Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The Case for Long-Form Video in a Short-Form World
Lucas and Luna tackle the assumption that short-form video is the only path to engagement. Lucas points to data showing that YouTube videos over ten minutes actually retain watch time better than 60-second Reels for certain topics, using the example of a software review channel that doubled its conversion rate by switching from 90-second demos to 15-minute deep dives. Luna questions whether audience patience varies by platform and age. They discuss the 'stickiness curve' — how watch time drops fastest in the first 30 seconds but then plateaus, meaning longer videos can earn more…
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