Neighbors, Not Numbers: Part 2
What happens when NCPA puts national marketing muscle behind independent community pharmacy? Host John Beckner sits down with NCPA's senior vice president of public affairs, Jack Mozloom, to share an update on "Neighbors, Not Numbers,"NCPA's multi-year campaign promoting the personal, community-focused experience independent pharmacies provide. They discuss the campaign's move from national television to targeted digital advertising, early results, including over 220,000customers driven to member locations, and how NCPA members can download campaign materials or request customized ads for…
The skinny
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