97 - Inside Fable Hollow: The Coffee + Bookshoppe Knoxville Can’t Stop Talking About
Step inside Fable Hollow Coffee & Bookshoppe in Fountain City (Knoxville, TN) with co-founder Alyssa Stewart for a behind-the-scenes look at how a whimsical, fantasy-inspired bookshop + coffee bar came to life—and what it really takes to grow it.
We talk about the long road from idea to opening (including a 9–10 month buildout), why “Germanic fairy tale vibes” became the brand foundation, and how Alyssa and her co-owner Casey combined book expertise + coffee shop experience to create a space that feels like an escape. Plus: rapid-fire book + drink pairings (hello Faerie’s Kiss strawberry-rose…
The skinny
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