Latest / The Life-First Solopreneur
260. Why Smart Solopreneurs Are Using PR in 2026
PR isn’t just for big brands with big budgets, and this episode proves it. In this conversation, PR experts Lydia Bagarozza & Bridget Sicsko,
of Visibility on Purpose, break down exactly how solopreneurs can get featured in podcasts, publications, and major media without paying thousands or hiring an agency.
They walk through a simple, repeatable PR framework that focuses on positioning, pitching, and consistency, plus why most solopreneurs are closer to press than they think.
You’ll also hear why authenticity beats polish, how PR compounds over time (even when social media doesn’t), and how…
The skinny
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