The Creative Pulse Behind VW: Bridget Harpur
Mongezi Mtati talks to Bridget Harpur, Head of Marketing for Volkswagen South Africa (VW SA), about the secrets behind VW’s enduring cultural relevance and creative excellence. Volkswagen has long been more than a car brand; it’s a cultural icon that has remained relevant across generations, from the Golf Mk1 to bold campaigns like “Game On,” a groundbreaking Metaverse campaign that incorporated NFTs.
Key Insights:
How VW stays culturally relevant without chasing fleeting trends
The role of creative excellence in maintaining brand icon status
Long-term partnerships as the secret to innovation…
The skinny
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