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The Greenwashing Trap: How to Spot Real Change vs. Corporate PR | The Difference We Make
In this episode of The Difference We Make, host Ashling Scallon dismantles the concept of greenwashing and exposes how corporate social responsibility (CSR) is often used as a marketing strategy rather than a genuine commitment to ethical practices. This deep dive into philanthropy and social impact is designed for conscious consumers, activists, and business leaders who want to distinguish between performative activism and real, structural change. If you have ever felt skeptical about brands claiming to save the earth while continuing harmful practices, this episode provides the critical…
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