W. Zachary Taylor: Why Followers Matter Less Than Engagement in Music Today
Music industry veteran W. Zachary Taylor says the biggest shift in artist success isn’t just streaming, it’s what happens when followers stop mattering and engagement becomes everything. If you care about building a real music career in the age of AI, this conversation will change how you think about fan bases, visibility, and what actually drives revenue.Taylor brings decades of experience across music production, publishing, artist development, and education to this conversation from the Michigan Music Econ Summit in Grand Rapids. He shares how growing up in Michigan and spending…
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