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Why We Refuse The Buy-Today Discount Pitch with Celena Luster, The Window Source of Morgantown

High-pressure home improvement sales have trained homeowners to brace for impact, and Celena Lusster is done with that. We talk with Celena, co-owner of Windows Source of Morgantown, about building a window replacement and door installation company on a simple promise: no gimmicks, no pressure, just honest service. From the first conversation, their goal is to educate customers on what actually matters, like energy efficiency, long-term durability, and why the cheapest option can become the most expensive mistake.

We also get real about what growth looks like behind the scenes. Celena shares…

The skinny

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