2005: Merging Data Science With the Art of Food With Jack Li, CEO of Datassential
Jack Li is the CEO and founder of Datassential. He took a 2-man company in 2001 and created a global food and beverage digital research powerhouse that helps brands like Target Foods, Jack in the Box, and General Mills innovate with data. This is the company that predicted the rise of avocado toast and is helping restaurants and food service providers match new menu items with consumer preferences. Specifically, they focus on making food data more usable for these brands through digital tools. For example, one of their tools allows you to enter in a new menu item you're considering and see…
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