Latest / Think Fresh. A de Novo Marketing Podcast
Attitudes Towards AI
AI is everywhere now. How are people feeling about it? Can people really detect what’s AI and what’s not? In this episode, we welcome our Digital Marketing Coordinator Kim Bui to talk about attitudes towards AI. Drawing on the results of de Novo’s recent market research survey, we cover perceptions of AI, the importance of authenticity and human-first marketing, and the challenges of detecting AI-generated content. We also hold our first-ever “Freshie Awards”, judging AI platform ads in the wild.
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The skinny
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