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NEW Instagram Algorithm: How To Go Viral And Get Followers - 923
In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you're losing people in that funnel tells you exactly what to fix.
Brock also covers Instagram's crackdown on AI content and how the pendulum has swung both on the platform side and on the audience side…
The skinny
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