Latest / Podcasting for Financial Professionals
Getting Found by AI: How Financial Professionals Can Turn Expertise into Searchable Proof | Ep 127 | Ashley Smith
Potential clients are no longer only Googling your name or asking a friend for a referral. They may also be asking ChatGPT, Gemini, Perplexity, or another AI tool who they should work with.
So the question becomes: does the internet contain enough meaningful evidence for those tools to understand what you actually know?
In this episode, I’m joined by Ashley Smith, host of Show Your Proof, and creator of the “Proof Gap,” her framework for explaining why highly experienced professionals can still be difficult to find or understand online.
Ashley helps professionals turn the expertise they…
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