Latest / Elon Musk Thinking / Elon Musk Interview of Linda Yaccarino on April 18 2023

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Elon Musk Interview of Linda Yaccarino on April 18 2023 · Elon Musk Thinking

• 0:00
  Speaker 1: I'm my friend.
• 0:02
  Speaker 2: I thought X was coming out. I had some extra
• 0:06
  Speaker 2: questions for him.
• 0:07
  Speaker 3: I think, yeah, he had changed his mind.
• 0:13
  Speaker 1: Well, thank you, Elon.
• 0:14
  Speaker 2: It is such a treat and a special opportunity.
• 0:18
  Speaker 1: Welcome to Possible.
• 0:20
  Speaker 2: And while Greg was right, okay, let's have a round
• 0:23
  Speaker 2: of applause. Well, Greg was right, you really need no introduction.
• 0:33
  Speaker 1: But in many ways, today is your introduction to.
• 0:37
  Speaker 2: The advertising community, right, I think that's a round of applause.
• 0:43
  Speaker 2: It's widely known that in the morning you run SpaceX,
• 0:49
  Speaker 2: in the afternoon you head to Tesla, and in the
• 0:53
  Speaker 2: evening it's Twitter time. And many of you in this
• 0:57
  Speaker 2: room know me, and you know I pride myself on
• 1:00
  Speaker 2: my work ethic. But buddy, I met my match. So
• 1:05
  Speaker 2: we're here today to actually talk.
• 1:07
  Speaker 1: About your night job.
• 1:09
  Speaker 4: Great sounds good.
• 1:11
  Speaker 2: But with Twitter you've switched roles a little bit. You've
• 1:16
  Speaker 2: you know, your other companies, you move from inventor now
• 1:21
  Speaker 2: to reinventor. And when you're inventing something, it's all new.
• 1:26
  Speaker 2: It's a surprise. We don't know what to expect. To reinventor.
• 1:32
  Speaker 2: You challenge legacy, you challenge habits. With Twitter, many of
• 1:37
  Speaker 2: us in this room we might even go to bed
• 1:39
  Speaker 2: with it in our pocket on the night table. You
• 1:42
  Speaker 2: challenge rituals, and every marketing executive in this room knows
• 1:47
  Speaker 2: the difficulty of a new formula and the challenge of
• 1:51
  Speaker 2: the delicate balance of a rebrand.
• 1:54
  Speaker 1: And now that's what we're going to talk about today.
• 1:56
  Speaker 3: Yeah, I mean, I'm trying to make Twitter fun and
• 1:58
  Speaker 3: interesting and informative of you know, the optimization for Twitter
• 2:03
  Speaker 3: is maximize the unregretted user time. So so it's not
• 2:10
  Speaker 3: like total number of users or anything, it's just total
• 2:13
  Speaker 3: user minutes unregretted And we actually hit an all time.
• 2:16
  Speaker 4: High just yesterday, so gone. Well, it's entertaining.
• 2:24
  Speaker 2: So entertaining is one way some people in the room
• 2:27
  Speaker 2: describe Twitter today.
• 2:30
  Speaker 4: Train wrecks arguably are entertaining.
• 2:33
  Speaker 1: Happened sometime, they have some time. If you're dedicated, like
• 2:38
  Speaker 1: a train wreck.
• 2:40
  Speaker 2: You got to be dedicated to fixing them. But I
• 2:42
  Speaker 2: think it's important to start with your vision of Twitter
• 2:46
  Speaker 2: two point zero, you yourself wrote, I would like to
• 2:50
  Speaker 2: die knowing that humanity has a bright future. It's actually
• 2:56
  Speaker 2: been quite apparent in all your other businesses, from the
• 2:59
  Speaker 2: early days of paper how to Tesla, to SpaceX to
• 3:02
  Speaker 2: maybe you contemplating a new AI company, but how does
• 3:06
  Speaker 2: the better humanity for the future fit into your Twitter
• 3:09
  Speaker 2: two point zero vision?
• 3:12
  Speaker 3: Yeah, so, I mean, obviously with the goal with with
• 3:17
  Speaker 3: with Tesla is to advance sustainable energy. With SpaceX, we've
• 3:22
  Speaker 3: got Starlink, which is providing Internet to the least served
• 3:25
  Speaker 3: in the world and also hopefully getting humanity to Mars
• 3:31
  Speaker 3: and back to the Moon. So we have an exciting future.
• 3:34
  Speaker 3: I mean it's important to bear in mind. Like so
• 3:36
  Speaker 3: much people say, like why are we send any money
• 3:38
  Speaker 3: on space? Like don't we have enough problems on Earth?
• 3:40
  Speaker 3: But you know, the thing is that, like everyone needs
• 3:42
  Speaker 3: a reason to be inspired, People need a reason to
• 3:44
  Speaker 3: wake up in the morning.
• 3:45
  Speaker 4: It can't just be about solving problems.
• 3:47
  Speaker 3: They have to have to be things that really get
• 3:49
  Speaker 3: you in the heart. I think I just killed the
• 3:51
  Speaker 3: mic okay, so uh and going to the moon last
• 3:59
  Speaker 3: century inspire the whole world, and hopefully going to Mars
• 4:03
  Speaker 3: can do the same thing. So then yeah, it's a
• 4:07
  Speaker 3: great question why I take some time away from that
• 4:10
  Speaker 3: for Twitter and Mike. You know what I think is
• 4:15
  Speaker 3: essentially in order for civilization to advance, we've got to
• 4:20
  Speaker 3: have freedom of speech. We've got to have a digital Yeah,
• 4:25
  Speaker 3: so thank you. It's a bigger deal than you'd think.
• 4:33
  Speaker 3: And it's the kind of thing that you don't know
• 4:35
  Speaker 3: what you're missing until you don't have it. And in
• 4:39
  Speaker 3: a lot of places people don't have it. And so
• 4:44
  Speaker 3: it's important to bear in mind that the nature of
• 4:46
  Speaker 3: free speech is the acid test for it is are
• 4:53
  Speaker 3: people you don't like allowed to say things that you
• 4:57
  Speaker 3: don't like?
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  Speaker 4: Otherwise it's not free. It can't be.
• 5:01
  Speaker 3: It can't be just the things that it can't be
• 5:02
  Speaker 3: just things that you like, because eventually somebody is not
• 5:06
  Speaker 3: going to like what you say and they're gonna shut
• 5:08
  Speaker 3: you up. And that's the essence of free speech. And
• 5:11
  Speaker 3: that's why it's the first amendment in this country. And
• 5:15
  Speaker 3: if we lose that, I think we lose the bedrock
• 5:18
  Speaker 3: of democracy.
• 5:20
  Speaker 2: So the bedrock of democracy, I would imagine, is important
• 5:23
  Speaker 2: to everyone in this room. And you talk about the
• 5:26
  Speaker 2: importance of freedom of speech. Yesterday you posted a new
• 5:32
  Speaker 2: policy that was titled.
• 5:35
  Speaker 1: Freedom of speech, not freedom of reach. I got my attention, Yes,
• 5:42
  Speaker 1: tell us about your new policy.
• 5:44
  Speaker 4: Right, So, freedom of speech not reach is important in that.
• 5:51
  Speaker 3: You know, like if somebody has something hateful to say,
• 5:56
  Speaker 3: it doesn't mean you should give them a megaphone. They
• 6:00
  Speaker 3: still be able to say it, but it needs to
• 6:02
  Speaker 3: be not then pushed on people. So if you know,
• 6:09
  Speaker 3: you can go like in Times Square in New York
• 6:10
  Speaker 3: and you can hear people say all kinds of crazy things,
• 6:14
  Speaker 3: that's fine, but we don't put we don't broadcast that
• 6:16
  Speaker 3: to earth. So if somebody wants to say something that's
• 6:22
  Speaker 3: technically legal but that is you know, by most definitions, hateful,
• 6:27
  Speaker 3: they're not going to get We're not going to promote
• 6:29
  Speaker 3: that to people.
• 6:30
  Speaker 4: We're not going to recommend hateful content to people.
• 6:34
  Speaker 3: We will put that behind a warning label saying this
• 6:37
  Speaker 3: the speech is probably something.
• 6:38
  Speaker 4: You you don't want.
• 6:40
  Speaker 3: So and now this is something we have to be
• 6:41
  Speaker 3: very careful that we're all out and that it does
• 6:43
  Speaker 3: not become what is intended to be good does not
• 6:47
  Speaker 3: become bad. So so we want to be delicate with the
• 6:51
  Speaker 3: freedom of reach, not speech, A freedom of speech not reach.
• 6:56
  Speaker 3: So we're taking it easy, but it's just uh yeah,
• 7:01
  Speaker 3: if there's if people are saying things that are making
• 7:04
  Speaker 3: you sad or encouraging negativity, then we're not going to
• 7:09
  Speaker 3: amplify that, which to Twitter has done in the past.
• 7:13
  Speaker 2: So how is this new policy different from the other platforms.
• 7:18
  Speaker 4: I don't know the other platforms. I don't use them, So.
• 7:29
  Speaker 1: That was not a softball question. I want to go
• 7:31
  Speaker 1: on record.
• 7:37
  Speaker 4: I don't know.
• 7:37
  Speaker 3: I mean, I think the interesting honestly, this is true
• 7:40
  Speaker 3: before the opposition of Twitter. I just I just didn't
• 7:43
  Speaker 3: find the other platforms compelling to be just objectively.
• 7:48
  Speaker 2: Okay, So let's get back to the new policy for
• 7:51
  Speaker 2: a second, because again, freedom of speech doesn't mean freedom
• 7:58
  Speaker 2: of reach.
• 7:59
  Speaker 1: What does it mean to the advertisers in this room?
• 8:02
  Speaker 2: Have you de risked the opportunity or chance of their
• 8:08
  Speaker 2: campaigns landing in these awful, hateful places.
• 8:13
  Speaker 4: Yeah.
• 8:13
  Speaker 3: I think people may not be aware of this already,
• 8:15
  Speaker 3: but we have adjacency controls in place that are really
• 8:20
  Speaker 3: quite effective. So you know, we can just literally turn
• 8:25
  Speaker 3: on the adjacency control and the ad not appeared next
• 8:28
  Speaker 3: to anything that is remotely negative.
• 8:30
  Speaker 1: Has that gotten better since you arrived?
• 8:32
  Speaker 3: Yeah, We've put a lot of effort into it. So
• 8:36
  Speaker 3: I think that there have been some mistakes that have
• 8:38
  Speaker 3: been made where in one case, somebody wanted to thought
• 8:42
  Speaker 3: they were running a control advert that they first did
• 8:46
  Speaker 3: a test campaign without the controls in place and they
• 8:49
  Speaker 3: got like thirty percent negativity.
• 8:51
  Speaker 4: It's like that should never be done.
• 8:53
  Speaker 3: You must put the controls in place because we have
• 8:55
  Speaker 3: excess inventory on negativity. So the ad engine will naturally say, oh,
• 9:03
  Speaker 3: I've got lots of spots for the negativity, so I'm
• 9:06
  Speaker 3: going to give you a very high negativity. You must
• 9:07
  Speaker 3: put the adjacency controls in place. If you do put
• 9:10
  Speaker 3: the condition adjacency controls in place, negativity is going to
• 9:13
  Speaker 3: be almost nothing.
• 9:16
  Speaker 2: So this is a good early step of your impact.
• 9:19
  Speaker 4: Since you got to Twitter, no, yeah, yeah, absolutely.
• 9:22
  Speaker 3: I mean it's worth noting that. I mean, Apple is
• 9:25
  Speaker 3: a remained a major advertiser. Disney has remained a major advertiser.
• 9:29
  Speaker 3: They literally advertised children's shows on Twitter, and they wouldn't
• 9:33
  Speaker 3: do that if it was full of tape speech.
• 9:35
  Speaker 1: I want to get.
• 9:36
  Speaker 2: Back to the labeling and this new policy. Who decides
• 9:41
  Speaker 2: and how does it get decided that it's labeled as
• 9:44
  Speaker 2: what I think some people have talked about. If you've
• 9:47
  Speaker 2: said it this way yourself, if it's awful but lawful.
• 9:53
  Speaker 1: It's going to stay up. It just won't see sunlight.
• 9:55
  Speaker 1: You will amplify it, but who decides that labeling.
• 9:59
  Speaker 3: Well, we have a set of words, and so we
• 10:05
  Speaker 3: open source the recommendation algorithm. We're also going to open
• 10:09
  Speaker 3: source the words that are associated with the the you know,
• 10:15
  Speaker 3: freedom of speech, not reach.
• 10:17
  Speaker 4: And people can argue over the words.
• 10:20
  Speaker 3: I think they're you know, reasonably accurate, and like I said,
• 10:25
  Speaker 3: it is working, or Disney would have pulled their ads a.
• 10:28
  Speaker 4: Long time ago and haven't.
• 10:30
  Speaker 3: So Yeah, But I think in order to really build trust,
• 10:39
  Speaker 3: you have to have transparency. It can't be that here's
• 10:42
  Speaker 3: this black marks, something's happening here in here, we won't
• 10:45
  Speaker 3: tell you what it is. Trust us. I think that's bs.
• 10:49
  Speaker 3: If you want to trust something, you've got to know
• 10:50
  Speaker 3: how it works. And so that's why we're open sourcing
• 10:55
  Speaker 3: the algorithm. Now, open sourcing algorithm is kind of embarrassing.
• 10:58
  Speaker 3: People have found all sorts of things that we're wrong
• 11:01
  Speaker 3: and foolish and you know, misguided with with the algorithm.
• 11:05
  Speaker 3: And we've actually fixed i think at this point, over
• 11:07
  Speaker 3: one hundred issues with the algorithm.
• 11:10
  Speaker 4: So it's been it's actually been very helpful to open
• 11:12
  Speaker 4: source it.
• 11:13
  Speaker 3: And we're going to open source the entire thing that
• 11:15
  Speaker 3: you basically you should be able to recreate the probability
• 11:19
  Speaker 3: of a tweet being recommended based on the on what
• 11:23
  Speaker 3: we've open sourced. If you can't recreate it, then we
• 11:26
  Speaker 3: haven't shown you everything. So it's it's really complete transparency
• 11:31
  Speaker 3: and that I think that's the only path to trust.
• 11:33
  Speaker 4: I don't think there's another path.
• 11:35
  Speaker 2: So trust is probably one of the top two or
• 11:38
  Speaker 2: three words that every marketing executive in this room would
• 11:42
  Speaker 2: say is table stakes for any company that they invest in,
• 11:47
  Speaker 2: any company that they can.
• 11:48
  Speaker 1: Move forward with.
• 11:49
  Speaker 2: You just talked about transparency, open sourcing. I would say
• 11:55
  Speaker 2: that that's the difference between those other platforms you either
• 11:57
  Speaker 2: don't use or never heard of. Yeah, and open sourcing
• 12:01
  Speaker 2: or transparency is again another one of those table steak requirements.
• 12:07
  Speaker 2: But this labeling, this new policy talking about if it's
• 12:12
  Speaker 2: awful but not unlawful, does it apply to your tweets?
• 12:21
  Speaker 1: Wow?
• 12:23
  Speaker 4: That yes, it does, Actually it does, it does moreo A.
• 12:30
  Speaker 3: My tweets are also subject to community notes, So if
• 12:34
  Speaker 3: I say something incorrect a community a community notes function
• 12:38
  Speaker 3: is actually very effective. Applies to advertisers to fy So
• 12:43
  Speaker 3: there have been a few cases where there's been ads
• 12:46
  Speaker 3: that were not completely accurate, and Community Notes has corrected them,
• 12:52
  Speaker 3: and they've corrected me, and they've corrected heads of state
• 12:56
  Speaker 3: multiple times. So Community Community Notes is sremely effective.
• 13:01
  Speaker 2: I think that's in incredible acknowledgment of the progression of
• 13:08
  Speaker 2: Twitter two point zero and the importance of this new
• 13:11
  Speaker 2: policy and protection for everyone. Right, And you're talking about
• 13:16
  Speaker 2: fully democratizing the platform, which leads you to community Notes
• 13:20
  Speaker 2: because you're actually believing in the people you're able to
• 13:24
  Speaker 2: often from the front lines, gives their point of view
• 13:27
  Speaker 2: that clarify what.
• 13:28
  Speaker 1: Some people might say is bias.
• 13:32
  Speaker 3: Yeah, Like I said, the important thing is that we're
• 13:37
  Speaker 3: in an open book, so you can literally see if
• 13:41
  Speaker 3: there's some line of logic that gives me special privileges.
• 13:45
  Speaker 3: Literally everything. There's nothing that is hidden, So yeah, it's whatever. Obviously,
• 13:55
  Speaker 3: people are not going to trust Twitter if there are
• 13:58
  Speaker 3: different rules for me or other versus the rest of Twitter.
• 14:03
  Speaker 3: That's that's that's going to diminish trust. So everything that
• 14:06
  Speaker 3: applies to the rest of Twitter must apply to me.
• 14:11
  Speaker 3: And I think this is gonna I think it's gonna
• 14:15
  Speaker 3: be extremely powerful, and I think it will result in
• 14:18
  Speaker 3: Twitter being the most trusted place on.
• 14:20
  Speaker 4: The internet by far, So why would you trust anything else?
• 14:24
  Speaker 1: And let's talk about that. Why would you trust anyone else?
• 14:27
  Speaker 2: Especially if you the most followed man on Twitter. You've
• 14:32
  Speaker 2: gone from consumer of a product you loved to now
• 14:36
  Speaker 2: the owner of a product that.
• 14:39
  Speaker 4: Yeah, it's like the hairclub for man.
• 14:41
  Speaker 2: It might be a big, careful type of thing, but
• 14:48
  Speaker 2: you don't what if you're held to the same level
• 14:52
  Speaker 2: of accountability that everyone else is in the platform.
• 14:56
  Speaker 1: There are some this this room.
• 15:00
  Speaker 2: I think it's a second just to take a beat
• 15:02
  Speaker 2: and talk about you've talked about recently.
• 15:05
  Speaker 1: You are maybe almost close to cash flow.
• 15:08
  Speaker 4: Positive, right, Yeah, we're like one noses.
• 15:12
  Speaker 2: Like just so maybe a quarter or two away from profitability.
• 15:18
  Speaker 2: The people in this room are your accelerated path to profitability.
• 15:23
  Speaker 3: Yeah, please have pass on Twitter. That would be much
• 15:25
  Speaker 3: appreciated things.
• 15:27
  Speaker 1: But there's a decent bit of skeptics in the room.
• 15:33
  Speaker 1: What Yeah, he's never heard of it.
• 15:35
  Speaker 2: The guy works in space. You didn't hear what's going on.
• 15:39
  Speaker 2: There's people who cannot separated. They're challenged by separating the
• 15:45
  Speaker 2: man his opinions and the microphone that he now owns.
• 15:52
  Speaker 3: Yeah, but I mean look, before the acquisition, I was
• 15:55
  Speaker 3: the most interacted with account on Twitter, so it's not like,
• 15:58
  Speaker 3: you know, it's actually all that different. So before I
• 16:03
  Speaker 3: even announced that a position, I didn't have the most
• 16:05
  Speaker 3: number of followers, but I had the highest number of
• 16:07
  Speaker 3: interactions on the entire platform before in a position offer
• 16:11
  Speaker 3: was even announced. And that's when they were like, you know,
• 16:15
  Speaker 3: fair number of people at Twitter who weren't exactly my
• 16:17
  Speaker 3: best friends.
• 16:18
  Speaker 1: So well, you.
• 16:21
  Speaker 2: Know, you open yourself up to this transparency. Your tweets
• 16:24
  Speaker 2: are eligible for this labeling. You've actually unblocked all of
• 16:29
  Speaker 2: your followers.
• 16:30
  Speaker 4: I deleted my blocklist, right, you.
• 16:32
  Speaker 1: Delete your blocklist.
• 16:33
  Speaker 2: You've also been told that you never want to lose
• 16:39
  Speaker 2: your feedback loop, specifically your negative feedback loop.
• 16:44
  Speaker 3: Yes, thankfully Twitter will always provide you as a negative
• 16:47
  Speaker 3: feedback loop.
• 16:49
  Speaker 2: I have to push you a little because there's a
• 16:52
  Speaker 2: lot of folks in this room.
• 16:54
  Speaker 1: They vote with their pocketbooks and or while it's I
• 16:58
  Speaker 1: should say I like the nice ones, but they can't
• 17:05
  Speaker 1: cross that transom.
• 17:07
  Speaker 2: They have a challenge with your points of view, your opinions,
• 17:13
  Speaker 2: and still holding back from unlocking the full power of Twitter.
• 17:17
  Speaker 1: What do you say to them in this room.
• 17:20
  Speaker 3: Well, I think, first of all, if you want to
• 17:21
  Speaker 3: know what my opinions are, you should really I guess,
• 17:24
  Speaker 3: look at my Twitter if you read the and and
• 17:28
  Speaker 3: you know, take it with a grain of salt, because
• 17:29
  Speaker 3: it's hard to convey tone with a tweet, So something
• 17:34
  Speaker 3: may be sarcastic or a joke or something like that may.
• 17:37
  Speaker 4: Come across as serious when it isn't.
• 17:40
  Speaker 3: But a lot of the issue is negative amplification in
• 17:44
  Speaker 3: the media. So yeah, you know, I recently had an
• 17:49
  Speaker 3: interview with an organization called BBC she may have heard of,
• 17:54
  Speaker 3: and I was entertaining, but you know, the reporter was
• 17:59
  Speaker 3: saying claiming that there was all this that that that
• 18:02
  Speaker 3: he'd seen all this hate speech on Twitter. And I'd said, okay, well,
• 18:06
  Speaker 3: can you give me a single example? And you couldn't,
• 18:10
  Speaker 3: not even one. So then I say, like, okay, well,
• 18:15
  Speaker 3: you know, if your personal experience on Twitter, that's how
• 18:19
  Speaker 3: you should judge the platform as opposed to what is
• 18:22
  Speaker 3: represented into in sort of the traditional media. And it's
• 18:27
  Speaker 3: important to bear in mind the traditional media is a
• 18:29
  Speaker 3: competitor to Twitter, so they compete for your advertising dollars.
• 18:34
  Speaker 3: They compete against Twitter for your advertising dollars if it
• 18:37
  Speaker 3: is possible for them to diminish Twitter and reduce the
• 18:41
  Speaker 3: probability of advertising dollars going to Twitter and at versa.
• 18:45
  Speaker 3: It's like, basically, you shouldn't take a competitor's word for it,
• 18:49
  Speaker 3: like it's it's it doesn't.
• 18:51
  Speaker 1: Doesn't you think I am anameless.
• 18:55
  Speaker 2: Most news organizations, maybe a little, Most news organisms have
• 19:00
  Speaker 2: a codependent relationship with Twitter, and I can. I could
• 19:05
  Speaker 2: speak on behalf of the industry, but I'll speak on
• 19:07
  Speaker 2: behalf of my own company. We have a big partnership
• 19:11
  Speaker 2: with your company, big distribution partnership. Are there days where
• 19:16
  Speaker 2: I see some of your tweets and I say, I
• 19:18
  Speaker 2: wish I could say stop helping the situation.
• 19:24
  Speaker 1: But should you be held to.
• 19:26
  Speaker 2: A different or a higher standard that you're the owner,
• 19:31
  Speaker 2: but you also have the most followers and a lot
• 19:34
  Speaker 2: of people think you might be too provocative.
• 19:38
  Speaker 3: No, I think the same standard should apply to me
• 19:40
  Speaker 3: as applies to everyone on Twitter, just as it does
• 19:42
  Speaker 3: on positive or negative.
• 19:45
  Speaker 4: So what do you do same for everyone? Now?
• 19:48
  Speaker 3: Another thing that a lot of traditional journalists don't like
• 19:52
  Speaker 3: is they don't like being put on the same platform
• 19:54
  Speaker 3: as the average citizen. They don't like their voice being
• 19:57
  Speaker 3: that's the same. They're pretty mad about that.
• 20:00
  Speaker 2: Yes, there are several news organizations who don't like your
• 20:04
  Speaker 2: push for democratization and what they believe is the devaluing
• 20:09
  Speaker 2: of the badges because they were differentiated.
• 20:13
  Speaker 1: So is that just a moment? Is that just a
• 20:16
  Speaker 1: moment in time.
• 20:18
  Speaker 4: No, that's deliberate.
• 20:19
  Speaker 3: I think it's very important to elevate citizen journalism. I
• 20:24
  Speaker 3: think it's very important to hear the voice of the people,
• 20:26
  Speaker 3: the actual voice of the people, not the filter voice
• 20:28
  Speaker 3: of the people, and let the people choose the narrative
• 20:31
  Speaker 3: and let the people determine the truth and not five
• 20:35
  Speaker 3: editors in chiefs of major publications. Do you want to
• 20:40
  Speaker 3: know what's really going on? Or do you want their opinion?
• 20:42
  Speaker 3: You know, it's a handful of people.
• 20:45
  Speaker 4: I think. I think we want to know the voice
• 20:47
  Speaker 4: of the people, the true voice of the people.
• 20:49
  Speaker 2: So let me kind of pull you back into what's
• 20:53
  Speaker 2: important to the people in this room, and that's protection
• 20:56
  Speaker 2: for their ad campaigns. So yesterday was a right start,
• 21:01
  Speaker 2: protection from any of the provocative speech.
• 21:04
  Speaker 1: That is labeled.
• 21:06
  Speaker 2: What is your Does it get better from there? What's
• 21:09
  Speaker 2: your real north star? Where is Where is Twitter a
• 21:12
  Speaker 2: couple of years from now when I show up on Twitter,
• 21:15
  Speaker 2: is it just a global town square where I'm talking
• 21:19
  Speaker 2: in a number of characters or or where does it
• 21:23
  Speaker 2: evolve to what happens in my town square?
• 21:26
  Speaker 1: Commerce?
• 21:28
  Speaker 4: Yeah?
• 21:28
  Speaker 3: I mean what I've said is that Twitter is effectively
• 21:31
  Speaker 3: an accelerant to an idea I've had for a long time,
• 21:35
  Speaker 3: which is I call it sort of X the Everything out, Yeah,
• 21:41
  Speaker 3: which is to have a you know, a sort of
• 21:44
  Speaker 3: a platform that is so useful that you you find
• 21:49
  Speaker 3: it it is essential to conduct your life. So that means,
• 21:54
  Speaker 3: like you know, obviously, payments we provide really really makes
• 22:02
  Speaker 3: a good, meaningful communication privately as well as publicly. So
• 22:05
  Speaker 3: that means we need to have a direct message system
• 22:08
  Speaker 3: that is that offers voice calls, video calls, encrypted communications
• 22:17
  Speaker 3: so that your communications are private and Twitter and others
• 22:21
  Speaker 3: cannot spy on them, and.
• 22:25
  Speaker 4: Just to be incredibly useful.
• 22:29
  Speaker 2: So you've got a massive platform, you have a vision
• 22:33
  Speaker 2: that is a spectrum of just daily open sourced conversation,
• 22:40
  Speaker 2: and they can conduct their lives, their business, their commerce,
• 22:44
  Speaker 2: whatever they can do on your platform. That's a pretty
• 22:47
  Speaker 2: big vision. But in the middle should be advertising opportunity.
• 22:53
  Speaker 1: That sounds like a great opportunity.
• 22:55
  Speaker 2: I can talk about my brand, I can get my
• 22:57
  Speaker 2: customers to communicate, and then they.
• 23:00
  Speaker 1: Could also buy stuff. It sounds pretty good.
• 23:03
  Speaker 3: Right, You'll be able to buy things just directly on Twitter,
• 23:05
  Speaker 3: one click what I'm done.
• 23:06
  Speaker 2: But they need to feel that there is an opportunity
• 23:12
  Speaker 2: for them to influence what you're building, that vision, what
• 23:16
  Speaker 2: we're doing here, whether it's me trying to push and
• 23:19
  Speaker 2: prod you on your tweets. For example, you've said you
• 23:26
  Speaker 2: probably shouldn't tweet after three am. Well, I've got probably
• 23:31
  Speaker 2: good advice for all of us.
• 23:34
  Speaker 4: I've got myself into trouble a few times.
• 23:36
  Speaker 2: I'm very aware of those. So after three am you
• 23:41
  Speaker 2: travel all over the world. Lord knows how you handle
• 23:44
  Speaker 2: time zones in space. Will you commit to be a
• 23:47
  Speaker 2: little more specific and not tweet after three am?
• 23:52
  Speaker 1: People in this.
• 23:52
  Speaker 2: Room would like to see that. We'll make them feel
• 23:55
  Speaker 2: more close.
• 23:56
  Speaker 3: I will aspire to tweet less after three am. I
• 24:00
  Speaker 3: mean it is important that you know. I mean, if
• 24:03
  Speaker 3: I were to say, yes, you can influence me, that
• 24:05
  Speaker 3: would be wrong, That would be very wrong. That would
• 24:09
  Speaker 3: be a diminishment of freedom of speech.
• 24:10
  Speaker 2: But I want to be specific about influencing. It's more
• 24:14
  Speaker 2: of an open feedback loop for the advertising experts in
• 24:19
  Speaker 2: this room to help develop Twitter into a place where
• 24:25
  Speaker 2: they will be excited about investing more money product development
• 24:30
  Speaker 2: and sage content moderation.
• 24:33
  Speaker 1: That's what the influence is.
• 24:35
  Speaker 4: Yeah. I think.
• 24:40
  Speaker 3: It's totally cool to say that you want to have
• 24:42
  Speaker 3: your advertising appear in certain places in Twitter and not
• 24:46
  Speaker 3: in other places. But it is not cool to try
• 24:50
  Speaker 3: to say what Twitter will do, and if that means
• 24:54
  Speaker 3: losing advertising dollars, we lose it.
• 24:57
  Speaker 4: But freedom of speech is paramount.
• 25:04
  Speaker 2: So Twitter one point zero had a very well populated,
• 25:12
  Speaker 2: much loved influence counsel. I know, I don't. I think
• 25:17
  Speaker 2: we need to change the name. Elon does not want
• 25:20
  Speaker 2: to be influenced. But it was really a recurring feedback
• 25:24
  Speaker 2: loop from your key stakeholders, your advertisers, where they had
• 25:29
  Speaker 2: recurring access or would have recurring access to you. Would
• 25:34
  Speaker 2: you commit from this stage today to reinstate that council
• 25:40
  Speaker 2: to be named later, Well, I.
• 25:41
  Speaker 3: Don't think it should be influenced counsel that because you
• 25:46
  Speaker 3: have to say I would be worried of that creating
• 25:48
  Speaker 3: a backlash among the public, because if the public thinks
• 25:50
  Speaker 3: that that, you know, their views of being determined by
• 25:54
  Speaker 3: you know, a small number of cmos in America, there
• 25:58
  Speaker 3: will be like I.
• 25:59
  Speaker 4: Think up said about that. But feedback I think is appropriate.
• 26:04
  Speaker 3: And you know, at the end of the day, if
• 26:08
  Speaker 3: somebody is spending money for their ad campaign, it needs
• 26:11
  Speaker 3: to yield results for their organization or or it doesn't
• 26:13
  Speaker 3: make sense. And you know that that that that that
• 26:17
  Speaker 3: includes the sort of software perception issues as well as
• 26:20
  Speaker 3: the more direct does it move the needle on sales?
• 26:25
  Speaker 3: So you know, there's there's legitimate concerns that advertisers have
• 26:29
  Speaker 3: that I want to hear. And we're going to move
• 26:33
  Speaker 3: to live Q and A after the prepared questions and
• 26:36
  Speaker 3: perhaps you're gonna ask some of those right here, because
• 26:40
  Speaker 3: I think some of these things should be.
• 26:41
  Speaker 4: Discussed in an open forum. You know. Yeah, So.
• 26:49
  Speaker 3: I think having you know, getting getting I mean the
• 26:52
  Speaker 3: reason I'm here is to get feedback that you know,
• 26:55
  Speaker 3: what what is this but feedback, you know, and and
• 26:58
  Speaker 3: to be asked questions. And we're trying to achieve here
• 27:04
  Speaker 3: a sensible you know, middle ground or or or try
• 27:09
  Speaker 3: to satisfy a range of things, which is how do
• 27:12
  Speaker 3: we ensure that the public has their voice even if
• 27:16
  Speaker 3: you don't like the voice at times, but also that
• 27:19
  Speaker 3: you're able to uh serve your brands and improve improve
• 27:27
  Speaker 3: the perception of your brands and improve sales as well.
• 27:31
  Speaker 4: At the at the end of the day, I mean,
• 27:33
  Speaker 4: I think there is.
• 27:37
  Speaker 3: Where when advertising is relevant to users, and especially if
• 27:42
  Speaker 3: the message is entertaining and interesting, it's content. And then
• 27:49
  Speaker 3: the other side of it, if if the if the
• 27:52
  Speaker 3: if the ad is not relevant to the user, and
• 27:54
  Speaker 3: it's perhaps strident or something, then then obviously that's that's
• 27:58
  Speaker 3: not that's that's that's spam. So advertising can go all
• 28:02
  Speaker 3: away from spam to compelling content.
• 28:06
  Speaker 4: And I really want.
• 28:06
  Speaker 3: To focus on obviously the compelling content side of things.
• 28:10
  Speaker 3: Make it relevant, make it interesting, you know, funny, informative.
• 28:17
  Speaker 1: And I think I think you're right.
• 28:19
  Speaker 2: I think that's actually where this room can help with
• 28:23
  Speaker 2: the feedback. They're experts in knowing with the right consumer
• 28:29
  Speaker 2: set that they're trying to reach, what is relevant, what
• 28:32
  Speaker 2: makes good advertising. And since I think I heard that
• 28:36
  Speaker 2: you committed to continued feedback, it might be a good time.
• 28:41
  Speaker 2: Like Twitter, which is where it happens in real time,
• 28:45
  Speaker 2: to open up the room to questions. Elon has suggested
• 28:51
  Speaker 2: that he's opened Okay, we have a few, so please
• 28:54
  Speaker 2: ask Elon.
• 28:57
  Speaker 5: Do you want to go.
• 28:59
  Speaker 3: One of the things that's to say, uh, that that
• 29:01
  Speaker 3: has been sort of really broken for a long time
• 29:03
  Speaker 3: and Twitter is is that when you run an ad
• 29:06
  Speaker 3: campaign you couldn't even do basic things like keywords, like honestly,
• 29:11
  Speaker 3: this is it blew my mind. So we've not added
• 29:14
  Speaker 3: to where you can say, uh, what, as as simple
• 29:19
  Speaker 3: as it sounds, what keywords do you want an ad
• 29:23
  Speaker 3: to appear next to? So if a tweet has a
• 29:25
  Speaker 3: certain you know, is about a subject, then you should
• 29:30
  Speaker 3: be able to put the ad right there. And I'm
• 29:34
  Speaker 3: sowing to David saslove at you know one is and
• 29:37
  Speaker 3: he was, he was, he was literally he's saying, look,
• 29:40
  Speaker 3: I just want to be able to put the trailer
• 29:41
  Speaker 3: for white Lotus next to where people are talking about
• 29:45
  Speaker 3: white lotus.
• 29:46
  Speaker 4: I was like, yeah, that is obviously a good thing
• 29:48
  Speaker 4: to do. That is the right place to put the ad.
• 29:51
  Speaker 3: And so, as mind blowing as it is, Twitter did
• 29:56
  Speaker 3: not have that functionality until recently, which.
• 29:59
  Speaker 4: Is insane, but now it does.
• 30:02
  Speaker 3: So, you know, talking about listening to you know, key
• 30:08
  Speaker 3: advertiser partners.
• 30:10
  Speaker 4: Listen to what David said. Well, we're doing it. So
• 30:13
  Speaker 4: now BINGO.
• 30:15
  Speaker 3: Have white lotus ads next to white lotus discussions, which
• 30:18
  Speaker 3: is exactly where it should be.
• 30:20
  Speaker 1: So it's a new beginning.
• 30:22
  Speaker 6: All right, all right, we're going to start. Thank you
• 30:24
  Speaker 6: on your side, Elon, thank you so much. Over to
• 30:26
  Speaker 6: your left here. My name is Jonathan Barrum from the
• 30:29
  Speaker 6: Dunhill Family Office and the Earth Trust Fund to focus
• 30:33
  Speaker 6: on regenerative innovation and exponential technology. I'm absolutely obsessed with
• 30:39
  Speaker 6: the work that you're doing in the world. Thank you
• 30:40
  Speaker 6: for incarnating in this lifetime and helping all of us
• 30:43
  Speaker 6: ascend to the next level of this experience of life.
• 30:46
  Speaker 6: I'm curious about your thoughts on alignment with AI and
• 30:51
  Speaker 6: what are the strategies that are currently being implemented. I'm
• 30:54
  Speaker 6: currently creating my own alignment protocol, which I would love
• 30:57
  Speaker 6: to submit to your team.
• 31:01
  Speaker 1: I like it.
• 31:03
  Speaker 3: Well, I wasn't expecting an AI discussed right off the bat.
• 31:10
  Speaker 3: My brother and I have this rule that if we're
• 31:12
  Speaker 3: at a party, we're not allowed to talk to talk
• 31:15
  Speaker 3: about either AI or the simulation, because otherwise the conversations
• 31:20
  Speaker 3: go there so often.
• 31:22
  Speaker 4: So I've been thinking about AI safety for a long.
• 31:25
  Speaker 3: Time because I think this is a significant existential threat
• 31:29
  Speaker 3: to humanity. The best thing I can come up with
• 31:35
  Speaker 3: for AI safety is to make it a maximum truth
• 31:38
  Speaker 3: seeking AI, maximumly curious. Have its optimization function be to
• 31:45
  Speaker 3: understand the nature of the universe. If that is its
• 31:47
  Speaker 3: optimation optimization function, I think it will actually want to
• 31:52
  Speaker 3: preserve and extend human civilization because we're just much more
• 31:56
  Speaker 3: interesting than say an asteroid with nothing on it. So
• 32:01
  Speaker 3: I think, I think, I think my intuition, my biological
• 32:04
  Speaker 3: neural maan suggests that a maximually curious AI is the
• 32:09
  Speaker 3: safest AI, and a maximually truth seeking AI is a
• 32:12
  Speaker 3: safe AI. And if you try to we have to
• 32:17
  Speaker 3: careful with the alignment stuff, or we have to you know.
• 32:19
  Speaker 3: And I think we definitely don't want to teach an
• 32:21
  Speaker 3: AI to lie, because that that is a path through
• 32:24
  Speaker 3: dystopian future. The I mean, the essence of two thousand
• 32:28
  Speaker 3: and one in Space Odyssey was that the AI was
• 32:33
  Speaker 3: given what was basically told to lie. It was it
• 32:36
  Speaker 3: was it was told to hide the fact that it
• 32:39
  Speaker 3: was going.
• 32:40
  Speaker 4: To see the monolith. Instead it was taking the crew
• 32:43
  Speaker 4: of the monolith.
• 32:43
  Speaker 3: So it was both told to take the crew to
• 32:45
  Speaker 3: the monolith, and the crew cannot know about the monolith.
• 32:48
  Speaker 3: The conclusion that I came to was kill the crew
• 32:51
  Speaker 3: and take them to the monolith. So the problem solved.
• 32:55
  Speaker 3: So you want to be really careful about any any
• 32:58
  Speaker 3: kind of deception, and I think an AI, you want
• 33:01
  Speaker 3: program the I be as truthful as possible, even that
• 33:03
  Speaker 3: even if that truth is not a politically correct So.
• 33:07
  Speaker 5: Thank me, Halen, amazing to be here. My name is Martinez.
• 33:12
  Speaker 5: I work in news media. And my question is is
• 33:15
  Speaker 5: you're saying Twitter is where we're going to be getting
• 33:17
  Speaker 5: our information from now on or social media? Is this
• 33:21
  Speaker 5: the end of centralized publishers news media and we're going
• 33:26
  Speaker 5: into decentralized information era?
• 33:29
  Speaker 4: Thank you, No, that's that's that's a good observation that that.
• 33:36
  Speaker 3: You know, citizen journalism is is essentially decentralized news.
• 33:45
  Speaker 4: Now that no, this will will obviously be if somebody
• 33:49
  Speaker 4: is a great writer.
• 33:51
  Speaker 3: For the New York Times or Journal or Post or
• 33:54
  Speaker 3: whatever newspaper herald, if they're a good, great writer, that
• 33:58
  Speaker 3: they will still get a significant following as a function
• 34:02
  Speaker 3: of their excellent writing. So somebody who's a excellent writer
• 34:06
  Speaker 3: will will still get disproportionate attention. But I think it
• 34:11
  Speaker 3: is also important for us to to to decentralize uh
• 34:15
  Speaker 3: the you know, what is written and what the narrative,
• 34:18
  Speaker 3: what narratives are chosen, Because even if everything in the
• 34:21
  Speaker 3: newspaper is harpsid correct, they're still choosing what to write about.
• 34:25
  Speaker 4: They're choosing the narrative.
• 34:28
  Speaker 3: So I think it's important for public to be able
• 34:30
  Speaker 3: to choose the narrative as well. So it's it's not
• 34:34
  Speaker 3: really you know that traditional publications go.
• 34:37
  Speaker 4: Away, but really that we we we we.
• 34:43
  Speaker 3: Give give more weight, we we enable the voice of
• 34:48
  Speaker 3: the people to rise.
• 34:53
  Speaker 7: Hi, Linda Elon, thank you so much for your insightful talk.
• 34:58
  Speaker 7: My name is Maria. I around PR and marketing company
• 35:01
  Speaker 7: focused on tech and web three. I live here in Miami,
• 35:05
  Speaker 7: but originally from Russia. I wanted to ask you two questions,
• 35:10
  Speaker 7: if you allow me. First one, why did you make
• 35:13
  Speaker 7: blue teak verification teak on Twitter paid? Is it strictly
• 35:18
  Speaker 7: for profit or there was some other logic behind it?
• 35:22
  Speaker 7: And the second question is can I take a selfie
• 35:25
  Speaker 7: with you?
• 35:30
  Speaker 4: Well?
• 35:30
  Speaker 3: I think there might be quite a line on the
• 35:32
  Speaker 3: selfie front. But honestly, selfie is the vein of my existence.
• 35:39
  Speaker 4: So but sure. So the issue with the way.
• 35:51
  Speaker 3: That blue checks were handed out historically at Twitter was
• 35:55
  Speaker 3: was not in a not always in a sensible way
• 36:01
  Speaker 3: or not always in a a good way.
• 36:05
  Speaker 4: And so.
• 36:07
  Speaker 3: And the same check was given out whether you were
• 36:10
  Speaker 3: sort of a government official or.
• 36:13
  Speaker 4: You know, a major company or a person.
• 36:15
  Speaker 3: So there's noticed there was no really indistinguishment between between
• 36:18
  Speaker 3: what what does a blue check mean? And and a
• 36:20
  Speaker 3: lot of blue checks were you know, you could have
• 36:22
  Speaker 3: been an intern at a small publication ten years ago
• 36:25
  Speaker 3: and you still have a blue check. And then a
• 36:27
  Speaker 3: lot of them were for sale and not not for
• 36:29
  Speaker 3: sale on the dark web I'm talking about you could
• 36:32
  Speaker 3: google blue check for sale and buy a blue check.
• 36:36
  Speaker 4: Anyone could.
• 36:38
  Speaker 3: And there was some corruption within Twitter as well in
• 36:40
  Speaker 3: terms of paying people at Twitter for blue checks that
• 36:43
  Speaker 3: was not appropriate. So the clean question is, how do
• 36:45
  Speaker 3: we clear all that out and how do we create,
• 36:50
  Speaker 3: you know, within recent a level playing field so that
• 36:57
  Speaker 3: like you said, the average citizen can be a journalist
• 37:02
  Speaker 3: and and and and that and that we really want
• 37:04
  Speaker 3: to judge journalism, We want to judge stories based on
• 37:07
  Speaker 3: the quality of the content, not the publication that is
• 37:11
  Speaker 3: behind it. And there are some incredibly good individuals who
• 37:17
  Speaker 3: may who maybe couldn't get a job at at a
• 37:19
  Speaker 3: major newspaper, but actually they are great writers and they're incredibly.
• 37:22
  Speaker 4: Truthful and good. So it was really just to kind
• 37:27
  Speaker 4: of level the playing field.
• 37:28
  Speaker 3: And the thing about the you know, you can get
• 37:32
  Speaker 3: one for like seven dollars a month if you do
• 37:33
  Speaker 3: it on the web, which is it's not a lot,
• 37:36
  Speaker 3: but it it gives us the the the added element
• 37:41
  Speaker 3: of requiring a credit card and a phone number from
• 37:46
  Speaker 3: a reputable carrier. And so this this this is a
• 37:53
  Speaker 3: I mean, we're gonna get kind of technical here, but
• 37:55
  Speaker 3: it's a it's a necessary defense against bots.
• 38:00
  Speaker 4: So today with advanced AI.
• 38:04
  Speaker 3: They can pass every kind of test for a human.
• 38:09
  Speaker 3: So you can actually create on one computer one hundred
• 38:12
  Speaker 3: thousand accounts. So then that all sound human and pass
• 38:17
  Speaker 3: every human test. So how do you know which one's real?
• 38:20
  Speaker 3: So effectively, by charging a small amount of money and
• 38:23
  Speaker 3: requiring a credit card and a phone number, we increase
• 38:26
  Speaker 3: the cost of a fake account by literally one thousand,
• 38:30
  Speaker 3: if not ten thousand, and so and my prediction is
• 38:35
  Speaker 3: that any social media company that does not require a
• 38:39
  Speaker 3: small amount of money and does not do verification will
• 38:42
  Speaker 3: cease to be relevant.
• 38:45
  Speaker 4: I mean, I can go to talk forever if you want.
• 38:50
  Speaker 1: One more, one more.
• 38:52
  Speaker 4: So it's not up to me, it's really up to you, guys.
• 38:56
  Speaker 4: I'm happy to talk longer if you want.
• 39:00
  Speaker 8: My name is Carol christ and I had the great
• 39:03
  Speaker 8: honor to serve as First Lady of Florida, and it's
• 39:06
  Speaker 8: an incredible honor to be here with all of you
• 39:08
  Speaker 8: and this beautiful conference, and this is an extraordinary panel
• 39:12
  Speaker 8: and this discussion and the great work you do for
• 39:15
  Speaker 8: humanity or planet, and I'm just so impressed with everything
• 39:19
  Speaker 8: you're doing at Twitter and how open you are with
• 39:22
  Speaker 8: everything you're doing. I think it's a great service to
• 39:25
  Speaker 8: our country in the world, and I really am very
• 39:28
  Speaker 8: grateful to you for that. And it may be a
• 39:32
  Speaker 8: little depressing, but we do have an election you're coming up,
• 39:35
  Speaker 8: and it's an incredibly.
• 39:36
  Speaker 1: Important well politics.
• 39:40
  Speaker 8: The world is watching and it's an incredibly important time.
• 39:44
  Speaker 8: A lot is at stake, and I would love to
• 39:47
  Speaker 8: know what you I'm sure you have a lot going
• 39:50
  Speaker 8: on and I would love to hear some say and
• 39:53
  Speaker 8: what we can look forward to hearing from Twitter.
• 39:56
  Speaker 1: Thank you so much.
• 39:58
  Speaker 3: Yeah, I mean, I do think it's very importan for
• 40:00
  Speaker 3: elections domestically and internationally that we have an open and
• 40:04
  Speaker 3: transparent platform.
• 40:06
  Speaker 4: That's why I think it's the open sourcing of.
• 40:08
  Speaker 3: The algorithm and uh, complete transparency is essential so that
• 40:14
  Speaker 3: people know what's going on, they know that something is
• 40:16
  Speaker 3: not being artificially suppressed or amplified. And so we and
• 40:23
  Speaker 3: and as as I mentioned, when we open source uh,
• 40:26
  Speaker 3: the recommendation algorithm. Now there's still other elements of Twitter
• 40:29
  Speaker 3: that haven't been open sourced, but will be that. We've
• 40:33
  Speaker 3: the public found many errors in our recommendation platform that
• 40:40
  Speaker 3: we fixed, and we'll keep doing that. The what really
• 40:44
  Speaker 3: matters is does the is there both the reality and
• 40:49
  Speaker 3: the perception of a platform that the public believes they
• 40:53
  Speaker 3: can that they can trust, and and and and I,
• 40:58
  Speaker 3: like you said, if you don't have trans in anything,
• 41:00
  Speaker 3: that's not any platform that does not have transparency, I
• 41:03
  Speaker 3: wouldn't trust it with it, damn.
• 41:06
  Speaker 2: So I think what we heard today is some really
• 41:10
  Speaker 2: important and profound things. First of all, Elon has committed
• 41:16
  Speaker 2: to being accessible to everyone for continual feedback. He's also
• 41:21
  Speaker 2: opened up himself to also participate in the new transparency
• 41:27
  Speaker 2: and safety rules that they posted yesterday. Just remember right,
• 41:32
  Speaker 2: freedom of speech doesn't mean freedom of reach. And if
• 41:36
  Speaker 2: freedom of speech, as he says, is the bedrock of
• 41:41
  Speaker 2: this country, I'm not sure there's anyone in this room
• 41:45
  Speaker 2: who could disagree with that. Could I get a round
• 41:48
  Speaker 2: of applause for that? But I want to be clear.
• 41:54
  Speaker 2: The path here today wasn't without.
• 41:59
  Speaker 1: A lot of chat. Because this guy is here, there's
• 42:02
  Speaker 1: always a lot of chatter.
• 42:03
  Speaker 2: But I believe if this is a marketing conference for
• 42:07
  Speaker 2: marketing executives that influence culture in this country, it is
• 42:12
  Speaker 2: the responsibility of everybody in this room to offer a
• 42:16
  Speaker 2: helping hand and.
• 42:18
  Speaker 1: To say how can we help, how can we make
• 42:19
  Speaker 1: it better? So I say we're.
• 42:22
  Speaker 2: Open for solutions, and you've got a man who's committed
• 42:26
  Speaker 2: to try his best not to tweet after three am,
• 42:30
  Speaker 2: but open to your feedback. And I'd like to really
• 42:32
  Speaker 2: thank everyone who's spending their time here today.
• 42:35
  Speaker 4: I am, I'd be you