Why Every Campaign Needs a Book: Jon Henderson on Running for Governor of California
Independent California gubernatorial candidate Jon Henderson joins Eric Jorgenson to talk about how a financial planner who'd never been on social media ended up writing California 2.0, a 22-chapter plan for "the politically homeless," and why the book, not a campaign speech, is the only thing he believes can carry his ideas into the long-term conversation. Jon shares how he mailed 100 copies to key influencers and to the moderators of the upcoming CNN debate, why permanence is the real value of a book, his case for blockchain voting, blind trusts for lawmakers, and his belief that California…
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