Latest / Clyde Confidential / The Secret World of Celebrity Hair & Makeup in Hollywood with A-Frame
Transcript
- 0:00Speaker 1: Start. Let's back up.
- 0:00Speaker 2: What's your what's your origin story?
- 0:02Speaker 1: My origin story? Have born on October twenty seven.
- 0:13Speaker 3: Hi, guys, welcome back to another episode of Clyde Confidential.
- 0:17Speaker 3: I'm very excited to introduce today's guests. It is evening
- 0:20Speaker 3: here in Los Angeles. It is a Friday night, and
- 0:23Speaker 3: I've got the girls who started a frame agency on
- 0:26Speaker 3: my couch with me. I have Alex Feldman, a very
- 0:29Speaker 3: good friend of mine. I have Noel Kashishian, and I
- 0:32Speaker 3: have Sam Tyler.
- 0:34Speaker 1: Hello, ladies, Hi, thanks for being here.
- 0:36Speaker 4: Thanks so happy to be here.
- 0:38Speaker 1: Yeah, it's our first podcast. No way, Oh my gosh,
- 0:41Speaker 1: that's really shocking.
- 0:43Speaker 2: But have you been asked for it?
- 0:44Speaker 1: I'm sure, Oh no, what I don't have done a
- 0:47Speaker 1: lot of pr stuff.
- 0:48Speaker 5: We've really just like kept our head down and just
- 0:51Speaker 5: like focused on workstock.
- 0:54Speaker 6: We're coming out of the water now we're like seeing
- 0:57Speaker 6: what's out there.
- 0:57Speaker 1: I feel like there's spam podcast. I was like, it's
- 1:01Speaker 1: just four hundred dollars and I'm.
- 1:03Speaker 2: Like, yeah, that's so funny.
- 1:06Speaker 3: Well, I'm really honored to be the first one to
- 1:08Speaker 3: highlight your careers, your journey a frame.
- 1:12Speaker 2: This is the time.
- 1:14Speaker 3: Okay, So Alex and I are friends. I don't even
- 1:16Speaker 3: honestly remember how we became friends, but I think it
- 1:19Speaker 3: was through mutual friends in LA.
- 1:21Speaker 2: Wasn't really there, it was you know what, Jenny Choe.
- 1:24Speaker 1: It was through Jenny Choe and your client.
- 1:27Speaker 7: And then we as soon as we were talking, I
- 1:31Speaker 7: felt like I was talking to a very old friend,
- 1:33Speaker 7: and then realized we had a zillion mutual friends.
- 1:36Speaker 1: And now it's just the best.
- 1:38Speaker 7: I see you all the time, and I call you
- 1:40Speaker 7: with every work advice or situation, and you're the best.
- 1:45Speaker 1: Oh, now you.
- 1:46Speaker 3: Know my girls, Yes, and we've communicated guy email, but
- 1:49Speaker 3: never met in person.
- 1:50Speaker 1: So I'm very excited.
- 1:51Speaker 3: To have you guys here and just hear more about
- 1:53Speaker 3: how you three know each other and how this all
- 1:55Speaker 3: came to be.
- 1:56Speaker 2: So take it away, ladies.
- 1:58Speaker 1: It's been more than ten year, No, definitely has.
- 2:02Speaker 4: I mean we all know, yeah from Star Works.
- 2:05Speaker 6: Yeah, we all still worked together before we started aping. Yeah,
- 2:08Speaker 6: but I guess i'll start. I let's see. I moved
- 2:13Speaker 6: to LA back in like two thousand and eight from Boston.
- 2:16Speaker 6: I'm originally from Boston, Massachusetts. When I came here, I
- 2:20Speaker 6: immediately started working at Endeavor at the time before they
- 2:23Speaker 6: emerged and became WM. I worked in the commercial and
- 2:27Speaker 6: endorsements department for a few years and when I left,
- 2:32Speaker 6: I went to go work at a Star Works Artist,
- 2:34Speaker 6: which was the last company that we were all at
- 2:36Speaker 6: where we all met, and I worked there for almost
- 2:40Speaker 6: ten years. I was agency directed there and yeah, it
- 2:46Speaker 6: was a great it was a great ride until we
- 2:47Speaker 6: started our own.
- 2:48Speaker 3: And Sam, when you were applying to endeavor at the time,
- 2:51Speaker 3: how did you Was there a mail room that you
- 2:53Speaker 3: went through?
- 2:54Speaker 8: No?
- 2:54Speaker 6: What? So I when I moved here, I had a
- 2:57Speaker 6: cousin that lived here and he knew the guy that
- 3:00Speaker 6: ran the mailroom there and I met with him and
- 3:04Speaker 6: he was like, come to like I started working the
- 3:07Speaker 6: next day. I think I moved to LA on a Thursday.
- 3:10Speaker 6: I met him on Friday. I started working Monday morning,
- 3:12Speaker 6: coming crazy like that, and I went in and I
- 3:15Speaker 6: just like worked in the mail room. And then as
- 3:16Speaker 6: I was there, I went to meet with the head
- 3:18Speaker 6: of HR. I was like, you know, I want to
- 3:20Speaker 6: join the assistant program, like I want to start assisting
- 3:22Speaker 6: and she was like, oh my god, like of course,
- 3:24Speaker 6: like you should have came up here like sooner. She
- 3:27Speaker 6: took my resume, got hired, and then I think I
- 3:30Speaker 6: started on a desk in commercials and endorsements, like a
- 3:34Speaker 6: few weeks later.
- 3:35Speaker 1: Wow.
- 3:36Speaker 6: Yeah, so it went really fast.
- 3:37Speaker 7: Wow.
- 3:37Speaker 3: And how long did you do that desk?
- 3:40Speaker 8: Uh?
- 3:40Speaker 4: Like two and a half years?
- 3:41Speaker 1: Okay, Yeah, very cool.
- 3:43Speaker 3: It's funny because a lot of our clients, they one
- 3:46Speaker 3: of the number one things they look for agency experience,
- 3:48Speaker 3: no matter what you're doing, if they're hiring for one
- 3:51Speaker 3: of their companies or if they're looking for an assistant.
- 3:53Speaker 3: Agency experiences number one.
- 3:54Speaker 6: The mail room is the best, honestly the best experience.
- 3:57Speaker 6: You are there and you're basically jumping on any desk
- 4:01Speaker 6: that needs help. So you get to work in every department.
- 4:04Speaker 6: You know, you get to work TV and film and
- 4:06Speaker 6: lit talent desk, like you just learn it all and
- 4:09Speaker 6: you learn it also quickly, and you learn how to
- 4:10Speaker 6: sist different people. So it's like it was a great
- 4:13Speaker 6: stomping grounds. It was a great experience.
- 4:15Speaker 1: Yeah, amazing. Noel, Well, I'm from LA.
- 4:19Speaker 5: I'm like native to LA, which I feel like is
- 4:22Speaker 5: very rare these days. And I grew up here and
- 4:26Speaker 5: I went to USC for college and through my sorority
- 4:30Speaker 5: they posted that they needed like interns at a PR company,
- 4:33Speaker 5: an entertainment PR company, so I needed an internship for
- 4:38Speaker 5: my college courses. I ended up doing it for three
- 4:41Speaker 5: semesters and once I graduated, I got hired.
- 4:45Speaker 4: The company was called PMKHBH.
- 4:48Speaker 5: It no longer exists anymore now it's Apex, I guess,
- 4:53Speaker 5: and then Viewpoint. The owners kind of split off in
- 4:56Speaker 5: two different PR firms, so I did that, worked for
- 4:59Speaker 5: one of the parts for probably five years, kind of
- 5:02Speaker 5: worked my way up, got to be a junior publicist,
- 5:05Speaker 5: and then at the time, my clients were the Kardashian family.
- 5:11Speaker 5: So I was looking to leave the industry and I
- 5:14Speaker 5: didn't know what I wanted to do, and they offered
- 5:17Speaker 5: me a position to go in house with them to
- 5:19Speaker 5: work as the VP of brand and business development, So
- 5:22Speaker 5: I decided to do that. I did that for about
- 5:24Speaker 5: a year and a half and kind of wasn't sure
- 5:27Speaker 5: that's where I wanted to stay. And I left there
- 5:31Speaker 5: and Sam Er, the owner of Star Works. I knew
- 5:35Speaker 5: him because I used to book artists with him. So
- 5:37Speaker 5: when I was in publicity, my boss would say, call
- 5:40Speaker 5: so and so's agent and put their hair person on hold.
- 5:44Speaker 5: And I was like, what is what do you mean?
- 5:46Speaker 5: Somebody has an agent that's like a hair and makeup person.
- 5:49Speaker 5: So I used to work with Sammer in that capacity,
- 5:52Speaker 5: so he knew I was looking for a job. He's like,
- 5:53Speaker 5: why don't you come over and be an agent? And
- 5:56Speaker 5: I was like, okay, that sounds interesting.
- 5:59Speaker 1: You know I did.
- 6:00Speaker 5: I did management, and now I'm like, okay, let's try
- 6:02Speaker 5: agent agent ing. So that's where I met Sam. And
- 6:06Speaker 5: then shortly after, you know, Alex came on board.
- 6:11Speaker 1: Yeah, I'm the baby of the group.
- 6:12Speaker 3: Wow. And how long did the three of you work
- 6:15Speaker 3: at star Works together?
- 6:17Speaker 1: I was at Star Works for six years.
- 6:19Speaker 4: I was there for ten, and I was probably about eight.
- 6:22Speaker 1: Yeah.
- 6:22Speaker 7: Wow.
- 6:23Speaker 5: So we were together, you know, with Alex for maybe
- 6:26Speaker 5: six years. And then at some points we were kind
- 6:29Speaker 5: of like, do we want to start our own thing?
- 6:31Speaker 4: And we would meet about it.
- 6:33Speaker 1: We met about it, like one time we all said no. Yeah,
- 6:35Speaker 1: We're like, we don't.
- 6:36Speaker 4: Want to do this, it's too much work.
- 6:38Speaker 7: Yeah, we were like, we don't want to be business owners.
- 6:41Speaker 7: We don't even know if we want to do this.
- 6:43Speaker 7: When we met about it and actually sat down, it
- 6:45Speaker 7: was January of twenty twenty, so right before COVID, I
- 6:49Speaker 7: maybe had just turned thirty. So we were and you
- 6:52Speaker 7: guys were in your thirties. Two were just young babies
- 6:55Speaker 7: and not really sure about any of it.
- 6:57Speaker 4: And then I was secretly pregnant.
- 6:59Speaker 5: You are secretly pregnant, and didn't tell each other, the
- 7:02Speaker 5: two of us didn't.
- 7:03Speaker 6: It was a crazy time.
- 7:04Speaker 5: So I was like, I don't want to own my
- 7:05Speaker 5: own company. Like I'm having a baby. I need like
- 7:07Speaker 5: maternity leave. So I was like, I'm cushy, Like this
- 7:11Speaker 5: is nice, Like I've got a good little set up here.
- 7:13Speaker 3: It was something happening with StarWorks Group though, that made
- 7:15Speaker 3: you guys sort of look around and think to do
- 7:18Speaker 3: something else or put your heads together and start your
- 7:21Speaker 3: own company.
- 7:21Speaker 2: What was that?
- 7:22Speaker 6: I think I can like I think around that time,
- 7:26Speaker 6: I mean we were probably we were all the main agents.
- 7:29Speaker 6: And I loved the owners of that company at the time,
- 7:31Speaker 6: Lisa and Samara. We have like amazing relationships with them,
- 7:34Speaker 6: and they really weren't like involved in the day to
- 7:35Speaker 6: day anymore. So you know, they had talked to us
- 7:38Speaker 6: about having like a five year plan, like they were
- 7:40Speaker 6: like they know they wanted to step back, and it
- 7:43Speaker 6: was like, let's sit down, let's kind of like talk
- 7:45Speaker 6: about this, like a five year you guys take over
- 7:47Speaker 6: the business, and like.
- 7:48Speaker 1: What does it look like.
- 7:49Speaker 6: So we started having those conversations and then you know,
- 7:52Speaker 6: we went to lunch one day and we were like,
- 7:53Speaker 6: do we just do this ourselves? And it was just
- 7:56Speaker 6: unanimously we were like no, like we did not. We
- 8:00Speaker 6: want to go through the headache of like all of
- 8:01Speaker 6: this and just you know, we're all so busy and
- 8:05Speaker 6: like starting a new agency it would.
- 8:07Speaker 1: Just be crazy.
- 8:07Speaker 6: We were like, let's just figure out the plan. Five years,
- 8:10Speaker 6: we'll own it. Like, we'll figure it out. And that
- 8:13Speaker 6: was January twenty twenty, and in March, COVID hit. We
- 8:17Speaker 6: were all home for about a month. Noel and I
- 8:19Speaker 6: were both three months pregnant.
- 8:21Speaker 1: We would leave and then see each other two weeks later, and.
- 8:26Speaker 6: Like the last week of like April, they called us
- 8:29Speaker 6: and they were like, you know, they just didn't have
- 8:31Speaker 6: it in them to like keep their company going. So
- 8:33Speaker 6: we had about twenty four hours to figure out if
- 8:36Speaker 6: we were going to start our own agency or if
- 8:38Speaker 6: we were all going to like just go off and
- 8:40Speaker 6: work somewhere else.
- 8:41Speaker 4: What was the twenty four hour time crunch.
- 8:43Speaker 2: What was that about.
- 8:46Speaker 6: It was weird because.
- 8:48Speaker 7: We were getting technically fired. The company was closing and
- 8:53Speaker 7: was going to take a bit to dissolve. So the
- 8:55Speaker 7: plan was to sort of let everyone off. And I mean,
- 8:59Speaker 7: if you think about what was happening during COVID.
- 9:01Speaker 1: Like nobody could physically see people.
- 9:03Speaker 7: In person, and it's the entire business was for in
- 9:08Speaker 7: person experiences of getting your hair, makeup, nails done, styling.
- 9:12Speaker 1: So there really was no way to save the business.
- 9:15Speaker 7: And so we had, you know, a huge staff and
- 9:17Speaker 7: rent and they were just like, we're kind of done
- 9:20Speaker 7: with this chapter of our lives anyways. So you know,
- 9:25Speaker 7: it's one thing to call a bunch of artists six
- 9:27Speaker 7: weeks into COVID when everyone's already freaking out about the
- 9:30Speaker 7: state of the world, and be like, your agency's closing
- 9:34Speaker 7: and maybe in a couple of weeks will let you
- 9:35Speaker 7: know if you have a home. And so the best
- 9:38Speaker 7: way to do it was to basically pretend like we
- 9:42Speaker 7: had had this plan in place, and Samra and Lisa
- 9:45Speaker 7: were amazingly supportive, and they hopped on the phone with
- 9:49Speaker 7: us and called all the artists. I think the news
- 9:51Speaker 7: had kind of leaked somehow, So I had another agency
- 9:55Speaker 7: calling asking me if I wanted a job.
- 9:56Speaker 6: I don't think it leaked. I think we thought it.
- 9:58Speaker 4: We thought it, we thought it did.
- 9:59Speaker 7: Yeah, so we were nervous and just felt like we
- 10:02Speaker 7: needed to move quickly. And also, you know, we wanted
- 10:05Speaker 7: to during a time of such uncertainty in not only
- 10:11Speaker 7: you know, our community of the Hollywood business, but the
- 10:15Speaker 7: whole world, we wanted to create some like strength and
- 10:18Speaker 7: stability and just be like we got you, We're going
- 10:22Speaker 7: to build this. And you know, we wanted to build
- 10:25Speaker 7: a place where our artists could feel secure and like
- 10:28Speaker 7: there was a plan and like we were all going.
- 10:30Speaker 1: To move through this phase together.
- 10:32Speaker 7: And I think we thought maybe a third of the
- 10:34Speaker 7: artists would come and expected people to disperse, and I
- 10:37Speaker 7: think every single artist came except for one person.
- 10:40Speaker 1: That was my next question.
- 10:41Speaker 6: Yeah, I think at first it was like kind of
- 10:44Speaker 6: crazy for us because we were like, you know, are
- 10:46Speaker 6: we going to do this? But I remember like specifically
- 10:48Speaker 6: having a conversation with a few artists like before we
- 10:50Speaker 6: kind of broke it to everyone, and they were literally
- 10:53Speaker 6: like it's about time. Take the reins and just like
- 10:56Speaker 6: do it. You guys got this and we're all going
- 10:58Speaker 6: to support you.
- 10:59Speaker 5: And that's why I feel like the name A Frame
- 11:01Speaker 5: came from and I feel like a lot of people
- 11:04Speaker 5: are like what.
- 11:04Speaker 4: Like, where did that come from?
- 11:05Speaker 5: It's kind of random, But you know, we didn't want
- 11:08Speaker 5: something that was like glam Agency. We wanted something that
- 11:12Speaker 5: was kind of timeless. And that's exactly what we did,
- 11:16Speaker 5: is like we built something, and a frame is like
- 11:18Speaker 5: a type of house, and like we look at our
- 11:21Speaker 5: artists as family, you know, so we wanted to build
- 11:24Speaker 5: something that's like sturdy and you know, and can stand
- 11:28Speaker 5: the test of time and can stand withstand you know,
- 11:31Speaker 5: global pandemic. And since then we stood you know, a
- 11:35Speaker 5: writer's strike, an actors strike, you know.
- 11:37Speaker 1: So it's been pretty resilient so far.
- 11:41Speaker 3: The Frame House, I say, so, yeah, that's crazy. What
- 11:47Speaker 3: insane pressure to be under twenty four hours your old
- 11:50Speaker 3: company is shutting down. The founders are like, it's in
- 11:53Speaker 3: your hands now to save all these people's careers. But
- 11:57Speaker 3: clearly your artists trusted you, and now they're for the
- 11:59Speaker 3: most are still here with you. Mm hm.
- 12:01Speaker 5: And you know what's crazy is, you know, it was
- 12:04Speaker 5: kind of a blessing you know, we look back at
- 12:06Speaker 5: it now and we're like, it was kind of the
- 12:09Speaker 5: best scenario because it gave us time to put things
- 12:13Speaker 5: together in place that were they We didn't have to rush,
- 12:17Speaker 5: you know, so website, like we took our time with
- 12:20Speaker 5: like figuring out how we're going to get the artist's
- 12:22Speaker 5: work over and you know transferred over and you know,
- 12:25Speaker 5: designing a logo and creating an operating agreement like all
- 12:29Speaker 5: of those things. If we had to be like rushed
- 12:32Speaker 5: and you know, like it would be so chaotic. But
- 12:35Speaker 5: it was actually kind of a nice time because we
- 12:37Speaker 5: were all at home, Like it was quiet. I didn't
- 12:40Speaker 5: wake up to one hundred emails every morning, and it
- 12:45Speaker 5: was it was kind of a blessing for.
- 12:47Speaker 2: The perfect time to start company when the real world
- 12:49Speaker 2: is shut down.
- 12:50Speaker 3: Yeah.
- 12:50Speaker 2: I started Clyde during COVID too.
- 12:52Speaker 6: Yeah.
- 12:52Speaker 1: Yeah. We also have a fourth partner. Shout out to Tony, who's.
- 12:57Speaker 7: Our CFO, and he was with us at start as well,
- 13:00Speaker 7: and so he was helping Samara and Lisa sort of
- 13:03Speaker 7: close up shop at star Works as he was helping
- 13:05Speaker 7: us to set up a frame, and so I think
- 13:08Speaker 7: that was also like an invaluable piece of the puzzle
- 13:12Speaker 7: because artists could still just call one person to be like, Okay,
- 13:16Speaker 7: how are we closing up the books here? I need
- 13:18Speaker 7: all my receivables and then also transitioning so it felt
- 13:21Speaker 7: really smooth and easy, and it felt kind of like
- 13:27Speaker 7: just family, Like sammar and Lisa were ready to part
- 13:30Speaker 7: ways with this part of their lives.
- 13:31Speaker 2: And we were.
- 13:34Speaker 1: I don't know that I could say we were ready
- 13:36Speaker 1: for what this became. We were willing and able and
- 13:39Speaker 1: did it.
- 13:40Speaker 7: But it feels a little bit like an eye shut,
- 13:42Speaker 7: like jump off the end of the diving board, takee.
- 13:44Speaker 2: But that's when the best things happened.
- 13:46Speaker 4: Yeah, you gotta do what people said.
- 13:48Speaker 5: And I think what was you know, Like I said,
- 13:50Speaker 5: Sam and I were both pregnant with our first and
- 13:53Speaker 5: we were due around the same time. And at the
- 13:56Speaker 5: time when we started the company, it was just the
- 13:58Speaker 5: four of us, Like we weren't getting paid, there was
- 14:01Speaker 5: no money coming in. We put our own money into
- 14:04Speaker 5: like form the operating agreement and buy the website and
- 14:07Speaker 5: all of that stuff, and you know, when we wanted
- 14:13Speaker 5: to have a maternity leave, some jobs started to come
- 14:16Speaker 5: back little by little and we were able to like
- 14:20Speaker 5: hire parts of our old team back slowly, slowly, we
- 14:23Speaker 5: would hire our old assistants back to kind of cover
- 14:26Speaker 5: for our maternity leave, and then I would say, by
- 14:29Speaker 5: like January the next year, things were starting to pick
- 14:33Speaker 5: up again, and then we were able to hire like
- 14:36Speaker 5: pretty much our whole staff back by the.
- 14:39Speaker 1: End of the next line. Yeah.
- 14:41Speaker 7: Yeah, some people had gotten new jobs and came back
- 14:44Speaker 7: when we were ready to hire them.
- 14:45Speaker 1: So that was really amazing.
- 14:47Speaker 7: So a Frame now is five and a half years old,
- 14:50Speaker 7: but a huge chunk of our staff, specifically our senior stuff,
- 14:54Speaker 7: has been with.
- 14:55Speaker 4: Us for eight years plus. We've all worked together.
- 14:58Speaker 1: Yeah amazing.
- 15:00Speaker 2: I mean, you guys saved your business.
- 15:02Speaker 4: Yeah, saved the day and we grew it, you know,
- 15:05Speaker 4: which I think was it's.
- 15:06Speaker 7: More than probably double the size, which is something we're
- 15:08Speaker 7: really conscious of.
- 15:10Speaker 1: Then we talk about growth. We never one.
- 15:16Speaker 7: Time have sat down in our office and been like, Okay,
- 15:18Speaker 7: what's our growth plan and how many people do we
- 15:21Speaker 7: want to sign.
- 15:21Speaker 1: And what's the goal?
- 15:22Speaker 7: Like it's really been organic and it's about it feels
- 15:26Speaker 7: more like a response to what's needed. So it's really
- 15:29Speaker 7: about looking at the people who are coming to us
- 15:31Speaker 7: that want to be signed do they feel like the
- 15:33Speaker 7: right fit for the agency, and then looking at our
- 15:36Speaker 7: staff and seeing, okay, are you know, are they in
- 15:39Speaker 7: a position to sign?
- 15:40Speaker 1: And I think that.
- 15:43Speaker 7: Especially when you enter the entertainment industry, and we were
- 15:46Speaker 7: talking before we started filming about you know, they're being
- 15:50Speaker 7: like a stigma around.
- 15:52Speaker 1: Being an assistant.
- 15:53Speaker 7: But if you're in a place that really fosters growth,
- 15:56Speaker 7: then you know, for us specifically, an assistant leads to
- 16:00Speaker 7: becoming a junior agent, which then leads to becoming a
- 16:02Speaker 7: senior agent and then beyond and then you're sort of
- 16:05Speaker 7: your own business owner within a business. And so for us,
- 16:10Speaker 7: our growth isn't driven by us. It's not driven by numbers.
- 16:14Speaker 7: It's not even driven by artists. It's driven by the staff.
- 16:18Speaker 7: If we hire someone out of college and they're busting
- 16:21Speaker 7: their butts for us for two and a half years
- 16:23Speaker 7: and they're amazing at their job and they want to
- 16:25Speaker 7: start signing, we want to create an avenue for them
- 16:27Speaker 7: to do that, because we want them to stay with
- 16:29Speaker 7: us and build you know, not just their careers, but
- 16:32Speaker 7: also like a healthy, balanced life as much as possible.
- 16:35Speaker 1: In this wild, wild West.
- 16:37Speaker 6: But I think there's staff appreciate that because they've actually
- 16:40Speaker 6: seen us all do that. Like I was an assistant.
- 16:42Speaker 6: I was sam Re and Lisa's assistant when I started
- 16:44Speaker 6: for a year before I decided to like stammer, it
- 16:46Speaker 6: took a step back. I took on his roster. I
- 16:48Speaker 6: grew to an agent and then agency director and then
- 16:51Speaker 6: starting this company with these ladies. So it's like, I
- 16:55Speaker 6: think that we kind of set an example that it
- 16:58Speaker 6: is possible for them, which I love because now we
- 17:01Speaker 6: just not sure them in their growth.
- 17:03Speaker 1: I was kind of yours.
- 17:04Speaker 7: I was brought in as an agent, but trained sort
- 17:07Speaker 7: of as their assistant.
- 17:08Speaker 2: To start, let's back up, what's your what's your origin story?
- 17:11Speaker 1: My origin story? Have born on October twenty seven?
- 17:15Speaker 2: What time?
- 17:19Speaker 9: Miscopio double virgo and if you know, I saw a
- 17:23Speaker 9: meme that was like about from a man's point of view,
- 17:26Speaker 9: being like if she asked you what time of day
- 17:29Speaker 9: you were born?
- 17:30Speaker 7: Run?
- 17:34Speaker 1: Yeah. I love all that stuff, but you do I digress,
- 17:37Speaker 1: I know, girl.
- 17:38Speaker 7: I I went to Elon in North Carolina, and I
- 17:43Speaker 7: was studying duel major communications and peace studies, so non
- 17:49Speaker 7: violent community.
- 17:49Speaker 1: Non violent studies.
- 17:52Speaker 7: And I had an internship at this company Full Picture,
- 17:57Speaker 7: which was based in New York the summer between my
- 18:00Speaker 7: junior and senior year, and I also through the Peace Studies,
- 18:05Speaker 7: I had spent a bit of time in South Africa
- 18:08Speaker 7: working at I spent a bit of time at an
- 18:11Speaker 7: orphanage that was with babies with HIV and AIDS.
- 18:14Speaker 1: And then I was studying peace. Do I go this
- 18:18Speaker 1: Teach for America route or do.
- 18:20Speaker 7: I literally go to the Devil's Yeah, the Devil wars Prada,
- 18:25Speaker 7: And I was there's all these rounds for Teach for
- 18:27Speaker 7: America and I got to the final round where you
- 18:31Speaker 7: like have to teach this lesson and then you do
- 18:32Speaker 7: this one on one interview and I sit down in
- 18:34Speaker 7: the chair with the guy and he's like, okay, so
- 18:37Speaker 7: what did you think about the basically you were apparently
- 18:41Speaker 7: you were supposed to read this thing and talk about
- 18:44Speaker 7: what you were supposed to do in the situation. And
- 18:46Speaker 7: so he was like, so what did you think of
- 18:47Speaker 7: the document you got? And I obviously had not read it,
- 18:51Speaker 7: and so I just decided to wing it.
- 18:53Speaker 1: And I was like, you know, I felt like they
- 18:55Speaker 1: really and I was just trying to come up with
- 18:56Speaker 1: some dynamic and he was like, you didn't read it
- 18:58Speaker 1: did you. I was like no, So I didn't get that.
- 19:01Speaker 4: I didn't know this story. And then I took.
- 19:04Speaker 7: The job that was my internship Apple Picture and started
- 19:10Speaker 7: as an assistant for the head of PR.
- 19:13Speaker 1: I was working with.
- 19:15Speaker 7: It was the days of Victoria's Secret, the Victoria Secret
- 19:18Speaker 7: Fashion Show, Heidi Klum, Heidi Klum's Halloween Party. Also we
- 19:23Speaker 7: wrapped Living Proof Revlon Facai. So I was doing a
- 19:27Speaker 7: lot of backstage work on the beauty side.
- 19:29Speaker 1: I don't really know that they.
- 19:30Speaker 7: Do this anymore, but I mean this was before it
- 19:34Speaker 7: was the first year of Instagram, so.
- 19:38Speaker 1: All these beauty.
- 19:38Speaker 7: Editors would come backstage to I think we did marquesa
- 19:41Speaker 7: Proenza had just started Vera Wang and these hairstylists would
- 19:47Speaker 7: be doing interviews and talking about the way that they
- 19:49Speaker 7: designed the look. And so I did a lot of
- 19:51Speaker 7: beauty pr and then I also did nightlife. So I
- 19:55Speaker 7: represented a few nightclubs, which one Double seven was like
- 19:59Speaker 7: one of the cool ones at the time.
- 20:04Speaker 1: There was a restaurant called Monarch, Eric Marx and Lyle Richards.
- 20:07Speaker 1: I would assume they're still running restaurants. We did Budicon.
- 20:11Speaker 2: Oh yeah, I love the food is really good.
- 20:14Speaker 7: I always had the after party, the SNL after parties,
- 20:17Speaker 7: which was very cool at the time. But I mean
- 20:19Speaker 7: I was the door girl at Hal's Halloween party and
- 20:21Speaker 7: Sarah the Victoria's Secret after party, and I was also
- 20:25Speaker 7: I ran the photographer pit at the Victoria's Secret show,
- 20:28Speaker 7: so I was it was literally the runway, and I
- 20:31Speaker 7: was the first person.
- 20:32Speaker 1: But because I was between the models and the photographers
- 20:36Speaker 1: and I was managing that pit.
- 20:37Speaker 7: Say, I remember me and my friend Brittany were still
- 20:40Speaker 7: really close.
- 20:41Speaker 1: We were like, what the fuck is you get here?
- 20:45Speaker 1: They just brought it back for the first time this year.
- 20:47Speaker 2: I know how long was that hiatus?
- 20:49Speaker 1: A long time, long time.
- 20:50Speaker 7: But when I was doing it, it was like everybody.
- 20:55Speaker 1: It was a very It's so funny. Yeah, I didn't
- 20:59Speaker 1: know about any.
- 20:59Speaker 7: Of the and then Samar recruited you, didn't he Sammar
- 21:03Speaker 7: recruited me?
- 21:04Speaker 1: Yeah.
- 21:04Speaker 7: So I a dear Abergelle, who sam has represented forever
- 21:09Speaker 7: and is one of our we don't have favorites, but
- 21:13Speaker 7: one of our biggest supporters. He's so amazing. He was
- 21:16Speaker 7: on contract with the KAI at the time, and so
- 21:19Speaker 7: I used to call Samar all the time to deal
- 21:21Speaker 7: with his contract and then Renaldo Campora, who we don't represent,
- 21:25Speaker 7: but he also was on contract with the KAI. And
- 21:28Speaker 7: then d Da Milige, who is Grace Coddington's partner. We
- 21:33Speaker 7: worked with him and Paul Hanlon, who is known as
- 21:35Speaker 7: the Ryan Gossling of hair at the time. So those
- 21:39Speaker 7: were sort of my entry point into what this world was.
- 21:44Speaker 7: And then I moved to LA for the summer.
- 21:48Speaker 1: Apparently.
- 21:48Speaker 7: I lived in a friend of a friend's attic. They
- 21:51Speaker 7: were Disney imagineers, and I rented a Ford Fusion. I
- 21:55Speaker 7: could barely drive, and I was like, my boss at
- 21:59Speaker 7: Full Picture was like, sure, you can go spend the
- 22:00Speaker 7: summer in the LA office.
- 22:01Speaker 1: I hated it.
- 22:02Speaker 7: I had no friends and it takes a minute two
- 22:05Speaker 7: people and everyone when you moved to LA is like,
- 22:10Speaker 7: of course, you're not going back to New York and
- 22:12Speaker 7: I was, am I not going back? And then my
- 22:16Speaker 7: roommate who was supposed to move in with in New York,
- 22:18Speaker 7: she decided to move out here, and so I was like,
- 22:21Speaker 7: I guess I'll just I remember freaking out and I
- 22:23Speaker 7: called my dad and he was like, you can just
- 22:25Speaker 7: spend a year and come back, and it like that
- 22:27Speaker 7: hadn't occurred. To me, so I was like, Okay, I'll
- 22:30Speaker 7: try it, and then.
- 22:30Speaker 1: I guess we're thirteen years later.
- 22:33Speaker 3: Damn, girl, I can't picture you living in New York
- 22:36Speaker 3: at all.
- 22:36Speaker 4: It's crazy.
- 22:37Speaker 2: Now that I know you and I know your heart
- 22:38Speaker 2: and what you like to do, it is a crazy
- 22:40Speaker 2: thought living.
- 22:41Speaker 1: I'm a couch girl. Everyone you like to do your
- 22:44Speaker 1: trips to New York, but I can't.
- 22:45Speaker 2: Yeah, we all do.
- 22:46Speaker 7: But yeah, some would say that I didn't really live
- 22:49Speaker 7: in New York because I lived in Stytown, which.
- 22:52Speaker 1: Is yeah, I know where that is, which is if.
- 22:54Speaker 7: You don't know, is sort of like these In any
- 22:57Speaker 7: other city, it would be a great place to live,
- 22:59Speaker 7: but in New York it's sort of like this.
- 23:01Speaker 1: It's almost like a college campus off to the side. Yeah,
- 23:03Speaker 1: it's a little isolated. It's not cool. I've learned, but
- 23:07Speaker 1: I didn't know any better. And I lived with two
- 23:10Speaker 1: friends of friend and.
- 23:11Speaker 7: I had a half wall, like my bedroom wasn't even
- 23:14Speaker 7: a full wall. And Kylie Heath, who's now a hairstylist
- 23:18Speaker 7: of ours and has become a best friend. She used
- 23:19Speaker 7: to assist Ronado and she would stay on my futon
- 23:24Speaker 7: and like when she was assisting him, and then when
- 23:26Speaker 7: I moved to La, I lived on her couch for
- 23:28Speaker 7: three weeks.
- 23:29Speaker 8: Oh my god.
- 23:30Speaker 1: And now we work together and she's funny.
- 23:32Speaker 3: One of my I mean everyone I know who started
- 23:35Speaker 3: off a New York custom story about being in a
- 23:36Speaker 3: one bedroom converted into a four sharing it's a ride yeah,
- 23:41Speaker 3: room with no windows like my old studio apartment was
- 23:43Speaker 3: so terrifying. I actually should Grace for my team a
- 23:45Speaker 3: photo of it recently, and I think you guessed.
- 23:48Speaker 1: Actually she I had this alcoved studio.
- 23:51Speaker 3: With carpet and I had a dog, and everyone told
- 23:54Speaker 3: me not to do it, and I thought I had
- 23:55Speaker 3: made it. I had not even a stove, no dishwasher,
- 23:58Speaker 3: but the thought, it's kind of cool to, you know,
- 24:01Speaker 3: remember those days and the hard work.
- 24:03Speaker 2: And now we're all here obviously, but.
- 24:06Speaker 1: So it was a time.
- 24:08Speaker 4: It was the time.
- 24:09Speaker 3: Yeah.
- 24:09Speaker 7: So when I got to La, Sammer was like, why
- 24:11Speaker 7: don't you I did. I really didn't like pr in La.
- 24:14Speaker 7: I liked it in New York. It felt very fun,
- 24:17Speaker 7: and the group of people that I was around was
- 24:19Speaker 7: felt very just diverse and interesting, all different ages, we're doing,
- 24:24Speaker 7: all different types of projects. And when I got to La,
- 24:27Speaker 7: it was like, come to the Grayson Great what was
- 24:31Speaker 7: that called the Grayson manner?
- 24:32Speaker 1: Grassome manner? It was the manner the video game launch
- 24:36Speaker 1: with the cast of the pretty Little Long of Celebrity.
- 24:38Speaker 4: Yeah, and and everything, and.
- 24:41Speaker 7: So much respect to pr and all that it does.
- 24:44Speaker 7: But you know, the output or the win is a
- 24:48Speaker 7: placement at the time, especially it's changed so much now,
- 24:51Speaker 7: but it was a placement in People magazine or replacement
- 24:53Speaker 7: in the New York Times or on E News. And
- 24:55Speaker 7: I was never a huge consumer of those things, and
- 24:58Speaker 7: so it didn't feel like super.
- 25:01Speaker 1: Exciting to me the wins.
- 25:03Speaker 7: And then when I started doing this, you know, so
- 25:06Speaker 7: many of the people that I first represented, my first
- 25:09Speaker 7: artists were Molly Stern and mar Rozak and Jenny Cho,
- 25:14Speaker 7: Rachel Goodwin, Fiona Styles. A lot of them were working moms,
- 25:20Speaker 7: and I felt really like I was doing something way
- 25:24Speaker 7: more important. I mean, obviously thinking about the.
- 25:28Speaker 1: Peace quarantined for America, it's a little bit different, but.
- 25:32Speaker 4: It felt it.
- 25:34Speaker 1: Felt more impactful for me.
- 25:35Speaker 7: And I was so inspired by the especially the men
- 25:39Speaker 7: and the women, but especially the women who I was
- 25:41Speaker 7: working with.
- 25:42Speaker 3: And you went from working with brands to working with talent,
- 25:45Speaker 3: hair and makeup artists. It's very similar to actors and actresses.
- 25:48Speaker 3: They're the people who were making it happen. They're still
- 25:50Speaker 3: a version of talent, Yeah, totally.
- 25:52Speaker 7: And it was so much more personal, Yeah, like really
- 25:55Speaker 7: getting to know people, and you know, they're such extreme new.
- 26:00Speaker 1: To what we do.
- 26:02Speaker 7: Every artist is so different, Every relationship they had with
- 26:05Speaker 7: each of their clients is so different, each of the
- 26:07Speaker 7: publicists that they work with or managers. There's just so
- 26:10Speaker 7: many interpersonal dynamics and that has always kind of that
- 26:16Speaker 7: puzzle has always really lit me up.
- 26:18Speaker 1: And it's all relationships. Yeah, it just I think that's
- 26:21Speaker 1: what made me like kind.
- 26:22Speaker 6: Of fall in love when I started agenting, because when
- 26:25Speaker 6: you work at a big agency, I used to just
- 26:27Speaker 6: be like I used to hate that all of these agents.
- 26:32Speaker 6: I always felt like everyone would just tiptoe around their clients.
- 26:35Speaker 6: You know, Like I remember being on a phone call
- 26:38Speaker 6: and I'm like, why no, they just tell them what
- 26:39Speaker 6: it is. And I just felt like, you know, there's
- 26:41Speaker 6: a lawyer, there's this agent, there's this agent, and everyone
- 26:44Speaker 6: would always tiptoe around the clients. And when I started
- 26:46Speaker 6: working with with hair and makeup artists, I remember being
- 26:51Speaker 6: able to just like pick up the phone and just
- 26:52Speaker 6: tell them what it is and just like have that
- 26:54Speaker 6: close connection. And I think that's what made me start
- 26:56Speaker 6: to fall in love because I got to build like
- 26:58Speaker 6: these real relationships with my artist.
- 27:01Speaker 5: And I think like, also, you know what's interesting is
- 27:05Speaker 5: because you just manage everybody differently. You don't like agent
- 27:09Speaker 5: everybody the same, like your roster of artists is, like
- 27:12Speaker 5: you know, some are more sensitive, some just like to
- 27:14Speaker 5: be told something. Just don't beat around the bush, give
- 27:17Speaker 5: it to me straight like, and some people like you
- 27:20Speaker 5: to play things a little bit differently with a publicist,
- 27:23Speaker 5: and you just agent everybody a little bit different.
- 27:26Speaker 1: So it's it's every day.
- 27:27Speaker 5: I feel like it's exciting and new because you're handling
- 27:30Speaker 5: something differently for a different person.
- 27:34Speaker 1: So it's never like monotonous.
- 27:36Speaker 7: I think too, as an artist and anyone working in
- 27:39Speaker 7: a freelance business, but especially you know, actors, musicians like
- 27:44Speaker 7: creatives really experience this.
- 27:46Speaker 1: There's so much rejection and.
- 27:50Speaker 7: For artists, like they can be up for multiple jobs
- 27:53Speaker 7: a day, like we're not talking. I was up for
- 27:55Speaker 7: three movie roles this year. I guess I don't really
- 27:57Speaker 7: know how the acting world works, but.
- 27:58Speaker 1: Like it's it's so consistent, so you really have to
- 28:02Speaker 1: build up a thick skin.
- 28:04Speaker 7: And I think one of the cornerstones and philosophies that
- 28:07Speaker 7: we were trained on and have maintained and is really
- 28:10Speaker 7: important to us is you know, if you get an email.
- 28:13Speaker 7: Someone's been working with someone for a couple of years,
- 28:14Speaker 7: and all of a sudden you get an email that's
- 28:17Speaker 7: asking for a different artist.
- 28:19Speaker 1: It's not just like, oh, something must have changed, let's
- 28:22Speaker 1: get the job. It's picking up the phone and being
- 28:24Speaker 1: willing to be a.
- 28:25Speaker 7: Little bit annoying or have that conversation and say, what's
- 28:28Speaker 7: going on here? Did you just get a new assistant
- 28:30Speaker 7: who maybe doesn't know that this person's usually the first,
- 28:33Speaker 7: or did something happen and if something happened, can.
- 28:35Speaker 1: We fix it? Or can we not fix it?
- 28:37Speaker 7: And then you go back to your artists and you're
- 28:40Speaker 7: not just like they want with someone else, and we
- 28:41Speaker 7: don't know why. It's either it was a mistake, they
- 28:45Speaker 7: never need to know about it at all. You fixed it,
- 28:48Speaker 7: or something did happen and this is what it was.
- 28:50Speaker 5: And you know, delivering the bad news, yeah, and having
- 28:55Speaker 5: those hard conversations, and those are a lot of times
- 29:01Speaker 5: the conversations that we were having, you know, but it's
- 29:04Speaker 5: kind of a revolving door. It's you know, sometimes you're
- 29:08Speaker 5: somebody's favorite and then they leave you, but then it
- 29:10Speaker 5: makes room for somebody else cool to come in. Yeah,
- 29:12Speaker 5: so you know, it's it's those are kind of the
- 29:16Speaker 5: tough times. It's like when you have to go through
- 29:18Speaker 5: kind of the heartbreak with them and still kind of
- 29:21Speaker 5: try to be like upbeat and positive and just be like, hey,
- 29:24Speaker 5: look this happens all the time, and you know, let's
- 29:27Speaker 5: create space for something new to come in. And there's
- 29:30Speaker 5: so much like intimacy, like you're on a press tour
- 29:33Speaker 5: with someone.
- 29:35Speaker 3: I know, girl, I've been on those crestors.
- 29:38Speaker 2: It's just it's and I know a lot of your
- 29:40Speaker 2: artists from work, and.
- 29:43Speaker 3: It is like it's almost like actors who have their
- 29:46Speaker 3: own agents. And I mean when I personally used to
- 29:49Speaker 3: get my hair colored in New York, I remember I.
- 29:51Speaker 2: Went through a couple of gals and it was not
- 29:53Speaker 2: the same.
- 29:54Speaker 3: But I always felt really it was like a breakup,
- 29:56Speaker 3: like breaking up with the person that you see all
- 29:58Speaker 3: the time. And then there they question did you not
- 30:02Speaker 3: like something I did? And yeah, but it's it's always
- 30:05Speaker 3: a tough conversation to be super honest and vulnerable about.
- 30:10Speaker 6: You can imagine like how much an artist like that
- 30:13Speaker 6: like has to navigate every Yeah, you know, they're trying
- 30:15Speaker 6: to show up for their client, but they're also navigating like,
- 30:18Speaker 6: you know, does the publicist like me, does this agent
- 30:21Speaker 6: like me? You know, does the brand like me? If
- 30:23Speaker 6: they're on our brand set, does this magazine like me?
- 30:25Speaker 6: So I think we've always come you know, and Sama
- 30:28Speaker 6: and Lisa who owned our last who owned the last
- 30:30Speaker 6: agency we came from, really instilled this in aspect, was
- 30:32Speaker 6: like it's always artists first and client second.
- 30:36Speaker 5: You know.
- 30:36Speaker 6: I think that a lot of agencies out there, you know,
- 30:39Speaker 6: they're huge and they wrap a lot of artists, and
- 30:42Speaker 6: you know, you're always wanting to just make these clients happy,
- 30:45Speaker 6: like all the people that come to the door. But
- 30:46Speaker 6: I think all philosophy has been artists first, and really
- 30:49Speaker 6: like we're in the trenches with them, you know what
- 30:51Speaker 6: I mean. We put them first, We fight hard for them,
- 30:55Speaker 6: and that's what's kind of made us stand out from
- 30:57Speaker 6: the others.
- 30:58Speaker 1: That's really special.
- 30:59Speaker 3: Yeah, So how many artists do you ladies represent now?
- 31:03Speaker 6: About we actually don't count, but yeah, somewhere around one.
- 31:08Speaker 4: That is a lot.
- 31:09Speaker 7: When we started a frame, I think we had about
- 31:13Speaker 7: sixty artists and the bulk of those artists were LA
- 31:18Speaker 7: hair and makeup artists. We had a few New York
- 31:21Speaker 7: and we had a few nails and a couple stylists,
- 31:24Speaker 7: but it was that was very heavy hair, makeup, glam
- 31:28Speaker 7: LA and I think when we looked at how the
- 31:31Speaker 7: company could grow, instead of like you know, cannibalizing and
- 31:35Speaker 7: growing so much in a space where we already felt
- 31:38Speaker 7: so confident and had such great people, we.
- 31:40Speaker 1: Thought about where we could grow. So Noel took on.
- 31:43Speaker 7: You know, she really manages a lot of our New
- 31:45Speaker 7: York team, and she's built an incredible roster in New York.
- 31:49Speaker 7: It's much smaller than LA, but very mighty, like best of.
- 31:52Speaker 1: The best, I would say.
- 31:54Speaker 7: And then Nashville was a passion project of hers, so
- 31:56Speaker 7: we signed a few artists in Nashville, which was new.
- 31:59Speaker 7: And then Sam and I really took on building out.
- 32:01Speaker 1: A London and European presence.
- 32:04Speaker 7: Which has been a really a much bigger commitment than
- 32:09Speaker 7: I think we realized. Just traveling wanting to be there
- 32:12Speaker 7: for the staff and Anaka who's our director, who is amazing,
- 32:18Speaker 7: has really I think we have thirty or fifty fifty artists.
- 32:23Speaker 5: So as Tony would say, it's a real business, it's
- 32:26Speaker 5: a real business.
- 32:27Speaker 3: Did I feel like you flew to London for something
- 32:29Speaker 3: last year something? Yeah, you guys do retreat at Farmhouse
- 32:35Speaker 3: well of us.
- 32:36Speaker 2: Yeah, we did like a little celebration. I remember you
- 32:38Speaker 2: were over there for something.
- 32:39Speaker 1: We did have a retreat.
- 32:41Speaker 7: Sam and I got lovely Sam, Tony and I go
- 32:44Speaker 7: about two or three times a year, and Noel's wants
- 32:46Speaker 7: to out, yeah, once a year, and so that has
- 32:51Speaker 7: been I think we thought we wanted to have an outpost,
- 32:55Speaker 7: so because we wanted so many of our artists are
- 32:58Speaker 7: traveling internationally and and want to work in Europe. More
- 33:01Speaker 7: want to work in other places. And we love the
- 33:07Speaker 7: team out there. We love the artists out there. They're
- 33:10Speaker 7: so fun, they're.
- 33:11Speaker 1: So young, and it's just it's a trail of it's
- 33:15Speaker 1: super different than our La Vibe.
- 33:18Speaker 7: And yeah, I think we thought max we would have
- 33:22Speaker 7: like twenty people out there, and it's it's grown and
- 33:24Speaker 7: it's it's been really fun, but.
- 33:26Speaker 4: It requires proper management.
- 33:27Speaker 6: I think we were saying this like before we kind
- 33:29Speaker 6: of like signed off, but like a lot of our
- 33:31Speaker 6: growth has been like so organic. I think Alex was
- 33:35Speaker 6: introduced to Annagar director out there, like through a stylist
- 33:39Speaker 6: that she was working with, and when we met her,
- 33:42Speaker 6: you know, she just blew us away, like we I
- 33:44Speaker 6: remember having a zoom with her and she completely blew
- 33:47Speaker 6: us away and was like, I want to start your
- 33:49Speaker 6: office out here with you, Like I want to do this.
- 33:51Speaker 6: And I don't think we had any desire to really
- 33:53Speaker 6: have an office out there then, but we like loved
- 33:56Speaker 6: her and we were like, let's do this with her.
- 33:59Speaker 6: And yeah, they we've had an office there for four
- 34:01Speaker 6: years now. They just celebrated their four year anniversary.
- 34:05Speaker 1: Yes, it's amagressive.
- 34:06Speaker 7: And then also styling. Styling has been a huge focus
- 34:09Speaker 7: for me specifically. I remember at star Warks, Sam and
- 34:14Speaker 7: Nol were both like, we don't really need to rep stylis.
- 34:17Speaker 7: It's very different than repping glam and I would say
- 34:20Speaker 7: in the past three to four years, it's really changed
- 34:24Speaker 7: a lot.
- 34:25Speaker 1: Whether you did it before or not, it's just I
- 34:30Speaker 1: want to rewind.
- 34:30Speaker 5: I never said we shouldn't focus on styles. So the
- 34:33Speaker 5: thing with styling is it's amazing. If you're an A
- 34:38Speaker 5: list stylist, there's a potential to make a lot more
- 34:40Speaker 5: money because they get prep days.
- 34:42Speaker 4: They get like four prep days, and.
- 34:44Speaker 5: They hair makeup gets one day of work, right, so
- 34:47Speaker 5: the stylist gets several days of work, which for an
- 34:50Speaker 5: alest stylist, they're making decent money on a job. For
- 34:54Speaker 5: the younger up and coming stylists, it's a grind, like
- 34:58Speaker 5: to introduce them to publicists to make relationships with them,
- 35:03Speaker 5: And I would get frustrated because I feel like we
- 35:07Speaker 5: we would put our like heart and soul and like blood,
- 35:10Speaker 5: sweat and tears into like building a stylus, and then
- 35:14Speaker 5: they would just leave and like go somewhere else. And
- 35:16Speaker 5: it's like, I feel like there's so much more work
- 35:19Speaker 5: that goes into building a stylust and then for them
- 35:23Speaker 5: to like get up and leave. Yeah, sure that happens
- 35:25Speaker 5: all the time, and that's just part of the business.
- 35:27Speaker 5: But I think it was just like, oh, like, are
- 35:31Speaker 5: we like just the stepping stone to get like to
- 35:33Speaker 5: the next place. So that was kind of why I
- 35:36Speaker 5: would be like, oh, I don't know if I want
- 35:38Speaker 5: to focus on styling, but we've done it in a
- 35:41Speaker 5: really great way.
- 35:42Speaker 6: Alex like fell in love with it when she started.
- 35:45Speaker 6: She was she likes the crazy.
- 35:46Speaker 10: She fell in love with it and really kind of
- 35:49Speaker 10: builds it out.
- 35:49Speaker 1: I like the it.
- 35:51Speaker 7: It's intense, it's eat and you only you have way
- 35:54Speaker 7: less clients when you're a stylist and you're so in it,
- 35:57Speaker 7: so you as a manager you have to be really
- 35:59Speaker 7: willing to get in it with the teams. You can't
- 36:03Speaker 7: like passively book a stylist.
- 36:04Speaker 1: It's nuts.
- 36:06Speaker 3: And when you say the stylist would leave and go
- 36:08Speaker 3: to the next step, what is that next step?
- 36:10Speaker 7: Even think when we were at Star Warks, there was
- 36:12Speaker 7: one of our agents there like especially had invested so
- 36:15Speaker 7: much in styling, and there was a feeling that a
- 36:17Speaker 7: lot of the stylists we were growing, we're leaving and
- 36:20Speaker 7: going to other agencies, which hasn't been the case at
- 36:22Speaker 7: a Frame, but at Star Warks, I think because there
- 36:26Speaker 7: wasn't a hyper focus on it when you're like huge roster,
- 36:30Speaker 7: I think, and that's something we've also learned about size
- 36:33Speaker 7: is like boutique agencies are amazing and there was a
- 36:37Speaker 7: lot of value and it's a specific type of doing
- 36:39Speaker 7: business being a huge, giant agency has its value and
- 36:43Speaker 7: its benefits too, And we've tried to maintain sort of
- 36:47Speaker 7: a boutique feel while being sort of mid sized. And
- 36:51Speaker 7: I think that is a sweet spot for us, because
- 36:54Speaker 7: what we found from growing to sixty to one point
- 36:57Speaker 7: fifty is we're really nervous about that, but we've been
- 37:01Speaker 7: able to maintain the artist manager relationship and we now
- 37:06Speaker 7: see the benefit especially of having so many stylist where
- 37:09Speaker 7: you just know what's going on, you know who's moving,
- 37:12Speaker 7: you know all the players. You don't just know that
- 37:14Speaker 7: select group of people. You really we have relationships. If
- 37:17Speaker 7: someone comes in the door, there's there's almost no one
- 37:21Speaker 7: that we can't at least call to figure out who
- 37:25Speaker 7: they're working with if they're interested. And so I feel
- 37:29Speaker 7: like our relationships as an agency have really improved through growth.
- 37:33Speaker 7: And again, you get so close with teams when you're
- 37:36Speaker 7: upping stylists or those relationships have also improved because you're on.
- 37:40Speaker 1: The phone with the same as all the time, on
- 37:41Speaker 1: the phone together for a minute.
- 37:43Speaker 3: Yeah, So you guys, we do something very similar because
- 37:46Speaker 3: I have to marinate these relationships with agents and managers
- 37:48Speaker 3: and publicists. So they send me their own clients and
- 37:51Speaker 3: you you ladies are doing the same thing. So who
- 37:54Speaker 3: contacts you the most?
- 37:55Speaker 1: Is it from?
- 37:56Speaker 4: Typically?
- 37:57Speaker 1: Is it the publicists? Publicists?
- 37:58Speaker 5: The publicist, Yeah, if they're if the client's off fee,
- 38:01Speaker 5: then it'll be a manager, or if it's like a
- 38:03Speaker 5: brand deal, usually an agent.
- 38:05Speaker 1: Sometimes we'll contact.
- 38:07Speaker 7: The most exciting emails we got are from commercial agents
- 38:09Speaker 7: because that means you're doing an advertisement or a big
- 38:12Speaker 7: commercial project, and that's really fun and those are more
- 38:16Speaker 7: few and between.
- 38:17Speaker 6: Very cool a lot of the times when you're working
- 38:19Speaker 6: with them, just like production houses that are putting on
- 38:21Speaker 6: these issues that are bringing these people on.
- 38:23Speaker 3: So, speaking of production, have you guys worked with any
- 38:25Speaker 3: films or big film studios.
- 38:28Speaker 1: For styling or glam or.
- 38:30Speaker 3: How many of your artists do movies?
- 38:32Speaker 1: Not a few.
- 38:34Speaker 6: It's not we you know, I know there are agents
- 38:37Speaker 6: out there specifically for like that they rap artists that
- 38:40Speaker 6: just do film all day long.
- 38:42Speaker 1: I think.
- 38:44Speaker 6: A few of our artists kind of dabble in it.
- 38:46Speaker 6: So we've been able to dabble in it a little bit.
- 38:48Speaker 6: But I know, like, I represent probably four people that
- 38:52Speaker 6: work in film, and they'll do maybe one or two
- 38:55Speaker 6: every year.
- 38:55Speaker 1: They'll dabble in it. Yeah.
- 38:57Speaker 7: Yeah, I represented Mollie when she was doing as did
- 39:00Speaker 7: Big Little Lies A Wrinkle in Time, and so yeah,
- 39:04Speaker 7: we've rapped a few people that have sort.
- 39:06Speaker 1: Of dipped their toes in both.
- 39:07Speaker 7: Yeah, but it's I mean, I have a lot of
- 39:09Speaker 7: respect for people who do film and TV totally different
- 39:12Speaker 7: beast and you know, I think there's also I think
- 39:17Speaker 7: usually when an artist that a type of artist that
- 39:20Speaker 7: we rep that's mostly red carpet advertising, editorial focused, you're
- 39:26Speaker 7: kind of coming in as a star waiver, like the
- 39:28Speaker 7: celebrity is requesting that that person goes and does them.
- 39:31Speaker 3: That was my thought because if I'm an actor, which
- 39:33Speaker 3: I'm not because I would never ask some horrible but
- 39:35Speaker 3: if I'm that person, I'm wanting my og glam team
- 39:39Speaker 3: to be with the everywhere because once you find your person,
- 39:42Speaker 3: I would imagine that the clients would request a month set.
- 39:45Speaker 7: Yeah, Coco does that. We wrap a groomer who does
- 39:47Speaker 7: Pedro Pascal for all films and also all red carpet.
- 39:51Speaker 7: But I also think, you know, a lot of these
- 39:53Speaker 7: people have been around forever, so they have their red
- 39:56Speaker 7: carpet team that they're on doing press stars with and
- 39:59Speaker 7: then they have they're filming person and then those yeah,
- 40:02Speaker 7: super close with both teams.
- 40:03Speaker 5: I will say it gets hard when we've done it
- 40:05Speaker 5: in the past. I could think of like, you know,
- 40:09Speaker 5: a couple people specifically they would go and go away
- 40:12Speaker 5: in film for three months. So it takes some kind
- 40:14Speaker 5: of out of the game with like their freelance clients.
- 40:17Speaker 5: So then they come back for a month or two
- 40:20Speaker 5: and they're like, I'm so slow, what's going on. I'm like, well, babe,
- 40:23Speaker 5: like you are gone. Now they're using other people, and
- 40:27Speaker 5: then they like go away for another two months, and
- 40:30Speaker 5: so wrapping people that are doing movies and also want
- 40:34Speaker 5: to do red carpet. I feel like it's very challenging. Yes,
- 40:38Speaker 5: it's nice for the artists to have consistent work. You know,
- 40:42Speaker 5: sometimes they'll they'll be off with one person on a
- 40:45Speaker 5: movie and then they have another client that's doing another film.
- 40:48Speaker 5: So sometimes it's nice for them they get consistent work
- 40:51Speaker 5: for six months and you know, they get all their
- 40:53Speaker 5: union benefits and all of that, which is great. But
- 40:56Speaker 5: then they come back and in the freelance world, in
- 40:59Speaker 5: our world, there's just it's it's really hard to then
- 41:02Speaker 5: try to place them somewhere for like two months of
- 41:04Speaker 5: work and then have them go off, you know and
- 41:07Speaker 5: do some another project.
- 41:09Speaker 1: So it's hard.
- 41:09Speaker 5: To integrate them with like new clients and make new
- 41:13Speaker 5: relationships for them.
- 41:14Speaker 1: That makes total sense in this industry too.
- 41:17Speaker 6: You're kind of like, I'm not going to say out
- 41:18Speaker 6: of side, out of mind, but you know, things are
- 41:20Speaker 6: moving so fast, and when you're not available and you're
- 41:23Speaker 6: you know, you're not there for a client two, three,
- 41:25Speaker 6: four or five times, you know they're going to have
- 41:28Speaker 6: to hire somebody else and they're going to build a
- 41:29Speaker 6: relationship with somebody else. So it can be hard to
- 41:30Speaker 6: straddle those relationships totally.
- 41:32Speaker 3: Do you guys have a lot of overlap with people
- 41:34Speaker 3: with certain actors who are using the same makeup people
- 41:38Speaker 3: or how do you how does that work? Let's say
- 41:39Speaker 3: it's an of the oscars? How do you how do
- 41:41Speaker 3: they or how do you prioritize which client is getting them.
- 41:46Speaker 4: The you know, the priority time, the.
- 41:48Speaker 3: Priority time right before they're about to walk the carpet.
- 41:50Speaker 1: Yeahs, with like a lot of planning that.
- 41:54Speaker 6: Yeah, maybe people don't know, but like you know, when
- 41:56Speaker 6: you look at like award season, it's Oscar times, like
- 41:58Speaker 6: we actually start having these conversations almost a year in advance,
- 42:02Speaker 6: you know, when the film festival starts, when Venice Film
- 42:04Speaker 6: Festival starts, like what movies are getting, like what what
- 42:07Speaker 6: do we think what movies are going to like have
- 42:09Speaker 6: an award run or run Toronto Film Festival, And so
- 42:12Speaker 6: we start having these conversations like months in advance and
- 42:16Speaker 6: really trying to be strategic with making sure that our
- 42:20Speaker 6: artists are going to be on the actors or actresses
- 42:23Speaker 6: that are going to have an awards run. So it
- 42:25Speaker 6: really starts long before, especially.
- 42:28Speaker 7: Like can Venice seeing who's winning those awards, who are
- 42:32Speaker 7: the darlings of those festivals.
- 42:34Speaker 1: So yeah, we do a lot of internal planning.
- 42:38Speaker 7: We're about to start planning for next season as we're
- 42:41Speaker 7: trying to.
- 42:42Speaker 5: And then I would say in terms of like the
- 42:44Speaker 5: day of Oscars, So like let's say somebody has been
- 42:47Speaker 5: consistently booked on an awards run, They've been doing Golden
- 42:49Speaker 5: Globes and SAG Awards or whatever, and then it's Oscars,
- 42:54Speaker 5: So that person that they've been on that run with
- 42:56Speaker 5: would probably get the priority timing if the film is nominated.
- 43:00Speaker 5: If somebody maybe they're not working with the nominee. But
- 43:03Speaker 5: if they're they got and asked for a presenter, that
- 43:06Speaker 5: person would kind of take the priority time slot. And
- 43:09Speaker 5: let's say one of their other clients is like, I'm
- 43:11Speaker 5: going on to support my film.
- 43:13Speaker 1: We'll see if they could be a little flexible with
- 43:14Speaker 1: their timing.
- 43:15Speaker 5: And have that artist like get them done up before
- 43:18Speaker 5: and then they go off to do their like priority
- 43:20Speaker 5: client time.
- 43:21Speaker 6: A lot of it is like relationship based too. There's
- 43:23Speaker 6: a lot of like clients that will say, you know,
- 43:25Speaker 6: I'll go early or I'll work around you because I
- 43:27Speaker 6: love the way you do me and I don't really
- 43:29Speaker 6: want to use somebody else, and we just make sure
- 43:32Speaker 6: that we handle like those days with care and that
- 43:33Speaker 6: everything's planned out and that you know, the artists can
- 43:36Speaker 6: have support. They have their assistance, but they have timing
- 43:40Speaker 6: all worked out so they can do multiple clients.
- 43:42Speaker 7: There's also Oscars Night in particular, you have you have
- 43:46Speaker 7: the actual red carpet, Then there's always the Elton John
- 43:49Speaker 7: viewing party. Then there's the Vanity Fair viewing party. Then
- 43:52Speaker 7: there's the Vanity Fair after party, which has four or
- 43:55Speaker 7: five different stagger at times, and then you have like
- 43:58Speaker 7: Guys Party and jay Z party, and you know, after parent.
- 44:02Speaker 2: So never end.
- 44:03Speaker 1: Yeah, you're in and out weaving all night. And I
- 44:08Speaker 1: think when it comes to that, as honest.
- 44:11Speaker 7: And transparent as you can be with the publicist, I think,
- 44:14Speaker 7: and they can be with you, it's really appreciated. So
- 44:16Speaker 7: if a publicist is asking to hold three artists, it's like, Okay,
- 44:20Speaker 7: we're happy to hold for a few days, but can
- 44:23Speaker 7: you try to figure out who's the first choice, who's
- 44:25Speaker 7: the second choice? Because we have eight other asks over
- 44:27Speaker 7: here and we're trying to arrange everything for us.
- 44:30Speaker 1: The priority is always the relationship. That is like the closest.
- 44:37Speaker 7: It's not about money usually it's about you know, the
- 44:41Speaker 7: relationships and consistency and how.
- 44:42Speaker 3: Do you guys, do you have a method or a
- 44:44Speaker 3: formula for matchmaking your artists with talent?
- 44:47Speaker 4: How does that work?
- 44:50Speaker 6: I think one of it's matchmaking, But I mean, we
- 44:52Speaker 6: we know our artists so well and they all bring
- 44:55Speaker 6: amazing things to the table, but they're also different. So
- 44:58Speaker 6: I think that a lot of the times, like if
- 45:00Speaker 6: a publicist is calling or asking, you know a lot
- 45:03Speaker 6: of the publicists, by the way, they've been in this
- 45:05Speaker 6: game for a while, so they know these people they
- 45:07Speaker 6: know like their personalities and who's going to mash well.
- 45:10Speaker 6: So a lot of the times they'll be bringing like
- 45:12Speaker 6: their suggestions to their clients. But if anybody ever calls, yeah,
- 45:17Speaker 6: we kind of know, like and you know, we'll talk
- 45:20Speaker 6: to them about like what would be a good fit
- 45:22Speaker 6: for their client, what's their client looking for, and then
- 45:25Speaker 6: we'll try to put together, you know, a really good
- 45:27Speaker 6: list of like who we think will be a match.
- 45:29Speaker 3: And if it's a new hair and makeup artist, let's say,
- 45:31Speaker 3: because they're my makeup girl, I want you to talk
- 45:34Speaker 3: to you so badly.
- 45:35Speaker 2: But let's let's say she gets on your roster.
- 45:37Speaker 3: How does she or how long until she's in front
- 45:40Speaker 3: of a really cool client?
- 45:42Speaker 5: So I think we would initially make some introductions for her.
- 45:46Speaker 5: So we would look to like a bigger publicist see
- 45:49Speaker 5: who their smaller clients are. They're not going to like
- 45:52Speaker 5: just books throw like Kristen Stewart, Like they're going to say, like, okay,
- 45:56Speaker 5: let's meet them. Let's try them out on a spec
- 45:58Speaker 5: shoot where it's like maybe not paid, or an editorial
- 46:01Speaker 5: shoot where they get an editorial rate and that that
- 46:04Speaker 5: talent gets matched up with someone on our roster, maybe
- 46:08Speaker 5: an up and comer. We then look to them and
- 46:11Speaker 5: see how they work that job. Are they getting asked back?
- 46:15Speaker 5: Like is that publicists rebooking them for other clients. And
- 46:18Speaker 5: we can kind of tell early on, and I think
- 46:22Speaker 5: like we give like young artists, up and comers a
- 46:25Speaker 5: great opportunity and it's up to them to kind of
- 46:28Speaker 5: take that to the next level and see what they
- 46:30Speaker 5: make of it, because we can tell pretty early on,
- 46:33Speaker 5: like hey, this person's going to be a star, Like
- 46:36Speaker 5: they're that like this PR person is booking them, this
- 46:39Speaker 5: other PR person, she's starting to put them on their
- 46:41Speaker 5: bigger people. So like that's kind of the sweet spot.
- 46:44Speaker 5: And like if you have an up and comer and
- 46:47Speaker 5: you've given them opportunities and it's just like stagnant, like
- 46:50Speaker 5: it's not going anywhere, that's kind of like an indicator
- 46:53Speaker 5: for us, Like I don't know if this is like
- 46:55Speaker 5: our next star, but like they're great, but I think
- 46:59Speaker 5: we you know, we have these like really big heavy
- 47:02Speaker 5: hitter artists and then we have these like up and comers,
- 47:05Speaker 5: and it's just really interesting to see when we put
- 47:07Speaker 5: them out there, like who really takes off?
- 47:10Speaker 1: And it's a good just you know indicator who's like.
- 47:14Speaker 6: Yeah, I would say two things too. I think we
- 47:15Speaker 6: have some amazing really like senior artists that really mentor
- 47:21Speaker 6: and dive into like their assistance. I know I feel
- 47:24Speaker 6: like a there is like amazing at this, but he
- 47:26Speaker 6: definitely like takes his mentor into a different level. And
- 47:29Speaker 6: we've actually signed three of his assistants or on our
- 47:32Speaker 6: roster now they have their own clients. They're like do
- 47:35Speaker 6: four of his assistants actually, and they're doing amazing. But
- 47:38Speaker 6: you know, having somebody that really supports you like that,
- 47:41Speaker 6: for like a younger assistant is great because when they
- 47:44Speaker 6: can't do their clients or if they have multiple things
- 47:46Speaker 6: to do when they need you to cover, you know,
- 47:49Speaker 6: they're use that client's used to them, they're used to
- 47:51Speaker 6: the energy they know them. So it's kind of like
- 47:53Speaker 6: an easy shoe in for them to start building like
- 47:56Speaker 6: their own relationships. And I would also say like timing
- 47:59Speaker 6: is everything in this business too, Like during a word
- 48:02Speaker 6: season when everyone's booked and busy and there's last minute
- 48:07Speaker 6: jobs that come up, being the artist that is available
- 48:10Speaker 6: and open and you get to get in there and
- 48:12Speaker 6: kind of snack somebody or you have a shot at
- 48:15Speaker 6: the last minute. Like timing is everything for a lot
- 48:17Speaker 6: of these like up and comers of like just being
- 48:19Speaker 6: available and being able to take jobs.
- 48:21Speaker 7: It's so fun to represent someone who is just down. Yeah,
- 48:25Speaker 7: I think any job that comes in obviously, like we
- 48:28Speaker 7: look at okay, if there's a great rate, most people
- 48:32Speaker 7: are down. If it's a great client, most people are down.
- 48:35Speaker 7: If it's a great editorial, great photographer, great publicists, like there.
- 48:39Speaker 1: Should be at least one reason to say yes, hopefully
- 48:42Speaker 1: two or three.
- 48:44Speaker 7: But when you sign someone who's just like I am
- 48:47Speaker 7: open and I'm ready to work and I trust do
- 48:50Speaker 7: but in my time, I trust you, like I want
- 48:52Speaker 7: to say yes to everything, And you can do that
- 48:54Speaker 7: with someone for like six months to a year where
- 48:57Speaker 7: they're going to be. If they're bringing X at work
- 49:00Speaker 7: and you know, a good vibe to set.
- 49:03Speaker 1: It's going to be a big shift.
- 49:05Speaker 5: One of those people that Samantha was talking about a
- 49:09Speaker 5: Deer's assistant, one of the ones we've signed. She just
- 49:12Speaker 5: had an amazing award season and did Mikey Madison for
- 49:15Speaker 5: all of her award stuff. So for us, we were like,
- 49:19Speaker 5: oh my god, this is so exciting, Like we you know,
- 49:21Speaker 5: we feel a deer gave her an opportunity. We gave
- 49:24Speaker 5: her an opportunity, and she's just like taken off and
- 49:27Speaker 5: we're like so proud of her.
- 49:29Speaker 1: So like those moments.
- 49:30Speaker 5: I feel like for us are super rewarding to be
- 49:33Speaker 5: like she was an up and gummer and like now
- 49:35Speaker 5: she had a huge awards run with like an Academy
- 49:37Speaker 5: Award winner, Like so cool.
- 49:39Speaker 1: She's just going now, Yeah, that was amazing.
- 49:42Speaker 3: And it's also on the artist to network and develop
- 49:45Speaker 3: their own relationships because once they're in, you not only
- 49:48Speaker 3: are in, but you have to stay there, right, So
- 49:50Speaker 3: you have to go out in the world and meet
- 49:52Speaker 3: people as you guys all do, and and just help
- 49:55Speaker 3: maintain that relationship.
- 49:57Speaker 6: And I always say, like the artist agent relationship is
- 50:01Speaker 6: like it's so special and you're both fifty to fifty
- 50:05Speaker 6: in it. You know, neither of you work for each other.
- 50:07Speaker 6: You literally have a relationship and you're like going against
- 50:11Speaker 6: the world together. And you know, as an agent, you
- 50:14Speaker 6: can make phone calls on their behalf, you can get
- 50:16Speaker 6: them in the room, but as an artist you have
- 50:18Speaker 6: to then secure the jobs. They have to go into
- 50:20Speaker 6: that room. You have to shine, you have to make
- 50:23Speaker 6: your client happy. You have to get to know all
- 50:25Speaker 6: the people in that room and really like own your
- 50:28Speaker 6: own so you know, it is a fifty to fifty partnership.
- 50:30Speaker 6: And just as we have our job that we're amazing
- 50:33Speaker 6: at and we love to do and we love to
- 50:34Speaker 6: get opportunities for them, they also have to step into
- 50:37Speaker 6: it when they get there.
- 50:38Speaker 3: And what advice do you guys give to your artists
- 50:41Speaker 3: when you bring them on or when you onboard them
- 50:43Speaker 3: or when they're having a tough moment do you give
- 50:45Speaker 3: them pep talks?
- 50:46Speaker 2: Or how do you Yeah, how do you go about that?
- 50:50Speaker 6: I always joke because I actually went to school for
- 50:52Speaker 6: psychology and I wanted to be a marriage counselor. And
- 50:55Speaker 6: when I started working in this, I was like a gosh,
- 50:57Speaker 6: I like it didn't have to go to school. Why
- 50:58Speaker 6: did I go to school? And now I'm like, I'm
- 51:00Speaker 6: so happy, Like that's all I do every day is like, yeah,
- 51:03Speaker 6: coach people talk to people. I'm like, I'm definitely like
- 51:07Speaker 6: getting putting my degree to use.
- 51:09Speaker 5: I would say, like we always tell them like, the
- 51:12Speaker 5: client's not your friend, Like no matter how special they
- 51:15Speaker 5: make you feel, like at the end of the day,
- 51:18Speaker 5: everyone's replaceable, So like, go into this, be your wonderful self,
- 51:23Speaker 5: but like, don't get too close if you feel like
- 51:26Speaker 5: you're going to get hurt, you know. So I always say,
- 51:29Speaker 5: I'm like, you know, just like don't get to you close,
- 51:32Speaker 5: like keep your guard up a little bit, like, you know,
- 51:34Speaker 5: just don't think everybody is your friend.
- 51:36Speaker 6: Never get comfortable. I think it's like I don't care
- 51:39Speaker 6: if the client, you know, is you know, somebody who's
- 51:44Speaker 6: just starting out and you know, doesn't really have a career,
- 51:48Speaker 6: or if you're like doing Charlie's there on. You bring
- 51:50Speaker 6: that same energy you bring your a game because you
- 51:54Speaker 6: never know like who's watching you. You know, you never
- 51:57Speaker 6: know who's in the room. You never know who's somebody's
- 51:58Speaker 6: next client's going to be, you know, so you just
- 52:01Speaker 6: make sure, Like for the artists, it's like always bring
- 52:04Speaker 6: your best at the.
- 52:05Speaker 3: Table, and people almost respect you more when you have
- 52:07Speaker 3: a little bit of a boundary. I give the same
- 52:09Speaker 3: advice to our candidates. I say, you're not there to
- 52:11Speaker 3: be a friend. Some sort of friendship will come naturally,
- 52:15Speaker 3: but you're the employee, you're the assistant, so you have
- 52:18Speaker 3: to be a little bit more boundary. Or go into
- 52:21Speaker 3: it more professionally and then you know you'll get your
- 52:24Speaker 3: bonding time. But it is good advice, and it's pretty
- 52:27Speaker 3: across the board in our world.
- 52:29Speaker 7: Yeah, I think also, you know, I know, it just
- 52:33Speaker 7: was talking about being in sort of a yes era
- 52:36Speaker 7: and being down to do a lot of jobs. But
- 52:38Speaker 7: I also think it's so important to have some sort
- 52:40Speaker 7: of balance in your life. So whether it's you have
- 52:43Speaker 7: a family or another hobby or spirituality, a dog like
- 52:49Speaker 7: whatever it is, two dogs eat dogs, hover many dogs.
- 52:53Speaker 1: You need to be like the artists that I have who.
- 53:00Speaker 7: Are so hyper attached to the job and are kind
- 53:04Speaker 7: of like great, I'm holding great, I'm released, I'll go
- 53:06Speaker 7: do this now, and have that sort of other fulfillment
- 53:11Speaker 7: and other focus in their life.
- 53:12Speaker 1: I watch. I actually talk about Jenny Choe a lot
- 53:15Speaker 1: in this. She's so.
- 53:18Speaker 7: Accepting and go with the flow about love, all any
- 53:22Speaker 7: good news, any news that could be seen as disappointing.
- 53:25Speaker 1: She's just like okay.
- 53:26Speaker 7: And she's always been like that. And I've worked with
- 53:29Speaker 7: her for close to a decade and she has taken
- 53:32Speaker 7: everything with such grace and stride, and I watch as
- 53:36Speaker 7: her schedule falls together like puzzle pieces. It just it
- 53:40Speaker 7: just works, and it's because of I think the energy
- 53:42Speaker 7: that she brings to it.
- 53:44Speaker 1: She's an amazing person. Yeah, she is. I think.
- 53:47Speaker 6: One thing to note too, and I think, you know,
- 53:49Speaker 6: I feel so bad for some of artists because it
- 53:51Speaker 6: is such a personal job that they do and they
- 53:54Speaker 6: get so close to all these people. I mean, think
- 53:56Speaker 6: about it, like when you're getting ready, these people are
- 53:58Speaker 6: in your home, they're literally in your face. I always
- 54:01Speaker 6: tell them, like, I know it's super intimate, but like,
- 54:03Speaker 6: you don't own a client, you know, like no one
- 54:05Speaker 6: owns anybody like you. You're there for a reason. And
- 54:09Speaker 6: I think the clients that are able, the artists that
- 54:11Speaker 6: are able to just kind of you know, be free
- 54:13Speaker 6: with it and just be like, you know, if they
- 54:15Speaker 6: decide to use somebody else, that's fine, it will come back.
- 54:18Speaker 6: But the people that like aren't so grabby and they
- 54:21Speaker 6: just kind of release it and they go with the flow.
- 54:23Speaker 6: The things always come back to them, and I see
- 54:26Speaker 6: it all the time. And then people that are so
- 54:28Speaker 6: grabby and they just want to try to control everything,
- 54:31Speaker 6: it never works out for them. So it's really like
- 54:33Speaker 6: you have to bring the right energy to the table.
- 54:38Speaker 1: So I'm curious.
- 54:39Speaker 3: Guys, Let's say that the average Joe wants to book
- 54:44Speaker 3: Taylor Swift's hair and makeup artists.
- 54:45Speaker 1: Is that allowed? I love a private client.
- 54:48Speaker 4: Yeah, if they have money.
- 54:49Speaker 3: Okay, yeah, you're like, if they have money, I think,
- 54:53Speaker 3: and again not to be not because it's like a hyper.
- 54:58Speaker 1: Overly like super financials situation.
- 55:00Speaker 7: But you know, we get brides a lot and we'll
- 55:03Speaker 7: talk about, you know, what the rate would be to
- 55:06Speaker 7: book you know, a high demand celebrity client a year
- 55:11Speaker 7: in advance. And so when I get on the phone
- 55:13Speaker 7: with brides, I'll be like, Okay, there's a few different
- 55:15Speaker 7: ways we can do this. One is like you're paying
- 55:18Speaker 7: a mox advertising rate, and that's because you know, if
- 55:24Speaker 7: Emma Stone calls two weeks before your wedding and has
- 55:29Speaker 7: an Adidas campaign, we're going to pass because we committed
- 55:32Speaker 7: to your wedding and you locked in the rate and
- 55:33Speaker 7: you secured that rate and we've committed. Or we could talk,
- 55:38Speaker 7: you know, a couple weeks before your wedding, knowing that
- 55:42Speaker 7: you know you're going to be getting this excellent level
- 55:45Speaker 7: of service, and you can be a little bit more flexible,
- 55:47Speaker 7: like you know, I'm open to so many options on
- 55:50Speaker 7: the roster. Then you can have a little bit more
- 55:53Speaker 7: different pricing because you know, maybe you have this person,
- 55:56Speaker 7: but they have a huge ad job. If you can
- 55:58Speaker 7: be flexible, then we can be more flexible on rates.
- 56:01Speaker 1: So it's always a conversation. But in order to take
- 56:04Speaker 1: that's obviously an extreme example of like a wedding and
- 56:07Speaker 1: a year in advance. But if you're looking to take.
- 56:09Speaker 7: These people, you know, book them away from what they're
- 56:13Speaker 7: trying to do, which is really build you know, this
- 56:17Speaker 7: book of business that is public facing. That's why people
- 56:21Speaker 7: are represented and in the sphere of what we do,
- 56:24Speaker 7: there's amazing hair and makeup people who aren't doing and
- 56:27Speaker 7: focused on celebrities. But if you want to pull them
- 56:31Speaker 7: out of this work, there is like a rate that
- 56:33Speaker 7: comes along with it.
- 56:34Speaker 1: There is a.
- 56:34Speaker 3: Huge market for that. Some of my bride friends will
- 56:37Speaker 3: always come to me and say, who does gen use
- 56:40Speaker 3: for hair and makeup? I want them for my wedding.
- 56:42Speaker 3: I'm like, good luck getting them, but I'll send you
- 56:44Speaker 3: to a frame.
- 56:46Speaker 2: Yeah, a frame will have options for you, girl.
- 56:49Speaker 3: Yeah, call them.
- 56:50Speaker 7: And all of my clients love doing weddings and they
- 56:54Speaker 7: love doing normal people like regular people because.
- 56:57Speaker 1: It's fun and it's not.
- 57:00Speaker 7: He is super high pressured, and you know they love people,
- 57:03Speaker 7: that's why they do this, like.
- 57:05Speaker 4: Doing Mark Lamb.
- 57:06Speaker 3: Yeah, who's doing your wedding girl next weekend?
- 57:10Speaker 1: Well, I just got a hair cut yesterday by Mara.
- 57:12Speaker 1: Your hair looks amazing.
- 57:14Speaker 7: And Fiona Styles is going to do my makeup, who
- 57:16Speaker 7: I've worked with also for almost a decade. And our
- 57:18Speaker 7: Bonna is going to do my hair. She's never done
- 57:20Speaker 7: my hair before and I'm super excited.
- 57:22Speaker 1: Wow, yeah, how are you going to wear it?
- 57:24Speaker 7: You've been looking at Chris McMillan Jennifer aniston wedding hair.
- 57:29Speaker 1: They've been together, they've been together for a long time.
- 57:32Speaker 7: Was her wedding No, she had kind of like beachy
- 57:35Speaker 7: waves and then this really gorgeous.
- 57:37Speaker 1: Like you pull back the front strand and it's tied
- 57:40Speaker 1: in a knot to the veil. It's like this really
- 57:42Speaker 1: subtle detail.
- 57:43Speaker 7: Marrow was showing me yesterday. So I'm going to talk
- 57:45Speaker 7: to Arbona about it, and she was like, Arbona is
- 57:47Speaker 7: going to be the perfect person to do this because
- 57:49Speaker 7: I guess she's like a knitter or something.
- 57:52Speaker 1: So yeah, so we're gonna.
- 57:53Speaker 6: I'm gonna.
- 57:54Speaker 1: I mean, maybe we'll see it's beautiful. Are you going
- 57:55Speaker 1: to do a hair trial? Yes, well I'm going to.
- 57:59Speaker 7: We're going to the I would report her dinner next week,
- 58:01Speaker 7: so she's going to do my hair and maybe we'll
- 58:03Speaker 7: play well player.
- 58:04Speaker 1: Yeah. Fun.
- 58:05Speaker 2: So you guys go to all those dinners with your clients.
- 58:08Speaker 5: We've been doing it more. I think it's important. And
- 58:10Speaker 5: I think for the first few years we were just
- 58:13Speaker 5: like trying to like find our bearings and just like
- 58:16Speaker 5: you know, and and it was.
- 58:17Speaker 4: COVID and it was kind of scary to go out,
- 58:19Speaker 4: and so a lot of these things weren't happening too.
- 58:21Speaker 4: They just all started really coming back.
- 58:23Speaker 1: No, well's the fun one. She loves loves to go out,
- 58:26Speaker 1: she loves it's nice to get away from my kids
- 58:29Speaker 1: for a bit.
- 58:30Speaker 4: I'm like, I can't go.
- 58:32Speaker 5: Well, I just I really like the people I work with.
- 58:35Speaker 5: I like, you know, our employees. So if I get to,
- 58:38Speaker 5: you know, spend a night with like some of our
- 58:40Speaker 5: brand girls, like I love using that as an excuse
- 58:43Speaker 5: to like hang out and get to know them better
- 58:45Speaker 5: and see what's going on in their lives. It's because
- 58:47Speaker 5: when I'm at the office, like I'm business. I'm like
- 58:49Speaker 5: I'm not fun. I'm like my computer. I'm like on
- 58:52Speaker 5: phone calls and it's hard to talk, you know. So
- 58:56Speaker 5: I use those opportunities as like moments to connect with
- 59:00Speaker 5: you know, even even them if they if we're all together,
- 59:03Speaker 5: I'm like, I love.
- 59:04Speaker 1: Hanging out with them. I want to like have a
- 59:05Speaker 1: fun night out with my girls.
- 59:07Speaker 4: You know.
- 59:07Speaker 6: It's also so lovely to see our artists in person
- 59:09Speaker 6: sometimes like yeah, the yes, guys, they're like traveling the
- 59:12Speaker 6: world working every day. I mean, yes, we talk all
- 59:15Speaker 6: the time, but we sometimes like don't see each other
- 59:18Speaker 6: for long periods of times. So it's so nice to
- 59:20Speaker 6: like just get yeah they're dulled up, and like share
- 59:23Speaker 6: the mat with them and see them. Every time I
- 59:25Speaker 6: see the artists, or like we have a holiday party,
- 59:27Speaker 6: I come home, I feel so full.
- 59:28Speaker 1: Yeah, like I love these people. And it's funny say
- 59:31Speaker 1: the same every time.
- 59:32Speaker 5: We we hand select all of our artists that we represent.
- 59:35Speaker 5: So everybody that comes through the door, like one of
- 59:38Speaker 5: us has either met or multiple of us have met them.
- 59:41Speaker 5: And for us, what's really important is like we have
- 59:44Speaker 5: to like the person, like we have to get like
- 59:47Speaker 5: a vibe from them that like they're cool, like I
- 59:49Speaker 5: would book them or I would want them around.
- 59:51Speaker 2: Like or they'll represent me.
- 59:52Speaker 7: Well.
- 59:52Speaker 5: Yeah, So like there is like a young up and
- 59:54Speaker 5: comer we met with recently. He did our hair today
- 59:57Speaker 5: and like I meant have been since time. He's such
- 1:00:01Speaker 5: he's so adorable and he's so sweet. He's like handsome,
- 1:00:04Speaker 5: and I'm like, I would love to have him around,
- 1:00:07Speaker 5: Like he's so sweet and he's so talented. And then
- 1:00:11Speaker 5: when you see somebody else that at a holiday party,
- 1:00:13Speaker 5: were like, oh my god, they're like they're so cool,
- 1:00:15Speaker 5: Like I love like hanging out with them, and like
- 1:00:18Speaker 5: it's fun to see them because I agree with that.
- 1:00:20Speaker 4: Get to see all of.
- 1:00:21Speaker 1: Them in a room at one point.
- 1:00:22Speaker 6: That makes sense.
- 1:00:22Speaker 4: It's important.
- 1:00:24Speaker 3: Jobs are so serious and everyone works so hard, so
- 1:00:27Speaker 3: it's nice to enjoy some of the other moments.
- 1:00:29Speaker 7: Artist hangs and staff hangs are always a guest for me.
- 1:00:33Speaker 7: It's when it gets like bigger industry that I can
- 1:00:35Speaker 7: get a little.
- 1:00:37Speaker 1: You're not chay, you're not.
- 1:00:39Speaker 2: A shy girls, Yeah, she's like.
- 1:00:46Speaker 1: It's getting either.
- 1:00:47Speaker 3: Yeah, okay, So funniest thing that's ever happened to the
- 1:00:51Speaker 3: three of you or with an artist.
- 1:00:53Speaker 1: I don't know. I know what they're gonna say. It
- 1:00:56Speaker 1: was this.
- 1:00:57Speaker 4: It was when Alex got fired. Do you what do
- 1:01:01Speaker 4: you mean she got fired?
- 1:01:03Speaker 1: I fired at Star Works. It's all the star story.
- 1:01:08Speaker 7: Like I had been working there for probably six months,
- 1:01:11Speaker 7: and at that point, I had just come from that
- 1:01:13Speaker 7: full picture job, which was like so intense, and you know,
- 1:01:17Speaker 7: I was, I was working all day and then.
- 1:01:19Speaker 1: I would have events at night, and you know, I was.
- 1:01:22Speaker 1: I had moved across country. I think I was.
- 1:01:24Speaker 7: I had a new boyfriend, and I was just like
- 1:01:27Speaker 7: ready to party and hang and I say, after saying
- 1:01:31Speaker 7: I only go to the couch can. This was I
- 1:01:35Speaker 7: was twenty four, twenty three, and so I'd been working
- 1:01:40Speaker 7: there for a few months, and I think I was
- 1:01:42Speaker 7: a little checked out.
- 1:01:43Speaker 5: Anyways, you were, because I remember I would be like
- 1:01:46Speaker 5: Sam or Lisa, she's not doing what I need her to.
- 1:01:48Speaker 4: Do and assisting both yeah, like training her.
- 1:01:52Speaker 6: Yeah, but you knew like she wasn't going to be
- 1:01:54Speaker 6: a system or trade ye be an agent age.
- 1:01:57Speaker 5: But she would be like, I don't know something, and
- 1:02:00Speaker 5: I'd be like, did you not send this deal? Most
- 1:02:02Speaker 5: I'm gonna send it tomorrow.
- 1:02:04Speaker 4: Like she was like, that is not that I sell them.
- 1:02:07Speaker 4: And I know, I don't get it.
- 1:02:09Speaker 1: I was not in a rush, and I like, they're
- 1:02:11Speaker 1: brushing people's hair.
- 1:02:12Speaker 10: I didn't understand.
- 1:02:14Speaker 7: I didn't understand the intensity of it. It was like,
- 1:02:16Speaker 7: we need I had never flown business class in my life.
- 1:02:19Speaker 7: It was like, we need business class, we need this,
- 1:02:21Speaker 7: we need that, And it was all these details and
- 1:02:23Speaker 7: I was like, Jesus, this is a lot of information.
- 1:02:26Speaker 7: And so now you're like you better give her business now,
- 1:02:30Speaker 7: I'm like, I'm like still as a partner, being like,
- 1:02:32Speaker 7: we will not accept a hundred dollars per Damn, it
- 1:02:35Speaker 7: must be one hundred and fifty dollars down to the penny.
- 1:02:39Speaker 6: Getting married.
- 1:02:40Speaker 7: Yeah, so Noel was getting married and I think she
- 1:02:43Speaker 7: had asked for the day off to pick your flowers.
- 1:02:45Speaker 1: And pick my flowers or do something with my mom. Yeah.
- 1:02:49Speaker 1: And Noel's good about taking time off, like she's she plans,
- 1:02:52Speaker 1: plans organized.
- 1:02:54Speaker 7: Yeah, She's a very intentional person. And I had flown.
- 1:02:58Speaker 7: I was supposed to cover one of her artists phone
- 1:03:00Speaker 7: calls with a brand with a big brand that he
- 1:03:03Speaker 7: was on con a big artist and a brand and
- 1:03:05Speaker 7: I was just supposed to like listen in. And the
- 1:03:07Speaker 7: call was at three pm East Coast time, noon LA time,
- 1:03:12Speaker 7: and I had slown home for the holidays the night before.
- 1:03:15Speaker 1: So the calls at three pm, right, So I'm not
- 1:03:17Speaker 1: setting an alarm. I'm sleeping and I'm.
- 1:03:19Speaker 7: Going to wake up before three pm, three pm Eastern
- 1:03:22Speaker 7: three pm Eastern time, Okay.
- 1:03:24Speaker 2: So I go to bed.
- 1:03:26Speaker 7: And I wake up, and I have, you know, twenty
- 1:03:30Speaker 7: four mist calls, a bunch of texts.
- 1:03:32Speaker 1: I slept through it.
- 1:03:32Speaker 7: It was it was at three pm. I slept through it,
- 1:03:34Speaker 7: and I had really no excuse. I was like a
- 1:03:37Speaker 7: little jet lagged.
- 1:03:39Speaker 5: But by the way, it also wasn't the biggest deal.
- 1:03:41Speaker 5: It was like the artist made a very big Yeah.
- 1:03:44Speaker 2: The artist, the artist made a big deal about it.
- 1:03:45Speaker 5: Why is nobody on this phone call with me? And
- 1:03:48Speaker 5: then it she's freaking out. My company called, like Lisa
- 1:03:51Speaker 5: called me.
- 1:03:52Speaker 6: Yeah, and like I just asked for I just wanted
- 1:03:56Speaker 6: to pick flowers with my mom. All you had to
- 1:03:58Speaker 6: do was cover this call.
- 1:03:59Speaker 2: And what do I say?
- 1:04:00Speaker 1: I can't.
- 1:04:01Speaker 10: I'm sorry, I was sleeping, ma'am.
- 1:04:04Speaker 2: Yeah.
- 1:04:04Speaker 7: And so I went in after Thanksgiving and Samer sat
- 1:04:08Speaker 7: me down, and I remember he looked at me and
- 1:04:09Speaker 7: he was like, I've known you for a long time.
- 1:04:11Speaker 1: I know you're really smart and you're just not trying
- 1:04:15Speaker 1: and I can't have that, Like I just can't have it.
- 1:04:18Speaker 1: And so I was like okay, and I went home.
- 1:04:21Speaker 7: I called my dad. I was like, Dad, I got fired.
- 1:04:24Speaker 7: It's no big deal. Was like, maybe I'll go back
- 1:04:25Speaker 7: to full picture. I'm gonna baby, I said, I was
- 1:04:27Speaker 7: gonna babysit. I was like, it's all good.
- 1:04:29Speaker 1: And he was like, get your ass back to that office.
- 1:04:33Speaker 1: You need health insurance.
- 1:04:35Speaker 7: Like You're like, what are you talking about, and he
- 1:04:39Speaker 7: was like absolutely not. And so I went back in
- 1:04:41Speaker 7: the next day and I was like listen because at
- 1:04:44Speaker 7: that point, what's right after Thanksgiving.
- 1:04:46Speaker 1: So I was like, Award season is about.
- 1:04:47Speaker 2: To come out and I'm not fired.
- 1:04:49Speaker 4: I was like, it would be a lot.
- 1:04:51Speaker 7: For you to hire someone to train for Award season.
- 1:04:53Speaker 7: That sounds really stressful. And I was like, give me
- 1:04:55Speaker 7: a chance. I was like, give me until March. I
- 1:04:57Speaker 7: was like, I'm going to prove to you like what
- 1:04:59Speaker 7: I can do here, and if if if I mess
- 1:05:02Speaker 7: up again or if at the end of March. You
- 1:05:03Speaker 7: don't feel a difference, then I'll be fired. And then
- 1:05:06Speaker 7: I guess the rest is history. I worked there for
- 1:05:08Speaker 7: five more years and now.
- 1:05:09Speaker 10: She came back and she was like, I was like, okay.
- 1:05:13Speaker 2: Mad respect. No one does that and no one, Dimer said.
- 1:05:17Speaker 4: He was like, I.
- 1:05:17Speaker 7: Fired a lot of people, and no one has ever convened.
- 1:05:19Speaker 7: I've never heard anything like that. I'm completely floored. But
- 1:05:23Speaker 7: also but thank god, right, thank you dad.
- 1:05:27Speaker 2: But I think because you were that girl.
- 1:05:29Speaker 3: Who was the assistant, who was the assistant who.
- 1:05:31Speaker 2: Got fired came back.
- 1:05:33Speaker 3: That's why you're successful. And that's why you started this company.
- 1:05:36Speaker 3: That's why because you guys all went through it. That
- 1:05:38Speaker 3: is why a frame exists.
- 1:05:40Speaker 1: Yeah, you know you were.
- 1:05:41Speaker 4: In the trenches.
- 1:05:41Speaker 2: You were doing the jobs that your clients are not.
- 1:05:43Speaker 1: Doing, and you understand.
- 1:05:45Speaker 7: Yeah, And I think that's where like this job, really
- 1:05:49Speaker 7: having an ego about any of it, and that's from
- 1:05:52Speaker 7: assistant to owner of the company to you know, most successful,
- 1:05:56Speaker 7: highest earning artists.
- 1:05:57Speaker 1: Like everyone has ego and you have to form a
- 1:06:01Speaker 1: healthy relationship with it at some point. But but you
- 1:06:04Speaker 1: also have to just like I, I truly mean it.
- 1:06:08Speaker 4: All of us are.
- 1:06:09Speaker 7: So I'll schedule a fitting, I'll pick up lunch, I'll
- 1:06:12Speaker 7: do anything still, and I'll have a super high level
- 1:06:15Speaker 7: conversation with you know, copper artists, Yeah, anyone, anyone in
- 1:06:20Speaker 7: the industry and feel comfortable.
- 1:06:21Speaker 1: But it's just it's not like that. It shouldn't be
- 1:06:26Speaker 1: like that.
- 1:06:26Speaker 7: You got to kind of and you need to understand
- 1:06:29Speaker 7: what your what your team is doing, and what you're
- 1:06:31Speaker 7: asking of your team.
- 1:06:33Speaker 1: I think that that's really important.
- 1:06:35Speaker 6: When it's your business. I mean that you can't be
- 1:06:37Speaker 6: like too good to do anything. I mean if over
- 1:06:39Speaker 6: this weekend, I have to pick up the phone and
- 1:06:42Speaker 6: book flight, and I was like, if it needs to
- 1:06:44Speaker 6: get done, it just has to be done. So we're
- 1:06:46Speaker 6: not above anything.
- 1:06:47Speaker 10: Time time cards, I'm not above them.
- 1:06:51Speaker 7: I somehow really scooted around learning to do them.
- 1:06:56Speaker 1: So can it serves you well, you.
- 1:06:58Speaker 3: Never ask any of your employee to do something that
- 1:07:00Speaker 3: you wouldn't do yourself.
- 1:07:02Speaker 1: Yeah, yeah, no.
- 1:07:03Speaker 5: And I think like that's probably the reason the three
- 1:07:06Speaker 5: of us get along so well is because we were
- 1:07:08Speaker 5: assistants and we I feel like it was the time
- 1:07:12Speaker 5: where like grinding.
- 1:07:14Speaker 4: Was like that's what you had to do.
- 1:07:17Speaker 5: And I still believe to this day that grinding is
- 1:07:19Speaker 5: part of like the success. And I feel like success
- 1:07:23Speaker 5: tastes sweeter when you've been through kind of been in
- 1:07:26Speaker 5: the trenches and work the Vanity Fair Oscar party until
- 1:07:29Speaker 5: like two in the morning, and then gone to work
- 1:07:31Speaker 5: at nine am the next day.
- 1:07:33Speaker 4: Like those are the things.
- 1:07:34Speaker 5: That the resilience, like all of that builds the character
- 1:07:39Speaker 5: that like allows you to be in a position like
- 1:07:41Speaker 5: we're in. And I think like that's why I think
- 1:07:44Speaker 5: the three of us have this like work ethic that's like, hey,
- 1:07:47Speaker 5: we just got to get it done. It doesn't matter
- 1:07:49Speaker 5: how like, you know, that's just kind of our mentality.
- 1:07:52Speaker 5: And I feel like some of that is lacking a
- 1:07:54Speaker 5: bit this like in this day and age, you know,
- 1:07:58Speaker 5: there's a lot of people just want things.
- 1:08:00Speaker 1: That they feel like they should have and they.
- 1:08:03Speaker 4: Don't really want to work towards it.
- 1:08:05Speaker 5: But I think that's I feel like our success that
- 1:08:08Speaker 5: we've you know seen, I feel like is because the
- 1:08:11Speaker 5: three of us kind of have that same shared work
- 1:08:14Speaker 5: ethic and experience.
- 1:08:15Speaker 7: Like what we do is not hard, it's not rocket science.
- 1:08:20Speaker 7: It's it's intuitive, it's about relationships, and it's about experience.
- 1:08:25Speaker 1: Some of it is just time.
- 1:08:27Speaker 10: It's putting in the.
- 1:08:28Speaker 7: Time and the hours, and I think you can't. You
- 1:08:31Speaker 7: don't really get to skip that in this industry. Yes,
- 1:08:34Speaker 7: you can catapult and you can move really quickly, but
- 1:08:36Speaker 7: in order to maintain and continue to grow and sort
- 1:08:39Speaker 7: of reinvent and you know, create new opportunities for yourself,
- 1:08:44Speaker 7: you just have to put in hours. And you know,
- 1:08:48Speaker 7: I think about I was talking to like a music
- 1:08:52Speaker 7: manager yesterday and we were laughing because sometimes I pick
- 1:08:55Speaker 7: up the phone to call someone and I'm like, I
- 1:08:57Speaker 7: don't know how I know this person, but.
- 1:08:58Speaker 4: I know them.
- 1:08:59Speaker 1: And then I and I'm like, oh my god, we've.
- 1:09:01Speaker 4: Got a huge fight.
- 1:09:03Speaker 2: I don't remember it.
- 1:09:05Speaker 10: Like we all need to work together.
- 1:09:06Speaker 7: So it's like, you know, it's like you get into it, yeah,
- 1:09:09Speaker 7: and then you move on, and like we're all none
- 1:09:12Speaker 7: of us are bad people. We're all just trying to
- 1:09:14Speaker 7: do our best, do it right by our clients. And
- 1:09:17Speaker 7: you know, you also have to have compassion. When I
- 1:09:19Speaker 7: find myself on the phone with someone who maybe is
- 1:09:22Speaker 7: newer to the industry or sassier or whatever the situation is,
- 1:09:26Speaker 7: also show compassion. You don't know what kind of boss
- 1:09:28Speaker 7: they're up against. You don't know what kind of client
- 1:09:30Speaker 7: they're up against. And as you move through the years,
- 1:09:33Speaker 7: you realize like, oh, they're stressed because their client's giving
- 1:09:36Speaker 7: them a hard time, not because of anything else.
- 1:09:39Speaker 2: And and same for our girls.
- 1:09:41Speaker 7: Like if you have an artist like super upset on
- 1:09:43Speaker 7: the phone, you're gonna approach your next conversation different than
- 1:09:46Speaker 7: if someone's like, if it works, it works, And so
- 1:09:48Speaker 7: you have to really sit with yourself and come up
- 1:09:51Speaker 7: with tools or have you know, support from your peers.
- 1:09:54Speaker 7: That's like, Okay, that was a really intense conversation. I
- 1:09:56Speaker 7: need to go have the next conversation. How do I
- 1:09:59Speaker 7: recalibrate before I that so I do my best work?
- 1:10:03Speaker 7: And that just takes practice, and it also takes self
- 1:10:06Speaker 7: work that has nothing to do with the job totally
- 1:10:08Speaker 7: to separate it.
- 1:10:09Speaker 2: Yeah, and I do think that Sammer, he was really
- 1:10:12Speaker 2: big on this.
- 1:10:12Speaker 7: He's our old boss is now a therapist in life
- 1:10:15Speaker 7: and business coach, which is amazing.
- 1:10:17Speaker 1: And he always taught me.
- 1:10:19Speaker 7: And something that I really loved about the job was
- 1:10:22Speaker 7: he showed me how because it's so interpersonal that so
- 1:10:26Speaker 7: many of the situations I was dealing with at home
- 1:10:28Speaker 7: or bleeding into my work life and then vice versa,
- 1:10:31Speaker 7: and so it made it more interesting and exciting to
- 1:10:35Speaker 7: me to dive into some of the more difficult dynamics
- 1:10:37Speaker 7: I was seeing show up at work because it was
- 1:10:39Speaker 7: helping me practice like how to actually stand my ground
- 1:10:43Speaker 7: with that shitty boyfriend, or you know, how to communicate
- 1:10:47Speaker 7: what I need to my friend or set better boundaries
- 1:10:49Speaker 7: with anybody. And so I think that to me, that's
- 1:10:54Speaker 7: something that's been really fun about this job.
- 1:10:57Speaker 5: And I will say to you, like one of the
- 1:10:58Speaker 5: things that we do is like we have a business
- 1:11:01Speaker 5: coach that we've been working with for many years, like
- 1:11:03Speaker 5: since at when we were at s WA together. We
- 1:11:06Speaker 5: kind of brought her with us to help, you know,
- 1:11:09Speaker 5: navigate any things that the four of us are kind
- 1:11:12Speaker 5: of going through or feeling.
- 1:11:14Speaker 4: So we meet what twice a.
- 1:11:15Speaker 5: Year, yeah, like two or three times, two or three
- 1:11:18Speaker 5: times a year, and we just got to talk about
- 1:11:20Speaker 5: like everything that we're feeling. And I think that that's
- 1:11:22Speaker 5: really like helped us, you know, have some kind of
- 1:11:26Speaker 5: person to like oversee certain things. So like one of
- 1:11:28Speaker 5: us isn't feeling a certain way, you know, and we
- 1:11:32Speaker 5: don't hold it in.
- 1:11:33Speaker 4: We like all have a safe place to like talk about.
- 1:11:35Speaker 3: It, and like she knows us so well, super healthy
- 1:11:38Speaker 3: by the way, Yeah.
- 1:11:39Speaker 10: She holds us accountable.
- 1:11:41Speaker 7: And some meetings, especially at the beginning, like we were
- 1:11:44Speaker 7: sort of reactively booking her because we were like clearly
- 1:11:48Speaker 7: we were not in our greatest place, and those meetings
- 1:11:51Speaker 7: were like emotional and charged and whatever. And now we're like,
- 1:11:55Speaker 7: we need this for the health of our relationship and
- 1:11:58Speaker 7: just knowing that it's on the books now not in
- 1:12:01Speaker 7: reaction to us dealing with something difficult.
- 1:12:03Speaker 2: We know we're doing it.
- 1:12:04Speaker 1: We're excited to do it.
- 1:12:05Speaker 7: Some of them are now super easy, breezy, and then
- 1:12:08Speaker 7: some of them we get really sweet and vulnerable or
- 1:12:10Speaker 7: like some aer can be heated too, or like we're
- 1:12:13Speaker 7: crying because we love each other and we're so grateful.
- 1:12:15Speaker 1: Or you know, there's just such a myriad of things.
- 1:12:18Speaker 1: And you know, when your.
- 1:12:20Speaker 7: Business partners with someone, it's I mean, it's just as
- 1:12:23Speaker 7: intimate as a marriage.
- 1:12:28Speaker 4: And we know each other every day.
- 1:12:29Speaker 2: Yeah, like a look, and I'm like, what is it like?
- 1:12:33Speaker 7: And I fully can read both of your minds most
- 1:12:35Speaker 7: of the time.
- 1:12:37Speaker 4: For each other.
- 1:12:38Speaker 5: And then we also bring that business coach once a
- 1:12:40Speaker 5: year to our staff and we have like a company
- 1:12:42Speaker 5: retreat day and like she plans an amazing day for them,
- 1:12:45Speaker 5: and the staff really like it, and I feel like
- 1:12:47Speaker 5: it creates like a really nice like culture.
- 1:12:50Speaker 10: Yeah, she comes in actually monthly for ourselves.
- 1:12:52Speaker 4: That's really nice.
- 1:12:54Speaker 3: And then you guys know the Cotswalts.
- 1:12:56Speaker 2: Yeah, I love the Cotswalts. I I'd love to be invited.
- 1:13:01Speaker 1: Let me know, girl, But.
- 1:13:03Speaker 7: Yeah, Tori also will work one on one with certain
- 1:13:06Speaker 7: members of the staff if they need it. So if
- 1:13:08Speaker 7: they're whether they're going through something challenging or usually it's when,
- 1:13:14Speaker 7: like I find challenge comes right before an up level,
- 1:13:17Speaker 7: So if you're really stuck on something, it's like, Okay,
- 1:13:19Speaker 7: that means you're probably about to get promoted or you're
- 1:13:21Speaker 7: about to enter like a new version of yourself and
- 1:13:24Speaker 7: so let's.
- 1:13:25Speaker 6: Like get to it. She's helped us all so much,
- 1:13:28Speaker 6: even with the personal growth. I know we work with
- 1:13:30Speaker 6: her together, but we all also are just going through
- 1:13:32Speaker 6: so much personal growth. So it's nice to be able
- 1:13:34Speaker 6: to like go through that with her and then also
- 1:13:37Speaker 6: like be able to articulate it to our team, like
- 1:13:39Speaker 6: what do we need from each other to actually get
- 1:13:41Speaker 6: to like the things that we want to get to
- 1:13:42Speaker 6: in our personal growth. So it's really lovely having her around.
- 1:13:45Speaker 3: I mean, having three women who are invested in their
- 1:13:49Speaker 3: own personal growth to bring that into the workplace and
- 1:13:52Speaker 3: just further your own relationships with each other. That's the
- 1:13:56Speaker 3: coolest thing to see. And you guys clearly have such
- 1:13:59Speaker 3: a strong bond and it's meshing well, and I think
- 1:14:02Speaker 3: that's super rare just to have three females, especially in
- 1:14:05Speaker 3: our industry, who can work so well together and create
- 1:14:09Speaker 3: an empire that is a frame.
- 1:14:11Speaker 1: It's really cool to see, I mean, super blown away.
- 1:14:15Speaker 1: Thank you.
- 1:14:16Speaker 3: What advice would you give people guys who are trying
- 1:14:19Speaker 3: to start their own companies or trying to be a
- 1:14:21Speaker 3: girl boss in this industry?
- 1:14:26Speaker 6: You are never going to have it all figured out.
- 1:14:28Speaker 6: I think, like just for us, I feel like COVID
- 1:14:32Speaker 6: really just pushed us into this, and not necessarily by choice,
- 1:14:37Speaker 6: but you know, it was amazing to be in the
- 1:14:40Speaker 6: position where we have to figure things out. And literally
- 1:14:43Speaker 6: to this day we're five years, five and a half
- 1:14:45Speaker 6: years in and we are figured every week. It's there's
- 1:14:47Speaker 6: something new and we are figuring out something for the
- 1:14:50Speaker 6: first time. So my advice would be just start. It's
- 1:14:55Speaker 6: never going to look like the way you probably want
- 1:14:57Speaker 6: it to look. It's not going to be perfect. I
- 1:14:59Speaker 6: think you just have to get in there and you
- 1:15:01Speaker 6: have to figure it out. And I think what I've
- 1:15:03Speaker 6: learned throughout the years, like we think all of these
- 1:15:06Speaker 6: people have it together, and no one really has it together.
- 1:15:09Speaker 6: Everyone's just figuring it out along the way.
- 1:15:12Speaker 8: Make it.
- 1:15:13Speaker 6: Don't be scared, just do it.
- 1:15:14Speaker 1: Just jump into it.
- 1:15:16Speaker 5: I would say, like, don't be afraid to ask questions,
- 1:15:20Speaker 5: thoughtful questions. And being resourceful. I think if somebody it's
- 1:15:24Speaker 5: kind of like goes and handing them like common sense,
- 1:15:27Speaker 5: I guess, So like being resourceful and then just working hard.
- 1:15:30Speaker 5: I think like those three things are super important to
- 1:15:34Speaker 5: anybody who's you know, not maybe even starting their own business,
- 1:15:38Speaker 5: but like starting their career or advancing their career.
- 1:15:41Speaker 7: Yeah, I think honesty is really important. I think accountability
- 1:15:45Speaker 7: is really important, picking good business partners that you can
- 1:15:51Speaker 7: communicate with in honesty and accountability. And then my favorite
- 1:15:59Speaker 7: piece of advice, just like in the world, and it's
- 1:16:01Speaker 7: something I think about a lot, is that I.
- 1:16:04Speaker 1: Don't know who said it Buddha maybe.
- 1:16:07Speaker 7: Last quote, but it's it's it's when what you think,
- 1:16:13Speaker 7: what you say, and what you do are in harmony,
- 1:16:15Speaker 7: that's when happiness exists. And I find that to be
- 1:16:19Speaker 7: really true. So if you say you're going to do
- 1:16:21Speaker 7: something and then you find yourself operating out of alignment,
- 1:16:24Speaker 7: you're going to feel that. And so just really listening
- 1:16:28Speaker 7: to yourself and listening to what's coming up and honoring
- 1:16:31Speaker 7: those things, because your inner guidance will guide you where
- 1:16:34Speaker 7: are you supposed to be?
- 1:16:35Speaker 3: I love that the Buddha Buddhacan.
- 1:16:37Speaker 2: Said that that's who are.
- 1:16:42Speaker 4: Wow, guys, thank you so much.
- 1:16:44Speaker 2: As our last little bit.
- 1:16:45Speaker 3: Let's bring phone with someone who we got.
- 1:16:47Speaker 1: Thank you for having us.
- 1:16:48Speaker 5: Should we do it? Close?
- 1:16:49Speaker 8: Do it?
- 1:16:50Speaker 4: Where is he out of town? I don't know if
- 1:16:53Speaker 4: he's like in Europe?
- 1:16:54Speaker 6: No, no, no, he's up.
- 1:16:56Speaker 4: Nor let's tell the audience who were pranking? Okay, who
- 1:16:58Speaker 4: are pranking?
- 1:16:58Speaker 2: Right now?
- 1:16:59Speaker 4: We're pranking again.
- 1:17:00Speaker 6: Frank a dear Avagel. He's I mean, I think a
- 1:17:02Speaker 6: deer has been like our biggest supporter from the beginning.
- 1:17:05Speaker 6: He's just rooted us and he's so supportive and he
- 1:17:09Speaker 6: you know, he just has our back. We love him
- 1:17:11Speaker 6: so much, just a who and.
- 1:17:16Speaker 3: It's very flattering that we're pretty vocal.
- 1:17:18Speaker 4: Should we should say like what we're gonna tell him?
- 1:17:21Speaker 5: And then we should probably guess what he's going to say,
- 1:17:24Speaker 5: because I guess he's going to be like, all right,
- 1:17:26Speaker 5: baby girl, where we're gonna be?
- 1:17:27Speaker 6: Like?
- 1:17:27Speaker 2: Where we go?
- 1:17:28Speaker 6: He's gonna be like, maybe you're crazy.
- 1:17:29Speaker 4: Okay, what do you think he's gonna say?
- 1:17:32Speaker 7: I think he's gonna say, is he's in the mountains?
- 1:17:35Speaker 6: Yeah, he's up north. He's going to be like, so
- 1:17:39Speaker 6: I'm gonna tell you're gonna know that. I'm gonna tell him.
- 1:17:42Speaker 6: I need you to get on the What are we
- 1:17:43Speaker 6: saying right now?
- 1:17:44Speaker 5: To go do to?
- 1:17:46Speaker 6: He might be actually might be on his way home.
- 1:17:47Speaker 8: Let's see where he is.
- 1:17:49Speaker 1: He's gonna be mad. He's going to be mad Friday
- 1:17:52Speaker 1: giving and taking it away. He might say it's like
- 1:17:56Speaker 1: fifty Ki.
- 1:17:59Speaker 6: Has to get on a plane to York.
- 1:18:00Speaker 1: Yeah.
- 1:18:00Speaker 10: Oh, then he's saying yes.
- 1:18:02Speaker 6: Tonight, Yeah, all right, let's track.
- 1:18:04Speaker 1: The Red Eye.
- 1:18:09Speaker 6: Okay, wait, I could try one more thing.
- 1:18:12Speaker 2: No, you want to call Cello?
- 1:18:14Speaker 5: Yeah, who's no Cello? What they call Marcelo?
- 1:18:19Speaker 6: Marcelo, Babe, I've been trying to read you.
- 1:18:25Speaker 4: Where are you? You're all right, you're gonna kill me?
- 1:18:34Speaker 6: But can you get on a plane tonight? No, Like
- 1:18:39Speaker 6: I need you to get on another plane to New York.
- 1:18:44Speaker 6: There's this like Dubai princess that just called.
- 1:18:47Speaker 4: She's willing to pay you like fifty thousand dollars to do.
- 1:18:49Speaker 1: It here tomorrow.
- 1:18:52Speaker 8: Yeah right now, all.
- 1:18:54Speaker 6: Right, I'm like, I don't even know. I have to
- 1:18:57Speaker 6: look at the flight schedule. I have to figure it out.
- 1:18:59Speaker 6: But like, where are you?
- 1:19:00Speaker 3: You?
- 1:19:00Speaker 10: Are you back in l a way to the airport.
- 1:19:06Speaker 6: If I can get you a flight like leaving from
- 1:19:08Speaker 6: there to New York, will you take it?
- 1:19:10Speaker 4: Do you have your kid?
- 1:19:12Speaker 10: Have tickets?
- 1:19:14Speaker 6: Right?
- 1:19:14Speaker 1: L A?
- 1:19:17Speaker 6: Okay, all right, I'm gonna call you right down. We're
- 1:19:21Speaker 6: gonna make it happen. Okay, Okay, I love you you wait,
- 1:19:38Speaker 6: hold on now, I'll be.
- 1:19:42Speaker 2: Oh my god, hey dear, nice to meet too.
- 1:19:47Speaker 11: Sorry, Hello, I'm just joking with you.
- 1:19:54Speaker 4: Oh my god.
- 1:19:58Speaker 8: You remember when you pranked me early this week?
- 1:20:13Speaker 4: So what if it was twenty I'm.
- 1:20:16Speaker 6: Here with Noel and Alex and Megan where we are
- 1:20:20Speaker 6: actually doing a podcast right now and to close out
- 1:20:24Speaker 6: the podcast, they were like, you have to prank one person,
- 1:20:27Speaker 6: and we were all like, we have to prink a diner.
- 1:20:31Speaker 10: So say hi, Okay, we.
- 1:20:32Speaker 2: All thought you would say different things.
- 1:20:34Speaker 1: So I think I said you would go, you would
- 1:20:37Speaker 1: get on a plane.
- 1:20:38Speaker 4: And then Alan Alex said, what did you think he
- 1:20:41Speaker 4: would say?
- 1:20:41Speaker 10: Well, when I my vote was when the price was lower.
- 1:20:45Speaker 7: When it was when it was when it was only
- 1:20:49Speaker 7: twenty and he was mid vacation, I thought he was
- 1:20:51Speaker 7: gonna be like.
- 1:20:51Speaker 10: Oh fuck, fine, right right, yeah, man, but I love it.
- 1:21:05Speaker 4: I love that he's still down.
- 1:21:06Speaker 6: He's still down.
- 1:21:10Speaker 10: Now we got to find you a princess.
- 1:21:16Speaker 4: We just raised the stakes. We raised.
- 1:21:23Speaker 2: You're on.
- 1:21:24Speaker 6: Can you say hi to everyone?
- 1:21:27Speaker 4: We tried to face sign you put him near mind? Yeah,
- 1:21:32Speaker 4: we want to see your beautiful face.
- 1:21:44Speaker 2: Love you, bib, nice to meet you.
- 1:21:47Speaker 5: Very highly about you.
- 1:21:51Speaker 6: Bye baby, thank you bye?
- 1:21:57Speaker 3: Perfect No, not great job doesn't make you want to
- 1:22:00Speaker 3: prank phone call people more.
- 1:22:02Speaker 2: That's really good. I'm gonna do that to someone. I'm
- 1:22:05Speaker 2: not prank.
- 1:22:06Speaker 3: I'm gonna be like this client of mine needs an
- 1:22:09Speaker 3: assistant tomorrow. She said, she'll give you ten ten k
- 1:22:13Speaker 3: for the weekend.
- 1:22:14Speaker 2: May your price.
- 1:22:15Speaker 4: Yeah.
- 1:22:15Speaker 7: I used to prank call, Like me and my friend
- 1:22:18Speaker 7: prank called and we were singing Kumba YadA people And
- 1:22:21Speaker 7: when someone said they were gonna call the cops on.
- 1:22:23Speaker 3: Us, you would pran phone call someone and be like, right,
- 1:22:32Speaker 3: our prank phone call is like a little different.
- 1:22:36Speaker 7: Well, thank you ladies.
- 1:22:37Speaker 2: You guys.
- 1:22:38Speaker 3: If there's any people getting married who need glam, call
- 1:22:43Speaker 3: a frame. Uh, they have the best artists and they're
- 1:22:47Speaker 3: the best people.
- 1:22:47Speaker 1: And a frame.
- 1:22:49Speaker 4: Agency dot com.
- 1:22:50Speaker 3: Right, a dash frame a dash frame agency dot com?
- 1:22:54Speaker 3: Contact them.
- 1:22:55Speaker 1: Have a cute Instagram?
- 1:22:56Speaker 2: Yeah, you do have a cute Instagram.
- 1:22:57Speaker 3: You know. When I did my website for Clyde, I said,
- 1:23:00Speaker 3: make it look like that.
- 1:23:02Speaker 2: Yeah, I love your website.
- 1:23:04Speaker 1: Thank you.
- 1:23:05Speaker 2: We work really hard on you guys are fantastic. Yeah,
- 1:23:08Speaker 2: thanks allest guys.
- 1:23:09Speaker 1: Thanks to you.