Latest / The iHeart SoCal Show / CHLA Make March Matter

Transcript

CHLA Make March Matter · The iHeart SoCal Show

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Speaker 1: Lisa Foxer. This is the iHeart So Cale show or
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Speaker 1: so that puts the spotlight on churnable organizations, nonprofits and
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Speaker 1: people giving back. And boy, it's our turn to get
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Speaker 1: back throughout the entire month of March. Happy March. First,
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Speaker 1: it's time to make March Matter for Children's Hospital Los
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Speaker 1: Angeles in their eleventh year, the eleventh Annuel campaign for
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Speaker 1: this it's a great time as a special month long
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Speaker 1: fundraising campaign that brings together local businesses and the community
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Speaker 1: together to raise funds and awareness for all the great
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Speaker 1: things that as Cochla does for these kids who are
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Speaker 1: going through so much. Make Marchmatter dot org as our
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Speaker 1: website for all information. But we're going to dive into
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Speaker 1: it with the Don Wilcox, the gal that's like kind
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Speaker 1: of behind this whole thing. Hi, Don, Hi, Lisa already
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Speaker 1: craving the Panda Express. Panda Express one to hear her
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Speaker 1: regulars goes above and beyond every March, especially for this campaign.
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Speaker 1: So I'm already craving the panda to help make a difference.
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Speaker 2: You know, it's a good thing. There's thirty one days
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Speaker 2: in March because we gotta space it out. There's so
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Speaker 2: much good food to be had this month.
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Speaker 1: Not much good food. And wow, so eleven years doing
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Speaker 1: this month long event you kind of created and came
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Speaker 1: up with and you know, a collaboration with so many
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Speaker 1: local businesses and partners and you've created kind of a
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Speaker 1: month long way to engage people and have some fun
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Speaker 1: and spend so many proceeds going to the hospital, but
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Speaker 1: also some fun things and new things maybe we haven't
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Speaker 1: done before. You know, all these cooking classes, shopping events
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Speaker 1: and restaurants and activities, so much to see and do
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Speaker 1: that all goes to help the hospital and the kids.
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Speaker 1: It's a perfect combination of having some fun and helping
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Speaker 1: the kids.
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Speaker 2: It really is. And you know, our goal and the
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Speaker 2: dream really behind this month was to show the community
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Speaker 2: how easy it is to give back and how fun
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Speaker 2: it can be, and then to show businesses that they
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Speaker 2: can do well by doing good by getting involved and
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Speaker 2: giving back, and we will. It's just this beautiful partnership
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Speaker 2: and collaboration all month long.
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Speaker 1: I love it and I'm happy to announce to you
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Speaker 1: don I've already been involved in a fundraiser because I
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Speaker 1: purchased tickets for my honey and I to be there.
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Speaker 1: Lak we love our Kings, Go, Kings Go, especially fresh
2:02
Speaker 1: off our win in the Olympics, so exciting. Uh. So
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Speaker 1: there are games in March. Home games in March. Proceeds
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Speaker 1: go to Children's Hospital Los Angeles, and we are locked
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Speaker 1: in for the March seventh game against the Canadians.
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Speaker 2: Yes, they have six games. Actually I think six home.
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Speaker 1: Games, six hard games. Oh my goodness. Okay, so I
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Speaker 1: bought I'm locked in for March seventh. So there's more
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Speaker 1: games than just March seventh.
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Speaker 2: Okay, exactly. So if you can't make it to March seventh,
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Speaker 2: if your listeners want to go to a different game,
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Speaker 2: they can look at all the games that month that
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Speaker 2: are going to benefit CCHLA. And you're right. I think
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Speaker 2: there's just this kind of extra excitement for seeing our
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Speaker 2: team play and especially knowing that it's giving back to
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Speaker 2: CCHLA at the same time.
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Speaker 1: And you know, the LA Kings are such a great
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Speaker 1: partner's year round for Children's Hospital with the blood drives
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Speaker 1: and so many special things that they do. But to
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Speaker 1: know that that night we can go cheer on our
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Speaker 1: our favorite team, or like you said, all the home
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Speaker 1: games in the month of March is just an extra
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Speaker 1: great to go to an Ellie King's game in the
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Speaker 1: month of March to benefit Children's Hospital Los Angeles. Plus
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Speaker 1: right shopping events, food events, jewelry events.
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Speaker 2: So we as always we have a lot of restaurants,
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Speaker 2: and we really tried to look at all of southern California,
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Speaker 2: so people, regardless of where they live, know that there's
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Speaker 2: probably a pand Express location like you mentioned near them
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Speaker 2: that they can go and make a donation at the register.
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Speaker 2: And what's really rewarding I think for me too in
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Speaker 2: the month of March, is that the Panda Express employees
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Speaker 2: also a portion of their paychecks in the months of March.
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Speaker 2: So nice, everyone's involved. Porthos is back doing a special cookie.
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Speaker 2: I got to see a little sneak peak today. It's
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Speaker 2: you know, their cookies are so good and it's a
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Speaker 2: really cute, fun butterfly cookie. Randy's Donuts back another fun
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Speaker 2: make much better donut. All their locations, so thank goodness.
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Speaker 2: There's a marathon, and there's some other ways to work
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Speaker 2: off the food, to work off all these fun desserts
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Speaker 2: and treats. But you know, and Alfred Coffee, they've been
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Speaker 2: with us. This is their eleventh year. They were one
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Speaker 2: of the early adopters of make March Matter. And they
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Speaker 2: have even more locations now.
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Speaker 1: And Alfred Coffee is so delicious. It's really good. I'd
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Speaker 1: only gone there like in the past few years because
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Speaker 1: make March Matter, and it's really worth the trip. If
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Speaker 1: you're not an Alfred Coffee fan already, you got to
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Speaker 1: jump on board. It's a really delicious coffee.
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Speaker 2: It's so good. And they're doing all things lavender in
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Speaker 2: the month of March, so even if you get a tea,
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Speaker 2: but you can get the lavender Mattalin cookie, or you
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Speaker 2: can buy their lavender syrup or get the lavender latte,
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Speaker 2: so all things lavender make March matter. At Alfred, we
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Speaker 2: have a new bagel place, Pops Bagels is doing a
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Speaker 2: rainbow bagel actually, and then it's doning in a percentage
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Speaker 2: of sales. So there's I promise you there is a restaurant,
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Speaker 2: a sweet treat or a coffee shop near everybody in
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Speaker 2: southern California where they can make March matter.
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Speaker 1: Since I have you on every year for this kind
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Speaker 1: of talk about how this brainstorm came about. You know,
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Speaker 1: we thought, oh, hey, I'm going to go knock on
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Speaker 1: doors and ask local businesses and companies to give up
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Speaker 1: proceeds for a day, a week, a month, the entire
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Speaker 1: month and how they respond And now, like the demandages
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Speaker 1: more and more people gets bigger and bigger every year.
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Speaker 1: But like eleven years ago, that says a lot about
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Speaker 1: your vision and how it's all kind of working out,
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Speaker 1: and such a great thing that folks look forward to
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Speaker 1: every March for children's hospital.
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Speaker 2: There's so many great causes always, right, there's so many
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Speaker 2: things that we could all support, and a lot of
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Speaker 2: them were dedicating days or weeks or months to their
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Speaker 2: cause and then uniting businesses and individuals to support. And
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Speaker 2: I looked around eleven years ago and didn't see anything
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Speaker 2: to support children, children's health, children's hospitals specifically in CHLA,
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Speaker 2: Los Angeles, very specifically. So it was an opportunity to say,
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Speaker 2: let's pick a month. I like tying in our butterflce
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Speaker 2: wy to springtime, and so that's where March came from.
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Speaker 2: That's so a long month, you know, and I do
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Speaker 2: as exhausting as it can feel at times, but it's
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Speaker 2: great to have all thirty one days to give back.
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Speaker 2: And then for the businesses, a lot of them can't
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Speaker 2: participate all year round. They have a lot of initiatives
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Speaker 2: or other things they need to focus on, but they
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Speaker 2: could dedicate that month and once a few businesses joined in,
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Speaker 2: then every year it got a little bit bigger. This
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Speaker 2: year we have ninety two partners on board already, so
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Speaker 2: great and businesses will call us and say, we've heard
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Speaker 2: about this. We want to be a part of it.
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Speaker 2: We want to feel good knowing that our donation, our commitment,
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Speaker 2: our ability to give our customers and employees a chance
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Speaker 2: to fundraise is going to make a direct impact on
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Speaker 2: the kids that we treat and we can show them that.
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Speaker 1: Yeah, in the past, I mean, my gosh, how much
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Speaker 1: we've raised a lot of money over the years. Right,
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Speaker 1: every March kind of.
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Speaker 2: A target millions, yes' familion. Yet we set a goal
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Speaker 2: every year of raising a million or more in March.
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Speaker 2: But this year, because the hospital is celebrating one hundred
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Speaker 2: and twenty five years on April first, we've decided to
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Speaker 2: increase our goal to one point twenty five million. Okay,
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Speaker 2: I am sure that we can do, especially if everybody
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Speaker 2: goes out and gets that coffee or you know, donates
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Speaker 2: to the register when they're asked to round up or
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Speaker 2: does the shopping event get those Kings take a marathon.
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Speaker 1: La King's tickets, right, it's the.
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Speaker 2: La King's ticket. There's just there's a lot of really
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Speaker 2: fun ways, and there's you know, we had I got
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Speaker 2: to spend some time with one of our businesses today
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Speaker 2: that make these adorable stuffed penguins that are so cuddly.
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Speaker 2: And I have a sixteen year old daughter. She cuddles
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Speaker 2: with this penguin and proceeds all come back to the hospital.
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Speaker 2: So everybody's figured out a way to give back. And
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Speaker 2: that's what makes this month so special for me, is
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Speaker 2: to see it all unfold.
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Speaker 1: Sure and again it's about making March matter and not
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Speaker 1: just taking the month for granted. I guess I can say,
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Speaker 1: you know, when I logged on, okay, what can I do?
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Speaker 1: I'm gonna map out my schedule, map out my plans.
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Speaker 1: Let's do a cooking class at Italy. Italy is a
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Speaker 1: deferent the regulars now right Italy Daisy's cooking classes and
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Speaker 1: it's a popular restaurant and market and they sell out
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Speaker 1: so fast because people already love this place. It's a
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Speaker 1: great way to learn how to make amazing, delicious Italian
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Speaker 1: dishes and in the month of March it helps the hospital.
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Speaker 2: They have a couple of pasta making ones. I saw
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Speaker 2: pizza making one. There's some that are appropriate for kids.
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Speaker 2: I mean, they've been such a wonderful partner and they
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Speaker 2: donate all the proceeds from that every year.
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Speaker 1: That's Westfield Century City.
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Speaker 2: Mall, right, Italy. It's Century City Mall.
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Speaker 1: And in fact, there's at least I think like five
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Speaker 1: or six. There's a whole bunch of cooking classes throughout
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Speaker 1: the month of March. You can log on to the
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Speaker 1: website makemarchmatter dot org and see what fits in your schedule,
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Speaker 1: what fits in your budget. There's Jimmy Choo shopping events.
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Speaker 1: There's now it's Monday Swimwhere are they a new partner
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Speaker 1: because I don't remember that name, but they're what, oh great,
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Speaker 1: they're doing so much this month.
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Speaker 2: Yes, they are a new partner of ours. We actually
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Speaker 2: have a few brands like that that were just brand
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Speaker 2: new this year and they're doing a Monday Swimwear is
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Speaker 2: doing a percentage of sales the week of March thirteenth.
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Speaker 1: Beautiful sorongs and beautiful bathing suits from men and women.
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Speaker 1: I mean really nice stuff.
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Speaker 2: And I mean, let's face it, we've already had winter.
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Speaker 2: It's apparently over in Los Angeles, so we can go
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Speaker 2: out and buy our bathing suits and get ready for summer.
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Speaker 1: Yep, yep, and then much needed. You know, in this
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Speaker 1: day and age, people are going through a lot. I
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Speaker 1: love that you're doing a Laugh Factory comedy night that
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Speaker 1: with proceeds going to Children's Hospital.
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Speaker 2: Yes, that's a new one for us as well. We've
9:38
Speaker 2: often talked about, you know, what are some new things
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Speaker 2: that we could do, some new events, new audiences that
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Speaker 2: we can involve, and the Laugh Factory came on board
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Speaker 2: and they're dedicating the special night of comedy for us,
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Speaker 2: and the comedians involved are donating their time. So that's
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Speaker 2: going to be a great night, Kender Scott. You know,
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Speaker 2: we have so many jewelers, amazing jewelry, all price points.
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Speaker 2: You know, there's literally something for everyone. Now look at
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Speaker 2: the website because it's like to your point, you could
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Speaker 2: map it out for the whole month and say, I know,
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Speaker 2: I'm going to be in Central City this weekend, or
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Speaker 2: I'm going to be in Culver City, or I'm going
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Speaker 2: to be in the South Bay or the Valley. There
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Speaker 2: are businesses truly everywhere and events that you could tap
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Speaker 2: into and join us.
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Speaker 1: And when you walk into a Panda Express in the
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Speaker 1: month of March, starting today, the entire month of March,
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Speaker 1: it'll be very clear that they're doing something special for
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Speaker 1: Children's Hospital Los Angeles. So when you go in there
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Speaker 1: and you order your orange chicken or your Kung pou chicken,
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Speaker 1: or your oh the honey walnuts shrimp with the little
10:38
Speaker 1: crunchy things it's a problem for me. Or some beefrom
10:41
Speaker 1: broccoli or your egg rolls or whatever you're getting from Panda,
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Speaker 1: know that when you buy in the month of March,
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Speaker 1: proses are going to Children's Hospital Los Angeles. And they
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Speaker 1: have a little thing where you can also give cash
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Speaker 1: at the checkout, making it extra easy to get more.
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Speaker 1: And the employees are so dedicated to this cause and
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Speaker 1: so extra suitet about it.
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Speaker 2: Yes they are, and they're they're that whole company is
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Speaker 2: so dedicated to children's health and improving the lives of children.
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Speaker 2: And you can really you can see it all the
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Speaker 2: way from the owners of the company to the store
11:13
Speaker 2: managers to everyone that works there. They will ask you
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Speaker 2: would you like to round up would you like to donate?
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Speaker 2: And every one of those donations adds up in such
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Speaker 2: a huge way.
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Speaker 1: Yeah, And the owners of Panic Express have been known
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Speaker 1: for being so filmthropic. What do you think it is
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Speaker 1: this connection with that children's hospital. Boy, they really go
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Speaker 1: above and beyond every year they really they do.
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Speaker 2: It is so much honestly, because I just think they
11:37
Speaker 2: they know how many lives Children's Hostile Los Angeles has touched,
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Speaker 2: and many of their own employees have had their children
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Speaker 2: treated at the hospital and have shared their stories, and
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Speaker 2: so it's meaningful. It's you know, it's right in their backyard,
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Speaker 2: you know. They then they've been supporting us for years.
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Speaker 1: Yep, yep. And if you have ice cream, thank you
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Speaker 1: dairy Queen for doing a special event for Children's House
12:02
Speaker 1: of Los Angeles in March their.
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Speaker 2: Dip It Day, Yes, dip it Day for the kids.
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Speaker 2: So we love that. If you make a donation, you
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Speaker 2: get your cone dipped for free, so it is a
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Speaker 2: win win see.
12:15
Speaker 1: And then we love BJ's BJ's Restaurants. We have a
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Speaker 1: BJ's right down the street here in Burbank where iHeartRadio
12:21
Speaker 1: is located. And oh BJ's burd Bank March when he
12:23
Speaker 1: first is doing a big thing. Talk about that.
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Speaker 2: Yes, so they say no.
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Speaker 1: To pazuki pazuki and.
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Speaker 2: We last year we took a big group of people
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Speaker 2: into BJ's and they were so lovely and wonderful. We
12:36
Speaker 2: shared a bunch of different kind of pazukis. And you know,
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Speaker 2: there's there is something for everyone too, Like if you're thinking, Okay,
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Speaker 2: I'm gonna eat a healthy salad so I can have
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Speaker 2: that pazuki for dessert, they got you covered.
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Speaker 1: Yeah, their food is really delicious. We love BJS. And
12:50
Speaker 1: then what's this? I s USC is also getting on this.
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Speaker 1: They're doing a big Trojan dance marathons.
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Speaker 2: Yes, their second or third year, but this time they
12:57
Speaker 2: were able to schedule it in March.
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Speaker 1: All right, got it?
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Speaker 2: And they love participating and make much matter because they
13:03
Speaker 2: get to celebrate that. And they've raised upwards of thirty
13:07
Speaker 2: and forty thousand dollars all their students coming together and
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Speaker 2: just dancing for I think they go twenty four hours,
13:14
Speaker 2: which wild, but yeah, yeah, they can do it.
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Speaker 1: That's right, that's right. They got that's youthful college energy.
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Speaker 1: That's so great. And then and then again for anyone
13:25
Speaker 1: listening at local business or local company. If you want
13:27
Speaker 1: to get involved in this, probably a little too late
13:29
Speaker 1: to do it for this year, but boy, you can
13:30
Speaker 1: get in touch with Don Rasily through the website and
13:33
Speaker 1: pitch yourself for next year and be a part of
13:35
Speaker 1: all this love and giving back. And you know, look,
13:38
Speaker 1: I know sometimes you're on Channel five and on the radio.
13:41
Speaker 1: It's a great way to promote these partners that just
13:44
Speaker 1: want to give back and help kids and I think
13:46
Speaker 1: a very healthy partnership to be a part of. And
13:49
Speaker 1: they could plan to do it for next year right off.
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Speaker 1: Re up and get your business or company involved.
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Speaker 2: Absolutely. We've had some businesses hear it on the radio
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Speaker 2: and then call and say, we're doing it. We're going
13:59
Speaker 2: to jump right in, We're going to do it this year.
14:01
Speaker 2: They create, you know, an idea promotion, they decide to
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Speaker 2: do percentage of sales or an event, and then they're in.
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Speaker 2: It's it's really easy. You could go to the website
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Speaker 2: and click on I want to join the campaign and
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Speaker 2: we'll send you all the information. So we will definitely
14:18
Speaker 2: have people join in later in the month or if
14:20
Speaker 2: they want to talk to us in brainstorm some big
14:23
Speaker 2: ideas for next year. I assure you, we will be
14:26
Speaker 2: back for year twelve.
14:27
Speaker 1: And then today being March first and all, great way
14:29
Speaker 1: to kick it off. Let's give some love to Dialogue
14:32
Speaker 1: Cafe because Dialogue Cafe is doing a bunch and it
14:34
Speaker 1: kicks off today with them, and it's like a smoothie
14:37
Speaker 1: or a strawberry drink.
14:38
Speaker 2: Right they are jumping in right out of the gate.
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Speaker 2: Like you said, March first to third. They're doing one
14:43
Speaker 2: hundred percent of sales from this special drink. So that
14:47
Speaker 2: is get just kick off March right away and know
14:51
Speaker 2: that one hundred percent of sales is going to come
14:53
Speaker 2: back to the hospital.
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Speaker 1: Dialogue Cafe, thank you, and just yeah, so many great
14:57
Speaker 1: organizations and the LA Marathon, you don't have I have
15:00
Speaker 1: to run it. You know, I've survived a few LA marathons,
15:02
Speaker 1: don I've survived a few halfs I've done one time
15:05
Speaker 1: I did the half survived. I'm pretty sure I came
15:07
Speaker 1: in last that year, but it was for Children's Hospital
15:09
Speaker 1: Los Angeles, so I was able to get through the
15:11
Speaker 1: you know, the half marathon. And what a bunch of
15:14
Speaker 1: sweet people who do the marathon on behalf of CHLA
15:18
Speaker 1: And if you don't want to run it, it's okay,
15:20
Speaker 1: but you can donate towards the COCHLA team and proceeds
15:24
Speaker 1: go back to the hospital.
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Speaker 2: They do. And we have a goal of raising one
15:27
Speaker 2: hundred thousand dollars this year with our team, our team Runners,
15:31
Speaker 2: and we're getting close. I think we're close to about
15:33
Speaker 2: eighty thousand, so I am confident we'll exceed our goal
15:36
Speaker 2: by March eighth. And we do have a little cheer
15:39
Speaker 2: zone out across from the hospital on Hillhurst, so people
15:44
Speaker 2: want to come out and cheer on all the runners.
15:47
Speaker 2: And if you want to cheer on CHLA runners, we
15:49
Speaker 2: would love to have you. One of my favorite years
15:51
Speaker 2: was the year you and I did it together. And
15:54
Speaker 2: then last year I was out at the cheer zone
15:56
Speaker 2: and people would just come by and yell out we
15:59
Speaker 2: love CHLA and it's just the best.
16:02
Speaker 1: It's so good, Okay, don Heir, one of our most
16:04
Speaker 1: famous fashion brands of all time is doing something for
16:08
Speaker 1: CCHLA in the month of March.
16:09
Speaker 2: So Guests Foundation and Guest Stores is an interesting new
16:14
Speaker 2: partner for us this year. Guest Foundation has departed.
16:17
Speaker 1: Us in the past.
16:18
Speaker 2: We love them, but this year, for the first time ever,
16:21
Speaker 2: across all their stores all two hundred and fifty some
16:24
Speaker 2: stores across the country. My gosh, they will be asking
16:28
Speaker 2: for donations at the register for Make March Matter. That
16:32
Speaker 2: is a new fun one for us that I'm very
16:34
Speaker 2: excited about. And you know, I keep thinking, like God,
16:37
Speaker 2: it feels like the nineties are back. Everyone's embracing it.
16:40
Speaker 2: I think they're going to all be shopping at guests
16:42
Speaker 2: this March.
16:43
Speaker 1: I think that's time for our new handbag. Don that's
16:45
Speaker 1: what's I think you're not gonna go handbag shopping that
16:47
Speaker 1: guest store.
16:48
Speaker 2: I love it.
16:49
Speaker 1: Let's do it, okay, And don I know, it's a
16:52
Speaker 1: lot of fun talking and name dropping of all these
16:54
Speaker 1: incredible partners who are going to help us raise a
16:56
Speaker 1: ton of money for Children's Hospital in the month of March,
16:59
Speaker 1: making March which truly matter, But talk about where the
17:02
Speaker 1: money goes again. If someone who has a child who
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Speaker 1: thankfully has not had to be treated at the hospital,
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Speaker 1: it's such a very special, positive place. These kids go
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Speaker 1: through so many different situations, whether they're sick with an
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Speaker 1: ailment or they have an injury. They're going through so
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Speaker 1: much and it's such you guys work so hard to
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Speaker 1: make it a happy place for them and a place
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Speaker 1: where you could just really feel the love and dedication
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Speaker 1: to help these kids get through what they're going through.
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Speaker 1: Talk about where this million dollars goes that we are
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Speaker 1: wanting to raise again for March.
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Speaker 2: Every year, we have more than seven hundred thousand patient
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Speaker 2: visits at CHLA, and the money we raise during March
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Speaker 2: goes to support the care that we provide to every child,
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Speaker 2: regardless of their famili's financial situation. We are such a
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Speaker 2: unique gem in the community because we're a world class
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Speaker 2: healthcare you know, institution, and we're providing this world class
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Speaker 2: healthcare to every child, and we're the safety net. Seventy
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Speaker 2: four percent of the patients we treat around medical or
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Speaker 2: don't have insurance. The money we raise in March helps
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Speaker 2: ensure that we can continue treating every single one of
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Speaker 2: these kids.
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Speaker 1: And life saving and treatment. Life saving treatment in so
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Speaker 1: many cases, and so many families are so so grateful
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Speaker 1: for Children's Hospital.
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Speaker 2: They really are, and many of them will join us
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Speaker 2: in the months of March. We have our junior Ambassadors
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Speaker 2: that will be doing a big action day. A lot
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Speaker 2: of them are former or current patients, siblings of patients,
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Speaker 2: and they are out using their voice to talk about
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Speaker 2: what COHLA means to them and the family and raising
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Speaker 2: money for Make March Matter at the same time.
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Speaker 1: It's truly incredible, so so great, and please share on
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Speaker 1: social media. You can follow Make March Matter and Children's
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Speaker 1: Hospital Los Angeles on Instagram and Facebook and social media
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Speaker 1: and hashtag make March Matter and share the good things
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Speaker 1: you'll plan to be doing in the month of March
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Speaker 1: to make a difference. And I'm sure the businesses would
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Speaker 1: love it too. So off that Alfred coffee or that smoothie,
19:02
Speaker 1: a dialogue a cafe, or a new piece of jewelry,
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Speaker 1: or you're cooking glassy Ealy or the Dairy Queen ice
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Speaker 1: cream you just dipped on the special Dairy Queen Dipping Day.
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Speaker 1: But so much to take a look at and consider
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Speaker 1: and be a part of. But definitely shared on social
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Speaker 1: so you can encourage others to give back and get
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Speaker 1: involved as well, so their instagram is get involved, CCHLA,
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Speaker 1: Get involved, cchla aje little hashtag Make March Matter. Don Wilcox,
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Speaker 1: thank you so much for all that you do and
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Speaker 1: everyone there at Children's Hospital Los Angeles. Again, the website
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Speaker 1: trying to make March matter people, Please do so. Website
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Speaker 1: for all the info. Makemrchmatter dot org. Don thank you,
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Speaker 1: Let's do it.
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Speaker 2: Thank you so much,