Latest / The Bootleg Kev Podcast / #476 - Dee-1

Transcript

#476 - Dee-1 · The Bootleg Kev Podcast

• 0:00
  Speaker 1: Whoa, what's good everybody, It's your boy at D one
• 0:03
  Speaker 1: And you could check me out on the Bootleg cav podcast.
• 0:10
  Speaker 2: Yo, Bootleg cap podcast. Man special guests in here. My
• 0:14
  Speaker 2: got D one is in the building, Yes, sir, welcome, Welcome,
• 0:17
  Speaker 2: welcome man. Twelve years later, for sure, Bro, we first
• 0:21
  Speaker 2: linked up in twenty twelve. I was on tour with Macklemore.
• 0:25
  Speaker 2: We stopped through Tucson or Phoenix, Phoenix. It was like
• 0:28
  Speaker 2: ten p yep, somehow, some way, some then you called
• 0:32
  Speaker 2: the clubhouse, yeah yep, and I ended up at the three.
• 0:34
  Speaker 2: That was like right when like the rip shop thrift
• 0:37
  Speaker 2: Shop started to pop. It was kind of like it
• 0:39
  Speaker 2: started to pop in the middle of that tour. Literally yeah, literally, yeah.
• 0:42
  Speaker 3: It's like by the time that tour ended, Maclamore was
• 0:44
  Speaker 3: a superstar. Bro. That tour was crazy.
• 0:46
  Speaker 1: We were doing like fifteen hundred and two thousand CAP
• 0:48
  Speaker 1: venues at the beginning of the tour. By the end
• 0:50
  Speaker 1: of the tour they were like, Hey, we about to
• 0:52
  Speaker 1: run this tour back and this time we're doing full arenas.
• 0:54
  Speaker 3: You know, it's crazy.
• 0:56
  Speaker 1: Yeah, So that's when we met, Bro. So thank you
• 0:58
  Speaker 1: even back then for rocking with me.
• 0:59
  Speaker 3: I don't know.
• 1:00
  Speaker 4: I was independent, so maybe you just saw me open
• 1:03
  Speaker 4: up for him and you were like, oh this do same.
• 1:04
  Speaker 2: Do I think you were doing your thing too, Like
• 1:06
  Speaker 2: I think I remember just seeing you on Like back
• 1:08
  Speaker 2: then it was like the blog game was still now
• 1:12
  Speaker 2: right to yeah, shot to Shake and making those guys
• 1:15
  Speaker 2: two Door Boys was my site. Man, I'll go there,
• 1:17
  Speaker 2: Sam Hill. I was like, yeah, I got similar taste
• 1:19
  Speaker 2: to these guys. So it was crazy too because we
• 1:22
  Speaker 2: talked about like gatekeepers before we're recording. I actually like
• 1:26
  Speaker 2: respected those quote unquote gate keepers a lot more than
• 1:29
  Speaker 2: I respect like this algorithmic playlist like situation that's happening
• 1:35
  Speaker 2: because at least, like I feel like those guys, whether
• 1:37
  Speaker 2: it was sk or Shake or whoever, like they really
• 1:40
  Speaker 2: had like taste, dad taste.
• 1:43
  Speaker 4: They had taste. Now it's just mind control. Yeah, playlists
• 1:46
  Speaker 4: ain't nothing but mind control.
• 1:48
  Speaker 1: But back then it was literally people who love music
• 1:52
  Speaker 1: who are like, if it moves me, if I like it,
• 1:55
  Speaker 1: it's getting posted it no matter how big it is,
• 1:57
  Speaker 1: and you go, it don't matter what label is pushing
• 1:58
  Speaker 1: it to me.
• 1:59
  Speaker 4: Sure you know, I mean there was integrity. There was
• 2:02
  Speaker 4: integrity back then.
• 2:03
  Speaker 2: And It's crazy too, because there were more gatekeepers than
• 2:05
  Speaker 2: per se during the blog era, but those dudes at
• 2:08
  Speaker 2: the very least have like, in my opinion, like great taste,
• 2:12
  Speaker 2: you know what I mean. Like I found so many
• 2:13
  Speaker 2: artists on those sites that were like ground level artists here, bro, Like.
• 2:17
  Speaker 1: I am who I am today because of blog era
• 2:20
  Speaker 1: hip hop. So the all hip hop dot coms of
• 2:23
  Speaker 1: the world, shout to my man, Chuck Shaking Meccas from
• 2:26
  Speaker 1: Two Dope Boys, the uh Tumabasa from MTV jams.
• 2:32
  Speaker 3: You heard oh Man music now right? Yeah?
• 2:36
  Speaker 4: John Gotti from the Smoking Section.
• 2:38
  Speaker 2: Yo, I love the speaking of guys. The Smoking Section
• 2:41
  Speaker 2: was one of my fucking favorite sites. Yeah, Bro, I
• 2:43
  Speaker 2: found like rits on there was a lot of like
• 2:46
  Speaker 2: that was a good time, man.
• 2:47
  Speaker 3: That was a good time.
• 2:48
  Speaker 2: Bro. So we're like like now that there's because we're
• 2:50
  Speaker 2: talking about gatekeepers, because you've been through kind of like
• 2:54
  Speaker 2: I would say a lot of iterations of like what
• 2:57
  Speaker 2: it means to be an artist in terms of like
• 2:58
  Speaker 2: your experiences with the industry, right, because you've been on
• 3:01
  Speaker 2: a major label as well, and now you're back to
• 3:04
  Speaker 2: kind of are you you're fully independent independent?
• 3:08
  Speaker 3: What would you say, is the.
• 3:11
  Speaker 2: Being a part of so many eras of the music industry,
• 3:14
  Speaker 2: What would you say is the most like fruitful way
• 3:18
  Speaker 2: for an artist to kind of pop from, Because like
• 3:21
  Speaker 2: now you see guys like L Russell kind of re
• 3:25
  Speaker 2: envisioning what it means to be independent. You know, there's
• 3:29
  Speaker 2: offer based shows and there's a website called even people
• 3:33
  Speaker 2: are just selling music.
• 3:34
  Speaker 4: Sanul price for the music correct right.
• 3:37
  Speaker 2: And so it just seems like there's like this like
• 3:38
  Speaker 2: quiet revolution happening, like against the machine. But like it
• 3:42
  Speaker 2: is it better than when it was, like when you
• 3:43
  Speaker 2: got in.
• 3:44
  Speaker 4: Yes, because there's middle class rap.
• 3:46
  Speaker 3: Now.
• 3:47
  Speaker 4: Back then they didn't have middle class rap.
• 3:49
  Speaker 1: You either a mega superstar or you a starving artist
• 3:53
  Speaker 1: trying to make it. Now there's all these artists who
• 3:55
  Speaker 1: are making six figures a year, even a cool seven
• 3:58
  Speaker 1: figures a year, you heard me, and half the game
• 4:01
  Speaker 1: might not even know who they are, but they just
• 4:04
  Speaker 1: super serve their fan base. They know what their niche is,
• 4:07
  Speaker 1: you feel me, and they super serve them. There's people
• 4:09
  Speaker 1: like me and like L Russell who will go direct
• 4:12
  Speaker 1: to consumer with our music. I don't I don't ever
• 4:15
  Speaker 1: put my music out directly to the DSPs. At this point,
• 4:18
  Speaker 1: I go on my website first and I tell all
• 4:21
  Speaker 1: my diehards come to d one music dot com. You
• 4:23
  Speaker 1: heard me, name your own price if you want the album.
• 4:26
  Speaker 1: So my new album that I just put out is
• 4:28
  Speaker 1: called Loaded. It debuted that number two in the world
• 4:30
  Speaker 1: on the hip hop charts, behind eminem iTunes.
• 4:33
  Speaker 3: Yeah, on iTunes, right behind.
• 4:34
  Speaker 1: Eminem number two in the world independent right, that album
• 4:37
  Speaker 1: had been out for three months on your fullhand yeow.
• 4:40
  Speaker 3: So it's like your fans got it first. Yeah, my
• 4:42
  Speaker 3: diehards got it first.
• 4:44
  Speaker 1: People paying up to one thousand dollars for the album
• 4:46
  Speaker 1: cam right, literally multiple people thousand here, a thousand and there,
• 4:49
  Speaker 1: five hundred here, two fifty there, ten dollars here, twenty
• 4:52
  Speaker 1: dollars there.
• 4:52
  Speaker 4: But you add that up now when I put it
• 4:54
  Speaker 4: on streaming.
• 4:55
  Speaker 1: To still do those type of numbers and make that
• 4:57
  Speaker 1: type of impact on streaming, it's powerful.
• 5:00
  Speaker 3: Well you know what I mean.
• 5:01
  Speaker 1: And the album consists of let me see, I had
• 5:04
  Speaker 1: Fredo Bang featured on the album. You know FREDI I
• 5:07
  Speaker 1: think you have Frederick that's my former middle school student.
• 5:10
  Speaker 3: I used to be his teacher.
• 5:11
  Speaker 1: What yeah, bagging band ruge Yeah, right, so crazy. Like
• 5:15
  Speaker 1: Fredo is on the album That's Love. That's a relationship.
• 5:17
  Speaker 1: Project Patters on the album you Hear Me That's Love.
• 5:20
  Speaker 1: That's a relationship. My brother star Ledo is on the
• 5:22
  Speaker 1: album you hear Me That's Love.
• 5:24
  Speaker 3: Try to start Leado very slept on due Mat shot
• 5:26
  Speaker 3: out to Nashville.
• 5:27
  Speaker 1: Yeah, bro, So this feels like the best ever ever
• 5:31
  Speaker 1: to where if you are willing to work hard. Before
• 5:34
  Speaker 1: it was working hard but still having to go through gatekeepers.
• 5:37
  Speaker 1: Now with social media, you can go directly to the people.
• 5:41
  Speaker 1: And when you form a connection with the people, they
• 5:44
  Speaker 1: don't care who you signed to.
• 5:45
  Speaker 4: They don't care what other artists are co signing you.
• 5:48
  Speaker 1: You know, there was an ever where you had to
• 5:50
  Speaker 1: have a big co sign to really get in.
• 5:52
  Speaker 4: You know what I'm saying. It's not like that anymore.
• 5:55
  Speaker 1: So, if you're willing to work hard and if you
• 5:56
  Speaker 1: got a product that the fans could tell, man, I
• 5:59
  Speaker 1: love your art, but I love your heart, They're gonna lock.
• 6:02
  Speaker 3: In with you, bro, and that's the key to my longevity. Yeah.
• 6:05
  Speaker 2: I was gonna say, like, it feels like, you know,
• 6:09
  Speaker 2: there's almost artists are so ignorant. I feel like there's dope,
• 6:14
  Speaker 2: independent artists, or even ignorant to the possibility of like
• 6:18
  Speaker 2: doing that. As opposed, they're chasing playlists. They're chasing the
• 6:22
  Speaker 2: wrong shit where it's like, Yo, if you even got
• 6:24
  Speaker 2: like one hundred people racking with you, one hundred people,
• 6:26
  Speaker 2: that's some enough to pay the.
• 6:27
  Speaker 3: Bills straight up, I mean straight up, straight up.
• 6:29
  Speaker 1: If you got a hundred people spending one hundred dollars
• 6:32
  Speaker 1: a year with you, that's ten rags.
• 6:33
  Speaker 4: Yeah, off of just one hundred people.
• 6:35
  Speaker 3: Yeah.
• 6:36
  Speaker 1: If you get a thousand people to spend one hundred
• 6:38
  Speaker 1: dollars a year with you, that's a hundred rags.
• 6:40
  Speaker 4: Bro.
• 6:42
  Speaker 1: People don't want to think about it like that because
• 6:45
  Speaker 1: the playlist is what it has been glamorized. Just for
• 6:47
  Speaker 1: everybody watching this, I've been on the big playlist. I'm
• 6:50
  Speaker 1: on them right now as we speak. I'm sure some
• 6:53
  Speaker 1: of my singles are on some of these big playlists
• 6:55
  Speaker 1: as we speak.
• 6:56
  Speaker 4: That stuff don't change your life.
• 6:58
  Speaker 3: Man.
• 6:58
  Speaker 1: That's somebody working out in the gym or just with
• 7:01
  Speaker 1: their music playing at the crib.
• 7:03
  Speaker 3: They're not engaged, they're not even on, but it comes on.
• 7:05
  Speaker 2: Yeah, it's like, oh, it's on, and then like you're
• 7:08
  Speaker 2: making minimum money off of I think it's thirty eight
• 7:12
  Speaker 2: hundred semi dollars off of a million streams.
• 7:14
  Speaker 1: Yeah, so you're making one third of a penny for
• 7:17
  Speaker 1: every individual stream. So then you do the math, and
• 7:20
  Speaker 1: I believe, like you said, on a million streams, that
• 7:22
  Speaker 1: might come out to like thirty eight hundred dollars. Bro,
• 7:25
  Speaker 1: if somebody listened to my music a million times, Bro,
• 7:28
  Speaker 1: I better be making more than that.
• 7:29
  Speaker 3: No, it's it's it's actually crazy.
• 7:31
  Speaker 2: It's like I feel like there has to be And
• 7:33
  Speaker 2: then there are major labels who have ownership stake in.
• 7:37
  Speaker 3: Some of the playlists or in pees that you go
• 7:40
  Speaker 3: in Spotify.
• 7:40
  Speaker 2: Yeah, and so it's like, at what point in time
• 7:43
  Speaker 2: is this whole thing like rigged against like an artist
• 7:45
  Speaker 2: that isn't on in that system. I wouldn't say rigged,
• 7:49
  Speaker 2: but it's very, very almost damn near impossible, Yeah, to
• 7:54
  Speaker 2: make a career off of music if you're just depending
• 7:57
  Speaker 2: on like the conventional.
• 8:00
  Speaker 4: Streaming income, yesps DSP, you're cooked.
• 8:04
  Speaker 3: Let you win the lottery.
• 8:05
  Speaker 4: Cap I think I got.
• 8:06
  Speaker 1: I think I counted about thirteen income streams that I
• 8:10
  Speaker 1: have just off of music.
• 8:11
  Speaker 4: I'm gonna try to recall them right now.
• 8:12
  Speaker 1: So we got streaming royalties, we got publishing, we got
• 8:16
  Speaker 1: direct to consumer, name your own price money, we got concerts,
• 8:20
  Speaker 1: we got merch we got speaking engagements. Currently, I'm a
• 8:23
  Speaker 1: college professor. I me at Harvard University and a professor
• 8:26
  Speaker 1: at Toughs University in Boston. I teach a course called
• 8:29
  Speaker 1: the Intersection of Hip Hop and Social Change, so teaching.
• 8:32
  Speaker 3: You know what I mean?
• 8:33
  Speaker 1: You got features, collabs, you feel me. You got brand
• 8:38
  Speaker 1: partnerships and endorsements.
• 8:40
  Speaker 4: When you can get those, that's nine right there.
• 8:42
  Speaker 3: You got.
• 8:42
  Speaker 1: I know I'm forgetting some more because I always think
• 8:44
  Speaker 1: about them. That's easy off the top of my head.
• 8:47
  Speaker 1: Quick nine right there.
• 8:48
  Speaker 3: You know what I mean.
• 8:49
  Speaker 4: You got sink licensing.
• 8:51
  Speaker 1: Yeah, when you get your song sinth in movies and
• 8:53
  Speaker 1: then commercials and all that and this type of stuff.
• 8:57
  Speaker 1: I don't know if I say it speaking engagements. Maybe did. Yeah,
• 9:00
  Speaker 1: But this is just a quick litt ten piece that
• 9:02
  Speaker 1: I named.
• 9:03
  Speaker 3: You know what I mean.
• 9:04
  Speaker 1: Some artists are just super focused on just one one,
• 9:09
  Speaker 1: one stream of income.
• 9:11
  Speaker 3: It ain't supposed to be like that. No more.
• 9:12
  Speaker 1: Man, You got podcasting. I just launched my first episode
• 9:16
  Speaker 1: of my podcast today. Congress it's called flipping tables with
• 9:20
  Speaker 1: D one. You heard me, because so much has been
• 9:23
  Speaker 1: happening over the past year. I don't know how much
• 9:25
  Speaker 1: you've been keeping up, man, but I've been in some
• 9:27
  Speaker 1: pretty high profile back.
• 9:29
  Speaker 3: And forth back and forth.
• 9:30
  Speaker 1: I think and Rick Ross, right, Yeah, Jim Jones meet
• 9:33
  Speaker 1: meil Rick Ross, and Joe Buden chimed in, and it
• 9:36
  Speaker 1: didn't feel fair to me that a brother like Joe Budden,
• 9:39
  Speaker 1: who I.
• 9:39
  Speaker 3: Never met before, I heard you call him out on
• 9:41
  Speaker 3: the new Yeah, on a new song.
• 9:43
  Speaker 1: Yeah, because he had three full podcast episodes where I'm
• 9:47
  Speaker 1: a topic of discussion of his, you know, and he
• 9:49
  Speaker 1: gets to in long form content, gets to speak his
• 9:53
  Speaker 1: piece about who he thinks D one is and how
• 9:56
  Speaker 1: he thinks D one is just a cloud chaser and
• 9:58
  Speaker 1: not legit and da.
• 10:00
  Speaker 4: Da da da da, and speaking down on even my faith.
• 10:03
  Speaker 1: You heard me, the fact that I'm Christian and all
• 10:04
  Speaker 1: this type of stuff. And I was, like day based
• 10:08
  Speaker 1: on the way I put content out, all I got
• 10:10
  Speaker 1: is songs and maybe ninety second reels.
• 10:13
  Speaker 3: So I love the fact of it.
• 10:15
  Speaker 4: Salute to you, even for with podcasting when you're really
• 10:18
  Speaker 4: a thinker. You heard me, like you're really a thinker
• 10:20
  Speaker 4: and a listener, so it allows you to have these
• 10:23
  Speaker 4: longer conversations to where you can understand someone's hard and
• 10:27
  Speaker 4: their thought process behind what they're doing.
• 10:29
  Speaker 2: Yeah, it's almost like when you watch like the news
• 10:32
  Speaker 2: and people like form opinions based on like four people
• 10:36
  Speaker 2: on TV trying to each get in their forty five
• 10:38
  Speaker 2: second point as opposed to like listening to like a
• 10:41
  Speaker 2: politician or somebody speak on like a long form conversation
• 10:44
  Speaker 2: where you can get like for the understanding.
• 10:45
  Speaker 3: It's the same shit.
• 10:46
  Speaker 2: It's like like like you said, like now you can
• 10:48
  Speaker 2: articulate your points in a greater way if you have
• 10:51
  Speaker 2: your own podcast.
• 10:52
  Speaker 1: And then Kendrick Lamug just threw me the alley oop
• 10:55
  Speaker 1: of all alley oops last week. You hear me sh
• 10:57
  Speaker 1: Now the Kendrick shit's crazy, Like where were you when
• 10:59
  Speaker 1: when you I was on Instagram Live. Yeah, on Instagram
• 11:03
  Speaker 1: Live because my city in New Orleans was very mad
• 11:05
  Speaker 1: with me. I was like public aneman number one last
• 11:07
  Speaker 1: week to New Orleans because when the announcement came out
• 11:10
  Speaker 1: that Kendrick was performing at the Super Bowl, so many
• 11:13
  Speaker 1: people in New Orleans were mad, super upset that it
• 11:16
  Speaker 1: wasn't Lil Wayne.
• 11:18
  Speaker 4: I noticed, Yeah, And I'm from New Orleans. You know,
• 11:21
  Speaker 4: it's my hometown.
• 11:22
  Speaker 3: Man.
• 11:24
  Speaker 1: For me to say like, yo, like, let's keep it
• 11:26
  Speaker 1: a buck. You heard me, Like, where's this sense of
• 11:28
  Speaker 1: entitlement coming from? Like the artist has to be somebody
• 11:31
  Speaker 1: from New Orleans just because the super Bowl is here,
• 11:33
  Speaker 1: number one and number two.
• 11:34
  Speaker 3: I was keeping it a hundred.
• 11:36
  Speaker 4: I'm a former middle school teacher, I'm a college professor.
• 11:39
  Speaker 4: I'm a dude who's hip hop music is clearly message driven,
• 11:42
  Speaker 4: you know what I'm saying. It got message mixed in
• 11:45
  Speaker 4: with dope beats and dope flow and all that. So
• 11:48
  Speaker 4: when we talk about the message, I was like, let's
• 11:50
  Speaker 4: keep it a hundred. About the message that Wayne has
• 11:52
  Speaker 4: often glorified in his music.
• 11:54
  Speaker 1: You know what I'm saying, is that something that is
• 11:58
  Speaker 1: necessarily conducive to one hundred million plus audience who's gonna
• 12:02
  Speaker 1: be watching the super Bowl have to and just me
• 12:04
  Speaker 1: saying that, Bro, it's the same stuff I was saying
• 12:06
  Speaker 1: with Rick Ross and and you know back then almost
• 12:09
  Speaker 1: a year ago, and the city had my back then,
• 12:12
  Speaker 1: but now because it applied to somebody from the city,
• 12:15
  Speaker 1: I just.
• 12:15
  Speaker 2: Said, like obviously Wayne's a legend, but I think like
• 12:19
  Speaker 2: if you just if you're the super Bowl and you're
• 12:22
  Speaker 2: the NFL, Like he just did WrestleMania.
• 12:26
  Speaker 3: And forgot a lot of his lyrics and it was
• 12:28
  Speaker 3: it was a less.
• 12:28
  Speaker 2: Than best performance, and like he's just had like interesting
• 12:32
  Speaker 2: on stage situations over the last few years.
• 12:34
  Speaker 3: He's like walked off and like, I.
• 12:36
  Speaker 2: Just don't know if I'm like yo, Like Kendrick also
• 12:39
  Speaker 2: happens to be like the number. I mean, like having
• 12:42
  Speaker 2: a crazy year and he's Kendrick Lamar, Like what are
• 12:45
  Speaker 2: we talking about? Like over the last decade, Like that's
• 12:49
  Speaker 2: the move.
• 12:50
  Speaker 1: He's been a glitch in the matrix in that he
• 12:52
  Speaker 1: clearly has a message in his music that's about pushing
• 12:55
  Speaker 1: things forward in life, right progression, but has become a
• 13:00
  Speaker 1: mainstream as you could get you know what I'm saying,
• 13:02
  Speaker 1: Like that's and.
• 13:03
  Speaker 2: He's always here and he's always been that. That's rare, bro,
• 13:06
  Speaker 2: It's never He's never not done what he is doing.
• 13:09
  Speaker 2: So what message do we want to send to the
• 13:11
  Speaker 2: kids at home?
• 13:12
  Speaker 4: Do we want to send a message that it's possible
• 13:15
  Speaker 4: to stand for something, you know, to have some morals,
• 13:18
  Speaker 4: values and principles.
• 13:19
  Speaker 1: And make it and make it right. That's a fire
• 13:22
  Speaker 1: message to send you, hear me. So when I got
• 13:24
  Speaker 1: the announcement that Kendrick shouted me out in his new song,
• 13:26
  Speaker 1: I was on Instagram live explaining this to a lot
• 13:29
  Speaker 1: of people in my city who were mad at my
• 13:32
  Speaker 1: commentary on the super Bowl, and all of a sudden,
• 13:34
  Speaker 1: the comments got flooded with a wave of new people saying,
• 13:37
  Speaker 1: Kendrick Lamach just shout.
• 13:38
  Speaker 4: At you out, yo, Kendrick just mentioned you.
• 13:40
  Speaker 1: So I didn't know if it was real or not,
• 13:42
  Speaker 1: but I was like, whether or not that's real.
• 13:45
  Speaker 3: They say he's giving you your flowers. This is amazing.
• 13:47
  Speaker 1: I said, the thing about flowers, y'all, is that flowers
• 13:49
  Speaker 1: eventually die. I said, So, if it's true what y'all
• 13:53
  Speaker 1: are saying, salute to Kendrick.
• 13:54
  Speaker 4: I love you, my brother, thank you. But I want
• 13:56
  Speaker 4: everybody watching his live to.
• 13:58
  Speaker 1: Know that I do this for the approval of somebody
• 14:02
  Speaker 1: that ain't They ain't even here, and that's God.
• 14:04
  Speaker 3: You feel me, because for.
• 14:05
  Speaker 1: Me, I've had the approval from the bootleg caves, now
• 14:09
  Speaker 1: the Kendrick Lamar's, the fans.
• 14:10
  Speaker 4: But I see how quick them same fans will turn
• 14:12
  Speaker 4: on you.
• 14:13
  Speaker 1: So when they talk about like you get these flowers
• 14:16
  Speaker 1: and you're supposed to be just almost like Mama made
• 14:19
  Speaker 1: it type of moment. I just know how to not
• 14:21
  Speaker 1: get too high on the highest and not get too
• 14:23
  Speaker 1: low on the lows.
• 14:24
  Speaker 3: You know, people should do that in life. In life, bro.
• 14:27
  Speaker 1: So I was like, Yo, it's amazing that in the
• 14:30
  Speaker 1: same week I'm experiencing condemnation from my city, everything from
• 14:35
  Speaker 1: people making debt threads to saying you can't come back
• 14:37
  Speaker 1: to the city and you canceled in New Orleans and
• 14:39
  Speaker 1: all this stuff, to elevation and validation from Kendrick saying
• 14:45
  Speaker 1: I want to be empathetic heart like d one, you
• 14:48
  Speaker 1: know what, I.
• 14:49
  Speaker 5: Want to know what he was What the end of
• 14:51
  Speaker 5: that line was, because he stopped. What you think it was,
• 14:53
  Speaker 5: I don't know, but it was well he said, but
• 14:57
  Speaker 5: I will, he said, I want to be empathetic.
• 15:00
  Speaker 3: I will.
• 15:00
  Speaker 4: I will exactly, So you could imagine that for sure.
• 15:04
  Speaker 3: No, Yeah, I thought that was super dope though.
• 15:06
  Speaker 2: So for you, like like you said, man like, I
• 15:09
  Speaker 2: feel like you've always been pushing positivity, always been very
• 15:13
  Speaker 2: very like ahead of the curve in terms of like
• 15:16
  Speaker 2: I mean not even ahead of the curve. You've always
• 15:17
  Speaker 2: been like integrity first as a person and you know
• 15:21
  Speaker 2: as an artist and as everything else comes after that, Right,
• 15:24
  Speaker 2: But I wonder for you, like, does that just feel
• 15:27
  Speaker 2: good knowing that? Like, man, you just you've got gone
• 15:31
  Speaker 2: through it with you know, Meek, mel Rick Ross and
• 15:35
  Speaker 2: people you know saying a B and C about you,
• 15:37
  Speaker 2: But to like have the guy you know, in my opinion,
• 15:43
  Speaker 2: you know, I've had Kendrick in my top five for
• 15:45
  Speaker 2: probably like six years, and I think after this last
• 15:49
  Speaker 2: twelve months, it's either him or Hove as the goat,
• 15:52
  Speaker 2: you know, from being honest, like personally for my list,
• 15:54
  Speaker 2: I always had him around four or five. But I
• 15:58
  Speaker 2: think he's you know what it's all said, He's gonna
• 16:00
  Speaker 2: be the greatest of all time, you know, with all
• 16:01
  Speaker 2: due respect to jay Z.
• 16:02
  Speaker 3: But what's that feel like though? Man? Like, it's just.
• 16:07
  Speaker 1: It's validation that even when people try to tell me
• 16:10
  Speaker 1: that I'm crazy or that I could go further faster
• 16:14
  Speaker 1: if I switched my message up.
• 16:16
  Speaker 3: It's just like it's proof that the.
• 16:19
  Speaker 1: People who y'all look up to and the people who
• 16:22
  Speaker 1: y'all might feel like can do no wrong in y'all eyes.
• 16:25
  Speaker 1: Those people are actually saluting a brother that's just been
• 16:28
  Speaker 1: consistent the whole time. And it it's like, hey, he's
• 16:30
  Speaker 1: gonna get a where he's destined to be in the
• 16:32
  Speaker 1: time he was destined to be there because I've always
• 16:35
  Speaker 1: put impact over income, you know what I mean.
• 16:38
  Speaker 3: You get into this game and if you're seeking out. Man.
• 16:41
  Speaker 1: Just today, bro, So, Kevin Lows stepped down as from
• 16:46
  Speaker 1: three hundred Entertainment or as the as the head guy Diddy.
• 16:51
  Speaker 1: They said Diddy is arrested as of yesterday trying to
• 16:54
  Speaker 1: get out on fifty million. I heard on TMZ they
• 16:56
  Speaker 1: say he offered fifty million dollars on buying to get out.
• 17:01
  Speaker 1: I think they denied it, you know, Bro, Like the
• 17:03
  Speaker 1: empire is crumbling, the empire as we knew it in
• 17:06
  Speaker 1: hip hop, to where all of this stuff that glorifies
• 17:11
  Speaker 1: what is evil, Like it's evil. We burying Rich Homie
• 17:15
  Speaker 1: KWin today, you know what I'm saying, open casket funeral televised.
• 17:19
  Speaker 1: So we're seeing a brother in the culture that's being buried.
• 17:22
  Speaker 1: God bless his soul, you know, and prayers out to
• 17:25
  Speaker 1: his family and friends. We're seeing that happen, and we're
• 17:27
  Speaker 1: seeing people who have been gatekeepers for the longest, who
• 17:31
  Speaker 1: have defined what music is going to get the green
• 17:34
  Speaker 1: button pressed and get all the marketing dollars put behind it.
• 17:38
  Speaker 3: People who have made.
• 17:39
  Speaker 4: It cool to love, to be in love with the jewelry,
• 17:44
  Speaker 4: the money, the music that's glorifying drug use and glorifying
• 17:50
  Speaker 4: the disrespect of women. But now we're seeing these people
• 17:53
  Speaker 4: go to jail.
• 17:54
  Speaker 1: Now we're seeing people that's passing away in front of
• 17:56
  Speaker 1: our face, and everybody is saying that was way too soon.
• 17:59
  Speaker 4: So it's like, now what it can't just be entertainment.
• 18:03
  Speaker 4: All the people in the culture who try to tell
• 18:05
  Speaker 4: me all these years, call man, it's just entertainment, bro.
• 18:08
  Speaker 1: You just always got something to complain about. Won't you
• 18:12
  Speaker 1: just let people get their money. That's what Rick Ross
• 18:16
  Speaker 1: was saying. It's like, Yo, I do this music, but
• 18:19
  Speaker 1: I feed my hood turkeys during Thanksgiving, you know, and literally,
• 18:23
  Speaker 1: in his mind, that justifies making the soundtrack to selling
• 18:28
  Speaker 1: dope and rapping about the glorification of murder and disrespecting
• 18:32
  Speaker 1: women and all that. And it's like, are you serious, bro?
• 18:35
  Speaker 1: In your mind it makes sense because this is just
• 18:38
  Speaker 1: how I feed my family. But then over here, here's
• 18:40
  Speaker 1: the good I'm doing in the community. We got to
• 18:43
  Speaker 1: have these difficult conversations in the culture.
• 18:45
  Speaker 2: Right now, Well, let me ask you this, right because
• 18:47
  Speaker 2: obviously hip hop is built on kind of like you know,
• 18:53
  Speaker 2: if we go back to like, you know, even like
• 18:56
  Speaker 2: early Biggie ten Crack commandments or you know, not. I
• 19:00
  Speaker 2: was kind of talking about like what it was like
• 19:01
  Speaker 2: to witness growing up in Queensbridge and a lot of
• 19:03
  Speaker 2: the you know, it's always been built on street imagery.
• 19:07
  Speaker 2: And you know, there's an argument to be made that
• 19:11
  Speaker 2: if like that's Rick Ross's truth, that's how that's his life.
• 19:14
  Speaker 3: And I'm not saying it is or not.
• 19:15
  Speaker 2: I don't want to speculate on Rick Ross's criminal history
• 19:18
  Speaker 2: or what is true or not. But let's say, hypothetically speaking,
• 19:21
  Speaker 2: Rick Ross is just speaking his truth his life experience, right,
• 19:25
  Speaker 2: and if that life experience equals drug use or selling
• 19:30
  Speaker 2: drugs or committing crime or being wrapped up in the streets,
• 19:35
  Speaker 2: that is his outlet. And we're just saying Rick Ross's
• 19:38
  Speaker 2: name because you could probably apply that to a hundred
• 19:41
  Speaker 2: other artists, right. But there's the argument would be that
• 19:44
  Speaker 2: like that's their experience. That's their life and their outlet
• 19:48
  Speaker 2: to express their life, and where they.
• 19:51
  Speaker 3: Come from is the music. So their music is where
• 19:55
  Speaker 3: they're going to talk about that kind of shit.
• 19:57
  Speaker 1: Well, there's a difference between now race and glorification.
• 20:02
  Speaker 2: Listen, that's a fair argument, would But my thing is is,
• 20:07
  Speaker 2: I think, like those conversations just need to be had,
• 20:10
  Speaker 2: and I think that, you know, there's a way to,
• 20:13
  Speaker 2: like for you to I mean, i'd be dope if you,
• 20:16
  Speaker 2: like you have a podcast right now, which is dope.
• 20:19
  Speaker 2: I think it'd be just dope for you to like
• 20:21
  Speaker 2: even have some off camera conversations with some of these
• 20:23
  Speaker 2: guys where you guys can kind of just come to
• 20:26
  Speaker 2: like a certain understanding and like it's like, you know,
• 20:28
  Speaker 2: I think you would. I said I had or seen
• 20:31
  Speaker 2: something you have said about Sexy Red.
• 20:33
  Speaker 3: If I'm wrong, am I wrong?
• 20:35
  Speaker 2: And like, look, there is a truth that like young
• 20:39
  Speaker 2: girls are influenced by Sexy Red, right, and if it's
• 20:42
  Speaker 2: Sexy Red or it's you know, latter, whoever it is, right,
• 20:46
  Speaker 2: Like the totality of all of that music and what's
• 20:49
  Speaker 2: being pushed it does have some sort of effect on
• 20:52
  Speaker 2: the culture. But hasn't it always had that. Like if
• 20:55
  Speaker 2: you go back to Little Kim, or you go back
• 20:57
  Speaker 2: to Foxy Brown or you know, and I'm not saying
• 21:00
  Speaker 2: it's a good or bad thing, but this isn't new, right,
• 21:03
  Speaker 2: Like what makes Sexy Red different from what Little Kim
• 21:06
  Speaker 2: was doing?
• 21:06
  Speaker 3: Yeah?
• 21:06
  Speaker 4: You know what the difference is hip hop has gotten older.
• 21:09
  Speaker 1: So because hip hop has gotten older, you have OG's
• 21:12
  Speaker 1: in hip hop now. So for every Sexy Red that's
• 21:15
  Speaker 1: in her twenties, you got somebody that's in their forties
• 21:17
  Speaker 1: or maybe their fifties who's been there, done that. And
• 21:20
  Speaker 1: the role of OG's in the culture should be the
• 21:23
  Speaker 1: role of OG's in life, which is, we're here to
• 21:27
  Speaker 1: mentor you and make it to where your learning curve
• 21:30
  Speaker 1: can be even quicker than ours was because we can
• 21:32
  Speaker 1: pour into you. The problem with hip hop is you
• 21:35
  Speaker 1: have OG's who are actually DG's.
• 21:37
  Speaker 4: I call them disappointing grown ups, you know what I mean.
• 21:40
  Speaker 3: Hey, that's some real shit right there.
• 21:42
  Speaker 1: Straight up though, Sure, these OG's are really DG's, and
• 21:47
  Speaker 1: the reason why is because they want to be relevant
• 21:49
  Speaker 1: with the younger generation so much so that they'll sacrifice
• 21:53
  Speaker 1: their knowledge that they've attained by living life for thirty
• 21:56
  Speaker 1: plus years more than these younger artists, and they're sacrificight
• 22:00
  Speaker 1: that are they sacrifice their integrity and they will employ
• 22:03
  Speaker 1: something called willful ignorance, meaning these older people in the culture,
• 22:07
  Speaker 1: these older executives, these older artists who know better, still
• 22:12
  Speaker 1: choose to glorify things that they know are harmful, right,
• 22:16
  Speaker 1: and they know it's harmful, but they're like, dang, that's
• 22:18
  Speaker 1: what the youngins want to hear.
• 22:19
  Speaker 2: And like like I'm not like it's like this, like
• 22:23
  Speaker 2: you said, like there's at the end of the day,
• 22:27
  Speaker 2: we're in the music business, and what's good for business
• 22:30
  Speaker 2: isn't always good for the people.
• 22:32
  Speaker 4: There you go, keep going, keep going, all right, So impact.
• 22:35
  Speaker 3: What's good for business isn't always good for the people.
• 22:38
  Speaker 3: And people got to pay their bills. Stop, people got
• 22:42
  Speaker 3: to pay their bills. keV.
• 22:43
  Speaker 4: My thing is when I talk about these executives, you
• 22:46
  Speaker 4: heard me Kevin Lyle say how far are we are
• 22:49
  Speaker 4: we going?
• 22:49
  Speaker 3: Because a lot of these guys are worth hundreds of
• 22:51
  Speaker 3: millions of dollars? So there you go.
• 22:52
  Speaker 1: So when we talk, so when the excuse becomes people
• 22:54
  Speaker 1: got to pay their bills. When I'm speaking to artists
• 22:57
  Speaker 1: who aren't starving artists, struggling artists, artists who have made
• 23:00
  Speaker 1: it and have become moguls and they've become multi millionaires
• 23:03
  Speaker 1: as well as these executives. At what point is it
• 23:06
  Speaker 1: like they can't use their excuse I'm just trying to
• 23:08
  Speaker 1: pay my bills.
• 23:09
  Speaker 2: No, no, no, because I'm talking about like on a lower level,
• 23:13
  Speaker 2: Like let's say somebody has a production company and they
• 23:16
  Speaker 2: find Sexy Red and they look, I got this artist
• 23:20
  Speaker 2: who's bubbling in Saint Louis.
• 23:21
  Speaker 3: I'm gonna and then.
• 23:22
  Speaker 2: From there it goes into the bigger you know, totality
• 23:25
  Speaker 2: of the system or whatever. I think that, Like I said,
• 23:29
  Speaker 2: I think there has to be some sort of balance.
• 23:32
  Speaker 2: And I feel like for whatever reason, man, this beef
• 23:36
  Speaker 2: with Drake and the and the way Kendrick kind of
• 23:39
  Speaker 2: just pulled the mask off and the onion, each layer
• 23:43
  Speaker 2: of the onion on the on Drake's like this whole shit,
• 23:46
  Speaker 2: I feel.
• 23:47
  Speaker 3: Like has kind of like sparked like a ripple of
• 23:50
  Speaker 3: like consciousness.
• 23:52
  Speaker 2: Yeah, and and and it's been and you know, I
• 23:54
  Speaker 2: just I just met Common and Pete Rock uh for
• 23:58
  Speaker 2: I met him before, but I just had a conversation
• 24:00
  Speaker 2: with them and I just think calm, and like I
• 24:02
  Speaker 2: almost cried thinking them because I was like, bro, when
• 24:03
  Speaker 2: I was a kid, Bro, like you don't understand, like
• 24:06
  Speaker 2: you know. And then I was talking about like when
• 24:08
  Speaker 2: I was a kid, we had whatever you were looking
• 24:12
  Speaker 2: for there was in music, right, But what we did
• 24:15
  Speaker 2: have that I don't see at least being pushed in
• 24:19
  Speaker 2: the same way. Back in the day, there was like
• 24:20
  Speaker 2: Raucus Records, and like there was like a semi commercial
• 24:26
  Speaker 2: outlet that people could find conscious music like ty Lib
• 24:30
  Speaker 2: and Common and like most depth, like those guys weren't
• 24:33
  Speaker 2: necessarily like commercial, but they were like accessible, like people
• 24:37
  Speaker 2: kind of knew them. Like you could open up Double
• 24:39
  Speaker 2: Xcel magazine and see a write up on those guys,
• 24:41
  Speaker 2: right ye, Or you could listen to like Immortal Technique,
• 24:44
  Speaker 2: And like when I was a kid, like I learned
• 24:46
  Speaker 2: so much shit about like the CIA and all kind
• 24:49
  Speaker 2: of crazy shit just because Immortal Technique was there for real,
• 24:53
  Speaker 2: And like I like, like right now, like the people
• 24:57
  Speaker 2: doing that type of shit, whether it's yourself or whether
• 24:59
  Speaker 2: it's artists who it's just there's just not like there
• 25:03
  Speaker 2: it's not as easily accessible to the kids because it's
• 25:06
  Speaker 2: not tiktokable. You know what I'm saying, Like, it's not
• 25:09
  Speaker 2: it's not algorithm friendly, right, you know what I'm saying,
• 25:13
  Speaker 2: Like what's going on like like right now with like
• 25:15
  Speaker 2: in Gazian shit, I'm like, Yo, who's the big artist.
• 25:17
  Speaker 2: I'm not talking about the artists who's like super underground.
• 25:20
  Speaker 2: I'm talking about who's like, like, there's not a big
• 25:23
  Speaker 2: artist who's made like Maclimore, though shot to fucking Maclamore,
• 25:26
  Speaker 2: respect to him, but like, who's the artist that's gonna
• 25:29
  Speaker 2: step up and like speak on that shit in a
• 25:32
  Speaker 2: verse or something, you know what I mean, like or
• 25:34
  Speaker 2: like educate or you know what I mean, just stand
• 25:36
  Speaker 2: up and be like yeah, like this is crazy, you
• 25:37
  Speaker 2: know what I'm saying. And so I feel like when
• 25:39
  Speaker 2: I was a kid, we had the comments, We had
• 25:41
  Speaker 2: a mortal technique. And I don't know not to say
• 25:44
  Speaker 2: that there isn't people out there that are doing that,
• 25:46
  Speaker 2: but it's almost like so much more suppressed, you know
• 25:50
  Speaker 2: what I'm saying.
• 25:51
  Speaker 1: If you master the art of cooking up and concocting
• 25:56
  Speaker 1: delicious poison, and you know how to cook it up,
• 26:00
  Speaker 1: then how to serve it to the people and serve
• 26:03
  Speaker 1: it to the fan base that exists all around this country.
• 26:06
  Speaker 1: What happens is they develop a taste for what actually
• 26:11
  Speaker 1: contains a poisonous message, but because it's been force fared
• 26:14
  Speaker 1: to them and it's cooked so carefully with the flow,
• 26:17
  Speaker 1: with the beat, with the hook, with.
• 26:19
  Speaker 4: The marketing machine behind it.
• 26:21
  Speaker 1: Now, when you offer the people something different, they look
• 26:24
  Speaker 1: at that like, h that's nasty. So that's where artists
• 26:29
  Speaker 1: who are truth tellers, such as myself, people that are
• 26:32
  Speaker 1: on a bigger mission making purpose driven music. You know
• 26:34
  Speaker 1: what I'm saying, that right there becomes something where we
• 26:37
  Speaker 1: have to master the art of still giving people what's
• 26:41
  Speaker 1: delicious to them, which is the beat, which is the flow,
• 26:44
  Speaker 1: which is the catchiness of the hook, which is the charisma.
• 26:48
  Speaker 3: There you go.
• 26:49
  Speaker 1: But along with the message and that part right there
• 26:52
  Speaker 1: is something that I don't think a lot of artists
• 26:54
  Speaker 1: are up for that challenge because they just feel like, man,
• 26:56
  Speaker 1: I'm trying to do something to make this world a
• 26:59
  Speaker 1: better place.
• 27:00
  Speaker 4: Shouldn't my job be easy? No, it's never been that way.
• 27:04
  Speaker 1: Anybody that has a heavy calling on their life that's
• 27:07
  Speaker 1: meant to be a voice for the people, you might
• 27:10
  Speaker 1: not be well liked down here. You might have your
• 27:12
  Speaker 1: people turn it back on you down here, and you
• 27:15
  Speaker 1: still have to keep going because you know that this
• 27:17
  Speaker 1: movement is bigger than you.
• 27:19
  Speaker 4: The mission is bigger than your motion.
• 27:21
  Speaker 3: Let me ask you this though. So there are artists.
• 27:24
  Speaker 3: We'll bring up.
• 27:25
  Speaker 2: Fredo Bang right, you talked right in middle school. Yeah,
• 27:26
  Speaker 2: Fredo's a good friend of the show, good friend. I
• 27:29
  Speaker 2: just was talking to him last week. Somebody who has
• 27:32
  Speaker 2: been dope to watch him kind of mature as like
• 27:33
  Speaker 2: a grown man over the last like three or four years,
• 27:37
  Speaker 2: but without music, right, without the music that made him
• 27:41
  Speaker 2: like initially successful, which was a lot of like negative
• 27:44
  Speaker 2: violent street music. Right, he has public beasts with people
• 27:47
  Speaker 2: and you know, neither hearing her there.
• 27:49
  Speaker 3: But without that music, right, are we sure he'd be around?
• 27:55
  Speaker 3: Are we sure.
• 27:55
  Speaker 2: He'd have made it out of Baton rouge? Are we
• 27:57
  Speaker 2: sure he'd have a future?
• 28:00
  Speaker 3: You know what I'm saying.
• 28:00
  Speaker 2: So I do feel like with some of these artists,
• 28:02
  Speaker 2: it's like the music that is negative is what's keeping
• 28:06
  Speaker 2: them alive and what's giving them an opportunity to like
• 28:10
  Speaker 2: maybe grow up, get money in their pocket, change, you know.
• 28:15
  Speaker 2: I think of a guy like Ge Herbot, who I've
• 28:17
  Speaker 2: also seen just become like one of the sharpest dudes
• 28:20
  Speaker 2: in the music industry. If you have a conversation with
• 28:21
  Speaker 2: ge Herbalt, you'll be like, damn, this dude is fucking
• 28:24
  Speaker 2: on it. Like he started off as a kid like
• 28:26
  Speaker 2: a drill rapper, you know what I'm saying. And so
• 28:28
  Speaker 2: I feel like, what do you say to that, Like, yes,
• 28:31
  Speaker 2: there's obviously, you know, what you would call poison in
• 28:33
  Speaker 2: a lot of this music. But a lot of this music,
• 28:35
  Speaker 2: if it didn't exist, a lot of these dudes would
• 28:37
  Speaker 2: be dead or would be in prison.
• 28:39
  Speaker 1: So the reality is at a certain point, those artists
• 28:44
  Speaker 1: are going to come to where they're un in their
• 28:46
  Speaker 1: twenties anymore for sure, you know, and they are fathers
• 28:49
  Speaker 1: now and they have kids they're raising. So what happens
• 28:52
  Speaker 1: is they have to have people who are pouring into them,
• 28:55
  Speaker 1: which is why I have a relationship with Fredle and
• 28:57
  Speaker 1: I literally love that dude, Like he no.
• 29:00
  Speaker 2: He's great, He's one of the best dudes in it.
• 29:01
  Speaker 2: Like he's such a nice dude, man, and like he
• 29:04
  Speaker 2: gets it for real.
• 29:05
  Speaker 1: So when you know that someone has such a great heart,
• 29:08
  Speaker 1: right and it's so artistically talented and so giving and
• 29:13
  Speaker 1: so selfless. Right when you know that, and you also
• 29:16
  Speaker 1: know that there's an industry that does not care about
• 29:20
  Speaker 1: his forward progression. They don't care about his evolution as
• 29:24
  Speaker 1: a man, correct, They just care about even fans. So
• 29:27
  Speaker 1: much pressure comes from fans because the fans don't be wanting.
• 29:30
  Speaker 2: The artists he They don't want them to grow, They
• 29:32
  Speaker 2: want them for what they know them for.
• 29:34
  Speaker 3: There you go.
• 29:34
  Speaker 1: So that puts all of these artists in a very
• 29:37
  Speaker 1: precarious position in cav to where at a certain point
• 29:41
  Speaker 1: they feel like, man, I've grown out of that season
• 29:44
  Speaker 1: of my life, but there's so much pressure from the
• 29:46
  Speaker 1: fans and from the industry to keep me held down there.
• 29:50
  Speaker 1: That's where they have to have other people, and hopefully
• 29:53
  Speaker 1: I can be one of them to show them that
• 29:55
  Speaker 1: it's possible to grow. Peace is profitable, Positivity is profitable.
• 30:00
  Speaker 1: It don't have to be lame. It don't have to
• 30:01
  Speaker 1: mean that you fall off the face of the earth.
• 30:03
  Speaker 1: And it's going to require a transition. When you started
• 30:06
  Speaker 1: out one way, but you grew out of that. But
• 30:09
  Speaker 1: thank the Lord for growth, because how many people didn't
• 30:13
  Speaker 1: get to grow out of that season?
• 30:14
  Speaker 2: Right?
• 30:15
  Speaker 4: You know how many people got caught up in the
• 30:18
  Speaker 4: beef to the point where they couldn't come back from it,
• 30:20
  Speaker 4: you know. So I look at it like these brothers
• 30:23
  Speaker 4: and sisters need to realize how much of an opportunity
• 30:25
  Speaker 4: they have to grow and evolve. And there's so many
• 30:30
  Speaker 4: artists who they end up not having the ingenuity or
• 30:34
  Speaker 4: the courage that it takes, or the grit that it
• 30:37
  Speaker 4: takes to say, I'm going to evolve even if I
• 30:39
  Speaker 4: lose some of y'all along the way. Because not all
• 30:41
  Speaker 4: fans are good, not all attention is good, not all
• 30:44
  Speaker 4: money is good.
• 30:45
  Speaker 3: Bro.
• 30:46
  Speaker 2: So for like a lot of these younger kids, there's
• 30:49
  Speaker 2: kids getting signed seventeen, eighteen, nineteen, twenty years old, right,
• 30:53
  Speaker 2: would you say that it's on because it's I don't
• 30:57
  Speaker 2: think you're ever going to see a point in time
• 30:59
  Speaker 2: where execs give a fuck enough about the artists to
• 31:03
  Speaker 2: try to pull them inside and say, I don't think
• 31:05
  Speaker 2: we should release this dis record. That's never gonna happen.
• 31:10
  Speaker 2: So is it like on the you know, it's shit
• 31:14
  Speaker 2: gets weird. Artists gets signed, they get new management, there's
• 31:17
  Speaker 2: new people on their team. If you're a I think
• 31:22
  Speaker 2: you know, I think about Fulio and uh and Young
• 31:24
  Speaker 2: and as Right and I'm dude. I mean the last
• 31:27
  Speaker 2: time I interviewed Fulio, I was like, dude, like I
• 31:28
  Speaker 2: feel like I'm gonna wake up one day and You're
• 31:30
  Speaker 2: just gonna be dead, Like you know, yeah, I said
• 31:33
  Speaker 2: in an interview with them, I was like, yo, like,
• 31:34
  Speaker 2: when's the shit gonna stop? Like like one day, I'm afraid,
• 31:37
  Speaker 2: I'm all open up academics page. It's gonna say you
• 31:39
  Speaker 2: got killed. And I told him, I was like, where's
• 31:41
  Speaker 2: the line because these like that. To me, that those
• 31:45
  Speaker 2: two and their beef was so disrespectful and every single
• 31:49
  Speaker 2: possible line you could cross was crossed. It was just
• 31:52
  Speaker 2: inevitable that more people were gonna die. And it's like
• 31:55
  Speaker 2: who's behind each one of these artists that is like
• 31:58
  Speaker 2: not stepping in and being like, yeah, you know what
• 32:01
  Speaker 2: I'm saying.
• 32:02
  Speaker 3: But if it's also good for business.
• 32:04
  Speaker 1: Okay, I just had the idea care this is Accountability
• 32:08
  Speaker 1: is the word, right?
• 32:09
  Speaker 4: We need some level of accountability.
• 32:11
  Speaker 2: For sure here, Like if you do some stupid shit, right,
• 32:14
  Speaker 2: if you if you write a check, someone's gonna cash
• 32:17
  Speaker 2: that motherfucker that you go.
• 32:18
  Speaker 1: So let's talk let's be solution based right now and
• 32:21
  Speaker 1: figure out what would accountability look like from each end
• 32:24
  Speaker 1: of the industry. So in my college course, I teach
• 32:26
  Speaker 1: about the three c's, creators, consumers, and commissioners. Right in
• 32:31
  Speaker 1: the game, you got artists, you got fans, and you
• 32:33
  Speaker 1: got label people and media people. So what does accountability
• 32:36
  Speaker 1: look like from an artist's standpoint? Like, what can we say, like,
• 32:40
  Speaker 1: come on, man, that's the difference between telling your story
• 32:43
  Speaker 1: and saying something like you said some dangerous ish that
• 32:46
  Speaker 1: could have real life implications.
• 32:48
  Speaker 4: You know, what does that accountability look like?
• 32:51
  Speaker 3: For me?
• 32:51
  Speaker 1: What it looks like is now that we have ogs
• 32:54
  Speaker 1: and hip hop, it looks like artists being able to
• 32:57
  Speaker 1: come together and say, you know what, Yes, the overt
• 33:00
  Speaker 1: glorification of I'm gonna walk my op down, I'm spinning
• 33:03
  Speaker 1: the being, I'm sliding, I'm knocking your head off, DA,
• 33:06
  Speaker 1: the glorification of murder music needs to stop, Like we
• 33:11
  Speaker 1: need to say that that's going too far. The glorification
• 33:14
  Speaker 1: of using drugs, you know what I'm saying, Like drug
• 33:18
  Speaker 1: addic culture inside of music needs to be something that
• 33:22
  Speaker 1: we need to speak out against. To me, that's what
• 33:25
  Speaker 1: the overt glorification of disrespecting women, dog like to the
• 33:29
  Speaker 1: point where it's just they're so used to being disrespective
• 33:33
  Speaker 1: right now that they didn't just got to the point
• 33:35
  Speaker 1: where they're numb to even what they hear, you know.
• 33:37
  Speaker 1: So for me, that's what accountability were just talking about
• 33:40
  Speaker 1: from artists could look like. I'm curious as to what
• 33:43
  Speaker 1: because I feel like you and I may draw our
• 33:45
  Speaker 1: line in different places, but where do you draw the
• 33:47
  Speaker 1: line in terms of what accountability could look like from artists?
• 33:52
  Speaker 3: This is what I would say.
• 33:53
  Speaker 2: I would say that there are there is a certain
• 33:55
  Speaker 2: aspect of being naive and being somebody who is trying
• 34:05
  Speaker 2: to do more of what works. And if they see
• 34:07
  Speaker 2: what works for ABC or d YO, beef sells, right,
• 34:12
  Speaker 2: It's always been like that. Go back to fifty, go
• 34:14
  Speaker 2: back to fucking L cool J cannabis, whatever, beef is
• 34:18
  Speaker 2: always sold. It's always been good for business. So if
• 34:22
  Speaker 2: you're like a young artist and you understand, well, maybe
• 34:26
  Speaker 2: when I put out a normal record, I don't see
• 34:29
  Speaker 2: the numbers that this record does.
• 34:34
  Speaker 3: I don't think.
• 34:36
  Speaker 2: I don't think a lot of these kids are mature
• 34:38
  Speaker 2: enough to like take a step back and realize, like, well,
• 34:42
  Speaker 2: but what comes with the extra million streams or whatever.
• 34:46
  Speaker 2: I do think, like you said, man, there has to
• 34:49
  Speaker 2: be somebody to kind.
• 34:50
  Speaker 3: Of step in and be like, Yo, we shouldn't put
• 34:52
  Speaker 3: this out.
• 34:52
  Speaker 4: Should that be their manager? I don't know, right, Should
• 34:55
  Speaker 4: that be an older artist?
• 34:56
  Speaker 3: For me?
• 34:57
  Speaker 1: We talk you a white man, Yeah, we talk so
• 34:59
  Speaker 1: much about the black community this and the black community
• 35:02
  Speaker 1: that that we need people in the black community to
• 35:04
  Speaker 1: step in and say, Man, that little seventeen year old
• 35:07
  Speaker 1: that's making that murder music that reminds me of who
• 35:11
  Speaker 1: I was twenty years ago. But by the grace of God,
• 35:13
  Speaker 1: I lived to be in my thirties. Now I'm gonna
• 35:16
  Speaker 1: feel and I'm a successful artist. I'm gonna take it
• 35:18
  Speaker 1: upon myself to pour into that young brother to play
• 35:21
  Speaker 1: some positive seeds, you know what I mean. I think
• 35:24
  Speaker 1: that that's where the accountability needs to come from. It
• 35:26
  Speaker 1: probably won't come from the managers because all they care
• 35:28
  Speaker 1: about is they twenty percent commission.
• 35:29
  Speaker 2: Yeah, and they just want to Yo, let's go get
• 35:31
  Speaker 2: an advance because I'm gonna get paid even if you
• 35:33
  Speaker 2: never recoup.
• 35:34
  Speaker 3: It's child abuse. Bro.
• 35:35
  Speaker 4: A lot of these older managers that hurry up and find.
• 35:38
  Speaker 2: An artist artists into a label deal. Hey, it's a
• 35:40
  Speaker 2: bullshit because guess what for people who don't know when
• 35:44
  Speaker 2: you get it, you get pushed into a shitty record
• 35:46
  Speaker 2: deal by a manager, it's because that manager's just gonna
• 35:49
  Speaker 2: take his piece of that advance and he's never got
• 35:52
  Speaker 2: to recoup it. He's not signed to the shitty record label,
• 35:54
  Speaker 2: thank you, what the shitty terms. It's the kid that's
• 35:57
  Speaker 2: now fucked. So even if in nine months the shit
• 35:59
  Speaker 2: don't work out with the manager and the kid, the
• 36:00
  Speaker 2: managers got free with his money in his pocket, than
• 36:03
  Speaker 2: that what happens all the time.
• 36:04
  Speaker 3: I see that shit.
• 36:05
  Speaker 2: I told that shit to artists where I've been in
• 36:07
  Speaker 2: the studio with them and been like, yo, I'll use it.
• 36:11
  Speaker 3: I don't want to say.
• 36:13
  Speaker 2: If this is somebody who's not a kid, but somebody
• 36:15
  Speaker 2: who's buzzing real hard, like three years ago, and they
• 36:18
  Speaker 2: all of a sudden signed to like a bigger management company,
• 36:22
  Speaker 2: and I sadone I'm close with, you know, and they
• 36:25
  Speaker 2: were pushing them to sign to Atlantic. And this artist
• 36:28
  Speaker 2: was very I mean millionaire off of independent music sheesh.
• 36:32
  Speaker 2: And I was like, I was like, yo, they're only
• 36:34
  Speaker 2: pushing you to sign that deal because it's it was
• 36:37
  Speaker 2: like a million dollar advance. I was like, bro, you
• 36:40
  Speaker 2: could put out a hoodie tomorrow and make a million dollars.
• 36:43
  Speaker 2: Like they're they're pushing you because they're gonna get they're
• 36:46
  Speaker 2: gonna get their piece off of that. And now you're
• 36:48
  Speaker 2: fucked because now you can't do what got you here,
• 36:49
  Speaker 2: which has drop music freely, and you don't even make
• 36:52
  Speaker 2: the music that makes sense to be on a major
• 36:56
  Speaker 2: Like I've never heard you put out a record that
• 36:58
  Speaker 2: I said to myself, Man, if that was just on
• 36:59
  Speaker 2: a major label, bro, like, if it ain't broke, don't
• 37:02
  Speaker 2: fix it, don't And.
• 37:03
  Speaker 3: Ended up still ended up.
• 37:05
  Speaker 2: It wasn't Atlantic that they ended up signing with, but
• 37:06
  Speaker 2: they did end up signing with a major label and
• 37:09
  Speaker 2: ship's hit a wall since then. But I bet you
• 37:13
  Speaker 2: that management got their.
• 37:14
  Speaker 3: Piece and that's all they care about.
• 37:17
  Speaker 2: Yeah, it's crazy. So many people are in these artists pockets.
• 37:19
  Speaker 2: It's fucking crazy. It's so crazy. There's like four or
• 37:22
  Speaker 2: five hands in these from every direction. And that's before
• 37:25
  Speaker 2: you even look at a lawyer. Yeah, bro, because you
• 37:27
  Speaker 2: got your lawyer, you got your your booking agent, you
• 37:29
  Speaker 2: got your your day to day.
• 37:31
  Speaker 3: You got the motherfuckers. You got the big manager, the
• 37:35
  Speaker 3: small manager.
• 37:36
  Speaker 4: The production company, you got a production company, like so many.
• 37:41
  Speaker 2: Like and like look, you know, like I said, man,
• 37:43
  Speaker 2: like a lot of these artists, if they're smart, they grow.
• 37:46
  Speaker 2: Like I just had a conversation with an artist who
• 37:48
  Speaker 2: is finally understanding.
• 37:51
  Speaker 3: That he's getting.
• 37:52
  Speaker 2: Fucked okay, and it's like like now that he can
• 37:56
  Speaker 2: now that he sees it, he can't unseee it. So
• 37:57
  Speaker 2: he's he's adjusting figure out now that like you know,
• 38:01
  Speaker 2: but most artists are just like they're really gonna trust
• 38:04
  Speaker 2: whoever they signed to to just guide them through the industry.
• 38:07
  Speaker 2: And a lot of times those motherfuckers give them their
• 38:09
  Speaker 2: own lawyer.
• 38:10
  Speaker 3: Yeah. So if you're a young, up and coming.
• 38:12
  Speaker 2: Artist, Yeah, your lawyer represents the people who are fucking you.
• 38:16
  Speaker 3: Absolutely.
• 38:17
  Speaker 2: If you're signed to somebody, don't hire the lawyer. They
• 38:21
  Speaker 2: suggest who's best interest is that lawyers? Like come on, Like, so.
• 38:26
  Speaker 4: Here's another catch twenty two is you got fans. What
• 38:31
  Speaker 4: level of accountability should fans have in this industry? Because, bro,
• 38:36
  Speaker 4: one of the worst, most toxic places in hip hop
• 38:38
  Speaker 4: is the comment section. Oh it's the worst, especially after
• 38:41
  Speaker 4: somebody dies for sure if they had an.
• 38:43
  Speaker 3: Opp Oh it's bad. Oh it's bad.
• 38:46
  Speaker 4: It's gruesome.
• 38:47
  Speaker 5: Bro.
• 38:47
  Speaker 1: It's like it makes me cringe to be like, this
• 38:50
  Speaker 1: person really just passed away, and y'all are in this
• 38:53
  Speaker 1: person's comment section.
• 38:55
  Speaker 4: Just going in would almost bring tears to my eyes.
• 38:58
  Speaker 3: Bro.
• 38:59
  Speaker 2: Yeah, I mean the fans and they have some accountability,
• 39:01
  Speaker 2: I think. Unfortunately, like the consumer base is so numbed
• 39:06
  Speaker 2: to thinking that artists are like video game characters, and
• 39:09
  Speaker 2: I think a lot of that it gets wrapped up
• 39:11
  Speaker 2: in like the streaming culture, and like you go on
• 39:14
  Speaker 2: YouTube and watch any documentary about some of these YouTube
• 39:18
  Speaker 2: pages be having the most in depth documentaries about beef,
• 39:24
  Speaker 2: beef or and like crazy shit.
• 39:28
  Speaker 3: So these have millions of views.
• 39:30
  Speaker 2: So these artists are like, it's almost like they're watching
• 39:32
  Speaker 2: their favorite TV show play out live the way you
• 39:35
  Speaker 2: would watch power. A lot of people are watching these
• 39:37
  Speaker 2: fucking documentaries, right, so they're invested in the storyline of
• 39:43
  Speaker 2: let's say Young and A's and Julio Fulio's beef because
• 39:46
  Speaker 2: there's thirty eight documentaries with millions of views on YouTube
• 39:49
  Speaker 2: about it. So when somebody dies, they don't look at
• 39:52
  Speaker 2: these motherfuckers like people, they're looking at them like people
• 39:57
  Speaker 2: on TV. And it's crazy because our culture has produced
• 40:01
  Speaker 2: so much insensitivity or like real life, you see it, Bro,
• 40:05
  Speaker 2: people will do anything on the streets to get to
• 40:08
  Speaker 2: go viral. They'll literally check their integrity.
• 40:13
  Speaker 3: At the door and do crazy whole ship for a
• 40:19
  Speaker 3: million views.
• 40:20
  Speaker 2: They'll get punched like like I'll be seeing some of
• 40:23
  Speaker 2: this ship and I'm like, damn, bro. Like when I
• 40:25
  Speaker 2: was a kid, we had Jackass and we had Tom
• 40:26
  Speaker 2: Green and all kind of you know, interesting and stuff.
• 40:28
  Speaker 2: But nowadays, bro, the amount of wild, disrespectful shit that
• 40:32
  Speaker 2: goes viral is like I think it's like the boot
• 40:35
  Speaker 2: Gang kid who I think has gotten saved.
• 40:37
  Speaker 3: Yeah he got saved. Yeah he sober shoutut to. I
• 40:40
  Speaker 3: think his name is John Cabanney Jackobanda.
• 40:42
  Speaker 2: That's my dude, A good guy, right, But like when
• 40:45
  Speaker 2: he was going viral, I think people were seeing how
• 40:48
  Speaker 2: he was going viral and they're like, oh, I gotta
• 40:50
  Speaker 2: do I gotta one up that, and he was doing
• 40:51
  Speaker 2: some crazy shit. And this is just kind of the
• 40:54
  Speaker 2: world we live in now, where like social media and
• 40:57
  Speaker 2: like just like I'm like Aiden Ross, I'm at Dre's
• 41:02
  Speaker 2: right with fifty cent. This was Saturday Friday, and Aiden
• 41:08
  Speaker 2: Ross walks up trying to get into VIP but he's
• 41:10
  Speaker 2: like streaming it like live on the internet. So he's
• 41:16
  Speaker 2: like living his life for his stream and like shout
• 41:20
  Speaker 2: out to him. He's making money, right, you know whatever.
• 41:24
  Speaker 2: You know, he's doing well for himself. But like how
• 41:28
  Speaker 2: many kids are like okay, if Aiden Ross and Kay
• 41:32
  Speaker 2: Sanat and all these people, they're popping and like, I
• 41:34
  Speaker 2: think I love Kai by the way, I think Kay's great.
• 41:36
  Speaker 3: I think he's hilarious.
• 41:38
  Speaker 2: But like they're they're the streaming culture. And I'm not
• 41:42
  Speaker 2: talking about streaming in front of a computer playing music, reacting.
• 41:45
  Speaker 3: I'm talking about like when you're walking.
• 41:47
  Speaker 2: Down the street and people are on kicks streaming their
• 41:49
  Speaker 2: life live seeing how many times it can go viral
• 41:52
  Speaker 2: in a day. There's like hundreds of thousands of smaller
• 41:55
  Speaker 2: versions of that that are trying to be the next
• 41:57
  Speaker 2: that that are trying to one up and do stupid
• 41:59
  Speaker 2: shit on the Internet to try to get attention. And
• 42:02
  Speaker 2: like I said, dude, I do think the Internet has
• 42:05
  Speaker 2: desensitized us all to like just this is like real
• 42:09
  Speaker 2: life shit. People lose their life, people die, and we
• 42:12
  Speaker 2: never had that growing up. Like the most we had.
• 42:14
  Speaker 3: Was like double xl oh, world Star, Fight Works or
• 42:17
  Speaker 3: Yeah or world Star.
• 42:19
  Speaker 2: But even before that, it was like you would hear
• 42:21
  Speaker 2: somebody get dissed on a CD that you had to buy,
• 42:25
  Speaker 2: and then you would read about it.
• 42:26
  Speaker 3: Obviously we've lost people Tupac, Biggie, etc.
• 42:30
  Speaker 2: But it was never like dis documented. For every time
• 42:35
  Speaker 2: something happens, there's one hundred reaction videos and this internet
• 42:40
  Speaker 2: YouTube reaction like crime documentary culture that we live in.
• 42:44
  Speaker 2: Fans don't they don't give a fuck about the music,
• 42:48
  Speaker 2: and they don't even fuck about the artists. They give
• 42:50
  Speaker 2: a fuck about the drama, the storyline that they're engaged in.
• 42:53
  Speaker 2: They know more about the storyline of Somebody's Beep than
• 42:57
  Speaker 2: they do about the album that dropped a lot of
• 43:00
  Speaker 2: these artists.
• 43:00
  Speaker 3: Like obviously there's artists people.
• 43:01
  Speaker 2: Are engaged with, like you know, young boy guys like that,
• 43:03
  Speaker 2: but like, I just feel like the culture of like
• 43:06
  Speaker 2: content has really like dehumanized not just rappers, but just
• 43:10
  Speaker 2: the fucking world.
• 43:12
  Speaker 3: So here's my theory.
• 43:13
  Speaker 1: My solution is, we need to take what we know
• 43:17
  Speaker 1: as hip hop culture and at this stage we need
• 43:19
  Speaker 1: to throw it away. Just like I'm from New Orleans
• 43:22
  Speaker 1: and when we had Hurricane Katrina come through, what we
• 43:24
  Speaker 1: knew New Orleans to be we had to throw that
• 43:28
  Speaker 1: away because it got swept away, right, And once it
• 43:31
  Speaker 1: got swept away, it didn't take away the identity of
• 43:33
  Speaker 1: New Orleans, but what we knew New Orleans to be
• 43:36
  Speaker 1: got swept away. We need to do that same thing
• 43:39
  Speaker 1: with hip hop because what we knew hip hop and
• 43:41
  Speaker 1: hip hop culture to be is something that has gotten
• 43:44
  Speaker 1: commandeered and kidnapped and diluted and perverted into something that
• 43:49
  Speaker 1: it's like, wait, it was never intended to be this
• 43:51
  Speaker 1: tax it can be this negative. So we need to
• 43:53
  Speaker 1: just sweep it all away, throw it all away, and
• 43:56
  Speaker 1: still have the identity of what hip hop is.
• 43:58
  Speaker 4: And just like we had to do in New after Katrina,
• 44:00
  Speaker 4: we had to rebuild. We need to rebuild hip hop
• 44:03
  Speaker 4: and keep the positive aspects, keep the stuff that feels
• 44:07
  Speaker 4: like it's progressive and saying yeah, we want that to
• 44:09
  Speaker 4: be a part of the culture. But all the stuff
• 44:11
  Speaker 4: that is clearly overtly toxic and negative, we need to
• 44:14
  Speaker 4: throw it away and keep it out, man, because at
• 44:16
  Speaker 4: this point we want to make this inclusive room for
• 44:19
  Speaker 4: everything and say, yeah, that's hip hop, and that's hip
• 44:22
  Speaker 4: hop too, and that's hip hop. And I guess, I mean,
• 44:24
  Speaker 4: I guess when somebody get murdered and making murder music,
• 44:26
  Speaker 4: I guess that's part of hip hop.
• 44:27
  Speaker 1: But then when somebody doing some positive week, gonna be
• 44:30
  Speaker 1: all right, that's hip hop. But then this is like,
• 44:33
  Speaker 1: we don't have any standards. So that's my vote is
• 44:36
  Speaker 1: as long as people are truly wanting to preserve their
• 44:40
  Speaker 1: idea what hip hop culture is, we're gonna be doomed
• 44:43
  Speaker 1: because we didn't do a good enough job being gatekeepers
• 44:47
  Speaker 1: of the culture to allow it to still exist in
• 44:51
  Speaker 1: its purest form. Things can grow, but when you see
• 44:54
  Speaker 1: things growing in the wrong direction, that's when you're supposed
• 44:57
  Speaker 1: to say and do something. The problem is, it's been
• 45:00
  Speaker 1: thirty some odd years at this point that has been
• 45:02
  Speaker 1: growing in a direction that I think everyone is like, wait,
• 45:05
  Speaker 1: more rappers getting murdered every year. Wait, this type of
• 45:08
  Speaker 1: music is on the overdoing all overdose. Now you go
• 45:11
  Speaker 1: to overdose culture and all of this. Now we are
• 45:15
  Speaker 1: seeing people we knew as moguls getting dieted on charges
• 45:19
  Speaker 1: that go back twenty and thirty years.
• 45:21
  Speaker 4: You know what I'm saying, Man, we're seeing this stuff.
• 45:23
  Speaker 1: We're seeing it's too normal for rappers to be doing
• 45:27
  Speaker 1: jail time and getting killed. This doesn't happen in other
• 45:30
  Speaker 1: genres of music at the rate that is happening in
• 45:32
  Speaker 1: hip hop, for sure.
• 45:33
  Speaker 2: I do think though, the overdosing aspect, I do think
• 45:38
  Speaker 2: that is a an overall issue just.
• 45:42
  Speaker 3: In music all in the world. In a way, Okay,
• 45:44
  Speaker 3: I would.
• 45:44
  Speaker 2: Agree, because defetanol shit has hit the world, like it's crazy.
• 45:49
  Speaker 2: You know, I have no personal people in my life
• 45:51
  Speaker 2: that have overdose and die that aren't rappers, that just
• 45:53
  Speaker 2: have jobs.
• 45:54
  Speaker 3: So I think that.
• 45:55
  Speaker 2: But but again, there's obviously music that pushes drug use
• 45:57
  Speaker 2: and all that. But I gotta ask you this, Like,
• 45:59
  Speaker 2: so there is an aspect of like, Okay, if you
• 46:04
  Speaker 2: think of like Sexy red right, Like I genuinely enjoy
• 46:07
  Speaker 2: Sexy Reds music, Like I'm a club DJ, so like
• 46:11
  Speaker 2: I see like how much people enjoy her shit. They
• 46:14
  Speaker 2: dance to it. I mean, women love her music. Where
• 46:19
  Speaker 2: is there like, like for you in the world that
• 46:22
  Speaker 2: you're you know, proposing, is there a space for like
• 46:27
  Speaker 2: just fun music that is not necessarily content heavy.
• 46:33
  Speaker 4: Yes, indeed, Bro, Bro, Bro, you don't think it's possible
• 46:37
  Speaker 4: to make fun music that doesn't have to I just
• 46:39
  Speaker 4: like be super ratchet and super.
• 46:42
  Speaker 2: Raunch, But I think that the ratchetness of some of
• 46:45
  Speaker 2: this music is like, like I was just talking to
• 46:46
  Speaker 2: Hurricane Chris right, and he's from Treeport, and he was saying,
• 46:50
  Speaker 2: like he's got a problem of fifty. He said, because
• 46:51
  Speaker 2: early on before fifty brought his studio there, he said,
• 46:53
  Speaker 2: when he brought it, he's gonna get rid of the ratchetness,
• 46:56
  Speaker 2: like ratchet and they call Shreeport ratchet City. It's a
• 46:59
  Speaker 2: part of the culture of Streetport, like that music is
• 47:01
  Speaker 2: a part of the culture of Streetport, even in the
• 47:03
  Speaker 2: oils a bounce. Music like back that Ass Up is
• 47:05
  Speaker 2: a fucking quite possibly, I don't know, that might be
• 47:09
  Speaker 2: a top three greatest hip hop song of all time
• 47:10
  Speaker 2: if you think about just like that song never not
• 47:14
  Speaker 2: get played in the club forever for the rest of eternity.
• 47:17
  Speaker 2: If there's clubs juvenile but back that Ass Up from
• 47:20
  Speaker 2: your hometown. That's a song about shaking ass, throwing ass.
• 47:24
  Speaker 2: But it's an important song. Would you agree or disagree?
• 47:27
  Speaker 1: What has made it important though, is that whenever you
• 47:30
  Speaker 1: offer something to people, there's always going to be an
• 47:33
  Speaker 1: appetite and a desire for people to have a soundtrack
• 47:36
  Speaker 1: to justify what it is that they're already doing or
• 47:39
  Speaker 1: what they want to do. So, when you think about it,
• 47:41
  Speaker 1: music is not supposed to be on the back end,
• 47:44
  Speaker 1: you know, no pun intended, but on the back end
• 47:46
  Speaker 1: of what's going on. Musicians are supposed to be the
• 47:49
  Speaker 1: cultural savance and the leaders to say where do we
• 47:52
  Speaker 1: want to take our people?
• 47:53
  Speaker 3: You feel me?
• 47:54
  Speaker 4: And that's the problem is musicians have fallen into well,
• 47:56
  Speaker 4: what do the people want? Whatever the people want, that's
• 47:59
  Speaker 4: what I'm going to give them. That's the problem.
• 48:01
  Speaker 1: I think that as a leader is about giving people
• 48:03
  Speaker 1: what they need, and giving them what they need is
• 48:06
  Speaker 1: going to change what it is that they have a
• 48:08
  Speaker 1: taste and a desire for.
• 48:09
  Speaker 2: So do you think I'm going to ask you about
• 48:12
  Speaker 2: that one song being from where you're from. If what
• 48:16
  Speaker 2: you're proposing is the truth that song doesn't exist, you
• 48:19
  Speaker 2: think that's a good thing?
• 48:20
  Speaker 3: Back that ass up. If that song didn't exist.
• 48:22
  Speaker 1: Now, this is me having a relationship with juvenile Legend
• 48:25
  Speaker 1: with his Yeah, like literally.
• 48:26
  Speaker 3: One of the goo Like four hundred degree is one
• 48:27
  Speaker 3: of my favorite alms of all time. I'm cool with Bro.
• 48:29
  Speaker 4: That was the soundtrack to our lifeild growing up in
• 48:32
  Speaker 4: New Orleans.
• 48:32
  Speaker 3: You know.
• 48:32
  Speaker 1: I mean, I think that there's a different version of
• 48:35
  Speaker 1: back that thing up that could have come out that
• 48:37
  Speaker 1: could have been just as powerful. Literally same beat, Sam Hook,
• 48:43
  Speaker 1: Sam Cayden should heard me, that.
• 48:45
  Speaker 4: Could have been just as powerful.
• 48:46
  Speaker 1: And I think that our world doesn't normalize that that's
• 48:49
  Speaker 1: even a possibility, and we just say, well, it just
• 48:52
  Speaker 1: had to be this one song because we can't even
• 48:55
  Speaker 1: imagine something being that powerful if it wasn't that. But Bro,
• 48:59
  Speaker 1: thankfully as artists who have come along, myself being one
• 49:02
  Speaker 1: of them, that's showing like, wait, this can be a hit.
• 49:05
  Speaker 1: This song can get played by the masses and people
• 49:08
  Speaker 1: loving this song, but it has a different vibe to it,
• 49:12
  Speaker 1: same same vibe in some ways, but it doesn't have
• 49:16
  Speaker 1: to all the way dip into, uh, the lowest level
• 49:19
  Speaker 1: of who we are.
• 49:20
  Speaker 3: I think what's also very like.
• 49:23
  Speaker 4: Summertime by Will Smith? Not to cut you off Summertime?
• 49:25
  Speaker 4: Summertime by Will Smith? Ain't that a classic?
• 49:27
  Speaker 3: So I don't know if you could throw ass the
• 49:28
  Speaker 3: summertime though.
• 49:29
  Speaker 1: Okay, is there a song that you could throw Buddha too?
• 49:33
  Speaker 1: That is not uh all the way in the Jewelvie
• 49:38
  Speaker 1: back that thing up lane.
• 49:39
  Speaker 4: Is there a song you could throw boot not not
• 49:41
  Speaker 4: that you could throw because I'm not trying to say at all. Yeah,
• 49:46
  Speaker 4: is there think that Let's go through the catalog. Let's
• 49:49
  Speaker 4: see Yay Cole, Kendrick, jay z Nis.
• 49:54
  Speaker 2: I mean those aren't even club artists. I'm thinking like
• 49:58
  Speaker 2: the Big Club Records of all time.
• 49:59
  Speaker 4: Okay, big club brotherers Bro, there's several keV Nelly he I.
• 50:04
  Speaker 2: But it's getting hot in here right right, I mean
• 50:09
  Speaker 2: the am getting naked.
• 50:10
  Speaker 1: I mean right, I'm gonna have to make the son.
• 50:13
  Speaker 1: Then I'm gonna have to make I'm have to make it, bro.
• 50:15
  Speaker 3: But so so so so listen.
• 50:18
  Speaker 2: I think the other answer to this is one it's
• 50:21
  Speaker 2: not realistic to think that like like that's even like
• 50:24
  Speaker 2: a real possibility. I think what is realistic is guys
• 50:29
  Speaker 2: like yourself, guys like Kendrick inspiring people to be like, oh,
• 50:32
  Speaker 2: we ain't got to do it this way. And I
• 50:33
  Speaker 2: think that this is the highest version of people paying
• 50:38
  Speaker 2: attention and being like hmm, That's why I said, like this,
• 50:41
  Speaker 2: somehow this beef with Drake has turned like opened up
• 50:44
  Speaker 2: a lot of fans' odds to being like oh shit.
• 50:48
  Speaker 2: And I think the problem there is, though Kendrick is
• 50:52
  Speaker 2: a generationally talented human being, uh, and not everyone's talented
• 51:01
  Speaker 2: as Kendrick Lamar where people will overlook what they might
• 51:06
  Speaker 2: want to hear to be like, oh, this ship is
• 51:07
  Speaker 2: just so good it's undeniable that I can't even deny
• 51:11
  Speaker 2: it because think of all the people who are hating
• 51:13
  Speaker 2: on Kendrick. Even when Youporia dropped and I think You're
• 51:16
  Speaker 2: Fouri is the best record at all the distance, it
• 51:19
  Speaker 2: was like they didn't have They didn't really be like
• 51:20
  Speaker 2: okay Kendrick until Not Like Us came out because Not
• 51:22
  Speaker 2: Like Us.
• 51:23
  Speaker 1: Was easier on it is you could dance to a club.
• 51:28
  Speaker 1: Oh I thought of a record by the way that
• 51:29
  Speaker 1: people throw booted too. They got a different vibe nice
• 51:33
  Speaker 1: for what by Drake?
• 51:34
  Speaker 3: Fair enough? Yeah?
• 51:35
  Speaker 2: Great record by the way. Yeah, and it's got and
• 51:37
  Speaker 2: it's the New Orleans sound.
• 51:38
  Speaker 3: New Orleans bounce You feel me?
• 51:41
  Speaker 2: But I'm just curious, like, like I think that would
• 51:43
  Speaker 2: to me be the The answer is like whatever's happening
• 51:47
  Speaker 2: right now with this moment of music is hoping that
• 51:50
  Speaker 2: it can help inspire artists to change and or artists
• 51:53
  Speaker 2: who are doing that type of music. Kenny Mason from Atlanta.
• 51:59
  Speaker 2: I mean, there's so many dope artists who are just
• 52:01
  Speaker 2: crazy dope, like maybe now like people might give them
• 52:06
  Speaker 2: a real change, even like a guy like Denzel Curry,
• 52:08
  Speaker 2: who I think is so is like an alien. You
• 52:10
  Speaker 2: know what I'm saying that Denzel Curry isn't necessarily making
• 52:12
  Speaker 2: like you know, Christian rap or anything, but like he's
• 52:16
  Speaker 2: so artistically unique as an artist where he could do
• 52:18
  Speaker 2: so many different things that like, you know, he's got
• 52:22
  Speaker 2: platinum records too, shout out to him, but you know,
• 52:24
  Speaker 2: I would like to see him be like up there
• 52:26
  Speaker 2: with the Drakes of the world or you know. And
• 52:30
  Speaker 2: we go on and on about artists who are dope,
• 52:33
  Speaker 2: but I think that that's kind of we're in this
• 52:35
  Speaker 2: space where it's like, Okay, well, the guy doing it
• 52:36
  Speaker 2: at the highest level is an alien, and really the
• 52:39
  Speaker 2: other guy who's doing it at that level is Jay Cole,
• 52:41
  Speaker 2: who's also an alien.
• 52:44
  Speaker 3: And I say this because those are the two.
• 52:46
  Speaker 2: Guys who are a part of the Big Three and
• 52:48
  Speaker 2: have kind of been a part of Like it's them
• 52:51
  Speaker 2: two and Drake, and you know, listen, Drake also is
• 52:53
  Speaker 2: an alien. Let's be clear it. Drake is one of
• 52:54
  Speaker 2: the greatest artists I've ever lived, you know. I think
• 52:59
  Speaker 2: that with Kendrick and Cole being so prominent throughout the
• 53:02
  Speaker 2: culture throughout all these years, like what's common the commonality
• 53:08
  Speaker 2: about both of them is that they are conscious of
• 53:11
  Speaker 2: what they're putting into the world. And they're two of
• 53:14
  Speaker 2: the biggest three that.
• 53:16
  Speaker 4: You go, two thirds of the Big three is super conscious.
• 53:19
  Speaker 2: Super conscious and super super purpose with their intent on
• 53:23
  Speaker 2: everything they do, whether it's an artist they sign, whether
• 53:25
  Speaker 2: it's a verse that they drop.
• 53:27
  Speaker 3: Even I think back to the J.
• 53:28
  Speaker 2: Cole conversation where he tried to sit down with a
• 53:30
  Speaker 2: little pump, you know, and try to explain a little pump,
• 53:33
  Speaker 2: but it was probably gonna happen with his career, and
• 53:34
  Speaker 2: it ended up happening. I think that, you know, again,
• 53:38
  Speaker 2: like I hope that this sparks more artists who are
• 53:42
  Speaker 2: inspired by Kendrick than maybe inspired by op killing music.
• 53:48
  Speaker 3: Mm there you go, then you go. But I don't know,
• 53:51
  Speaker 3: we we probably.
• 53:52
  Speaker 2: Won't see that for a few three, four, five years,
• 53:54
  Speaker 2: but then we're seeing it right now. I think we're
• 53:56
  Speaker 2: seeing it right now, bro. Like I said, I just
• 53:58
  Speaker 2: put my song.
• 53:58
  Speaker 1: Out yesterday called call It Like it Is, and it's
• 54:01
  Speaker 1: me responding to Kendrick and showing him love for a
• 54:05
  Speaker 1: d one.
• 54:06
  Speaker 3: I want to make sure that more people know who
• 54:09
  Speaker 3: you are.
• 54:10
  Speaker 1: You know what I'm saying by saying that in the song,
• 54:12
  Speaker 1: so that it's up to me saying bet the shift
• 54:14
  Speaker 1: is happening right now. I'm clearly a part of this shift.
• 54:17
  Speaker 1: So when I get the baton, I gotta do what
• 54:19
  Speaker 1: I do. So I hit them with what's the point
• 54:21
  Speaker 1: of writing all of these lyrics? If I'm rapping to
• 54:23
  Speaker 1: an audience that ain't trying to hear it. They'd rather
• 54:25
  Speaker 1: me blow a bag than rap about building wealth. They'd
• 54:28
  Speaker 1: rather me get some brain and rap about mental health.
• 54:30
  Speaker 1: Don't sensor me eventually try to make sense of me.
• 54:33
  Speaker 1: I don't need your dollars. I need you to think sensibly.
• 54:36
  Speaker 1: You feel good now that you're vegan. That's funny.
• 54:39
  Speaker 4: If you're still promoting garbage, you're just a healthy dummy.
• 54:43
  Speaker 4: My city don't even love me. I'm calling it, how
• 54:44
  Speaker 4: it is.
• 54:45
  Speaker 1: I'm a threat to the power structure, brain washing our kids,
• 54:48
  Speaker 1: fracturing all the egos of illegitimate.
• 54:50
  Speaker 4: He rolls, I only look up to one man because
• 54:52
  Speaker 4: he died. Then he rolls. I keep it too real
• 54:55
  Speaker 4: because life don't last too long. If everybody likes me,
• 54:58
  Speaker 4: I'm doing something too wrong.
• 55:00
  Speaker 1: Maybe in time they'll appreciate my words like nipsey Till
• 55:03
  Speaker 1: then I'm gonna see how fuck keeping it real gives me.
• 55:05
  Speaker 1: So call it like it is, call it what it ain't,
• 55:09
  Speaker 1: call it what you want.
• 55:10
  Speaker 4: No, I ain't knowing that drink. I'm speaking from the soul,
• 55:13
  Speaker 4: and I don't care who feel it. Yeah, hip hop
• 55:15
  Speaker 4: is dead, and y'all the ones who killed it. No,
• 55:17
  Speaker 4: I'm not impressed, and I say that with my chest.
• 55:20
  Speaker 3: Man.
• 55:21
  Speaker 2: Come on, man, come on man, what are your thoughts
• 55:23
  Speaker 2: on the whole Diddy situation? Crazy situation by the way,
• 55:26
  Speaker 2: And also also a lot of people knew that shit
• 55:29
  Speaker 2: was going on, So.
• 55:31
  Speaker 4: All the people who knew that it was going on,
• 55:34
  Speaker 4: they scared right now, a lot of people.
• 55:36
  Speaker 3: Who enabled it. There you go, they're probably going to jail.
• 55:39
  Speaker 3: You think they'll go to jail if he gets convicted? Now,
• 55:41
  Speaker 3: I don't. I don't know.
• 55:42
  Speaker 2: I'm not super educated to what was in the indictment
• 55:45
  Speaker 2: because I didn't read it. And I'd like to point
• 55:48
  Speaker 2: out that there are the definition I think of sex
• 55:54
  Speaker 2: trafficking is having someone travel over state lines for the
• 55:58
  Speaker 2: purpose of sexual activities. Think and a lot of rappers
• 56:01
  Speaker 2: are guilty of that, flying girls.
• 56:05
  Speaker 3: But I know they said that they got tons of video,
• 56:08
  Speaker 3: a lot of parent He was taping all of this.
• 56:10
  Speaker 3: He was taping everything on some Epstein type shit. They
• 56:12
  Speaker 3: called it freakoffs.
• 56:13
  Speaker 2: Freakoffs had one hundred bottles of loop all kind of craziness.
• 56:17
  Speaker 2: But he had a team, he had security, he had
• 56:20
  Speaker 2: people around him, He had assistants who certainly, if there
• 56:24
  Speaker 2: was serious crimes being committed, people being raped, I don't know,
• 56:30
  Speaker 2: that are a part of that. So those people are
• 56:32
  Speaker 2: freaking out.
• 56:34
  Speaker 1: Well, if all of this happened, made justice prevail, let
• 56:37
  Speaker 1: the empire crumble, you know what I mean, they'll be
• 56:40
  Speaker 1: all right.
• 56:41
  Speaker 3: God is still.
• 56:42
  Speaker 2: It's like we're like like Diddy was kind of the
• 56:44
  Speaker 2: epitome of like hip hop entrepreneurship.
• 56:47
  Speaker 3: Are hole.
• 56:48
  Speaker 1: Absolutely, he was the epitome of black excellence and in
• 56:51
  Speaker 1: our community. You know this is Black Excellence the rock? Yeah,
• 56:55
  Speaker 1: so we need to get rid of this old idea
• 56:57
  Speaker 1: we had of what Black Excellence looked like. We need
• 57:00
  Speaker 1: to get rid of this old idea we had of what, Oh,
• 57:02
  Speaker 1: this is what a mogul looks like, and this is
• 57:04
  Speaker 1: somebody to a spy in Rusby.
• 57:06
  Speaker 2: Russell Simmons has some pretty crazy allegations, right, and whatever
• 57:10
  Speaker 2: happened with that?
• 57:11
  Speaker 3: Did he?
• 57:12
  Speaker 2: I just watched that documentary on HBO and then I
• 57:14
  Speaker 2: know he went to Bali, Yeah, and the speculation is
• 57:18
  Speaker 2: again I don't know all. I just know that the
• 57:20
  Speaker 2: speculation is he went there because they don't have extradition
• 57:22
  Speaker 2: laws really, but that's okay. I don't know if that's
• 57:26
  Speaker 2: why he went there, right, But.
• 57:27
  Speaker 4: So all the people we look up, we grew up
• 57:29
  Speaker 4: looking up to Diddy.
• 57:31
  Speaker 1: You see what's going on with him fighting for his
• 57:33
  Speaker 1: life right now, Russell Simmons, They stay home and it
• 57:35
  Speaker 1: went to Bali.
• 57:35
  Speaker 3: You hear me, maybe trying to jump ships so they
• 57:38
  Speaker 3: can't get him. Damn Dash. You hear me.
• 57:40
  Speaker 4: They talking about Dame going through it right now?
• 57:43
  Speaker 3: Broke.
• 57:43
  Speaker 4: Dame said he's broke. You know whether you know what?
• 57:45
  Speaker 2: One thing though, I do respect about what Dame said.
• 57:48
  Speaker 2: He said, when you chase your dream Because I've been
• 57:52
  Speaker 2: around Damon, I feel like he truly is like a
• 57:57
  Speaker 2: Like he really is like a he got big dreams, bro.
• 57:59
  Speaker 2: And he said, when you chase your dreams to the
• 58:00
  Speaker 2: point when that I chase my dreams, when they don't
• 58:03
  Speaker 2: work out, you can end up broke. So you know,
• 58:05
  Speaker 2: I wouldn't put I haven't heard anything crazy about Dame
• 58:07
  Speaker 2: in terms of, like, you know, anything legally wrong he
• 58:10
  Speaker 2: was doing. I just think Damn just bro like he
• 58:13
  Speaker 2: took some big chances on certain shit that didn't work out.
• 58:16
  Speaker 1: Sugar Knight was a mogul, sug Knight is in prison,
• 58:19
  Speaker 1: in prison. There are so many different people that at
• 58:23
  Speaker 1: this point, y'all.
• 58:24
  Speaker 2: But then there's jay Z, who's the other side of that,
• 58:26
  Speaker 2: who's obviously you know, he's jay Z.
• 58:29
  Speaker 3: You know.
• 58:30
  Speaker 1: I think the whole point, though, is that the idea
• 58:32
  Speaker 1: that we had in our mind of what a mogul
• 58:35
  Speaker 1: had to look like and what you had to do
• 58:36
  Speaker 1: to become a mogul, let's throw all that out and
• 58:39
  Speaker 1: let's just say you definitely got to work hard to
• 58:41
  Speaker 1: become a mogul.
• 58:41
  Speaker 4: But hopefully for somebody watching this. You the next mogul,
• 58:45
  Speaker 4: and you can come up with your own blueprint of
• 58:47
  Speaker 4: what it looks like.
• 58:48
  Speaker 1: Because everything that we were taught in our generation, Man,
• 58:51
  Speaker 1: we seeing that that stuff is not working out in
• 58:54
  Speaker 1: the loan run for a lot of these people.
• 58:57
  Speaker 3: And the same thing with artists.
• 58:58
  Speaker 1: Man, we should have more artists who can make it
• 59:02
  Speaker 1: normal to age gracefully and to evolve gracefully.
• 59:06
  Speaker 3: You know.
• 59:07
  Speaker 4: I love when I see ogs like styles P.
• 59:09
  Speaker 2: You're right, who man, opening juice bars, sharing game, come man,
• 59:14
  Speaker 2: sure shout out.
• 59:15
  Speaker 3: To styles P. I love when I see that, Bro.
• 59:18
  Speaker 4: I love when I see people who like boldly embraced.
• 59:22
  Speaker 4: I love my man Murders out here.
• 59:24
  Speaker 3: In the Lady Immersed Man. Yeah, bros put it album
• 59:27
  Speaker 3: out together. Yeah, we put an album together. Yeah.
• 59:29
  Speaker 4: Like that's that's my brother right there. I love what
• 59:31
  Speaker 4: I love when I see my brother Loope Fiat school.
• 59:33
  Speaker 3: You hear me?
• 59:34
  Speaker 2: Who, By the way, when it comes to just rapping,
• 59:37
  Speaker 2: might be the goat for real goat status man, Jesus.
• 59:40
  Speaker 3: Yeah, I don't know if lu got real Jedi, real alien.
• 59:43
  Speaker 4: I don't know if Lupe even got like the energy
• 59:45
  Speaker 4: to dedicate to.
• 59:46
  Speaker 2: Bro imagine if he applied himself to come B album
• 59:50
  Speaker 2: Samurai Crazy.
• 59:50
  Speaker 4: I didn't seen it with my own twice Loope teaches
• 59:53
  Speaker 4: at M I T and I teach at Toughs University.
• 59:55
  Speaker 3: They're five minutes apart. Yeah, fucking loop dude. Yeah, listen
• 59:59
  Speaker 3: to mirrors. It's like nine minutes to just come on,
• 1:00:01
  Speaker 3: man excellence.
• 1:00:02
  Speaker 4: Hey, and these is my real friends that I all
• 1:00:05
  Speaker 4: three of them, not just name.
• 1:00:06
  Speaker 1: These is my real friends. Man, even even back home
• 1:00:09
  Speaker 1: in New Orleans.
• 1:00:10
  Speaker 4: My man currency, you know what I'm saying, Yeah, like
• 1:00:13
  Speaker 4: my man currency.
• 1:00:14
  Speaker 3: Just to see that this man has.
• 1:00:19
  Speaker 4: Succeeded on such a level on his own terms, but
• 1:00:22
  Speaker 4: it's still somebody who just be hanging out amidst the people, you.
• 1:00:26
  Speaker 3: Know what I mean.
• 1:00:27
  Speaker 1: There are examples in our culture to where you don't
• 1:00:29
  Speaker 1: have to crash out as you get older, or you
• 1:00:32
  Speaker 1: don't have to prostitute your integrity to try to stay
• 1:00:36
  Speaker 1: relevant with the teenagers. And we need more of that, man,
• 1:00:39
  Speaker 1: because we're starting to have it to where we're gonna
• 1:00:41
  Speaker 1: have just as many rappers in their thirties, forties, and
• 1:00:45
  Speaker 1: fifties as we got in their twenties and their teen.
• 1:00:47
  Speaker 3: What's happening damn near now.
• 1:00:48
  Speaker 4: Exactly, and who you think is supposed to be setting
• 1:00:51
  Speaker 4: the tone for the culture, the older rappers.
• 1:00:53
  Speaker 2: I think that's why it's important that Kendrick's having this
• 1:00:56
  Speaker 2: moment because I also feel like, you know, my main
• 1:00:59
  Speaker 2: gripe about Drake forever has been, like I just I
• 1:01:01
  Speaker 2: don't feel like he's ever expressed a real opinion on
• 1:01:04
  Speaker 2: many social issues in his entire career, Like we don't
• 1:01:06
  Speaker 2: know how he feels about certain shit, you know, And
• 1:01:09
  Speaker 2: I feel like he's never really taken a content risk.
• 1:01:14
  Speaker 3: A risk.
• 1:01:15
  Speaker 1: I can't associate anything in Drake's catalog with his say
• 1:01:18
  Speaker 1: life that was risky, very safe, right, even this is
• 1:01:21
  Speaker 1: what he's rapping about girls. It is business is money is.
• 1:01:26
  Speaker 4: So when you put business over impact, you will never
• 1:01:30
  Speaker 4: take a risk because risks aren't good for business when business.
• 1:01:34
  Speaker 2: Michael Jordan said he's never come out about politics because
• 1:01:38
  Speaker 2: both sides by his shoes, correct, And Okay, that's fine,
• 1:01:41
  Speaker 2: and I feel like Drake's kind of similar.
• 1:01:42
  Speaker 4: That's why you gotta respect Steph Curry and Lebron James.
• 1:01:45
  Speaker 3: Or Jalen Brown because they Kyrie Irving. Yeah, yeah, all
• 1:01:48
  Speaker 3: of the above Kyriver standing on shit cast him a
• 1:01:51
  Speaker 3: Nike deal.
• 1:01:51
  Speaker 2: Bro.
• 1:01:51
  Speaker 1: Yeah yeah, straight up, straight up. So salutes all them
• 1:01:55
  Speaker 1: brothers in athletics. So I'm gonna tell you something I
• 1:01:57
  Speaker 1: came up with, keV. I started this January first of
• 1:01:59
  Speaker 1: d It's a solution to the problems that I see
• 1:02:03
  Speaker 1: in the culture.
• 1:02:04
  Speaker 4: It's called the Platinum Pledge.
• 1:02:05
  Speaker 1: Right, we got platinum records on the wall in this
• 1:02:07
  Speaker 1: studio and everything platinum. I turned it into an acronym
• 1:02:10
  Speaker 1: that stands for people leading a transformation involving newly unified mindsets.
• 1:02:16
  Speaker 1: The Platinum Pledge simply says, this is to unify the artists,
• 1:02:21
  Speaker 1: the fans, and the execs in the industry who agreed
• 1:02:24
  Speaker 1: that we no longer need to glorify keyword, glorify murder,
• 1:02:29
  Speaker 1: drug dealing, drug use, disrespecting women, and sexual irresponsibility in
• 1:02:34
  Speaker 1: our music.
• 1:02:35
  Speaker 3: Right.
• 1:02:36
  Speaker 4: In doing that and putting that out there, bro, I
• 1:02:38
  Speaker 4: got so many thousands of people who have signed this.
• 1:02:41
  Speaker 4: I put it on my website. It takes two seconds
• 1:02:43
  Speaker 4: for people to sign it.
• 1:02:44
  Speaker 1: That right there is showing me how many people are
• 1:02:47
  Speaker 1: ready to be a part of this shift.
• 1:02:49
  Speaker 3: Right.
• 1:02:49
  Speaker 1: So now what I'm about to do is take it
• 1:02:51
  Speaker 1: into phase two to where all these massive amounts of people.
• 1:02:56
  Speaker 4: Charlamagne then said, I agree with that. I salute that,
• 1:02:58
  Speaker 4: I pledge allegiance to that. D I'm rocking with that.
• 1:03:00
  Speaker 3: Da da da.
• 1:03:01
  Speaker 1: So many tastes, makers, artists and everybody are ready for
• 1:03:04
  Speaker 1: this shift that now we have to know what can
• 1:03:07
  Speaker 1: hip hop look like? And let's confront some of these
• 1:03:10
  Speaker 1: uncomfortable truths about the reality of our culture and figure
• 1:03:13
  Speaker 1: out what it can look like with the extermination of
• 1:03:19
  Speaker 1: the negative, toxic elements. And that might affect some people's
• 1:03:22
  Speaker 1: bottom line, that might affect some people's streams, that might
• 1:03:26
  Speaker 1: affect some people's taste buds and what they've been auto
• 1:03:29
  Speaker 1: programmed to listen to and to support and to like.
• 1:03:32
  Speaker 1: But if you really care about the betterment of our people,
• 1:03:34
  Speaker 1: and when I say our people meaning humanity period, we
• 1:03:38
  Speaker 1: who have signed the Platinum Pledge feel like, man, just
• 1:03:41
  Speaker 1: the way to go.
• 1:03:42
  Speaker 3: So that's yeah, you know what. I just thought of
• 1:03:44
  Speaker 3: something too.
• 1:03:45
  Speaker 2: I think one of the biggest problems we have it's
• 1:03:48
  Speaker 2: gonna end up if Diddy gets convicted. A lot of
• 1:03:51
  Speaker 2: people who were just trying to keep their job are
• 1:03:53
  Speaker 2: going to go to jail too. But you know, this
• 1:03:55
  Speaker 2: music industry is filled with people just trying to keep
• 1:03:57
  Speaker 2: their job.
• 1:03:59
  Speaker 3: That's a fact. That's a fact.
• 1:04:00
  Speaker 2: If you're an r's, if you're a ev P, you
• 1:04:05
  Speaker 2: just trying to keep your job.
• 1:04:06
  Speaker 1: So they put their integrity in the background and they
• 1:04:09
  Speaker 1: produce results.
• 1:04:10
  Speaker 3: Yeah, they just try just want to put numbers on
• 1:04:12
  Speaker 3: the best.
• 1:04:12
  Speaker 1: I'm saying teprety is in the background and in the income.
• 1:04:15
  Speaker 3: They can get another year in the building, another year
• 1:04:17
  Speaker 3: in the building.
• 1:04:18
  Speaker 4: So that's the problem. So bro, we gotta how do.
• 1:04:20
  Speaker 3: We fix that. I don't know, Man, I don't know. Listen,
• 1:04:23
  Speaker 3: I'm gonna tell you this, and I'm gonna tell you this.
• 1:04:25
  Speaker 2: Elliott Grange running in Atlantic is not helping. It's not
• 1:04:28
  Speaker 2: gonna help.
• 1:04:29
  Speaker 3: Because his daddy run Universal. Yeah, it's a problem, dog,
• 1:04:33
  Speaker 3: it's a problem. Dog. Well listen, that's the same guy
• 1:04:36
  Speaker 3: who signed six ' nine dog.
• 1:04:38
  Speaker 4: Listen, brother, Ever since I've been knowing you, you've been.
• 1:04:44
  Speaker 3: In the media.
• 1:04:44
  Speaker 4: You have a platform.
• 1:04:46
  Speaker 1: I would just say, I would say and pray you
• 1:04:48
  Speaker 1: know what I'm saying that, like, man, God, like bless
• 1:04:51
  Speaker 1: my brother Bootleg keV to where all this knowledge that
• 1:04:54
  Speaker 1: he has that he knows that there has to be
• 1:04:56
  Speaker 1: a level of integrity that comes along with manager in
• 1:05:00
  Speaker 1: this platform because people for clicks and likes will get
• 1:05:03
  Speaker 1: up here and say and do well.
• 1:05:04
  Speaker 2: That's what I'll say about my ship, bro is I will,
• 1:05:06
  Speaker 2: I will. I've never you know, anytime I've had an
• 1:05:09
  Speaker 2: artist on that it's controversial for whatever, you know.
• 1:05:15
  Speaker 4: Especially I saw the young Boy interviews.
• 1:05:18
  Speaker 3: Yeah, shots a young boy.
• 1:05:19
  Speaker 2: But like, you know, in terms of that, like I
• 1:05:21
  Speaker 2: you know, like I've interviewed Texi Ray and we had
• 1:05:23
  Speaker 2: fun and it was funny and it was you know,
• 1:05:25
  Speaker 2: but in terms of like the street ship, the violent ship,
• 1:05:28
  Speaker 2: like I try to make sure that whatever I do
• 1:05:30
  Speaker 2: here is is not adding on to any of that,
• 1:05:34
  Speaker 2: or at least trying to present the idea of solutions,
• 1:05:37
  Speaker 2: you know. Like so that's kind of like my you know,
• 1:05:41
  Speaker 2: in the world in which our media is adding on
• 1:05:44
  Speaker 2: to tension, adding on to beef beef conflicts. I just
• 1:05:49
  Speaker 2: don't want anybody to ever be like, man, I heard
• 1:05:52
  Speaker 2: you say the crazy shit on the Boulet Cab podcast
• 1:05:55
  Speaker 2: and then someone loses, like you know, like loses their life,
• 1:05:57
  Speaker 2: like I'm good, Doug, Like I don't want that shit
• 1:05:59
  Speaker 2: on my heart. You know what I'm saying, And it's
• 1:06:00
  Speaker 2: not worth the it's not worth the.
• 1:06:03
  Speaker 4: View, the extra little clicks. Thank you, dog got goosebumps
• 1:06:06
  Speaker 4: under my jacket.
• 1:06:07
  Speaker 1: Because this is a man in media who with that
• 1:06:10
  Speaker 1: lit that seems small what you just said, but that
• 1:06:12
  Speaker 1: right there, wouldn't give an open platform to people who
• 1:06:16
  Speaker 1: want to come on here basically announce.
• 1:06:18
  Speaker 3: That they're about to kill they out.
• 1:06:19
  Speaker 2: So like I just had X Rated on the show,
• 1:06:22
  Speaker 2: who is a legendary independent rapper sign of Tech nine now,
• 1:06:26
  Speaker 2: but his.
• 1:06:26
  Speaker 3: Hood and Mazzie's hood they beef.
• 1:06:29
  Speaker 2: And I had a conversation about Mazzie with X Rated
• 1:06:32
  Speaker 2: on camera and he said, look, I got goosebumps. He's like,
• 1:06:37
  Speaker 2: we're both from Sacramento. This man got nominated for a Grammy,
• 1:06:40
  Speaker 2: Like we need to like be happy about that, and
• 1:06:42
  Speaker 2: like Mazzi reposted it. So it's like, I don't know
• 1:06:44
  Speaker 2: if that's like going to change their neighborhood's problems, but
• 1:06:47
  Speaker 2: if it means those two guys talk who haven't talked
• 1:06:49
  Speaker 2: and they don't have direct beef with each other, let's
• 1:06:51
  Speaker 2: be clear, it's just that. But it's just like, you know,
• 1:06:53
  Speaker 2: but but there is a lot of that going on
• 1:06:55
  Speaker 2: in that town, so you know maybe.
• 1:06:57
  Speaker 4: Who knows, No, definitely, bro, feel good about that.
• 1:07:00
  Speaker 3: Bro. It's not even about feeling good about it. It's
• 1:07:02
  Speaker 3: just like, yo, like, let's not add to this shit
• 1:07:04
  Speaker 3: like yo.
• 1:07:04
  Speaker 2: Like the content like you said, Like I said, Bro,
• 1:07:07
  Speaker 2: the content culture we're in, it's we are content addicted, Bro.
• 1:07:12
  Speaker 3: Whether it's Instagram or YouTube.
• 1:07:15
  Speaker 2: I can't work out with a YouTube without a YouTube
• 1:07:17
  Speaker 2: or a podcast playing. I always have to have something playing.
• 1:07:20
  Speaker 2: We're all addicted to it. For me, it's fantasy football
• 1:07:22
  Speaker 2: talk or political shit or whatever. We're The content culture
• 1:07:27
  Speaker 2: we live in is not good for humanity on all fronts,
• 1:07:31
  Speaker 2: not just hip hop, but on all fronts.
• 1:07:34
  Speaker 1: Dog, I had a Christian rapper hit me up before
• 1:07:38
  Speaker 1: and suggest that we fake having a rap.
• 1:07:40
  Speaker 3: Beef, which is crazy.
• 1:07:42
  Speaker 4: A Christian rapper dog hit me up and fake that
• 1:07:44
  Speaker 4: we have a rap beef and propose that to me,
• 1:07:47
  Speaker 4: and I was like, brother, I said, the problem with
• 1:07:49
  Speaker 4: that is your fans they gonna pray for me. My
• 1:07:53
  Speaker 4: fans they're gonna come for you. You hear me, So
• 1:07:56
  Speaker 4: we can't be faking nothing because where I'm from, you
• 1:07:59
  Speaker 4: don't play with Nora Beef and clearly you're doing this
• 1:08:01
  Speaker 4: because you feel like this is gonna get some extra attention,
• 1:08:04
  Speaker 4: which is some extra couture is very Unchristian, like come
• 1:08:06
  Speaker 4: on man, yes and dog, So when I have seen that,
• 1:08:09
  Speaker 4: I echo what you're saying about me. In such a
• 1:08:11
  Speaker 4: content culture, I got people who will have issues with
• 1:08:14
  Speaker 4: one another, right, And it's like, oh, we got issues. Clearly,
• 1:08:17
  Speaker 4: if we have issues with one another, and if we
• 1:08:20
  Speaker 4: truly care about the personal relationship and getting that back right,
• 1:08:23
  Speaker 4: the first conversation we have probably shouldn't be on camera,
• 1:08:26
  Speaker 4: of course not. But I got people that's hitting me
• 1:08:29
  Speaker 4: up like yeah, yeah, let's talk about our issues on camera.
• 1:08:33
  Speaker 2: That's not how That's not how the real world works.
• 1:08:34
  Speaker 2: Not everything's meant for content.
• 1:08:36
  Speaker 3: Man, I knew I wasn't crazy though, No, no, no, for sure.
• 1:08:38
  Speaker 2: I mean I see it all the time where I'm
• 1:08:40
  Speaker 2: just like, it's just like dog, like it's exhausting. Everybody's
• 1:08:44
  Speaker 2: got a camera guy, and it's just like yo, like
• 1:08:46
  Speaker 2: not everything's got to be documented like this is but
• 1:08:49
  Speaker 2: this is the world we're in, bro. It's like it's
• 1:08:51
  Speaker 2: it's unfortunate, it is what it is for you would
• 1:08:54
  Speaker 2: you say that you've I just interviewed a a dude
• 1:08:58
  Speaker 2: named Miles Minute who's a Christian brother.
• 1:09:00
  Speaker 4: You know, he on my my my album Oh No,
• 1:09:02
  Speaker 4: that came out of Yego.
• 1:09:04
  Speaker 2: Would you say I wouldn't consider you a Christian rapper.
• 1:09:07
  Speaker 2: I consider you a rapper that happens to be Christian?
• 1:09:09
  Speaker 3: Is that? Yeah?
• 1:09:10
  Speaker 4: Bro? All them titles and and the subtitles and all that. Brother,
• 1:09:14
  Speaker 4: I'm like, hey, I got into this game, just do
• 1:09:16
  Speaker 4: you and whatever?
• 1:09:17
  Speaker 3: They're just trying to make him pay. So you know
• 1:09:19
  Speaker 3: what I call it. I call it purpose driven rap.
• 1:09:21
  Speaker 3: That's what I mean. Yeah, I make purpose driven.
• 1:09:23
  Speaker 2: I was gonna say, for you, do you feel like
• 1:09:26
  Speaker 2: there's I mean you're seeing it.
• 1:09:29
  Speaker 3: You know.
• 1:09:29
  Speaker 2: We talked about like there's people who are putting on
• 1:09:31
  Speaker 2: amazing content that is positive, like like Larussell to me
• 1:09:34
  Speaker 2: is a shining beaming light of amazingness in our music industry.
• 1:09:38
  Speaker 2: And that's why I try to shot him out whenever
• 1:09:40
  Speaker 2: I can.
• 1:09:40
  Speaker 4: Yeah, yeah, we about to drive a son again.
• 1:09:43
  Speaker 2: Yeah, dude, we might look back five years from now
• 1:09:45
  Speaker 2: and be like, Yo, that a little motherfucker from Vallejo
• 1:09:47
  Speaker 2: really might have changed the rap game.
• 1:09:50
  Speaker 3: The business model at least come on, man, Yes, but
• 1:09:54
  Speaker 3: who are.
• 1:09:55
  Speaker 2: Some of the other artists that you feel like are
• 1:09:57
  Speaker 2: kind of, you know, in in a line with kind
• 1:10:00
  Speaker 2: of what you're saying.
• 1:10:01
  Speaker 4: Like the purpose driven rare. Yeah, bro, there's so many artists.
• 1:10:05
  Speaker 1: Some are Christians and some are just people that are
• 1:10:08
  Speaker 1: out here trying to make progress in this world and humanity.
• 1:10:11
  Speaker 3: Right.
• 1:10:12
  Speaker 1: So one you talked about you you got a relationship
• 1:10:15
  Speaker 1: with freda Well, one of Freddo's best friends is named
• 1:10:18
  Speaker 1: Joe Scott. That's my other former student from br from
• 1:10:22
  Speaker 1: Baker exactly, you know, representing the Baton Rouge area. Brother,
• 1:10:25
  Speaker 1: he's a beast. I guarantee you about he about to
• 1:10:29
  Speaker 1: take off. You hear me about to really take off? Like,
• 1:10:32
  Speaker 1: that's a dude who I've been rooting for for the longest.
• 1:10:34
  Speaker 1: And I'm like, I you almost there, you almost there?
• 1:10:37
  Speaker 1: You almost there?
• 1:10:37
  Speaker 4: Another brother? Who Man, we just got kindred spirits.
• 1:10:41
  Speaker 1: So me and this dude, you know, behind the scenes,
• 1:10:45
  Speaker 1: we got a real good relationship.
• 1:10:47
  Speaker 3: Dizzey Right, I love Disney Man. Man.
• 1:10:49
  Speaker 2: So I've known that kid since he was going by
• 1:10:51
  Speaker 2: Dizzy d. You know, it's crazy. I judged the Talent
• 1:10:53
  Speaker 2: Show when I lived in Vegas. I used to do
• 1:10:55
  Speaker 2: radio in Vegas. He won the challenge show at Sheic Shoes.
• 1:10:58
  Speaker 2: It was like twenty ten real and he was doing talent.
• 1:11:01
  Speaker 2: He was going by Dizzy d Flashy.
• 1:11:03
  Speaker 3: Really. Yeah, that's my brother for real. I love Disney
• 1:11:06
  Speaker 3: Man really.
• 1:11:07
  Speaker 1: Okay, So Dizzy Dizzey is a dude who I see
• 1:11:10
  Speaker 1: him from afar and I see him welcoming the evolution
• 1:11:13
  Speaker 1: as he grows and mature. Sure like he putting out
• 1:11:16
  Speaker 1: more music than ever, as he's growing wiser than ever,
• 1:11:19
  Speaker 1: you know what I'm saying. So I see that and
• 1:11:21
  Speaker 1: I'm like, oh, that's that's what we need more of
• 1:11:23
  Speaker 1: in this game.
• 1:11:24
  Speaker 2: You feel I do Price too, Shot the Price tag
• 1:11:26
  Speaker 2: formerly an Auto Push. Price is doing this thing man. Price
• 1:11:28
  Speaker 2: is pushing you know, he's pushing good ship man Shot
• 1:11:31
  Speaker 2: the Price for real. Yeah, Price is dope. Yeah he
• 1:11:34
  Speaker 2: he You remember Audio Push, yes, of course. Yeah, so
• 1:11:37
  Speaker 2: Price is from Audio Push. But he's been a solo
• 1:11:39
  Speaker 2: artist for like four years now. But he's hard. Yeah.
• 1:11:42
  Speaker 1: And we got another brother. He from my he from
• 1:11:44
  Speaker 1: my state name carrying the Light you hear me. He'
• 1:11:46
  Speaker 1: a Christian artist carrying the Light man. Same thing He's
• 1:11:49
  Speaker 1: featured on my album that I put out recently. I
• 1:11:52
  Speaker 1: love that to dude, you know what I'm saying, Just
• 1:11:53
  Speaker 1: somebody who is unapologetic about knowing his purpose in this game.
• 1:11:58
  Speaker 1: You heard me and him saying, come on man, like
• 1:12:00
  Speaker 1: I'm I'm I'm doing it. Whether y'all not like me
• 1:12:03
  Speaker 1: or not, I'm on a big o mission. You feel
• 1:12:05
  Speaker 1: me Like, that's the type of people that no matter
• 1:12:07
  Speaker 1: what it is, or I'm about to go on tour
• 1:12:09
  Speaker 1: with uh.
• 1:12:10
  Speaker 4: I mean, he been in the game forever, but Brother
• 1:12:12
  Speaker 4: Ali shout out.
• 1:12:13
  Speaker 3: To him, I'm about to go on tour with him. Brother.
• 1:12:15
  Speaker 3: He's a fucking legend, bro.
• 1:12:17
  Speaker 4: But the thing about being a legend nowadays is you
• 1:12:20
  Speaker 4: could be a legend and still be unknown by other people.
• 1:12:24
  Speaker 4: That's the beautiful part they don't know about now.
• 1:12:28
  Speaker 3: White Van Music Man shot to Jake One that that
• 1:12:31
  Speaker 3: that what was that song The Truth with Freeway? That
• 1:12:33
  Speaker 3: shit was crazy. So shot to Brother Ali man, Yeah,
• 1:12:37
  Speaker 3: that's dope.
• 1:12:38
  Speaker 4: My brother, my brother Mac from New Orleans who used
• 1:12:41
  Speaker 4: to be with No Limit.
• 1:12:42
  Speaker 3: Yeah, like I had his album Shocked you did, we
• 1:12:45
  Speaker 3: all did? Yeah?
• 1:12:46
  Speaker 2: I had all the No Limit albums. My whole fucking
• 1:12:48
  Speaker 2: CD rack in my room. I felt like for it
• 1:12:51
  Speaker 2: was all the colorful as jewel cases.
• 1:12:53
  Speaker 4: He was more of a no limit or cash money
• 1:12:54
  Speaker 4: one hundred percent of no limit Okay, not even close.
• 1:12:57
  Speaker 3: Really, I had no limit chain and everything.
• 1:13:00
  Speaker 2: Really, Ghetto Dope was like the first the first master
• 1:13:04
  Speaker 2: PC I owned was the ice cream and Ship with
• 1:13:06
  Speaker 2: the white cover, and then uh, because No Limit was
• 1:13:11
  Speaker 2: first they were. Ghetto Dope was like Ghetto D's like
• 1:13:15
  Speaker 2: dog I know that pretty much the whole album by
• 1:13:18
  Speaker 2: like by heart, Like that's one of my favorite albums ever.
• 1:13:20
  Speaker 2: I kind of because they had like their little conflict,
• 1:13:23
  Speaker 2: I kind of shun cash money low key, but it
• 1:13:26
  Speaker 2: was just so good that you had to be like.
• 1:13:28
  Speaker 4: That's how powerful rap.
• 1:13:30
  Speaker 3: Four hundred degrees was just so good that you were like,
• 1:13:32
  Speaker 3: you couldn't deny it.
• 1:13:34
  Speaker 1: I mean, but for people who try to tell me
• 1:13:36
  Speaker 1: on these podcasts all around the country, it's just entertainment.
• 1:13:40
  Speaker 1: Rap music had a white dude growing up where it
• 1:13:46
  Speaker 1: in Phoenix saying, man, I ain't rocking with cash money.
• 1:13:49
  Speaker 4: Just on the strength of how much I am rocking
• 1:13:50
  Speaker 4: with no limit. That's the power. I ain't never met.
• 1:13:53
  Speaker 2: None of them, but I had to fucking Nolan. I
• 1:13:56
  Speaker 2: had the no Limit Jersey. I saved so much money
• 1:14:00
  Speaker 2: to buy that bitch. It was like one hundred dollars. Yeah,
• 1:14:03
  Speaker 2: I thought self. The Shaker was like so hard as
• 1:14:07
  Speaker 2: a kid, bro like charge it to the game and
• 1:14:08
  Speaker 2: the farther four boys, And of course Mystical unpredictable. And
• 1:14:12
  Speaker 2: what was the album with I Smelled Smoke? The second yo,
• 1:14:16
  Speaker 2: Mystical was so tough that missed the album with I
• 1:14:20
  Speaker 2: Smell Smoke? I think it was called unpredictable.
• 1:14:22
  Speaker 3: Actually, yeah, unpredictable.
• 1:14:23
  Speaker 4: Fucking that was that was with the with the puzzle pieces.
• 1:14:26
  Speaker 2: No, that was unpredictable was the one after that? Okay,
• 1:14:30
  Speaker 2: but nah, Mysticol was crazy? Yeah, Bro turned out he
• 1:14:34
  Speaker 2: you know, probably not the best guy.
• 1:14:36
  Speaker 3: But you know these are heroes.
• 1:14:40
  Speaker 2: Hey man, man shout out to Diddy anyway, Look man, uh,
• 1:14:45
  Speaker 2: people are able to buy and support what you're doing
• 1:14:47
  Speaker 2: on d one music dot com.
• 1:14:48
  Speaker 1: Dee the number one music dot com. Not only do
• 1:14:51
  Speaker 1: I have oh you know what, it's over there. I
• 1:14:53
  Speaker 1: got a children's book I wrote. It's a hip hop
• 1:14:55
  Speaker 1: children's book.
• 1:14:56
  Speaker 3: You hear me.
• 1:14:56
  Speaker 4: It's called David Found his Sling Shot so that's on
• 1:14:59
  Speaker 4: the on the website. It ain't gonna take number five.
• 1:15:02
  Speaker 3: Man, go grab it. Show off the book, man, I
• 1:15:05
  Speaker 3: want to Yeah, that's hard. Grab it. I got a
• 1:15:10
  Speaker 3: ten year old and a nineteen year old.
• 1:15:12
  Speaker 1: Okay word, So this is the book right here. David
• 1:15:16
  Speaker 1: found his slang shot. The whole book rhymes. It's a
• 1:15:18
  Speaker 1: hip hop book, but it's an anti bully in children's
• 1:15:21
  Speaker 1: book because I used to get bullet when I was
• 1:15:23
  Speaker 1: in kindergarten in New Orleans, and you know, in this
• 1:15:25
  Speaker 1: age of ops, this era of everybody being beefed out. Ironically,
• 1:15:29
  Speaker 1: me and my former bully are best friends to this day, really,
• 1:15:32
  Speaker 1: and it talks about how hip hop. I don't want
• 1:15:34
  Speaker 1: to get a whole book away, but hip hop actually
• 1:15:36
  Speaker 1: played a role and I was becoming best friends. So
• 1:15:38
  Speaker 1: I wanted to take my story put it out there.
• 1:15:41
  Speaker 1: So that's all my website d one music dot com.
• 1:15:44
  Speaker 1: I just put my new album loaded out right now.
• 1:15:48
  Speaker 2: Did you get like, when you write a book like this,
• 1:15:50
  Speaker 2: obviously you're selling it and you're copying it, like you're
• 1:15:53
  Speaker 2: printing these out yourself. Yes, sir, do people reach out
• 1:15:57
  Speaker 2: to try to do like a because for people wh
• 1:15:58
  Speaker 2: don't know.
• 1:15:58
  Speaker 3: The author game is like the rectal game.
• 1:16:00
  Speaker 2: But if you get an advance to write a book, like, yo,
• 1:16:03
  Speaker 2: take this this, yo, you take.
• 1:16:05
  Speaker 3: This to the fucking Barnes and Nobles.
• 1:16:07
  Speaker 1: Man that part, that part, yeah, right now, I'm the
• 1:16:10
  Speaker 1: dude that's been saying Barnes and Nobles, y'all taking too
• 1:16:15
  Speaker 1: big of a cut.
• 1:16:16
  Speaker 3: I don't doubt they are.
• 1:16:18
  Speaker 2: I'm very ignorant to that, except for I know that
• 1:16:21
  Speaker 2: authors get advances the way rappers get advanced.
• 1:16:23
  Speaker 1: Yeah, and I chose to take no advance. Better on
• 1:16:25
  Speaker 1: myself and h but this is a dope. I said
• 1:16:28
  Speaker 1: that I don't wear underground platinum with this in the
• 1:16:30
  Speaker 1: past year. Car brother. I'm not no materialistic dude. I'm
• 1:16:33
  Speaker 1: not no flashy dude. But just so y'all know, by
• 1:16:36
  Speaker 1: the grace of God, I'm not hurting at all. So
• 1:16:39
  Speaker 1: I don't want people to think that like d one
• 1:16:41
  Speaker 1: got a good heart.
• 1:16:42
  Speaker 4: But does it really like pay off?
• 1:16:44
  Speaker 3: Yes?
• 1:16:45
  Speaker 1: Yes, it pays to be independent, It pays to keep
• 1:16:47
  Speaker 1: your integrity, it pays to keep God first, and it
• 1:16:50
  Speaker 1: pays to be dope at what you do. So I
• 1:16:52
  Speaker 1: got underground Platinum children's book. I got the number two
• 1:16:57
  Speaker 1: album in the world on iTunes, loaded as our right now,
• 1:17:00
  Speaker 1: about to.
• 1:17:01
  Speaker 4: Go on tour. Professor at Toughs University, fellow at Harvard University,
• 1:17:05
  Speaker 4: and all this came from rapping.
• 1:17:08
  Speaker 3: Man, that's crazy that you started as.
• 1:17:10
  Speaker 4: A teacher, as a middle school teacher.
• 1:17:12
  Speaker 3: And now you're a professor.
• 1:17:15
  Speaker 4: Full circle, my g And ask Fredo next time you
• 1:17:17
  Speaker 4: talk to him.
• 1:17:18
  Speaker 3: I was missed.
• 1:17:18
  Speaker 1: Augustine Cradle just put a country song out. Fredo is
• 1:17:21
  Speaker 1: one of the most talented artists in the world. For sure,
• 1:17:23
  Speaker 1: he'd be sending me these songs, bro, And I just
• 1:17:26
  Speaker 1: be like, how does your brain work like this to
• 1:17:29
  Speaker 1: be able to come up with these type of things?
• 1:17:30
  Speaker 3: Bro? Like sure, it's crazy. Man.
• 1:17:32
  Speaker 4: Man, I'm gonna give you this yeah, thank you autograph
• 1:17:35
  Speaker 4: for you even if yeah.
• 1:17:36
  Speaker 3: Brother.
• 1:17:36
  Speaker 4: So I do book readings all over the country. I
• 1:17:39
  Speaker 4: go to schools, and because I'm a rapper, I wrote
• 1:17:41
  Speaker 4: the book like I was writing a song.
• 1:17:43
  Speaker 3: So I'm able to not.
• 1:17:45
  Speaker 1: Only read the book, but like perform the book while
• 1:17:48
  Speaker 1: I'm reading it to the kids.
• 1:17:49
  Speaker 3: Man, that's dope. It's amazing, bro, congrats on everything.
• 1:17:52
  Speaker 1: Thank you brother, And what else can I say yet?
• 1:17:54
  Speaker 1: A new single is out call it like it is.
• 1:17:57
  Speaker 1: Shout out to Kendrick Lamar.
• 1:17:58
  Speaker 3: Have you talked to Kendrick since the shout out?
• 1:18:00
  Speaker 1: I haven't talked to him. I just hit him on
• 1:18:01
  Speaker 1: social media. It's like, brother, you just changed my life?
• 1:18:05
  Speaker 3: Want you? Yeah? I mean, obviously you guys are part
• 1:18:08
  Speaker 3: of the same era.
• 1:18:10
  Speaker 4: We met at paid Dues in twenty eleven.
• 1:18:13
  Speaker 2: Yeah, you guys are the same literally blog era. Literally, Bro,
• 1:18:16
  Speaker 2: you guys are products is a blog era literally, So
• 1:18:18
  Speaker 2: it's kind of crazy all these years later.
• 1:18:20
  Speaker 3: For life is great.
• 1:18:21
  Speaker 1: Brother, salute to that man for what it is that
• 1:18:24
  Speaker 1: he's doing and trying to do in hip hop.
• 1:18:27
  Speaker 4: And I just I want Kendrick to know that I'm
• 1:18:30
  Speaker 4: praying for him.
• 1:18:30
  Speaker 2: I saw what you said about Joe Budden on the song,
• 1:18:33
  Speaker 2: and obviously you said that he's you know, would you
• 1:18:35
  Speaker 2: ever go on his show and talk to him?
• 1:18:36
  Speaker 3: I would love to go on Joe Budden's show.
• 1:18:38
  Speaker 2: Where they would you even think? I feel like it's
• 1:18:40
  Speaker 2: one thing to like they should open it. Like I
• 1:18:44
  Speaker 2: feel like, if you're going to be very critical of somebody,
• 1:18:46
  Speaker 2: give him the opportunity to come and have a civil discussion.
• 1:18:49
  Speaker 1: Yeah, maybe Joe Budden will listen to this and be like,
• 1:18:51
  Speaker 1: all right, cool, But I would love to have that
• 1:18:54
  Speaker 1: because communication in this culture would lead to unification.
• 1:18:57
  Speaker 4: It's okay to have a difference of opinion.
• 1:18:59
  Speaker 2: And there's a lot of nuance left out when it
• 1:19:02
  Speaker 2: comes to tweets and online back and forth. Like I'm
• 1:19:06
  Speaker 2: sure you and Rick Ross would have an amazing conversation
• 1:19:08
  Speaker 2: if there weren't cameras rolling, it was just you and
• 1:19:10
  Speaker 2: him in a room.
• 1:19:11
  Speaker 4: That part, man, you know, I pray to guard that
• 1:19:13
  Speaker 4: that could happen if it's meant to.
• 1:19:15
  Speaker 3: I don't want to force it either.
• 1:19:16
  Speaker 4: I don't want to force it, but it could be
• 1:19:19
  Speaker 4: off camera, Like off camera is totally fine with any
• 1:19:22
  Speaker 4: of these guys, because.
• 1:19:23
  Speaker 2: I think that's when the egos get dropped. And that's
• 1:19:27
  Speaker 2: not a Rick Ross specific critique. That's just everybody. When
• 1:19:31
  Speaker 2: you're not on camera, your ego isn't necessarily on full display.
• 1:19:36
  Speaker 1: You know what, there's enough mutual people in the industry
• 1:19:39
  Speaker 1: who know me and Joe Budden and who know me
• 1:19:41
  Speaker 1: and Rick Ross.
• 1:19:42
  Speaker 3: I already been talking to Jim Jones. Yeah, Jim's good guy.
• 1:19:46
  Speaker 1: Yeah, we had you know, back and forth publicly, but
• 1:19:49
  Speaker 1: we Fromed a really cool relationship.
• 1:19:51
  Speaker 3: So what about Mek.
• 1:19:53
  Speaker 4: Haven't talked to Meek, and I know a lot of
• 1:19:55
  Speaker 4: people who know Meek.
• 1:19:56
  Speaker 2: I think Meek's got to I feel like he's got
• 1:19:58
  Speaker 2: good intention. I feel like he wants to to do good.
• 1:20:00
  Speaker 2: I know he has a good heart. And you know
• 1:20:02
  Speaker 2: who I want shout out.
• 1:20:03
  Speaker 1: This is the most random shot out ever, but one
• 1:20:05
  Speaker 1: of Meek's artists, young brother.
• 1:20:06
  Speaker 4: Now, kur you heard him?
• 1:20:08
  Speaker 3: K you. That dude is talented. Bro, that dude is talented.
• 1:20:12
  Speaker 1: And I hit him up recently just on some like
• 1:20:16
  Speaker 1: oh like just ran across your content, brother, and like
• 1:20:19
  Speaker 1: I'm moved by that, and then found out after he's
• 1:20:22
  Speaker 1: signed to me.
• 1:20:22
  Speaker 3: But it's like, bro, we all connected one way, right man?
• 1:20:25
  Speaker 3: For sure? That's it there it is, man. I appreciate
• 1:20:27
  Speaker 3: you thanking. Do you want much love