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What Makes a White Shirt Tech #LIVE
In this honest—maybe overly honest—live podcast, we talk about the dark side of white shirt techs. We also discuss ways the industry can make money while doing the fundamentals well.
The term "white shirt" refers to a sales technician who prioritizes selling equipment over fieldwork; these technicians don't necessarily sell expensive products, but they lack technical expertise. The surefire way to tell if someone is a "white shirt" is to see if they can solve problems with their hands or if they just pull solutions from a menu of new products.
However, "white shirts" do have some skills we…
The skinny
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