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What Does It Take to Earn Customer Trust?
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Trust can take years to build and only moments to put at risk.
In Episode 2 of The Single Source of Truth, the CCW Digital analyst team explores how brands earn, lose and rebuild customer trust. From the Taylor Farms and Taco Bell food safety headlines to a recent Anthropic customer service incident, the team looks at the role transparency, communication and human support play when things go wrong. The conversation also digs into the limits of self-service, the emotional side of customer…
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