Latest / At the Edge of it All
The Athletics Edge: What Name, Image and Likeness (NIL) Looks Like in College Sports Today
In the latest episode of The Athletics Edge, Kimya Massey, Athletic Director of the University of San Diego, breaks down the ins and out of Name, Image and Likeness (NIL) deals, and what they mean for student athletes today. Massey talks about the legalities involved, the way it impacts large and small schools, and how big a factor social media is in it all.
The skinny
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