Latest / The Unofficial Shopify Podcast
Why Your Creative Strategy Is Burning Cash
"Do you care enough about new customer acquisition? What you care about shows up based off of your actions, not your thoughts or your words."
Meta's Andromeda update broke everyone's brain and most brands still haven't recovered. Nehal Kazim, CEO of Ad Pros, argues that the industry overcorrected by wildly overproducing content, burning through budgets on concepts that never receive meaningful spend. His math: you're paying $250-500 per asset for creatives that never get tested. Kazim has spent 13 years running campaigns for brands like Canada Goose and DTC companies doing $10-16 million a…
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