Why is Beverage Innovation So Hot in QSR? with Botrista’s Jason Valentine
Jason Valentine, CSO at Botrista, joins QSR editorial director Danny Klein to break down what’s perhaps the hottest battleground in quick service right now. What trends are driving the beverage movement? What do Gen Z want? How can restaurants innovate without breaking the brand? We get into all of that and a lot more.
The skinny
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