Latest / Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear
The Catalog That Raised a Generation of Sneakerheads (Eastbay Founders Art Juedes & Rick Gering)
There are companies that sell shoes. And then there are companies that shape the way an entire generation experiences them. Eastbay was the latter... and most people have no idea how improbable the whole thing was.
Art Juedes and Rick Gering started Eastbay out of a store in Wausau, Wisconsin. Two coaches with 16 years of combined college education, zero business courses between them, and a vision that shoe stores in this country were failing athletes. No one specialized. No one had inventory. No one knew what they were talking about when you called. So Art and Rick decided they would be the…
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