Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Win With Foot Traffic Signals
Google Maps relies on more than just reviews and keywords to rank local businesses. In this episode, we explore how foot traffic data acts as a hidden ranking signal. We look at how businesses like Whole Foods and independent coffee shops use in-store Wi-Fi analytics and mobile check-ins to prove their physical presence to search algorithms. Lucas breaks down the mechanics of proximity-based indexing while Luna examines the privacy implications for small business owners. We discuss why silent stores struggle even with perfect SEO and how verifying actual customer visits can boost local…
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