Cannes 2026: The Shift From Legacy OOH to High-ROI Interactive IRL Media | Stacy Minero, OUTFRONT Media, Chief Marketing Officer
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Many corporate marketing teams rely too heavily on digital channels, leaving their campaigns vulnerable to high ad fatigue and rising acquisition costs.
In this episode, Stacy Minero, Chief Marketing & Experience Officer at OUTFRONT Media, details the strategic evolution of out-of-home advertising into interactive "IRL Media."
She explains how modern brands use physical assets as core campaign drivers rather than late-stage additions, creating a reliable foundation for digital and…
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