Latest / Omni Talk Retail / Why Sharing Grocery and DIY Data Gives Kesko an Edge | Global DIY Summit 2026

Transcript

Why Sharing Grocery and DIY Data Gives Kesko an Edge | Global DIY Summit 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone,
• 0:01
  and
• 0:01
  welcome
• 0:01
  back.
• 0:02
  This
• 0:02
  is
• 0:02
  omnitalk
• 0:03
  Retail.
• 0:03
  I
• 0:03
  am
• 0:04
  Chris
• 0:04
  Walton,
• 0:04
  and
• 0:04
  I
• 0:04
  am
• 0:05
  coming
• 0:05
  to
• 0:05
  you
• 0:05
  live
• 0:06
  from
• 0:06
  the
• 0:06
  Vuzion
• 0:07
  podcast
• 0:07
  studio
• 0:08
  at
• 0:08
  the
• 0:08
  DIY
• 0:09
  Summit
• 0:09
  in
• 0:09
  Amsterdam.
• 0:10
  And
• 0:11
  joining
• 0:11
  me
• 0:11
  now
• 0:11
  is
• 0:11
  Harry
• 0:12
  Karumo,
• 0:12
  the
• 0:12
  senior
• 0:13
  Vice
• 0:13
  President
• 0:14
  and
• 0:14
  Krouda
• 0:16
  chain
• 0:16
  director.
• 0:17
  Harry,
• 0:17
  thanks
• 0:17
  for
• 0:18
  joining
• 0:18
  us
• 0:18
  today.
• 0:18
  Thank
• 0:19
  you
• 0:19
  for
• 0:19
  having
• 0:19
  me
• 0:19
  over.
• 0:20
  Yeah.
• 0:20
  For
• 0:20
  our
• 0:20
  audience,
• 0:21
  I'm
• 0:21
  curious.
• 0:21
  I
• 0:22
  know
• 0:22
  very
• 0:22
  little
• 0:23
  about
• 0:23
  Finland.
• 0:24
  I
• 0:24
  know
• 0:24
  very
• 0:24
  little
• 0:25
  about
• 0:25
  retail
• 0:25
  over
• 0:25
  there,
• 0:26
  so
• 0:26
  I'm
• 0:26
  excited
• 0:26
  to
• 0:26
  talk
• 0:27
  to
• 0:27
  you.
• 0:28
  So
• 0:28
  tell
• 0:28
  all
• 0:28
  our
• 0:28
  audience
• 0:29
  back
• 0:29
  home
• 0:30
  about
• 0:30
  yourself,
• 0:31
  about
• 0:31
  Kesco
• 0:32
  and
• 0:32
  your
• 0:32
  responsibilities
• 0:33
  there.
• 0:33
  Well,
• 0:33
  first,
• 0:34
  I
• 0:34
  have
• 0:34
  to
• 0:34
  say
• 0:34
  I
• 0:34
  think
• 0:34
  you
• 0:34
  should
• 0:35
  come
• 0:35
  to
• 0:35
  visit
• 0:35
  Finland
• 0:36
  more.
• 0:36
  I
• 0:36
  would
• 0:36
  love
• 0:37
  to,
• 0:37
  yeah.
• 0:38
  It's
• 0:38
  a
• 0:39
  great
• 0:39
  country.
• 0:39
  It's
• 0:39
  one
• 0:40
  of
• 0:40
  the
• 0:40
  happiest
• 0:40
  countries.
• 0:41
  Nine
• 0:42
  times
• 0:42
  in
• 0:42
  a
• 0:42
  row
• 0:42
  that
• 0:42
  we
• 0:43
  have
• 0:43
  been
• 0:43
  chosen
• 0:43
  as
• 0:43
  the
• 0:43
  happiest
• 0:44
  country.
• 0:44
  So
• 0:44
  we
• 0:45
  don't
• 0:45
  look
• 0:45
  that
• 0:45
  happy,
• 0:46
  but
• 0:46
  we
• 0:46
  are
• 0:46
  happy
• 0:47
  internally.
• 0:47
  So
• 0:48
  let's
• 0:49
  say
• 0:49
  the
• 0:49
  happiness
• 0:49
  to
• 0:50
  us
• 0:50
  is
• 0:50
  more.
• 0:51
  We
• 0:51
  are
• 0:51
  content.
• 0:52
  I
• 0:52
  know.
• 0:53
  And
• 0:53
  the
• 0:53
  happiness
• 0:54
  often
• 0:54
  is
• 0:55
  seen.
• 0:55
  As
• 0:55
  I
• 0:56
  remember,
• 0:56
  I
• 0:56
  spent
• 0:57
  some
• 0:57
  time
• 0:57
  in
• 0:57
  America.
• 0:58
  A
• 0:58
  lot
• 0:58
  of
• 0:58
  my
• 0:59
  friends
• 0:59
  over
• 0:59
  there
• 0:59
  just
• 0:59
  put
• 1:00
  a
• 1:00
  smile
• 1:00
  on
• 1:00
  your
• 1:00
  face.
• 1:00
  Yes.
• 1:01
  Well,
• 1:01
  yeah,
• 1:01
  that's
• 1:02
  not
• 1:02
  real
• 1:02
  happiness.
• 1:03
  That's
• 1:03
  just
• 1:03
  the
• 1:03
  surface.
• 1:04
  Yeah.
• 1:04
  So
• 1:04
  to
• 1:05
  us,
• 1:05
  we
• 1:06
  have
• 1:06
  a
• 1:06
  little
• 1:06
  bit
• 1:06
  deeper
• 1:07
  thoughts
• 1:07
  and
• 1:07
  deeper
• 1:07
  meaning
• 1:08
  on
• 1:08
  it
• 1:08
  as
• 1:08
  well.
• 1:09
  By
• 1:09
  myself,
• 1:11
  I'm
• 1:11
  a
• 1:11
  business.
• 1:11
  I
• 1:12
  have
• 1:12
  a
• 1:12
  finance
• 1:12
  background
• 1:13
  from
• 1:13
  business
• 1:14
  education,
• 1:14
  masters
• 1:15
  from
• 1:16
  Helsinki
• 1:16
  Business
• 1:17
  School.
• 1:18
  And
• 1:19
  then
• 1:19
  I
• 1:19
  went
• 1:19
  into
• 1:20
  the
• 1:20
  finance.
• 1:20
  And
• 1:20
  actually,
• 1:21
  it
• 1:21
  was
• 1:21
  kind
• 1:21
  of
• 1:22
  by
• 1:22
  accident,
• 1:23
  I
• 1:23
  ran
• 1:23
  into
• 1:24
  the
• 1:24
  guys
• 1:24
  from
• 1:24
  3M,
• 1:25
  Minnesota
• 1:26
  Company.
• 1:27
  I
• 1:27
  met
• 1:27
  them
• 1:27
  at
• 1:28
  the
• 1:28
  student
• 1:29
  fair
• 1:29
  and
• 1:30
  I
• 1:30
  got
• 1:31
  into
• 1:31
  discussion
• 1:31
  with
• 1:31
  them.
• 1:32
  I
• 1:32
  had
• 1:32
  just
• 1:32
  moved
• 1:32
  home
• 1:33
  from
• 1:33
  London
• 1:34
  and
• 1:34
  I
• 1:34
  met
• 1:35
  some
• 1:35
  guys
• 1:35
  at
• 1:35
  3am
• 1:36
  who
• 1:36
  had
• 1:36
  been
• 1:36
  living
• 1:37
  in
• 1:37
  London
• 1:37
  as
• 1:37
  well.
• 1:37
  And
• 1:37
  I
• 1:38
  started
• 1:38
  discussing
• 1:38
  with
• 1:38
  them,
• 1:39
  somehow
• 1:39
  became
• 1:39
  acquainted
• 1:40
  with
• 1:40
  them,
• 1:40
  friends
• 1:40
  with
• 1:41
  them,
• 1:41
  and
• 1:42
  then
• 1:42
  they
• 1:42
  started
• 1:42
  offering
• 1:43
  me
• 1:43
  a
• 1:43
  trainee
• 1:43
  position
• 1:44
  to
• 1:44
  the
• 1:44
  position
• 1:44
  that
• 1:45
  didn't
• 1:45
  actually
• 1:45
  exist,
• 1:46
  but
• 1:46
  they
• 1:46
  created
• 1:47
  that
• 1:47
  for
• 1:47
  me
• 1:47
  to
• 1:48
  get
• 1:48
  me
• 1:48
  into
• 1:48
  the
• 1:49
  finance
• 1:49
  team
• 1:50
  over
• 1:50
  there.
• 1:50
  So
• 1:51
  I
• 1:51
  ended
• 1:51
  up
• 1:51
  to
• 1:52
  3m,
• 1:53
  which
• 1:53
  I'm
• 1:53
  very
• 1:54
  grateful
• 1:54
  for,
• 1:54
  because
• 1:54
  it
• 1:55
  was
• 1:55
  a
• 1:55
  fantastic
• 1:56
  company
• 1:56
  for
• 1:57
  leadership
• 1:57
  training,
• 1:59
  training
• 1:59
  in
• 1:59
  overall.
• 2:00
  At
• 2:01
  that
• 2:01
  time,
• 2:01
  3M
• 2:02
  had
• 2:02
  really
• 2:02
  strong
• 2:03
  focus
• 2:03
  also
• 2:04
  on
• 2:04
  retail
• 2:05
  business,
• 2:05
  on
• 2:06
  consumer
• 2:06
  side,
• 2:07
  100%,
• 2:07
  you
• 2:08
  know,
• 2:08
  the
• 2:08
  Scots
• 2:08
  and
• 2:08
  posted
• 2:09
  and
• 2:09
  all
• 2:09
  this.
• 2:09
  But
• 2:09
  also
• 2:10
  I
• 2:10
  was.
• 2:10
  But
• 2:11
  anyway,
• 2:11
  I
• 2:11
  went
• 2:11
  there
• 2:12
  at
• 2:12
  3m
• 2:13
  when
• 2:14
  I
• 2:14
  was
• 2:14
  still
• 2:14
  studying.
• 2:15
  I
• 2:15
  went
• 2:15
  to
• 2:16
  the
• 2:16
  finance
• 2:16
  department.
• 2:16
  I
• 2:17
  was
• 2:17
  a
• 2:17
  controller
• 2:18
  or
• 2:18
  analyst
• 2:18
  for
• 2:19
  all
• 2:19
  the
• 2:19
  divisions
• 2:20
  at
• 2:20
  certain
• 2:21
  time.
• 2:21
  And
• 2:21
  I
• 2:22
  got
• 2:22
  to
• 2:22
  know
• 2:22
  the
• 2:22
  different
• 2:22
  businesses
• 2:23
  during
• 2:23
  that
• 2:23
  time.
• 2:24
  But
• 2:24
  then,
• 2:26
  like
• 2:26
  many
• 2:26
  of
• 2:26
  my
• 2:27
  friends
• 2:27
  in
• 2:27
  finance
• 2:28
  said,
• 2:28
  hari,
• 2:28
  you're
• 2:29
  really
• 2:29
  good
• 2:29
  in
• 2:29
  this
• 2:29
  job,
• 2:30
  but
• 2:30
  you're
• 2:30
  Too
• 2:30
  social.
• 2:31
  Have
• 2:31
  you,
• 2:31
  have
• 2:31
  you
• 2:32
  thought
• 2:32
  about
• 2:32
  too
• 2:32
  social.
• 2:32
  Too
• 2:33
  social
• 2:33
  to
• 2:33
  be
• 2:33
  finance
• 2:34
  guy?
• 2:34
  Okay.
• 2:34
  Wow.
• 2:35
  Yeah,
• 2:35
  right.
• 2:37
  And
• 2:38
  I've
• 2:38
  been
• 2:38
  thinking
• 2:38
  this
• 2:38
  a
• 2:39
  few
• 2:39
  times
• 2:39
  that
• 2:39
  did
• 2:39
  they
• 2:39
  try
• 2:40
  to
• 2:40
  get
• 2:40
  rid
• 2:40
  of
• 2:40
  me
• 2:40
  or
• 2:41
  what
• 2:41
  was
• 2:41
  the
• 2:41
  reason
• 2:41
  for
• 2:41
  it?
• 2:41
  But
• 2:42
  I
• 2:42
  think
• 2:42
  it
• 2:42
  was
• 2:43
  a
• 2:43
  compliment
• 2:43
  to
• 2:43
  me.
• 2:43
  But
• 2:44
  anyway
• 2:44
  it
• 2:44
  was
• 2:44
  more
• 2:45
  like.
• 2:45
  And
• 2:46
  I
• 2:46
  was
• 2:46
  also.
• 2:46
  I
• 2:47
  have
• 2:47
  always
• 2:47
  had
• 2:47
  a
• 2:48
  passion
• 2:48
  about
• 2:49
  marketing.
• 2:50
  I
• 2:50
  remember
• 2:51
  looking
• 2:51
  at
• 2:51
  the
• 2:52
  different
• 2:52
  like
• 2:52
  super
• 2:52
  bowl
• 2:53
  advertisements.
• 2:53
  I
• 2:54
  looked
• 2:54
  them,
• 2:54
  watch
• 2:55
  them
• 2:55
  every
• 2:55
  year.
• 2:57
  I
• 2:57
  make
• 2:57
  my
• 2:58
  own
• 2:58
  opinions
• 2:58
  about
• 2:58
  them
• 2:59
  and
• 2:59
  I
• 2:59
  love
• 2:59
  that
• 3:00
  commercial
• 3:01
  elements
• 3:01
  of
• 3:01
  the
• 3:01
  retail
• 3:02
  business.
• 3:02
  So
• 3:03
  I
• 3:03
  was
• 3:03
  in
• 3:03
  finance
• 3:04
  kind
• 3:04
  of
• 3:04
  like
• 3:04
  in
• 3:04
  a
• 3:04
  back
• 3:05
  office
• 3:06
  and
• 3:06
  thinking,
• 3:06
  well,
• 3:07
  I
• 3:07
  have
• 3:07
  a
• 3:07
  long
• 3:07
  career
• 3:08
  ahead
• 3:08
  of
• 3:08
  me,
• 3:09
  so
• 3:09
  I
• 3:10
  wanted
• 3:10
  to
• 3:10
  move
• 3:11
  into
• 3:11
  the
• 3:11
  commercial
• 3:12
  side.
• 3:12
  And
• 3:12
  I
• 3:12
  was
• 3:13
  within
• 3:13
  3m
• 3:14
  and
• 3:14
  became
• 3:15
  an
• 3:15
  opportunity
• 3:15
  after
• 3:16
  I
• 3:16
  had
• 3:16
  been
• 3:16
  there
• 3:16
  for
• 3:17
  seven
• 3:17
  years
• 3:19
  to
• 3:19
  join
• 3:20
  the
• 3:20
  team
• 3:20
  of
• 3:20
  a
• 3:20
  retail
• 3:21
  sales
• 3:21
  team.
• 3:22
  And
• 3:22
  it
• 3:22
  was
• 3:23
  a
• 3:23
  team
• 3:23
  that
• 3:23
  was
• 3:24
  responsible
• 3:24
  for
• 3:26
  hardware
• 3:27
  stores,
• 3:27
  home
• 3:27
  improvement.
• 3:28
  Okay,
• 3:28
  so
• 3:29
  there
• 3:29
  you
• 3:29
  go.
• 3:29
  I
• 3:30
  went
• 3:30
  from
• 3:30
  finance
• 3:31
  into
• 3:31
  the
• 3:31
  sales
• 3:32
  team
• 3:32
  responsible
• 3:33
  for
• 3:33
  that
• 3:34
  area.
• 3:35
  And
• 3:35
  as
• 3:35
  I
• 3:35
  got
• 3:36
  in
• 3:36
  there
• 3:37
  I
• 3:38
  got
• 3:38
  to
• 3:38
  know
• 3:38
  the
• 3:38
  Finnish
• 3:39
  customers,
• 3:39
  also
• 3:39
  the
• 3:40
  other
• 3:40
  Nordic
• 3:40
  retailers
• 3:41
  on
• 3:41
  home
• 3:42
  improvements.
• 3:43
  And
• 3:43
  that
• 3:43
  became
• 3:44
  like
• 3:44
  my
• 3:44
  home
• 3:44
  base.
• 3:46
  It
• 3:47
  was
• 3:47
  only
• 3:47
  after
• 3:47
  four
• 3:47
  months
• 3:48
  that
• 3:48
  I
• 3:48
  got
• 3:48
  the
• 3:49
  office
• 3:49
  supplies,
• 3:51
  the
• 3:52
  grocery
• 3:52
  trade
• 3:52
  and
• 3:53
  also
• 3:53
  pharmaceuticals
• 3:54
  and
• 3:54
  all
• 3:54
  this.
• 3:54
  But
• 3:54
  still
• 3:54
  the
• 3:55
  home
• 3:55
  improvement
• 3:55
  became.
• 3:56
  That
• 3:56
  stayed
• 3:57
  as
• 3:57
  my
• 3:57
  home
• 3:57
  base.
• 3:58
  So
• 3:58
  ever
• 3:59
  since
• 3:59
  that
• 3:59
  I
• 3:59
  have
• 4:00
  felt
• 4:00
  like
• 4:00
  home
• 4:00
  improvement.
• 4:01
  The
• 4:01
  hardware
• 4:01
  stores,
• 4:02
  however
• 4:02
  you
• 4:02
  want
• 4:02
  to
• 4:02
  call
• 4:02
  it,
• 4:03
  has
• 4:03
  been
• 4:03
  my
• 4:03
  place
• 4:04
  to
• 4:04
  be.
• 4:05
  I'm
• 4:06
  still
• 4:06
  here,
• 4:07
  let's
• 4:07
  say
• 4:08
  20,
• 4:08
  25
• 4:09
  years
• 4:09
  later.
• 4:10
  I'm
• 4:10
  still
• 4:10
  in
• 4:11
  hardware
• 4:12
  stores.
• 4:12
  Okay.
• 4:13
  At
• 4:13
  school,
• 4:13
  when
• 4:13
  I
• 4:14
  was
• 4:14
  at
• 4:14
  school,
• 4:14
  I
• 4:14
  never
• 4:14
  thought
• 4:15
  I
• 4:15
  would
• 4:15
  be
• 4:15
  a
• 4:15
  hardware
• 4:16
  store.
• 4:16
  No,
• 4:16
  no,
• 4:16
  no.
• 4:17
  You
• 4:17
  got
• 4:17
  the
• 4:17
  bug
• 4:17
  though,
• 4:18
  didn't
• 4:18
  you?
• 4:18
  Yeah,
• 4:18
  but
• 4:18
  I
• 4:18
  got
• 4:19
  the
• 4:19
  retail
• 4:19
  bug.
• 4:19
  I
• 4:20
  got
• 4:20
  that.
• 4:20
  Definitely
• 4:21
  the
• 4:21
  retail,
• 4:22
  this
• 4:23
  brands,
• 4:24
  this
• 4:25
  area
• 4:25
  of
• 4:25
  business,
• 4:26
  maybe
• 4:27
  by
• 4:27
  accident,
• 4:27
  but
• 4:27
  I
• 4:28
  like
• 4:28
  it,
• 4:28
  I
• 4:28
  like
• 4:28
  it.
• 4:28
  Yeah.
• 4:29
  Tell
• 4:29
  us
• 4:29
  about
• 4:30
  the
• 4:30
  brand
• 4:30
  too.
• 4:30
  Tell
• 4:30
  us
• 4:30
  about
• 4:31
  Kesco
• 4:32
  and
• 4:32
  Kurada
• 4:32
  too.
• 4:33
  Like
• 4:33
  in
• 4:33
  terms
• 4:33
  of
• 4:33
  like
• 4:33
  number
• 4:34
  of
• 4:34
  stores,
• 4:35
  how
• 4:35
  big
• 4:35
  are
• 4:35
  the
• 4:35
  stores?
• 4:36
  Like
• 4:36
  just
• 4:36
  general
• 4:36
  information
• 4:37
  for
• 4:37
  the
• 4:37
  audience
• 4:38
  back
• 4:38
  home.
• 4:38
  Yeah,
• 4:38
  yeah.
• 4:40
  Well,
• 4:41
  first
• 4:41
  of
• 4:41
  all,
• 4:43
  so
• 4:43
  coming
• 4:43
  from
• 4:43
  the.
• 4:43
  From
• 4:44
  a
• 4:44
  3M
• 4:45
  working
• 4:45
  in
• 4:45
  a
• 4:45
  subsidiary
• 4:46
  joining
• 4:47
  Quesko,
• 4:47
  which
• 4:47
  is
• 4:48
  a
• 4:48
  stock
• 4:48
  listed
• 4:48
  company
• 4:48
  in
• 4:49
  Finland.
• 4:49
  We
• 4:49
  are
• 4:50
  by
• 4:50
  market
• 4:50
  cap,
• 4:51
  we
• 4:51
  are
• 4:51
  number
• 4:52
  12
• 4:52
  in
• 4:52
  the
• 4:52
  Finnish
• 4:53
  in
• 4:53
  Helsinki
• 4:54
  stock
• 4:54
  exchange.
• 4:54
  So
• 4:54
  we're
• 4:55
  quite
• 4:55
  big.
• 4:55
  Wow.
• 4:57
  Although
• 4:57
  we
• 4:57
  are
• 4:58
  stock
• 4:58
  listed,
• 4:59
  we
• 4:59
  are
• 4:59
  80,
• 5:00
  85
• 5:01
  year
• 5:01
  old
• 5:01
  company.
• 5:02
  We
• 5:02
  are
• 5:03
  maturity
• 5:03
  of
• 5:03
  the,
• 5:04
  of
• 5:04
  the
• 5:04
  voting
• 5:04
  rights
• 5:05
  are
• 5:05
  owned
• 5:05
  by
• 5:05
  the
• 5:05
  retailers.
• 5:07
  So
• 5:07
  it's
• 5:07
  retailers
• 5:08
  who
• 5:08
  own
• 5:08
  it
• 5:08
  through
• 5:08
  the
• 5:09
  stock
• 5:09
  and
• 5:09
  then
• 5:10
  we
• 5:10
  are
• 5:10
  the
• 5:10
  one
• 5:10
  who
• 5:11
  is
• 5:11
  operating
• 5:11
  in
• 5:12
  the
• 5:12
  middle.
• 5:12
  So
• 5:12
  basically
• 5:13
  our
• 5:13
  owners
• 5:14
  and
• 5:14
  our
• 5:14
  customers,
• 5:15
  the
• 5:15
  retailers
• 5:15
  are
• 5:16
  the
• 5:16
  same
• 5:16
  people
• 5:17
  with
• 5:17
  the
• 5:17
  different
• 5:18
  kind
• 5:18
  of
• 5:18
  authorities.
• 5:19
  So
• 5:19
  anyway,
• 5:19
  we
• 5:20
  are
• 5:20
  kind
• 5:20
  of
• 5:20
  in
• 5:20
  the
• 5:20
  middle
• 5:21
  serving
• 5:21
  them.
• 5:22
  And
• 5:22
  what
• 5:23
  Kesco
• 5:23
  is,
• 5:23
  Kesco
• 5:24
  is
• 5:24
  about
• 5:25
  in
• 5:26
  dollars.
• 5:26
  It's
• 5:26
  about
• 5:27
  $16
• 5:28
  million.
• 5:30
  The
• 5:30
  revenue,
• 5:31
  half
• 5:32
  of
• 5:32
  that
• 5:32
  is
• 5:32
  coming
• 5:33
  from
• 5:33
  the
• 5:33
  grocery
• 5:34
  trade.
• 5:34
  Grocery
• 5:35
  trade
• 5:35
  is
• 5:35
  the
• 5:36
  biggest.
• 5:36
  That's
• 5:36
  a
• 5:36
  traditional.
• 5:37
  If
• 5:37
  you
• 5:37
  ask
• 5:38
  many
• 5:38
  Finnish
• 5:39
  person,
• 5:39
  who
• 5:40
  is
• 5:40
  Quesco,
• 5:40
  what
• 5:40
  is
• 5:40
  quesco?
• 5:41
  They
• 5:41
  say
• 5:41
  grocery.
• 5:42
  Grocery
• 5:42
  store.
• 5:43
  It's
• 5:43
  the
• 5:43
  place
• 5:43
  where
• 5:44
  they
• 5:44
  go
• 5:44
  every
• 5:44
  day,
• 5:45
  every
• 5:45
  other
• 5:45
  day.
• 5:46
  We
• 5:46
  are
• 5:46
  number
• 5:47
  two
• 5:47
  in
• 5:47
  the
• 5:47
  market.
• 5:47
  We
• 5:48
  are
• 5:48
  working
• 5:48
  on
• 5:49
  grocery
• 5:49
  trade.
• 5:49
  We
• 5:50
  are
• 5:50
  only
• 5:50
  in
• 5:50
  Finland,
• 5:50
  so
• 5:50
  it's
• 5:51
  a
• 5:51
  domestic
• 5:51
  business.
• 5:52
  We
• 5:52
  used
• 5:52
  to
• 5:52
  have
• 5:53
  operations
• 5:53
  in
• 5:53
  Baltics
• 5:54
  and
• 5:54
  Russia,
• 5:55
  but
• 5:56
  now
• 5:56
  only
• 5:56
  Finland.
• 5:57
  Okay.
• 5:57
  And
• 5:58
  that's
• 5:58
  about
• 5:58
  the
• 5:58
  8
• 5:59
  billion
• 5:59
  euros
• 6:00
  retailer
• 6:00
  model
• 6:01
  Finland,
• 6:02
  number
• 6:02
  two
• 6:02
  in
• 6:02
  the
• 6:02
  market
• 6:03
  with
• 6:03
  about.
• 6:04
  With
• 6:05
  a
• 6:05
  little
• 6:05
  bit
• 6:05
  less
• 6:05
  than
• 6:05
  40%
• 6:06
  market
• 6:06
  share.
• 6:07
  That's
• 6:07
  the
• 6:07
  biggest
• 6:07
  spot.
• 6:08
  The
• 6:08
  second
• 6:09
  part
• 6:09
  is
• 6:09
  where
• 6:09
  I
• 6:09
  work
• 6:10
  and
• 6:10
  that's
• 6:10
  the
• 6:11
  building
• 6:11
  and
• 6:12
  technical
• 6:12
  trade.
• 6:13
  It
• 6:13
  used
• 6:13
  to
• 6:14
  be
• 6:14
  hardware
• 6:16
  division,
• 6:17
  but
• 6:17
  hardware,
• 6:18
  but
• 6:18
  now
• 6:18
  we
• 6:18
  got
• 6:18
  technical
• 6:19
  trade
• 6:19
  as
• 6:19
  well.
• 6:20
  So
• 6:20
  we
• 6:20
  have.
• 6:20
  That's
• 6:20
  a
• 6:21
  little
• 6:21
  bit
• 6:21
  complex
• 6:21
  in
• 6:21
  a
• 6:22
  way
• 6:22
  that
• 6:22
  we
• 6:22
  have
• 6:23
  the
• 6:23
  hardware
• 6:23
  stores,
• 6:24
  the
• 6:24
  home
• 6:24
  improvement
• 6:24
  stores.
• 6:25
  So
• 6:25
  we
• 6:25
  call
• 6:26
  it
• 6:26
  building
• 6:26
  and
• 6:26
  home
• 6:26
  improvement.
• 6:28
  I'm
• 6:29
  responsible
• 6:29
  for
• 6:30
  the
• 6:30
  building
• 6:30
  and
• 6:30
  home
• 6:30
  improvement
• 6:31
  in
• 6:31
  Finland.
• 6:31
  Okay.
• 6:32
  Then
• 6:32
  we
• 6:32
  have
• 6:32
  operations
• 6:33
  also
• 6:34
  in
• 6:34
  Sweden,
• 6:35
  Norway,
• 6:35
  Denmark,
• 6:37
  Poland,
• 6:38
  Baltics,
• 6:40
  Norway.
• 6:41
  So
• 6:42
  we
• 6:42
  have
• 6:42
  those
• 6:42
  countries
• 6:43
  where
• 6:43
  we
• 6:43
  have
• 6:43
  big
• 6:43
  building
• 6:44
  a
• 6:44
  home
• 6:44
  improvement
• 6:44
  chains.
• 6:45
  It's
• 6:46
  Krauda
• 6:47
  in
• 6:47
  Finland,
• 6:48
  but
• 6:48
  it's
• 6:48
  other
• 6:48
  names.
• 6:49
  Bukmakar,
• 6:50
  Davidson,
• 6:50
  K
• 6:51
  Buk
• 6:51
  in
• 6:51
  other
• 6:51
  places.
• 6:52
  And
• 6:52
  then
• 6:52
  also
• 6:53
  we
• 6:53
  have
• 6:53
  the
• 6:53
  technical
• 6:54
  trade
• 6:54
  in
• 6:54
  other
• 6:55
  countries
• 6:55
  in
• 6:55
  Nordic.
• 6:56
  So
• 6:56
  basically
• 6:56
  we
• 6:56
  are
• 6:56
  around
• 6:57
  the
• 6:57
  Nordic
• 6:57
  area
• 6:58
  and
• 6:58
  Baltics,
• 6:58
  Poland
• 6:59
  in
• 7:00
  that
• 7:00
  region.
• 7:00
  So
• 7:00
  that's
• 7:00
  the
• 7:01
  6
• 7:01
  billion.
• 7:01
  And
• 7:02
  then
• 7:02
  we
• 7:02
  have
• 7:02
  1
• 7:02
  billion
• 7:02
  euros
• 7:03
  domestic.
• 7:04
  So
• 7:04
  we're
• 7:04
  working
• 7:05
  with
• 7:05
  Volkswagen
• 7:06
  Group
• 7:06
  on
• 7:07
  car
• 7:07
  trade.
• 7:07
  On
• 7:08
  car
• 7:08
  trade
• 7:08
  too.
• 7:08
  That's
• 7:09
  a
• 7:09
  domestic.
• 7:10
  So
• 7:10
  three
• 7:10
  different
• 7:10
  divisions.
• 7:11
  And
• 7:11
  we
• 7:11
  are
• 7:11
  now
• 7:12
  talking
• 7:12
  about
• 7:12
  the
• 7:12
  middle
• 7:12
  one,
• 7:13
  the
• 7:13
  most
• 7:13
  international
• 7:14
  out
• 7:14
  of
• 7:15
  those
• 7:15
  three
• 7:15
  got.
• 7:16
  This
• 7:16
  is
• 7:16
  why
• 7:16
  I
• 7:17
  love
• 7:17
  doing
• 7:17
  this
• 7:17
  job.
• 7:18
  I
• 7:18
  come
• 7:18
  to
• 7:18
  these
• 7:18
  conferences,
• 7:19
  I
• 7:19
  meet
• 7:20
  fascinating
• 7:20
  people,
• 7:21
  learn
• 7:21
  about
• 7:21
  fascinating
• 7:22
  aspects
• 7:22
  of
• 7:22
  the
• 7:22
  business
• 7:23
  that
• 7:23
  I
• 7:23
  didn't
• 7:24
  even
• 7:24
  know
• 7:24
  necessarily
• 7:25
  existed
• 7:25
  before
• 7:25
  doing
• 7:26
  the
• 7:26
  research
• 7:26
  for
• 7:26
  this
• 7:26
  interview.
• 7:27
  And
• 7:27
  so
• 7:28
  getting
• 7:28
  to
• 7:28
  share
• 7:28
  that
• 7:29
  with
• 7:29
  my
• 7:29
  audience
• 7:29
  back
• 7:30
  home
• 7:30
  is
• 7:30
  just
• 7:31
  so
• 7:31
  valuable
• 7:31
  to
• 7:32
  me
• 7:32
  and
• 7:32
  so
• 7:32
  fun
• 7:33
  for
• 7:33
  me
• 7:33
  to
• 7:33
  do
• 7:33
  on
• 7:33
  a
• 7:33
  given
• 7:34
  daily
• 7:34
  basis.
• 7:35
  So
• 7:35
  thank
• 7:35
  you
• 7:35
  for
• 7:35
  that.
• 7:35
  Oh,
• 7:36
  you're
• 7:36
  welcome.
• 7:37
  I'm
• 7:37
  curious
• 7:37
  too.
• 7:37
  Like
• 7:38
  my
• 7:38
  next
• 7:38
  question
• 7:38
  is
• 7:39
  naturally
• 7:40
  Nordic
• 7:41
  home
• 7:41
  improvement.
• 7:42
  What
• 7:43
  are
• 7:43
  the
• 7:43
  dynamics
• 7:44
  of
• 7:44
  the
• 7:44
  Nordic
• 7:45
  market,
• 7:45
  particularly
• 7:46
  as
• 7:46
  it
• 7:46
  pertains
• 7:47
  to
• 7:47
  home
• 7:47
  improvement?
• 7:48
  And
• 7:48
  how
• 7:48
  is
• 7:48
  it
• 7:48
  different?
• 7:49
  How
• 7:49
  is
• 7:49
  it
• 7:49
  similar
• 7:50
  to
• 7:50
  say
• 7:51
  mainland
• 7:51
  Europe
• 7:51
  or
• 7:52
  even
• 7:52
  the
• 7:52
  US
• 7:52
  from
• 7:53
  your
• 7:53
  experience?
• 7:55
  I
• 7:55
  Admire
• 7:56
  the
• 7:56
  US
• 7:56
  based
• 7:57
  home
• 7:57
  improvement
• 7:59
  chains
• 7:59
  over
• 8:00
  there.
• 8:00
  Lowe's,
• 8:01
  Home
• 8:01
  Depots,
• 8:02
  even
• 8:03
  the
• 8:03
  smaller
• 8:03
  ones
• 8:04
  like
• 8:04
  we
• 8:05
  had
• 8:05
  True
• 8:05
  Value,
• 8:05
  Ace
• 8:06
  and
• 8:06
  that
• 8:06
  kind
• 8:06
  of
• 8:06
  medicine
• 8:07
  over
• 8:07
  here
• 8:07
  at
• 8:07
  the
• 8:07
  fair.
• 8:07
  But
• 8:08
  those
• 8:08
  big
• 8:09
  ones
• 8:09
  that,
• 8:09
  you
• 8:09
  know,
• 8:10
  the
• 8:11
  volumes
• 8:11
  they
• 8:11
  have
• 8:12
  are
• 8:12
  massive
• 8:13
  and
• 8:13
  the
• 8:13
  operations
• 8:14
  they
• 8:14
  have
• 8:15
  gives
• 8:16
  you
• 8:16
  so
• 8:16
  many
• 8:16
  opportunities
• 8:17
  to
• 8:17
  do
• 8:17
  things.
• 8:19
  One
• 8:19
  of
• 8:19
  the
• 8:19
  downsides
• 8:20
  in
• 8:20
  Nordics
• 8:21
  is
• 8:21
  that
• 8:21
  our
• 8:21
  markets
• 8:21
  are
• 8:22
  small
• 8:22
  and
• 8:23
  every
• 8:23
  country
• 8:23
  is
• 8:23
  a
• 8:23
  little
• 8:24
  bit
• 8:24
  different.
• 8:24
  Not
• 8:24
  just
• 8:25
  by
• 8:25
  language
• 8:26
  and
• 8:26
  by
• 8:26
  behavior
• 8:27
  of
• 8:27
  purchases,
• 8:28
  but
• 8:28
  also
• 8:29
  the
• 8:29
  regulations
• 8:29
  are
• 8:30
  a
• 8:30
  little
• 8:30
  bit
• 8:30
  different.
• 8:30
  Although
• 8:31
  we
• 8:31
  are
• 8:31
  within
• 8:32
  eu,
• 8:33
  so
• 8:34
  the
• 8:34
  market
• 8:34
  is
• 8:35
  very
• 8:35
  fragmented.
• 8:37
  I
• 8:37
  enjoy
• 8:38
  visiting,
• 8:39
  like
• 8:39
  yesterday
• 8:39
  we
• 8:39
  were
• 8:39
  in
• 8:40
  Amsterdam.
• 8:40
  We
• 8:41
  are
• 8:41
  here
• 8:41
  in
• 8:41
  Amsterdam
• 8:42
  visiting
• 8:42
  different
• 8:42
  stores.
• 8:43
  I
• 8:43
  enjoy
• 8:44
  seeing
• 8:44
  them.
• 8:45
  But
• 8:45
  at
• 8:46
  the
• 8:46
  same
• 8:46
  time,
• 8:46
  of
• 8:47
  course,
• 8:47
  we
• 8:47
  are
• 8:47
  all
• 8:47
  proud
• 8:48
  what
• 8:48
  we
• 8:48
  do
• 8:49
  for
• 8:49
  our
• 8:50
  professional
• 8:50
  life
• 8:51
  and
• 8:51
  other
• 8:52
  things
• 8:52
  in
• 8:52
  life.
• 8:53
  But
• 8:53
  still,
• 8:54
  I
• 8:54
  have
• 8:54
  to
• 8:54
  say
• 8:55
  the
• 8:55
  stores
• 8:55
  in
• 8:55
  Finland
• 8:56
  and
• 8:57
  also
• 8:57
  another
• 8:57
  place
• 8:57
  in
• 8:57
  Nordica
• 8:58
  are
• 8:58
  in
• 8:59
  a
• 8:59
  good
• 8:59
  shape.
• 8:59
  We
• 8:59
  have
• 8:59
  really
• 9:00
  good
• 9:00
  stores,
• 9:00
  really
• 9:01
  good
• 9:02
  consumer
• 9:02
  friendly
• 9:03
  stores.
• 9:05
  But
• 9:05
  you
• 9:05
  were
• 9:06
  asking
• 9:06
  about
• 9:06
  what's
• 9:06
  the
• 9:06
  specific
• 9:07
  thing
• 9:07
  I
• 9:07
  would
• 9:07
  say
• 9:07
  in
• 9:08
  overall,
• 9:08
  the
• 9:08
  quality
• 9:09
  of
• 9:09
  the
• 9:09
  stores,
• 9:09
  the
• 9:10
  things,
• 9:10
  how
• 9:10
  they've
• 9:10
  been
• 9:10
  maintained
• 9:11
  is
• 9:11
  high.
• 9:13
  So
• 9:13
  it's
• 9:13
  also
• 9:13
  the
• 9:14
  expenses
• 9:14
  of
• 9:14
  maintaining
• 9:15
  the
• 9:15
  stores.
• 9:15
  We
• 9:16
  have
• 9:16
  a
• 9:16
  lot
• 9:16
  of
• 9:16
  heating
• 9:17
  expenses.
• 9:18
  If
• 9:18
  we
• 9:19
  have
• 9:20
  what
• 9:20
  we
• 9:20
  call
• 9:20
  mild
• 9:21
  winter,
• 9:22
  we
• 9:22
  save
• 9:23
  a
• 9:23
  lot
• 9:23
  of
• 9:23
  money.
• 9:23
  So
• 9:24
  it
• 9:24
  shows
• 9:24
  immediately
• 9:25
  on
• 9:25
  P
• 9:25
  and
• 9:25
  L.
• 9:26
  And
• 9:26
  I
• 9:26
  don't
• 9:26
  think
• 9:26
  there's
• 9:27
  that
• 9:27
  many
• 9:27
  other
• 9:27
  countries
• 9:27
  that
• 9:28
  can
• 9:28
  say
• 9:28
  that
• 9:28
  they
• 9:28
  will
• 9:28
  immediately
• 9:29
  make
• 9:29
  a
• 9:29
  P
• 9:30
  L
• 9:30
  profit
• 9:31
  impact
• 9:32
  depending
• 9:32
  on
• 9:32
  the
• 9:32
  weather.
• 9:33
  Because
• 9:34
  for
• 9:34
  us
• 9:34
  the
• 9:34
  temperature
• 9:35
  is.
• 9:35
  It
• 9:36
  can
• 9:36
  vary
• 9:36
  quite
• 9:37
  a
• 9:37
  lot.
• 9:37
  It
• 9:37
  shows
• 9:37
  you
• 9:37
  how
• 9:38
  cold
• 9:39
  it
• 9:39
  can
• 9:39
  get
• 9:39
  there.
• 9:39
  Exactly.
• 9:40
  But
• 9:41
  it
• 9:41
  also
• 9:41
  says
• 9:41
  that
• 9:42
  the
• 9:43
  stuff
• 9:43
  that
• 9:43
  we
• 9:43
  sell,
• 9:43
  the
• 9:44
  items
• 9:44
  that
• 9:44
  we
• 9:44
  sell
• 9:45
  insulates
• 9:46
  and
• 9:46
  that
• 9:46
  kind
• 9:47
  of
• 9:47
  items,
• 9:48
  they
• 9:48
  need
• 9:48
  to
• 9:49
  be
• 9:50
  high
• 9:50
  in
• 9:50
  quality.
• 9:50
  So
• 9:51
  you
• 9:51
  need
• 9:51
  to
• 9:51
  really,
• 9:52
  you
• 9:52
  cannot
• 9:52
  sell
• 9:53
  something
• 9:53
  that
• 9:53
  is
• 9:54
  roughly
• 9:54
  there.
• 9:55
  You
• 9:55
  need
• 9:55
  to
• 9:55
  have
• 9:55
  them
• 9:56
  precisely
• 9:57
  matching
• 9:57
  the
• 9:57
  needs
• 9:58
  of
• 9:58
  insulation,
• 9:59
  humidity
• 10:00
  and
• 10:00
  all
• 10:00
  those
• 10:01
  so
• 10:01
  the
• 10:02
  buildings
• 10:02
  will
• 10:02
  stay
• 10:02
  healthy.
• 10:03
  And
• 10:04
  I
• 10:04
  think
• 10:04
  it's
• 10:04
  a
• 10:04
  quality
• 10:05
  of
• 10:06
  building
• 10:07
  and
• 10:07
  building
• 10:07
  materials
• 10:08
  that
• 10:08
  is
• 10:09
  very
• 10:09
  common
• 10:09
  and
• 10:10
  needed
• 10:11
  in
• 10:11
  our
• 10:11
  markets.
• 10:12
  Got
• 10:12
  it.
• 10:12
  Okay,
• 10:12
  got
• 10:12
  it.
• 10:13
  So,
• 10:13
  yeah,
• 10:13
  so
• 10:13
  kind
• 10:14
  of
• 10:14
  cool.
• 10:14
  So
• 10:14
  taking
• 10:14
  the
• 10:14
  Pepsi
• 10:15
  Challenge
• 10:15
  with
• 10:15
  the
• 10:16
  quality
• 10:16
  of
• 10:16
  the
• 10:16
  stores
• 10:17
  here
• 10:17
  against
• 10:17
  Amsterdam
• 10:18
  too.
• 10:18
  I
• 10:18
  like
• 10:18
  that
• 10:18
  you
• 10:19
  got
• 10:19
  a
• 10:19
  little
• 10:19
  cross
• 10:20
  national
• 10:20
  rivalry
• 10:21
  going
• 10:21
  on
• 10:21
  here
• 10:21
  in
• 10:21
  home
• 10:22
  improvement,
• 10:22
  which
• 10:22
  is
• 10:22
  not
• 10:23
  surprising
• 10:23
  given
• 10:23
  this
• 10:23
  audience.
• 10:24
  I'm
• 10:25
  curious,
• 10:25
  is
• 10:25
  the
• 10:25
  customer
• 10:26
  different
• 10:26
  in
• 10:26
  any
• 10:26
  way?
• 10:26
  Like
• 10:27
  is
• 10:27
  he
• 10:27
  or
• 10:28
  she
• 10:28
  in
• 10:28
  Finland
• 10:28
  looking
• 10:29
  for
• 10:29
  things
• 10:29
  that
• 10:30
  are
• 10:30
  different?
• 10:30
  Is
• 10:31
  the
• 10:31
  housing
• 10:31
  structure,
• 10:32
  Are
• 10:32
  the
• 10:32
  housing
• 10:32
  structures
• 10:33
  different
• 10:33
  in
• 10:33
  any
• 10:33
  way?
• 10:35
  Well,
• 10:36
  I
• 10:36
  think
• 10:36
  we.
• 10:38
  There's
• 10:39
  not
• 10:39
  that
• 10:39
  big
• 10:40
  of
• 10:40
  a
• 10:40
  difference.
• 10:40
  But
• 10:40
  when
• 10:41
  we
• 10:41
  look
• 10:41
  at
• 10:41
  the.
• 10:41
  We
• 10:41
  were
• 10:42
  just
• 10:42
  hearing
• 10:42
  about
• 10:42
  the
• 10:43
  density
• 10:44
  in
• 10:44
  Holland
• 10:44
  for
• 10:45
  Instance,
• 10:46
  it's
• 10:46
  so
• 10:47
  different
• 10:47
  to
• 10:48
  ours.
• 10:48
  We
• 10:48
  are
• 10:49
  so
• 10:49
  dispersed.
• 10:50
  Of
• 10:50
  course,
• 10:51
  we
• 10:51
  have
• 10:51
  a
• 10:51
  lot
• 10:51
  of
• 10:51
  people
• 10:51
  living
• 10:52
  in
• 10:52
  cities
• 10:52
  like
• 10:52
  Helsinkian
• 10:53
  and
• 10:53
  so
• 10:54
  on.
• 10:54
  And
• 10:54
  people
• 10:54
  are
• 10:55
  getting
• 10:55
  more
• 10:55
  urban
• 10:56
  all
• 10:56
  the
• 10:56
  time.
• 10:56
  But
• 10:57
  still
• 10:57
  we
• 10:57
  have
• 10:57
  a
• 10:57
  lot
• 10:57
  of
• 10:57
  people,
• 10:58
  especially
• 10:58
  those
• 10:59
  who
• 10:59
  are
• 10:59
  customers
• 11:00
  that
• 11:00
  are
• 11:00
  living
• 11:00
  a
• 11:01
  little
• 11:01
  bit
• 11:01
  out
• 11:01
  of
• 11:01
  the
• 11:01
  cities.
• 11:02
  They
• 11:02
  own
• 11:02
  the
• 11:02
  properties
• 11:03
  they
• 11:03
  need
• 11:03
  to
• 11:03
  maintain,
• 11:04
  they
• 11:04
  need
• 11:04
  to
• 11:05
  do
• 11:05
  the
• 11:06
  yard
• 11:06
  and
• 11:06
  all
• 11:06
  that.
• 11:06
  So
• 11:07
  those
• 11:07
  are
• 11:07
  good
• 11:08
  customers
• 11:08
  to
• 11:08
  us.
• 11:08
  So
• 11:09
  a
• 11:09
  lot
• 11:10
  of
• 11:10
  our
• 11:10
  business
• 11:10
  is
• 11:11
  within
• 11:11
  those
• 11:12
  areas
• 11:12
  over
• 11:12
  there,
• 11:13
  Helsinki
• 11:14
  as
• 11:14
  well.
• 11:14
  But
• 11:14
  if
• 11:15
  you
• 11:15
  are
• 11:15
  living
• 11:15
  in
• 11:15
  a
• 11:15
  rental
• 11:16
  place,
• 11:16
  you
• 11:16
  don't
• 11:17
  need
• 11:17
  to
• 11:18
  spend
• 11:18
  that
• 11:18
  much
• 11:18
  time.
• 11:19
  It's
• 11:19
  someone
• 11:19
  else
• 11:19
  who's
• 11:20
  taking
• 11:20
  care
• 11:20
  of
• 11:20
  the
• 11:20
  maintenance
• 11:21
  of
• 11:21
  the
• 11:21
  building.
• 11:22
  So
• 11:23
  in
• 11:23
  overall,
• 11:23
  I
• 11:24
  would
• 11:24
  say
• 11:24
  we
• 11:24
  have
• 11:25
  a
• 11:25
  lot
• 11:25
  bigger
• 11:26
  yards,
• 11:26
  we
• 11:27
  have
• 11:27
  more.
• 11:28
  And
• 11:28
  also
• 11:29
  what
• 11:29
  is
• 11:29
  common
• 11:29
  to
• 11:30
  us,
• 11:30
  we
• 11:30
  have
• 11:30
  a
• 11:30
  lot
• 11:30
  of
• 11:30
  summer
• 11:31
  cottages.
• 11:32
  Okay,
• 11:32
  so
• 11:33
  we
• 11:33
  have
• 11:33
  5.5
• 11:35
  million
• 11:35
  people
• 11:35
  in
• 11:35
  Finland.
• 11:36
  We
• 11:36
  have
• 11:36
  2.3
• 11:37
  million
• 11:37
  households.
• 11:38
  But
• 11:39
  we
• 11:39
  have
• 11:39
  about
• 11:40
  1
• 11:41
  million
• 11:41
  summer
• 11:42
  cottages,
• 11:43
  which
• 11:43
  means
• 11:43
  that
• 11:44
  almost
• 11:44
  every
• 11:44
  family
• 11:45
  or
• 11:45
  every
• 11:45
  other
• 11:46
  family
• 11:46
  has
• 11:46
  a
• 11:46
  summer
• 11:47
  cottage.
• 11:48
  We
• 11:48
  don't.
• 11:49
  It's
• 11:49
  about
• 11:50
  everyone
• 11:50
  else.
• 11:50
  And
• 11:51
  now
• 11:51
  we
• 11:51
  are
• 11:51
  in
• 11:51
  mid
• 11:51
  summer.
• 11:52
  So
• 11:52
  most
• 11:53
  of
• 11:53
  those
• 11:53
  people
• 11:53
  will
• 11:54
  be
• 11:54
  enjoying
• 11:54
  the
• 11:54
  summer
• 11:55
  at
• 11:56
  the
• 11:56
  cottage
• 11:56
  this
• 11:57
  weekend.
• 11:57
  Right?
• 11:57
  Yeah.
• 11:57
  We
• 11:58
  were
• 11:58
  joking
• 11:58
  before
• 11:58
  we
• 11:58
  started
• 11:59
  that
• 11:59
  it
• 11:59
  sounds
• 11:59
  like
• 12:00
  Minnesota,
• 12:00
  where
• 12:00
  I'm
• 12:01
  from,
• 12:01
  is.
• 12:01
  Is
• 12:01
  basically
• 12:02
  the
• 12:02
  Scandinavia
• 12:02
  of
• 12:03
  America.
• 12:03
  And
• 12:03
  we
• 12:03
  have
• 12:03
  the
• 12:04
  same
• 12:04
  thing
• 12:04
  with
• 12:04
  the
• 12:04
  summer
• 12:05
  cottages.
• 12:06
  I'm
• 12:06
  curious
• 12:06
  too,
• 12:06
  like
• 12:07
  you.
• 12:07
  The.
• 12:08
  The
• 12:08
  CEO
• 12:08
  of
• 12:09
  Intergama
• 12:09
  was
• 12:10
  on
• 12:10
  earlier
• 12:10
  with
• 12:10
  me
• 12:10
  today
• 12:11
  and
• 12:11
  he
• 12:11
  made
• 12:11
  the
• 12:12
  point
• 12:12
  that
• 12:12
  no
• 12:13
  one
• 12:13
  here
• 12:13
  will
• 12:14
  drive
• 12:14
  over
• 12:15
  20
• 12:15
  minutes
• 12:15
  to
• 12:16
  go
• 12:16
  to
• 12:16
  a
• 12:16
  store.
• 12:17
  Is
• 12:17
  that
• 12:18
  true
• 12:18
  in
• 12:18
  Finland
• 12:19
  or
• 12:19
  would
• 12:19
  you
• 12:20
  say
• 12:20
  it's
• 12:20
  different?
• 12:21
  It's.
• 12:22
  I
• 12:22
  would
• 12:22
  say
• 12:22
  it's
• 12:23
  not
• 12:23
  true.
• 12:24
  I
• 12:24
  didn't
• 12:24
  think
• 12:24
  so.
• 12:26
  People
• 12:26
  say.
• 12:27
  Most
• 12:27
  likely
• 12:27
  they
• 12:28
  will
• 12:28
  say,
• 12:28
  but
• 12:28
  if
• 12:28
  you
• 12:28
  start
• 12:29
  looking
• 12:29
  and
• 12:29
  observing
• 12:30
  there,
• 12:30
  they're
• 12:31
  quite
• 12:31
  happy
• 12:31
  to
• 12:31
  drive.
• 12:32
  But
• 12:32
  you
• 12:32
  were
• 12:33
  asking
• 12:33
  about
• 12:33
  in
• 12:33
  the
• 12:34
  first
• 12:34
  question
• 12:34
  in
• 12:34
  the
• 12:35
  beginning
• 12:36
  about
• 12:36
  Cairo
• 12:37
  chain.
• 12:37
  I
• 12:37
  didn't
• 12:38
  say
• 12:38
  that
• 12:38
  much
• 12:38
  about
• 12:38
  it.
• 12:39
  We
• 12:39
  have
• 12:39
  125
• 12:40
  stores,
• 12:41
  so
• 12:41
  125
• 12:42
  stores
• 12:42
  that
• 12:42
  are
• 12:43
  operated
• 12:43
  by
• 12:43
  retailers.
• 12:45
  So
• 12:45
  if
• 12:45
  we
• 12:46
  think
• 12:46
  about
• 12:46
  the
• 12:46
  next
• 12:46
  widest
• 12:47
  coverage
• 12:47
  of
• 12:48
  any
• 12:48
  other
• 12:48
  chain,
• 12:49
  it's
• 12:49
  thinking
• 12:50
  about
• 12:50
  Home
• 12:50
  Improvement.
• 12:52
  They
• 12:52
  have
• 12:52
  about
• 12:53
  30
• 12:53
  stores,
• 12:54
  so
• 12:54
  we
• 12:54
  have
• 12:54
  by
• 12:55
  far
• 12:55
  the
• 12:55
  widest
• 12:55
  network.
• 12:57
  So
• 12:57
  we
• 12:57
  are
• 12:57
  close
• 12:58
  to
• 12:58
  those
• 12:59
  customers
• 12:59
  in
• 12:59
  any
• 13:00
  case.
• 13:00
  And
• 13:00
  I
• 13:00
  think
• 13:01
  we
• 13:01
  have
• 13:01
  some
• 13:01
  studies
• 13:01
  about
• 13:02
  how
• 13:02
  long
• 13:02
  it
• 13:03
  takes
• 13:03
  for
• 13:03
  customers
• 13:03
  to
• 13:04
  get
• 13:04
  to
• 13:05
  our
• 13:05
  closest
• 13:06
  store
• 13:06
  and
• 13:07
  maturity
• 13:07
  of
• 13:07
  the
• 13:08
  customers
• 13:08
  we
• 13:08
  can
• 13:08
  reach
• 13:09
  within
• 13:09
  20,
• 13:09
  30
• 13:10
  minutes.
• 13:11
  So
• 13:11
  we
• 13:11
  don't
• 13:11
  see
• 13:11
  that
• 13:11
  problem
• 13:12
  and
• 13:13
  it
• 13:13
  helps
• 13:13
  us
• 13:13
  out
• 13:14
  and
• 13:14
  we
• 13:14
  see
• 13:14
  that
• 13:14
  our
• 13:15
  competition
• 13:15
  is
• 13:16
  quite
• 13:16
  different
• 13:16
  on
• 13:16
  it.
• 13:17
  Got
• 13:17
  it.
• 13:17
  Yeah.
• 13:17
  And
• 13:17
  you
• 13:17
  don't
• 13:17
  see
• 13:17
  the
• 13:18
  problem
• 13:18
  because
• 13:18
  you
• 13:18
  already
• 13:18
  have
• 13:18
  the
• 13:18
  density
• 13:19
  too,
• 13:19
  versus
• 13:20
  like
• 13:20
  what
• 13:20
  you
• 13:20
  see.
• 13:20
  So
• 13:21
  we
• 13:21
  don't
• 13:21
  see.
• 13:22
  See
• 13:22
  that
• 13:22
  and.
• 13:22
  Yeah,
• 13:23
  right,
• 13:23
  okay,
• 13:23
  got
• 13:24
  it.
• 13:24
  So,
• 13:24
  okay,
• 13:24
  so
• 13:25
  one
• 13:25
  of
• 13:25
  the
• 13:25
  key
• 13:25
  tracks
• 13:26
  here
• 13:26
  is
• 13:26
  of
• 13:26
  course
• 13:27
  AI.
• 13:28
  And
• 13:29
  so
• 13:29
  I'm
• 13:29
  curious,
• 13:29
  how
• 13:29
  are
• 13:30
  you
• 13:30
  looking
• 13:30
  at
• 13:30
  AI
• 13:31
  from
• 13:31
  a
• 13:31
  digital
• 13:31
  transformation
• 13:32
  perspective
• 13:32
  and
• 13:33
  are
• 13:33
  you
• 13:33
  seeing
• 13:33
  anywhere
• 13:34
  currently
• 13:35
  where
• 13:35
  AI
• 13:35
  is
• 13:36
  having
• 13:36
  a
• 13:36
  tangible
• 13:37
  impact
• 13:37
  on
• 13:37
  your
• 13:37
  business
• 13:38
  so
• 13:38
  far?
• 13:41
  Do
• 13:41
  we
• 13:41
  see
• 13:41
  the
• 13:42
  tangible
• 13:42
  effect?
• 13:43
  Yes,
• 13:44
  I
• 13:45
  would
• 13:45
  say
• 13:45
  how
• 13:46
  it
• 13:46
  started
• 13:46
  and
• 13:47
  how
• 13:47
  it's
• 13:47
  going.
• 13:47
  We
• 13:48
  are
• 13:48
  focusing
• 13:48
  a
• 13:48
  lot
• 13:49
  on
• 13:49
  it.
• 13:49
  We
• 13:49
  could
• 13:49
  do
• 13:49
  a
• 13:50
  lot
• 13:50
  more
• 13:50
  and
• 13:50
  it's
• 13:50
  a
• 13:50
  learning
• 13:51
  curve,
• 13:52
  but
• 13:52
  definitely
• 13:53
  we
• 13:53
  see
• 13:53
  it
• 13:53
  now
• 13:54
  within
• 13:54
  our
• 13:54
  internal
• 13:55
  processes.
• 13:56
  So
• 13:56
  it's
• 13:56
  about
• 13:57
  replenishments,
• 13:58
  it's
• 13:58
  about
• 13:59
  maintaining
• 13:59
  the
• 14:00
  product
• 14:01
  data,
• 14:01
  it's
• 14:02
  about
• 14:02
  planning
• 14:02
  the
• 14:03
  marketing
• 14:03
  campaigns,
• 14:04
  analyzing
• 14:05
  the
• 14:05
  success
• 14:05
  of
• 14:06
  those
• 14:06
  hit
• 14:06
  rates
• 14:06
  and
• 14:07
  so
• 14:07
  on.
• 14:08
  And
• 14:08
  also
• 14:08
  because
• 14:09
  of
• 14:09
  our
• 14:09
  grocery
• 14:09
  trade,
• 14:10
  we
• 14:10
  have
• 14:10
  a
• 14:10
  lot
• 14:10
  of
• 14:10
  data.
• 14:11
  So
• 14:12
  we
• 14:12
  have
• 14:12
  a
• 14:12
  loyalty
• 14:12
  card
• 14:13
  membership
• 14:15
  that
• 14:15
  customers,
• 14:16
  when
• 14:16
  they
• 14:16
  buy
• 14:16
  groceries
• 14:18
  and
• 14:18
  they
• 14:18
  buy
• 14:18
  from
• 14:19
  us,
• 14:19
  we
• 14:19
  have
• 14:20
  the
• 14:20
  mutual
• 14:20
  data
• 14:21
  of
• 14:21
  that.
• 14:21
  So
• 14:21
  we
• 14:21
  can
• 14:21
  see
• 14:22
  if
• 14:22
  a
• 14:22
  customer
• 14:23
  buys
• 14:23
  during
• 14:24
  the
• 14:24
  week
• 14:25
  in
• 14:25
  Helsinki
• 14:26
  and
• 14:26
  then
• 14:26
  during
• 14:27
  the
• 14:27
  weekend
• 14:27
  they
• 14:27
  buy
• 14:28
  in
• 14:28
  another
• 14:28
  city.
• 14:30
  We
• 14:30
  know
• 14:30
  that
• 14:30
  they
• 14:31
  have
• 14:31
  a
• 14:31
  cottage
• 14:31
  over
• 14:31
  there
• 14:32
  or
• 14:32
  something
• 14:32
  else.
• 14:33
  So
• 14:33
  we
• 14:33
  have
• 14:33
  this
• 14:33
  data
• 14:34
  seeing
• 14:34
  the
• 14:34
  following
• 14:34
  up
• 14:35
  so
• 14:35
  we
• 14:35
  can
• 14:35
  target
• 14:36
  them
• 14:36
  on
• 14:36
  those
• 14:37
  and
• 14:37
  use
• 14:37
  AI
• 14:38
  to
• 14:38
  analyze
• 14:38
  and
• 14:39
  find
• 14:39
  some
• 14:40
  elements
• 14:40
  over
• 14:40
  there.
• 14:40
  So
• 14:41
  I
• 14:41
  would
• 14:41
  say
• 14:41
  at
• 14:42
  the
• 14:42
  moment
• 14:42
  it's
• 14:42
  more
• 14:43
  about
• 14:43
  internal,
• 14:44
  whether
• 14:44
  it's
• 14:44
  about
• 14:44
  replenishment
• 14:45
  or
• 14:45
  using
• 14:46
  it
• 14:46
  to
• 14:47
  target
• 14:47
  customers.
• 14:48
  That's
• 14:48
  what
• 14:48
  we
• 14:49
  do
• 14:49
  it,
• 14:49
  we
• 14:49
  hope
• 14:50
  and
• 14:50
  we
• 14:50
  want
• 14:50
  that
• 14:51
  to
• 14:51
  be
• 14:51
  evident
• 14:52
  also
• 14:52
  for
• 14:52
  customers.
• 14:54
  And
• 14:54
  also
• 14:55
  it's
• 14:55
  a
• 14:55
  cost
• 14:55
  control,
• 14:56
  but
• 14:57
  also
• 14:57
  managing
• 14:58
  the
• 14:58
  cost
• 14:58
  being
• 14:59
  effective,
• 14:59
  but
• 14:59
  also
• 15:01
  giving
• 15:01
  time
• 15:02
  for
• 15:02
  our
• 15:02
  staff
• 15:03
  to
• 15:03
  help
• 15:03
  out
• 15:03
  the
• 15:04
  customers
• 15:04
  more
• 15:04
  because
• 15:04
  they
• 15:05
  don't
• 15:05
  need
• 15:05
  to
• 15:05
  do
• 15:05
  the
• 15:05
  same
• 15:05
  stuff
• 15:06
  as
• 15:06
  much
• 15:07
  as
• 15:07
  they
• 15:07
  used
• 15:07
  to
• 15:08
  manually.
• 15:08
  Yeah.
• 15:09
  And
• 15:09
  that's
• 15:10
  a
• 15:10
  similar
• 15:10
  trend
• 15:10
  I'm
• 15:11
  hearing
• 15:11
  across
• 15:11
  retail
• 15:12
  right
• 15:12
  now
• 15:12
  in
• 15:12
  terms
• 15:12
  of
• 15:13
  where
• 15:13
  they're
• 15:13
  seeing
• 15:13
  the
• 15:14
  impact.
• 15:14
  Your
• 15:14
  point
• 15:14
  about
• 15:15
  owning
• 15:15
  grocery
• 15:15
  and
• 15:16
  home
• 15:16
  improvement
• 15:16
  is
• 15:16
  really
• 15:16
  interesting
• 15:17
  too
• 15:17
  because
• 15:18
  in
• 15:18
  the
• 15:18
  US
• 15:18
  we
• 15:18
  went
• 15:18
  away
• 15:19
  for
• 15:19
  that
• 15:19
  for
• 15:19
  years.
• 15:19
  But
• 15:20
  now
• 15:20
  with
• 15:20
  the
• 15:20
  rise
• 15:20
  of
• 15:20
  retail
• 15:21
  media
• 15:21
  and
• 15:21
  the
• 15:21
  profit
• 15:22
  from
• 15:22
  that,
• 15:22
  I
• 15:22
  wonder
• 15:22
  if
• 15:22
  we'll
• 15:22
  start
• 15:23
  to
• 15:23
  see
• 15:23
  some
• 15:23
  consolidation
• 15:24
  towards
• 15:25
  that
• 15:25
  here
• 15:25
  over
• 15:25
  the
• 15:25
  next
• 15:25
  10
• 15:26
  or
• 15:26
  15
• 15:26
  years.
• 15:26
  Which
• 15:26
  is
• 15:26
  a
• 15:27
  point
• 15:27
  I've
• 15:27
  never
• 15:27
  thought
• 15:27
  about
• 15:28
  until
• 15:28
  you
• 15:28
  just
• 15:29
  raised
• 15:30
  it
• 15:30
  in
• 15:30
  my
• 15:30
  head
• 15:30
  there.
• 15:30
  What
• 15:30
  do
• 15:31
  you
• 15:31
  think
• 15:32
  it
• 15:32
  is?
• 15:32
  Actually,
• 15:33
  I
• 15:33
  wouldn't
• 15:33
  be
• 15:34
  surprised
• 15:34
  because
• 15:34
  there
• 15:35
  was
• 15:35
  a
• 15:35
  time
• 15:36
  when
• 15:36
  most
• 15:36
  retailers,
• 15:37
  most
• 15:37
  of
• 15:38
  the
• 15:38
  distributors
• 15:38
  were
• 15:38
  saying
• 15:39
  that
• 15:39
  they
• 15:39
  focus
• 15:39
  consumers
• 15:40
  or
• 15:40
  professionals?
• 15:41
  We
• 15:41
  do
• 15:41
  them
• 15:41
  both.
• 15:42
  We
• 15:42
  have
• 15:42
  50,
• 15:43
  50.
• 15:43
  We
• 15:43
  have
• 15:43
  half
• 15:43
  of
• 15:43
  our
• 15:44
  sales
• 15:44
  is
• 15:44
  coming
• 15:44
  from
• 15:44
  consumers,
• 15:45
  half
• 15:45
  is
• 15:45
  coming
• 15:46
  from
• 15:46
  professionals.
• 15:47
  And
• 15:47
  we
• 15:47
  think
• 15:47
  that's
• 15:48
  a
• 15:48
  benefit
• 15:48
  to
• 15:48
  us.
• 15:49
  They
• 15:50
  both
• 15:50
  have
• 15:50
  different
• 15:51
  roles,
• 15:51
  they
• 15:51
  support
• 15:52
  us,
• 15:52
  help
• 15:52
  us,
• 15:53
  but
• 15:53
  our
• 15:53
  competition
• 15:54
  has
• 15:54
  focused
• 15:55
  on
• 15:55
  either
• 15:55
  one
• 15:55
  of
• 15:55
  them.
• 15:56
  But
• 15:56
  now
• 15:56
  you
• 15:56
  brought
• 15:56
  up
• 15:57
  the
• 15:57
  grocery
• 15:57
  and
• 15:58
  that
• 15:58
  one.
• 15:59
  We
• 15:59
  see
• 15:59
  the
• 16:00
  benefits
• 16:00
  of
• 16:00
  that
• 16:01
  in
• 16:01
  many
• 16:01
  ways.
• 16:02
  It's
• 16:02
  also
• 16:03
  quite
• 16:03
  inspiring
• 16:03
  to
• 16:04
  be
• 16:04
  in
• 16:04
  the
• 16:04
  same
• 16:04
  headquarters
• 16:05
  with
• 16:05
  the
• 16:05
  grocery
• 16:05
  trade.
• 16:07
  You
• 16:07
  watch
• 16:07
  them,
• 16:08
  you
• 16:08
  observe
• 16:08
  what
• 16:08
  they
• 16:09
  do
• 16:09
  on
• 16:09
  marketing.
• 16:10
  And
• 16:10
  I
• 16:10
  would
• 16:10
  say
• 16:11
  in
• 16:11
  general,
• 16:11
  they
• 16:12
  are
• 16:12
  more
• 16:12
  advanced
• 16:13
  than
• 16:13
  our
• 16:14
  trade
• 16:14
  is.
• 16:15
  So
• 16:15
  we
• 16:15
  can
• 16:15
  just
• 16:15
  watch
• 16:16
  and
• 16:16
  learn.
• 16:16
  And
• 16:16
  I
• 16:17
  can
• 16:17
  ask,
• 16:17
  hey,
• 16:17
  how
• 16:18
  did
• 16:18
  you
• 16:18
  do
• 16:18
  that?
• 16:18
  What
• 16:18
  did
• 16:18
  you
• 16:18
  do
• 16:19
  here?
• 16:19
  So
• 16:19
  we
• 16:19
  get
• 16:20
  this
• 16:20
  benefit
• 16:21
  to
• 16:21
  us.
• 16:21
  So
• 16:22
  it's
• 16:22
  quite
• 16:23
  good.
• 16:23
  Yeah,
• 16:24
  I
• 16:24
  enjoy
• 16:24
  that.
• 16:24
  Yeah,
• 16:25
  that's
• 16:25
  a
• 16:26
  really
• 16:26
  insight.
• 16:26
  God,
• 16:26
  we're
• 16:27
  getting
• 16:27
  some
• 16:27
  great
• 16:27
  nuggets
• 16:28
  at
• 16:28
  this
• 16:28
  conference,
• 16:28
  for
• 16:28
  sure.
• 16:29
  All
• 16:29
  right,
• 16:29
  so
• 16:30
  when
• 16:30
  it
• 16:31
  comes
• 16:31
  to
• 16:31
  AI,
• 16:31
  what
• 16:32
  is
• 16:32
  still,
• 16:32
  is
• 16:33
  there
• 16:33
  anything
• 16:33
  that's
• 16:33
  harder
• 16:34
  about
• 16:34
  it
• 16:34
  than
• 16:35
  people
• 16:35
  are
• 16:35
  probably
• 16:36
  letting
• 16:36
  on
• 16:36
  right
• 16:37
  now
• 16:37
  in
• 16:37
  the
• 16:37
  industry
• 16:37
  as
• 16:37
  you
• 16:38
  try
• 16:38
  to
• 16:38
  get
• 16:38
  it
• 16:38
  adopted
• 16:39
  throughout
• 16:39
  the
• 16:39
  organization?
• 16:40
  Where
• 16:41
  are
• 16:41
  the
• 16:41
  real
• 16:41
  difficult
• 16:42
  pain
• 16:42
  points?
• 16:43
  Finding
• 16:44
  time
• 16:44
  to
• 16:44
  do
• 16:44
  it?
• 16:44
  Yeah,
• 16:45
  it's
• 16:46
  definitely.
• 16:46
  You
• 16:47
  can
• 16:47
  get
• 16:47
  inspired
• 16:47
  here
• 16:48
  listening
• 16:48
  the
• 16:48
  talks.
• 16:49
  You
• 16:49
  got
• 16:50
  professors
• 16:51
  or
• 16:52
  experts
• 16:53
  talking
• 16:53
  about
• 16:53
  it.
• 16:54
  It
• 16:54
  all
• 16:54
  makes
• 16:54
  sense.
• 16:54
  It
• 16:55
  all
• 16:55
  looks
• 16:55
  nice
• 16:56
  visually
• 16:56
  when
• 16:56
  they
• 16:56
  explain
• 16:57
  it.
• 16:57
  Then
• 16:57
  you
• 16:58
  go
• 16:58
  home
• 16:58
  and
• 16:58
  you
• 16:59
  go
• 16:59
  to
• 16:59
  we
• 17:00
  used
• 17:00
  copilot
• 17:01
  but
• 17:01
  you
• 17:02
  standard
• 17:03
  of
• 17:03
  cloud
• 17:04
  or
• 17:04
  chat,
• 17:05
  GPT
• 17:05
  or
• 17:06
  something
• 17:07
  and
• 17:08
  you
• 17:08
  see
• 17:09
  it
• 17:09
  doesn't
• 17:10
  bring
• 17:10
  you
• 17:10
  what
• 17:10
  you
• 17:10
  wanted
• 17:11
  and
• 17:11
  then
• 17:11
  you
• 17:11
  get
• 17:12
  discouraged
• 17:12
  and
• 17:12
  all
• 17:13
  that.
• 17:13
  But
• 17:13
  I
• 17:13
  would
• 17:13
  say
• 17:14
  my
• 17:15
  point
• 17:15
  is
• 17:15
  that
• 17:17
  try
• 17:17
  to
• 17:17
  make
• 17:17
  it
• 17:17
  as
• 17:18
  easy
• 17:18
  for
• 17:18
  you
• 17:18
  as
• 17:18
  possible.
• 17:19
  So
• 17:19
  try
• 17:19
  to
• 17:21
  learn
• 17:22
  about
• 17:22
  AI
• 17:23
  and
• 17:23
  how
• 17:23
  it
• 17:23
  works
• 17:24
  in
• 17:25
  areas
• 17:25
  where
• 17:25
  you
• 17:26
  feel
• 17:26
  comfortable.
• 17:27
  If
• 17:27
  you
• 17:27
  feel
• 17:28
  comfortable
• 17:28
  watching
• 17:29
  some
• 17:29
  spot,
• 17:30
  try
• 17:30
  to
• 17:30
  do
• 17:30
  it
• 17:30
  over
• 17:30
  there.
• 17:31
  What's
• 17:31
  the.
• 17:31
  What's
• 17:31
  the
• 17:32
  most
• 17:32
  likely
• 17:32
  winner
• 17:32
  of
• 17:33
  the
• 17:33
  World
• 17:33
  Cup?
• 17:33
  What's
• 17:34
  the
• 17:34
  top
• 17:34
  scorers
• 17:35
  most
• 17:35
  likely?
• 17:35
  And
• 17:36
  try
• 17:36
  to
• 17:36
  learn
• 17:36
  over
• 17:36
  there,
• 17:37
  Try
• 17:37
  to
• 17:38
  challenge
• 17:38
  the
• 17:38
  AI
• 17:39
  over
• 17:39
  there,
• 17:39
  where
• 17:40
  you
• 17:40
  have
• 17:40
  your
• 17:40
  expertise
• 17:41
  and
• 17:41
  knowledge
• 17:41
  and
• 17:42
  comfortable.
• 17:42
  And
• 17:42
  then
• 17:43
  little
• 17:43
  by
• 17:43
  little,
• 17:43
  you
• 17:44
  start
• 17:45
  taking
• 17:45
  it
• 17:46
  more
• 17:46
  to
• 17:46
  professional
• 17:47
  things.
• 17:48
  Yeah,
• 17:49
  that's
• 17:49
  getting
• 17:49
  comfortable
• 17:49
  with
• 17:49
  it.
• 17:50
  Yeah.
• 17:50
  And
• 17:50
  that's
• 17:50
  a
• 17:50
  really
• 17:50
  honest
• 17:51
  assessment
• 17:51
  too.
• 17:52
  And
• 17:52
  I
• 17:52
  appreciate
• 17:52
  that
• 17:52
  because
• 17:53
  basically
• 17:53
  you're
• 17:53
  saying
• 17:54
  like
• 17:54
  the
• 17:54
  biggest.
• 17:54
  The
• 17:55
  biggest
• 17:55
  difficulty
• 17:56
  right
• 17:56
  now
• 17:56
  is
• 17:56
  finding
• 17:57
  the
• 17:57
  time
• 17:57
  to
• 17:57
  teach
• 17:57
  yourself
• 17:58
  and
• 17:58
  to
• 17:58
  be
• 17:58
  curious
• 17:59
  about
• 17:59
  it
• 18:00
  in
• 18:00
  a
• 18:00
  way.
• 18:00
  Do
• 18:00
  you.
• 18:00
  How.
• 18:00
  How
• 18:00
  do
• 18:00
  you
• 18:01
  make
• 18:01
  time
• 18:01
  for
• 18:01
  that?
• 18:01
  How
• 18:02
  do
• 18:02
  you
• 18:02
  make
• 18:02
  sure
• 18:02
  that
• 18:02
  you're
• 18:03
  doing
• 18:03
  that?
• 18:04
  Well,
• 18:05
  that's
• 18:05
  the
• 18:05
  tricky
• 18:05
  part
• 18:05
  because
• 18:06
  there's
• 18:06
  always.
• 18:07
  We
• 18:07
  are
• 18:07
  battling
• 18:07
  against
• 18:08
  the
• 18:08
  limitation
• 18:09
  of
• 18:09
  time.
• 18:09
  But
• 18:10
  I
• 18:10
  would
• 18:10
  say,
• 18:10
  like
• 18:10
  I
• 18:10
  said,
• 18:12
  if
• 18:12
  you
• 18:13
  choose
• 18:13
  a
• 18:13
  topic
• 18:14
  that
• 18:14
  you're
• 18:14
  really
• 18:14
  interested,
• 18:15
  like
• 18:15
  World
• 18:15
  cup,
• 18:16
  you
• 18:16
  will
• 18:16
  find
• 18:16
  time
• 18:16
  for
• 18:17
  that
• 18:17
  you
• 18:17
  will
• 18:17
  find
• 18:18
  time
• 18:18
  to
• 18:18
  analyze
• 18:19
  World
• 18:19
  cup
• 18:20
  no
• 18:20
  matter
• 18:20
  what.
• 18:21
  Now,
• 18:21
  when
• 18:21
  the
• 18:21
  World
• 18:22
  cup
• 18:22
  is
• 18:22
  played
• 18:23
  in
• 18:23
  America,
• 18:24
  we
• 18:24
  are
• 18:24
  here
• 18:25
  in
• 18:25
  Europe.
• 18:26
  Like
• 18:26
  Sweden
• 18:27
  played
• 18:27
  4,
• 18:27
  4
• 18:27
  o',
• 18:27
  clock,
• 18:28
  4am
• 18:29
  we
• 18:29
  were
• 18:29
  watching
• 18:29
  that
• 18:30
  and
• 18:30
  that
• 18:30
  was
• 18:30
  of
• 18:30
  course
• 18:31
  we
• 18:32
  skipped
• 18:32
  some
• 18:32
  sleep
• 18:33
  just
• 18:33
  to
• 18:33
  watch
• 18:33
  the
• 18:34
  game
• 18:34
  because
• 18:34
  we
• 18:34
  wanted
• 18:34
  to
• 18:34
  see
• 18:35
  the
• 18:35
  game.
• 18:35
  So
• 18:35
  you
• 18:35
  will
• 18:36
  find
• 18:36
  time
• 18:36
  if
• 18:36
  you
• 18:36
  have
• 18:37
  the
• 18:37
  interest
• 18:37
  on
• 18:37
  it.
• 18:37
  And
• 18:38
  I'm
• 18:38
  not
• 18:38
  saying
• 18:38
  you
• 18:38
  can
• 18:39
  do
• 18:39
  that
• 18:39
  on
• 18:39
  everything.
• 18:39
  But
• 18:40
  like
• 18:40
  in
• 18:40
  AI,
• 18:41
  try
• 18:41
  somewhere
• 18:42
  nice
• 18:42
  and
• 18:43
  easy.
• 18:43
  Take
• 18:43
  little
• 18:44
  steps,
• 18:44
  getting
• 18:44
  used
• 18:45
  to
• 18:45
  it,
• 18:45
  and
• 18:45
  do
• 18:45
  it
• 18:46
  in
• 18:46
  a
• 18:46
  topics
• 18:46
  that
• 18:46
  you
• 18:47
  really
• 18:47
  are
• 18:47
  interested,
• 18:48
  not
• 18:49
  just
• 18:49
  because
• 18:49
  it's
• 18:49
  part
• 18:49
  of
• 18:50
  your
• 18:50
  job.
• 18:50
  Yeah.
• 18:50
  And
• 18:50
  that's
• 18:51
  our
• 18:51
  motto
• 18:51
  here
• 18:51
  at
• 18:51
  Omnitok.
• 18:52
  Follow
• 18:52
  your
• 18:52
  interests
• 18:52
  and
• 18:52
  you'll
• 18:53
  always
• 18:53
  be
• 18:53
  interested.
• 18:53
  So
• 18:53
  that's
• 18:54
  a
• 18:54
  good
• 18:54
  way
• 18:54
  to
• 18:54
  think
• 18:54
  about
• 18:55
  how
• 18:55
  you
• 18:55
  find
• 18:55
  the
• 18:55
  time
• 18:56
  to
• 18:56
  learn
• 18:57
  and
• 18:57
  be
• 18:57
  curious
• 18:57
  about
• 18:58
  AI.
• 18:58
  Alright,
• 18:59
  well,
• 18:59
  let's
• 18:59
  get
• 18:59
  you
• 18:59
  out
• 18:59
  of
• 18:59
  here
• 19:00
  on
• 19:00
  this.
• 19:01
  You're
• 19:01
  at
• 19:01
  the
• 19:02
  DIY
• 19:02
  summit.
• 19:03
  I'm
• 19:03
  assuming
• 19:03
  you've
• 19:03
  been
• 19:03
  here
• 19:04
  before.
• 19:04
  I
• 19:04
  have
• 19:04
  been
• 19:04
  here
• 19:05
  a
• 19:05
  few
• 19:05
  times,
• 19:05
  yeah.
• 19:05
  Right.
• 19:06
  Okay.
• 19:06
  Given
• 19:06
  your
• 19:07
  long
• 19:07
  career,
• 19:07
  what's
• 19:08
  the
• 19:08
  one
• 19:08
  thing,
• 19:08
  is
• 19:09
  there
• 19:09
  one
• 19:09
  thing
• 19:09
  you
• 19:10
  hope
• 19:10
  to
• 19:10
  take
• 19:10
  away
• 19:11
  from
• 19:11
  this
• 19:11
  conference?
• 19:14
  I
• 19:14
  don't
• 19:14
  know
• 19:14
  if
• 19:14
  it's
• 19:15
  specific
• 19:15
  to
• 19:15
  this
• 19:16
  one,
• 19:16
  but
• 19:16
  at
• 19:16
  least
• 19:16
  the
• 19:16
  previous
• 19:17
  ones.
• 19:18
  When
• 19:18
  I
• 19:18
  go
• 19:18
  home,
• 19:21
  I
• 19:21
  like
• 19:21
  the
• 19:21
  fact
• 19:22
  that
• 19:22
  I
• 19:22
  had
• 19:22
  a
• 19:22
  little
• 19:22
  bit
• 19:22
  of
• 19:23
  chance
• 19:23
  to
• 19:23
  get
• 19:23
  rid
• 19:24
  of
• 19:24
  routines,
• 19:25
  to
• 19:26
  think
• 19:26
  differently,
• 19:27
  give
• 19:27
  some
• 19:27
  room
• 19:28
  for
• 19:28
  thought
• 19:29
  on
• 19:29
  different
• 19:29
  topics.
• 19:30
  And
• 19:30
  one
• 19:31
  thing
• 19:31
  that
• 19:32
  rings
• 19:32
  a
• 19:32
  bell
• 19:33
  to
• 19:33
  me
• 19:33
  every
• 19:33
  time
• 19:34
  is
• 19:34
  that
• 19:35
  why
• 19:36
  and
• 19:36
  how
• 19:36
  are
• 19:37
  we
• 19:37
  relevant
• 19:37
  to
• 19:37
  our
• 19:38
  customers?
• 19:39
  What's
• 19:39
  the
• 19:39
  customer
• 19:40
  experience
• 19:41
  that
• 19:41
  we
• 19:41
  are
• 19:41
  offering?
• 19:42
  What
• 19:42
  we
• 19:42
  hear
• 19:43
  here,
• 19:43
  what
• 19:43
  we
• 19:43
  see
• 19:44
  here,
• 19:45
  that's
• 19:45
  like
• 19:45
  a
• 19:45
  buffet.
• 19:46
  And
• 19:46
  you
• 19:46
  have
• 19:46
  to
• 19:46
  choose
• 19:47
  few
• 19:47
  of
• 19:47
  those
• 19:47
  items
• 19:48
  that
• 19:48
  you
• 19:48
  really
• 19:48
  want
• 19:48
  to
• 19:49
  take
• 19:49
  and
• 19:49
  then
• 19:49
  try
• 19:50
  to
• 19:50
  mix
• 19:50
  a
• 19:50
  difference
• 19:51
  on
• 19:51
  those.
• 19:51
  Otherwise
• 19:52
  it's
• 19:52
  overwhelming.
• 19:53
  So
• 19:53
  you
• 19:53
  have
• 19:53
  to
• 19:54
  see
• 19:54
  what's
• 19:55
  relevant
• 19:55
  to
• 19:55
  you
• 19:55
  and
• 19:55
  how
• 19:56
  you
• 19:56
  success
• 19:56
  on
• 19:57
  that.
• 19:57
  Yeah,
• 19:57
  well.
• 19:57
  And
• 19:58
  one
• 19:58
  of
• 19:58
  those
• 19:58
  new
• 19:58
  experiences
• 19:59
  is
• 19:59
  sitting
• 19:59
  down
• 20:00
  with
• 20:00
  an
• 20:00
  American
• 20:00
  podcaster.
• 20:01
  Oh
• 20:01
  yeah,
• 20:01
  imagine.
• 20:02
  All
• 20:02
  new
• 20:02
  to
• 20:02
  me.
• 20:03
  I'm
• 20:03
  happy
• 20:03
  to
• 20:03
  be
• 20:03
  here.
• 20:03
  Yeah.
• 20:04
  Awesome.
• 20:04
  Well,
• 20:04
  thank
• 20:05
  you
• 20:05
  so
• 20:05
  much
• 20:05
  Harry
• 20:05
  for
• 20:05
  your
• 20:06
  time
• 20:06
  today.
• 20:06
  I
• 20:06
  really
• 20:07
  appreciate
• 20:07
  it.
• 20:07
  Thank
• 20:08
  you
• 20:08
  to
• 20:08
  Vuzion
• 20:08
  and
• 20:09
  to
• 20:09
  the
• 20:09
  DIY
• 20:09
  Summit
• 20:10
  for
• 20:10
  providing
• 20:11
  us
• 20:11
  this
• 20:11
  opportunity
• 20:11
  to
• 20:11
  bring
• 20:12
  you
• 20:12
  these
• 20:12
  amazing
• 20:12
  interviews
• 20:13
  with
• 20:13
  all
• 20:13
  these
• 20:14
  amazing
• 20:14
  executives
• 20:15
  in
• 20:15
  the
• 20:15
  home
• 20:15
  improvement
• 20:16
  industry.
• 20:16
  And
• 20:17
  as
• 20:17
  always,
• 20:17
  of
• 20:18
  course,
• 20:18
  be
• 20:19
  careful
• 20:19
  out
• 20:19
  there.