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#139 From the Bronx to the Courtroom: Building a Brand Lawyers Can't Ignore

Most lawyers practice law. Gigio Koshy Ninan (‘Gio’) built a machine around it. State and Federal cases in three states, a thriving firm co-run with his wife, five Lawline courses with over 4,000 completions — and a brand strategy most law firms pay consultants to figure out. He just lived it.

In this episode of Lawyers Who Learn, host David Schnurman, CEO of Lawline, digs into how a kid from the Bronx — who almost became a high school history teacher — turned teaching into his sharpest competitive weapon.

Gio breaks down how he uses AI tools like NotebookLM to craft courses people actually…

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