Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use a Career T-Shaped Skills Map
In this episode of The Marketing Career Podcast, Lucas and Luna explore the T-shaped skills model—a practical framework for marketers looking to deepen their expertise while broadening their versatility. They break down what the T really means, how to identify your vertical spike and horizontal bar, and how to use a skills map to guide your next move. Using the example of a content marketer at a mid-sized B2B SaaS company, they walk through a concrete process for auditing your current skills, spotting gaps, and deciding where to invest your development time. They also discuss how T-shaped…
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