 9:23
  that
• 9:23
  is
• 9:23
  a
• 9:23
  song.
• 9:24
  Now,
• 9:24
  if
• 9:24
  you
• 9:25
  have
• 9:25
  a
• 9:25
  songwriter
• 9:26
  and
• 9:27
  a
• 9:27
  producer,
• 9:28
  so
• 9:28
  one
• 9:29
  producer,
• 9:29
  one
• 9:29
  songwriter,
• 9:30
  then
• 9:31
  we're
• 9:31
  going
• 9:31
  to
• 9:31
  say
• 9:31
  that
• 9:32
  of
• 9:32
  that
• 9:32
  song,
• 9:33
  50%
• 9:34
  will
• 9:35
  go
• 9:35
  to
• 9:35
  the
• 9:35
  songwriter
• 9:36
  and
• 9:36
  50%
• 9:37
  of
• 9:37
  the
• 9:37
  royalty
• 9:38
  will
• 9:38
  go
• 9:38
  to
• 9:38
  the
• 9:39
  producer.
• 9:40
  If
• 9:41
  both
• 9:41
  are
• 9:42
  represented
• 9:42
  by
• 9:43
  publishers,
• 9:44
  then
• 9:45
  50%
• 9:46
  of
• 9:46
  that
• 9:46
  intellectual
• 9:47
  property
• 9:47
  still
• 9:47
  goes
• 9:48
  to
• 9:48
  either,
• 9:48
  but
• 9:49
  the
• 9:49
  publisher
• 9:50
  takes
• 9:50
  50%
• 9:51
  of
• 9:51
  each
• 9:51
  half.
• 9:52
  So
• 9:52
  if
• 9:53
  songwriter
• 9:54
  is
• 9:55
  represented
• 9:55
  by
• 9:55
  a
• 9:55
  publisher,
• 9:56
  yes,
• 9:57
  technically
• 9:57
  on
• 9:58
  paper
• 9:58
  they
• 9:59
  wrote
• 9:59
  the
• 9:59
  lyrics.
• 10:00
  However,
• 10:01
  the
• 10:01
  publisher
• 10:02
  is
• 10:02
  going
• 10:02
  to
• 10:02
  take
• 10:02
  half
• 10:03
  of
• 10:03
  their
• 10:03
  earnings
• 10:05
  looks.
• 10:06
  When
• 10:06
  we
• 10:07
  look
• 10:07
  at
• 10:07
  the
• 10:07
  royalty
• 10:08
  distribution,
• 10:09
  you'll
• 10:09
  see
• 10:10
  publisher
• 10:11
  A
• 10:11
  with
• 10:12
  songwriter,
• 10:13
  Publisher
• 10:13
  a
• 10:14
  will
• 10:14
  get
• 10:14
  25%,
• 10:15
  songwriter
• 10:16
  will
• 10:16
  get
• 10:17
  25%.
• 10:18
  Then
• 10:18
  we'll
• 10:18
  see
• 10:19
  publisher
• 10:19
  B,
• 10:20
  who
• 10:20
  represents
• 10:20
  the
• 10:21
  producer
• 10:21
  gets
• 10:22
  25%
• 10:23
  and
• 10:23
  producer
• 10:24
  gets
• 10:24
  25%.
• 10:27
  Wow.
• 10:27
  Okay,
• 10:28
  that
• 10:28
  makes
• 10:29
  sense.
• 10:29
  Yeah,
• 10:29
  that
• 10:29
  does
• 10:30
  make
• 10:30
  sense.
• 10:31
  It
• 10:31
  does
• 10:31
  get
• 10:31
  a
• 10:31
  little
• 10:31
  bit
• 10:32
  confusing,
• 10:32
  especially
• 10:32
  because
• 10:33
  this
• 10:33
  is
• 10:33
  not
• 10:33
  a
• 10:33
  visual
• 10:34
  platform,
• 10:34
  so,
• 10:34
  you
• 10:35
  know,
• 10:35
  there's
• 10:35
  no
• 10:35
  pie
• 10:36
  to
• 10:36
  cut
• 10:36
  up.
• 10:36
  But
• 10:37
  yes,
• 10:38
  your
• 10:39
  publisher
• 10:39
  does
• 10:40
  typically
• 10:41
  take
• 10:41
  50%.
• 10:43
  Wow.
• 10:43
  Okay.
• 10:45
  And
• 10:45
  now
• 10:45
  I
• 10:45
  just
• 10:46
  want
• 10:46
  to
• 10:46
  just
• 10:46
  expand
• 10:47
  on
• 10:47
  that
• 10:47
  a
• 10:47
  little
• 10:48
  bit.
• 10:49
  So
• 10:49
  now
• 10:50
  we
• 10:50
  have
• 10:50
  these
• 10:50
  different
• 10:50
  platforms.
• 10:51
  I
• 10:51
  think
• 10:51
  you
• 10:51
  mentioned
• 10:52
  one
• 10:52
  of
• 10:52
  them
• 10:53
  earlier,
• 10:53
  Spotify.
• 10:55
  So
• 10:56
  I
• 10:56
  guess
• 10:56
  I'm
• 10:56
  just
• 10:57
  really
• 10:57
  trying
• 10:57
  to
• 10:58
  see,
• 10:58
  and
• 10:59
  hopefully
• 10:59
  you
• 10:59
  can
• 11:00
  highlight
• 11:00
  the
• 11:00
  difference
• 11:00
  between
• 11:01
  going
• 11:01
  through
• 11:02
  one
• 11:02
  of
• 11:02
  these
• 11:03
  online
• 11:03
  platforms
• 11:04
  versus
• 11:04
  traditional
• 11:05
  radio.
• 11:06
  Are
• 11:06
  there
• 11:06
  some
• 11:06
  major
• 11:07
  differences
• 11:08
  as
• 11:08
  far
• 11:08
  as
• 11:09
  payouts
• 11:10
  go?
• 11:11
  In
• 11:12
  terms
• 11:12
  of
• 11:12
  payouts?
• 11:13
  I
• 11:13
  mean,
• 11:13
  I'm
• 11:13
  hoping,
• 11:14
  I
• 11:14
  truly
• 11:14
  am
• 11:15
  hoping
• 11:15
  to
• 11:15
  see
• 11:15
  a
• 11:16
  change
• 11:16
  in
• 11:16
  terms
• 11:16
  of
• 11:17
  payouts
• 11:17
  because
• 11:18
  right
• 11:18
  now
• 11:19
  as
• 11:19
  it's
• 11:20
  licensed,
• 11:20
  the
• 11:22
  music
• 11:22
  platforms
• 11:23
  online,
• 11:24
  as
• 11:24
  far
• 11:24
  as
• 11:25
  I'm
• 11:25
  concerned,
• 11:26
  are
• 11:26
  not
• 11:27
  being.
• 11:27
  Are
• 11:28
  not
• 11:28
  responsible
• 11:29
  for
• 11:29
  enough
• 11:30
  in
• 11:30
  terms
• 11:30
  of
• 11:30
  their
• 11:30
  license
• 11:31
  fees.
• 11:31
  And
• 11:32
  streaming
• 11:32
  is
• 11:33
  becoming
• 11:33
  the
• 11:34
  way
• 11:34
  of
• 11:35
  listening,
• 11:35
  but
• 11:35
  yet
• 11:36
  the
• 11:36
  streaming
• 11:37
  services
• 11:38
  aren't
• 11:38
  paying
• 11:39
  as
• 11:39
  high
• 11:39
  of
• 11:39
  a
• 11:40
  percentage
• 11:40
  of
• 11:40
  license,
• 11:40
  license
• 11:41
  fees
• 11:41
  as
• 11:42
  would
• 11:42
  seem,
• 11:43
  would
• 11:43
  seem
• 11:44
  applicable
• 11:45
  given
• 11:46
  that
• 11:46
  again,
• 11:46
  that
• 11:46
  platform
• 11:47
  is
• 11:47
  being
• 11:48
  so
• 11:49
  widely
• 11:49
  used.