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Ken interviews Brand and Digital Specialist Fisher. · The Mark Simone Show

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  Speaker 1: For now more of the marximone show on seven to TENOO.
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  Speaker 1: Going in from Mark Here again is Ken Rosado ted
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  Speaker 1: Good to be with you on your Black Friday. It
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  Speaker 1: may be Black Friday, but do you go on shop
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  Speaker 1: on Black Friday? Do the door buster deals like years ago?
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  Speaker 1: Because driving in today, I noticed that a lot of
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  Speaker 1: folks who would normally be out in the parking lots
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  Speaker 1: jam in the malls. I passed two malls. Years past,
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  Speaker 1: those malls would be overflowing in the parking lots and
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  Speaker 1: they were only about half full. Today, I think a
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  Speaker 1: lot of people are just sitting back and using their
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  Speaker 1: phones and doing a little early cyber Monday ing on
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  Speaker 1: their Black Friday. What would you do? You give us
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  Speaker 1: a call eight hundred three to two to one zero
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  Speaker 1: seven ten. Well, we have lots of amazing online deals
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  Speaker 1: for anybody who fails to find what they want in
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  Speaker 1: brick and mortar stores today. Brand and digital strategist Fisher,
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  Speaker 1: who can be found on X and Threads with user
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  Speaker 1: name at Fisher and through his website Fisher dot Media,
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  Speaker 1: joins us now with morgand morning Fisher. Hello, do we
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  Speaker 1: have them? Do I push them? Okay, I'll push them.
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  Speaker 1: Sorry about that? There we go, all right, good morning.
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  Speaker 1: How are you waiting for them?
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  Speaker 2: I was waiting for the magic using.
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  Speaker 1: There you go the magic. Well listen, So is it?
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  Speaker 1: Am I correct? And that people are not It seems
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  Speaker 1: that they're not going to the malls as much just
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  Speaker 1: sit at home and press their do their door busting
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  Speaker 1: right on the phone.
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  Speaker 2: I think that you have the combination of both. Right,
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  Speaker 2: there are a lot of in store deals that you
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  Speaker 2: can get today and and only can get in store,
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  Speaker 2: and that that's fine. And and also people enjoy that, right,
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  Speaker 2: They enjoy sitting in line or going to the mall.
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  Speaker 2: It's a tradition for the family after Thanksgiving. But yes,
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  Speaker 2: there is cyber money. Don't forget tomorrow, So so small
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  Speaker 2: business Saturday, right and uh, and I'll say it kind
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  Speaker 2: of like throw that in there. If you're looking for
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  Speaker 2: like pet toys and treats and things like that, think
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  Speaker 2: of the local pet store or things of that sort
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  Speaker 2: tomorrow to help, you know, keep your local community going.
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  Speaker 2: But yes, cyber Monday is going to be huge. And
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  Speaker 2: I will say something important and I think our friend
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  Speaker 2: Scotti B from down the hall, we'll agree with this.
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  Speaker 2: Before you shop. Check your credit cards, Capital One, American Express,
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  Speaker 2: Bank of America, Discover, whatever it is. There are offers
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  Speaker 2: within your credit card that if you spend, like my
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  Speaker 2: Discover card, it offers cash back bonus at Amazon five
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  Speaker 2: percent cash back.
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  Speaker 1: Wow. Check those and.
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  Speaker 2: Opt into everything, even if you think you may not go,
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  Speaker 2: because you could stack deals.
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  Speaker 1: That's what it's about, right.
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  Speaker 2: Capital One even offers an in browser extension that will
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  Speaker 2: identify a user and say, if you use your Capital
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  Speaker 2: One at this, you know to get this deal, you
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  Speaker 2: could get an extra four percent off. Rakuten is another one.
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  Speaker 2: So definitely check those credit card deals before you actually
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  Speaker 2: go spend money. But it is going to be crazy.
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  Speaker 1: Cyber Monday is going to.
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  Speaker 2: Be huge, and it is every year, but it gains
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  Speaker 2: to your point less people want to be in stores
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  Speaker 2: in line, so they just sit back and wait.
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  Speaker 1: Yeah, I was reading now that Cyber Monday is actually
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  Speaker 1: bigger than Black Friday in terms of sales. Back in
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  Speaker 1: two thousand and five, when it started, it was like
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  Speaker 1: who cyber what? And it started as a marketing ploy
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  Speaker 1: And now I mean almost every online retailer jumped on
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  Speaker 1: the bandwagon, and it's now they generate more sales revenues
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  Speaker 1: than on Black Friday. But it's sort of melded together,
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  Speaker 1: right because a lot of the retailers who have their
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  Speaker 1: brick and mortars today, they all are also offering deals online. Right,
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  Speaker 1: are you there? Did we lose it? What happened?
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  Speaker 2: Well?
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  Speaker 1: Get you back somehow something's going on. I don't know
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  Speaker 1: what's going on with the phone lines. They keep popping
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  Speaker 1: you off for some reason. That's never happened since I'm here,
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  Speaker 1: just with you, Fisher me. That's it. So now let's
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  Speaker 1: just talk about some specifics because there are some really
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  Speaker 1: cool online bargains. What have you found? Because I see
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  Speaker 1: there's a lot of TVs and things like that.
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  Speaker 2: Absolutely a Target. You can get a fifty five inch
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  Speaker 2: TCL four K TV for two seventy nine, it's regularly
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  Speaker 2: four forty nine. You could get something like an Amazon
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  Speaker 2: Firestick four K for I think it's nineteen dollars, and
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  Speaker 2: that's also a target. Target is offering Apple AirPod Pro
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  Speaker 2: threes for two nineteen the regularly two forty nine, and
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  Speaker 2: Walmart and Amazon have Apple AirPod fours for sixty nine bucks.
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  Speaker 2: That's basically half off. Now, also think about the other
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  Speaker 2: deals that you can get like streaming deals. Disney Plus
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  Speaker 2: has several bundles. Hulu subscribers can add Hbo Max or
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  Speaker 2: Stars for two ninety nine a month for a year.
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  Speaker 2: Apple TV has offered so does YouTube TV. It is
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  Speaker 2: all over the place, great deals, great deals going on everywhere.
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  Speaker 2: Wayfair almost eighty percent off home categories, Low's Home Depot,
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  Speaker 2: meal kit delivery services like Hello Fresh and Blue Apron
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  Speaker 2: also offering deals. It is fantastic.
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  Speaker 1: Yeah. I when I first saw Cyber Monday years ago,
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  Speaker 1: I remember it was mostly electronic items. But no, it's
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  Speaker 1: as long as it's being retailed online, anything qualifies, right,
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  Speaker 1: So including like you said, like Hulu subscriptions and everything.
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  Speaker 2: Yeah, YETI Lululemon. This is really the time and and
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  Speaker 2: something that will happen on Monday. Airlines and you know, Marriott, Hyatt, Hilton,
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  Speaker 2: they'll all offer their deals exactly on Monday. They're not
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  Speaker 2: going to give you any sneak peek like some of
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  Speaker 2: the retailers are today and through the weekend of what's
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  Speaker 2: coming up on Cyber Monday. So another important thing is
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  Speaker 2: sign up for the newsletters because sometimes you get the
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  Speaker 2: deals ahead of time before, so that on you know
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  Speaker 2: at midnight, you know what those deals are and you
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  Speaker 2: can pre plan.
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  Speaker 1: That is really really cool. And you know, one of
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  Speaker 1: the other things that I saw, just because I'm a
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  Speaker 1: geek about this stuff, you know, they're so expensive to
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  Speaker 1: get those little robot vacuums and the really good ones,
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  Speaker 1: because the cheap ones don't really work well. But the
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  Speaker 1: really expensive ones, the ones that are five and six
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  Speaker 1: hundred bucks. I'm seeing some of them on sale now
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  Speaker 1: in the two hundreds. That's a great deal.
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  Speaker 2: Robo Rock has some of their deals at five point
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  Speaker 2: fifty normally one thousand bucks two sixty for the Q
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  Speaker 2: one O S five plus know if that is, but
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  Speaker 2: it sounds official. It's regularly five fifty. It's down to
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  Speaker 2: two sixty. Definitely check out check out. Amazon has great deals.
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  Speaker 2: Here's a great way to use AI. AI is our
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  Speaker 2: friend in the sense that you can go to AI
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  Speaker 2: and say, hey, I'm looking for seventy five inch television
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  Speaker 2: that works with Amazon Echo or Amazon Alexa. I don't
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  Speaker 2: want to spend over a certain amount of money, and
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  Speaker 2: it will help you. Also, when you see a deal,
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  Speaker 2: you know whether it's the Apple AirPods Pro three before
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  Speaker 2: you buy it at target. Just put in a Google
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  Speaker 2: search Apple AirPods Pro three and see what comes back.
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  Speaker 2: You might be able to get a better deal at
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  Speaker 2: BNH Photo or at Costco or whatever it is. Search
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  Speaker 2: do a little research before you pull the trigger, and
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  Speaker 2: again look for your credit card deals because you can
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  Speaker 2: stack those offers and get more money off or points
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  Speaker 2: towards your credit card, whatever that is. So you could
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  Speaker 2: actually get a deal like Apple, for example, is offering
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  Speaker 2: discounts on older devices, not older older, but the iPhone
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  Speaker 2: seventeen's out, so iPhone sixteen has discounts, and then they're
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  Speaker 2: going to add a gift card on top of it.
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  Speaker 2: But you could get the direct discount with the basically
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  Speaker 2: the gift card at Amazon. So don't be fooled by
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  Speaker 2: just a one stop place that says, hey, this is
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  Speaker 2: a great deal. Do your research, use AI, check your
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  Speaker 2: credit cards. They might have deals too. There's a lot
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  Speaker 2: of ways to save and get great deals.
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  Speaker 1: I love it. This man is full of great knowledge.
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  Speaker 1: Brand and digital strategist Fisher Fi s h e Er,
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  Speaker 1: who can be found on X and Threads with username
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  Speaker 1: at Fisher and through his website Fisher dot Media. Thank
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  Speaker 1: you so much for joining us this morning a post
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  Speaker 1: Happy Thanksgiving and happy Cyber Monday to come.
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  Speaker 2: You too, Ken, thanks so much.
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  Speaker 1: I thank you so much. Fisher. It's get Risottowid from
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  Speaker 1: Mark on your Friday. When we come back, we'll take
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  Speaker 1: more of your call, So give us a call. The
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  Speaker 1: numbers eight hundred three two one zero seven ten eight
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  Speaker 1: hundred three to two one zero seven ten for wor