skinny.

Latest / Found in AI: AI Search Visibility, SEO, & GEO

Why Do Reddit Comments Matter More Than Posts in AI Search?

Send us Fan Mail

📬 Love the podcast? You’ll love the newsletter.

Get the weekly 3-2-1 on AI search + marketing: Subscribe

Why do Reddit comments matter more than posts in AI search? Because comments contain context, lived experience, clarification, and human validation. And those are the exact signals AI systems rely on when deciding what to reuse in generated answers.

In this episode of Found in AI, Cassie is joined by Danny Kirk, founder of ReddiReach, to break down why Reddit plays such an outsized role in AI search visibility—and why commenting often matters more than posting when it…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.