Latest / Kids Media Club Podcast / Was Bluey the Worst Deal Ever? The ABC, BBC Studios, and What the Viral Debate Gets Wrong

Transcript

Was Bluey the Worst Deal Ever? The ABC, BBC Studios, and What the Viral Debate Gets Wrong · Kids Media Club Podcast

• 0:01
  The
• 0:01
  Kids
• 0:01
  Media
• 0:01
  Club
• 0:02
  podcast
• 0:02
  is
• 0:02
  open
• 0:03
  for
• 0:03
  sponsorship
• 0:03
  and
• 0:04
  we're
• 0:04
  changing
• 0:04
  things
• 0:04
  up
• 0:05
  a
• 0:05
  little
• 0:05
  bit
• 0:05
  where
• 0:05
  we're
• 0:05
  going
• 0:05
  to
• 0:06
  be
• 0:06
  offering
• 0:06
  feature
• 0:06
  episodes
• 0:07
  ahead
• 0:07
  of
• 0:07
  major
• 0:08
  industry
• 0:08
  events
• 0:09
  like
• 0:09
  Licensing
• 0:09
  Expo,
• 0:10
  Annecy
• 0:11
  ble,
• 0:12
  mipcom,
• 0:12
  Toy
• 0:13
  Fair
• 0:13
  and
• 0:13
  more.
• 0:14
  Why
• 0:14
  don't
• 0:14
  you
• 0:15
  strategically
• 0:15
  put
• 0:15
  a
• 0:15
  conversation
• 0:16
  in
• 0:16
  the
• 0:16
  ears
• 0:16
  of
• 0:17
  your
• 0:17
  stakeholders
• 0:17
  before
• 0:18
  these
• 0:18
  events
• 0:18
  so
• 0:18
  you
• 0:18
  can
• 0:19
  warm
• 0:19
  up
• 0:19
  conversations
• 0:19
  before
• 0:20
  you
• 0:20
  go.
• 0:21
  Reach
• 0:21
  out
• 0:21
  to
• 0:21
  us
• 0:21
  individually
• 0:22
  on
• 0:22
  LinkedIn
• 0:23
  or
• 0:23
  drop
• 0:24
  us
• 0:24
  an
• 0:24
  email
• 0:24
  at
• 0:25
  infoidsmediaclubpodcast.com.
• 0:35
  Hello
• 0:35
  and
• 0:35
  welcome
• 0:36
  to
• 0:36
  a
• 0:36
  bonus
• 0:37
  episode
• 0:37
  of
• 0:37
  the
• 0:37
  Kids
• 0:38
  Media
• 0:38
  Club
• 0:39
  Podcast.
• 0:40
  Hi
• 0:40
  everyone.
• 0:41
  How
• 0:41
  is
• 0:41
  everyone
• 0:42
  doing?
• 0:42
  This
• 0:43
  podcast
• 0:43
  has
• 0:44
  gone
• 0:44
  precisely,
• 0:45
  I
• 0:45
  don't
• 0:46
  know,
• 0:46
  17
• 0:46
  episodes
• 0:47
  without
• 0:47
  talking
• 0:48
  about
• 0:48
  Bluey.
• 0:49
  It
• 0:49
  hasn't
• 0:49
  been
• 0:49
  seven,
• 0:50
  definitely
• 0:50
  not
• 0:50
  been
• 0:50
  that
• 0:50
  long
• 0:51
  since
• 0:51
  Bluey's
• 0:52
  travesty.
• 0:54
  Yes,
• 0:54
  we
• 0:54
  have
• 0:55
  to
• 0:55
  rectify
• 0:55
  this
• 0:57
  urgently.
• 0:58
  There
• 0:58
  was
• 0:59
  a
• 0:59
  run
• 0:59
  of,
• 0:59
  there
• 0:59
  was
• 0:59
  a
• 1:00
  run
• 1:00
  there
• 1:00
  where
• 1:00
  it
• 1:00
  was
• 1:01
  like,
• 1:01
  it
• 1:01
  was
• 1:01
  like
• 1:01
  a
• 1:02
  Kids
• 1:02
  Media
• 1:02
  Club
• 1:02
  podcast.
• 1:04
  Bingo.
• 1:05
  Bluey
• 1:05
  was
• 1:06
  high
• 1:06
  on
• 1:06
  the
• 1:06
  bingo
• 1:06
  card.
• 1:08
  Yeah,
• 1:08
  Bluey
• 1:09
  Shadow.
• 1:09
  Bluey
• 1:10
  is
• 1:10
  blown
• 1:10
  up
• 1:10
  in
• 1:11
  Australia
• 1:11
  because
• 1:12
  an
• 1:13
  entrepreneur
• 1:13
  called
• 1:14
  Charlie
• 1:14
  Gearside
• 1:15
  dropped
• 1:16
  a
• 1:16
  YouTube
• 1:16
  video
• 1:18
  calling
• 1:18
  Bluey's
• 1:19
  deal
• 1:19
  with
• 1:20
  the
• 1:20
  ABC
• 1:21
  the
• 1:21
  shittest
• 1:22
  deal
• 1:22
  ever.
• 1:23
  Okay,
• 1:24
  I
• 1:25
  will
• 1:25
  now
• 1:25
  loving
• 1:26
  the
• 1:26
  accent,
• 1:26
  doing
• 1:27
  my
• 1:27
  Australian
• 1:27
  accent
• 1:28
  for
• 1:28
  the
• 1:28
  rest
• 1:29
  of
• 1:29
  this
• 1:29
  episode.
• 1:30
  Well,
• 1:30
  actually,
• 1:30
  I'm
• 1:30
  not
• 1:30
  sure
• 1:30
  I
• 1:31
  can
• 1:31
  promise
• 1:31
  that
• 1:31
  anyway.
• 1:32
  But
• 1:32
  yeah,
• 1:32
  he,
• 1:34
  he,
• 1:34
  he.
• 1:35
  The
• 1:35
  video
• 1:35
  has
• 1:35
  gone
• 1:36
  semi
• 1:36
  viral.
• 1:36
  I
• 1:36
  think
• 1:36
  it's
• 1:37
  at
• 1:37
  around120,000
• 1:39
  views,
• 1:39
  which
• 1:40
  is
• 1:40
  definitely
• 1:40
  more
• 1:40
  views
• 1:40
  than
• 1:41
  our
• 1:41
  YouTube
• 1:41
  channel
• 1:41
  gets.
• 1:42
  But
• 1:43
  it's,
• 1:44
  yeah,
• 1:44
  it,
• 1:45
  it's,
• 1:45
  it's
• 1:46
  provocative,
• 1:46
  it's
• 1:47
  persuasive.
• 1:47
  Like
• 1:48
  he,
• 1:49
  it's
• 1:50
  definitely
• 1:50
  hit
• 1:50
  the
• 1:51
  headlines.
• 1:51
  You
• 1:52
  know
• 1:52
  that
• 1:52
  a
• 1:52
  lot
• 1:52
  of
• 1:53
  Aussie
• 1:54
  outlets
• 1:54
  have
• 1:54
  picked
• 1:55
  it
• 1:55
  up
• 1:55
  and
• 1:56
  writing
• 1:56
  about
• 1:56
  it
• 1:58
  and
• 1:58
  it's,
• 1:59
  it's
• 1:59
  over.
• 1:59
  Like,
• 2:00
  it's
• 2:00
  overly
• 2:00
  simplistic
• 2:01
  framing.
• 2:02
  Like
• 2:03
  the
• 2:03
  should
• 2:03
  have
• 2:03
  steal
• 2:03
  ever
• 2:04
  is
• 2:04
  a
• 2:04
  very
• 2:04
  headline
• 2:05
  grabbing
• 2:06
  assessment.
• 2:07
  Absolutely.
• 2:08
  He
• 2:08
  knew
• 2:08
  what
• 2:08
  he
• 2:09
  was
• 2:09
  doing
• 2:09
  when
• 2:09
  he
• 2:09
  put
• 2:09
  that
• 2:10
  sound
• 2:10
  bite
• 2:10
  out,
• 2:10
  didn't
• 2:11
  he?
• 2:11
  Yeah,
• 2:11
  yeah.
• 2:11
  It
• 2:11
  even
• 2:11
  hit
• 2:12
  the
• 2:12
  shameless
• 2:12
  podcast,
• 2:13
  which
• 2:13
  is
• 2:13
  one
• 2:13
  of
• 2:13
  the
• 2:13
  big,
• 2:14
  another
• 2:14
  big
• 2:15
  Aussie
• 2:15
  exported
• 2:16
  podcast
• 2:17
  and,
• 2:17
  and,
• 2:17
  and
• 2:18
  media
• 2:18
  ip,
• 2:18
  I
• 2:18
  would
• 2:19
  say.
• 2:19
  And
• 2:20
  listen,
• 2:20
  his,
• 2:20
  his
• 2:21
  intention
• 2:21
  is,
• 2:22
  he's
• 2:22
  really,
• 2:22
  he's
• 2:22
  open
• 2:23
  about
• 2:23
  his
• 2:23
  intention.
• 2:24
  He
• 2:24
  is,
• 2:25
  you
• 2:25
  know,
• 2:26
  entrepreneurial
• 2:26
  minded,
• 2:27
  wants
• 2:27
  Australia
• 2:28
  to
• 2:28
  get
• 2:28
  back
• 2:29
  on
• 2:29
  top
• 2:30
  of,
• 2:30
  you
• 2:30
  know,
• 2:31
  opportunities
• 2:32
  and,
• 2:32
  and,
• 2:33
  and
• 2:33
  you
• 2:33
  know,
• 2:36
  inbound,
• 2:37
  inbound
• 2:37
  dollars
• 2:38
  and
• 2:38
  all
• 2:38
  that
• 2:38
  kind
• 2:38
  of
• 2:38
  stuff.
• 2:38
  So
• 2:40
  yeah,
• 2:40
  do
• 2:41
  you
• 2:41
  think,
• 2:41
  do
• 2:41
  you.
• 2:41
  Think
• 2:41
  an
• 2:42
  extra
• 2:42
  bit
• 2:42
  of,
• 2:43
  do
• 2:43
  you
• 2:43
  think
• 2:43
  it's
• 2:44
  also
• 2:44
  partly
• 2:46
  some
• 2:46
  of
• 2:47
  that
• 2:47
  energy
• 2:47
  comes
• 2:47
  from
• 2:48
  the
• 2:48
  fact
• 2:48
  that
• 2:48
  it's
• 2:49
  those
• 2:49
  bloody
• 2:49
  Brits
• 2:50
  that
• 2:50
  are
• 2:50
  making
• 2:50
  all
• 2:51
  of
• 2:51
  the
• 2:51
  money?
• 2:51
  You
• 2:52
  bloody
• 2:52
  Brits.
• 2:53
  Yeah.
• 2:54
  Do
• 2:54
  you
• 2:54
  think
• 2:54
  there's
• 2:54
  a
• 2:54
  bit
• 2:54
  of
• 2:55
  national
• 2:55
  rivalry?
• 2:57
  I
• 2:57
  don't
• 2:57
  think
• 2:57
  that's
• 2:58
  helping,
• 2:58
  let
• 2:58
  me
• 2:58
  put
• 2:58
  it
• 2:59
  that
• 2:59
  way.
• 2:59
  Yeah,
• 3:01
  that
• 3:01
  crossed
• 3:01
  my
• 3:02
  mind
• 3:02
  actually
• 3:03
  when
• 3:04
  I,
• 3:04
  when
• 3:04
  I
• 3:04
  stepped
• 3:05
  back
• 3:05
  and
• 3:05
  looked
• 3:05
  at
• 3:05
  it.
• 3:05
  That
• 3:05
  crossed
• 3:06
  my
• 3:06
  mind
• 3:06
  because
• 3:06
  I
• 3:06
  do.
• 3:08
  Because
• 3:08
  joking
• 3:08
  aside,
• 3:10
  like
• 3:10
  many
• 3:10
  countries
• 3:11
  internally,
• 3:12
  there
• 3:12
  is
• 3:13
  a
• 3:13
  polarization
• 3:15
  politically
• 3:16
  about,
• 3:17
  I
• 3:17
  mean
• 3:17
  it
• 3:18
  strays
• 3:18
  into
• 3:18
  culture,
• 3:19
  it
• 3:19
  strays
• 3:19
  into
• 3:19
  content,
• 3:20
  it
• 3:20
  strays
• 3:20
  into,
• 3:21
  you
• 3:21
  know,
• 3:21
  policy
• 3:22
  as
• 3:22
  we
• 3:23
  know.
• 3:23
  And
• 3:24
  I
• 3:24
  think
• 3:24
  this
• 3:24
  potentially
• 3:25
  is
• 3:25
  poking
• 3:26
  at
• 3:26
  that
• 3:26
  narrative
• 3:27
  as
• 3:27
  well.
• 3:27
  Yeah,
• 3:28
  yeah.
• 3:28
  There's
• 3:28
  a
• 3:28
  lot
• 3:28
  of,
• 3:28
  there's
• 3:29
  political
• 3:29
  tension
• 3:30
  down
• 3:31
  in
• 3:31
  Australia
• 3:31
  as
• 3:31
  well.
• 3:31
  I
• 3:31
  was
• 3:31
  chatting
• 3:32
  to
• 3:32
  a
• 3:32
  mate
• 3:32
  about
• 3:32
  that
• 3:32
  actually.
• 3:33
  He
• 3:33
  lives
• 3:33
  down
• 3:33
  there.
• 3:35
  But
• 3:35
  I
• 3:35
  will.
• 3:35
  So
• 3:36
  like,
• 3:36
  yes,
• 3:36
  it's
• 3:36
  captured,
• 3:37
  it's
• 3:37
  captured
• 3:37
  the
• 3:38
  narrative.
• 3:39
  Obviously
• 3:40
  this
• 3:40
  is
• 3:40
  our
• 3:41
  very
• 3:41
  specific
• 3:42
  lane
• 3:43
  and
• 3:44
  not
• 3:44
  all
• 3:44
  of
• 3:44
  it
• 3:44
  is
• 3:44
  completely
• 3:45
  accurate,
• 3:45
  I
• 3:45
  would
• 3:46
  say.
• 3:46
  So,
• 3:47
  yeah,
• 3:47
  the
• 3:47
  thing
• 3:48
  for
• 3:48
  me,
• 3:48
  yeah,
• 3:48
  we
• 3:48
  should.
• 3:49
  So
• 3:50
  could
• 3:50
  we
• 3:50
  unpack
• 3:51
  the.
• 3:52
  What's
• 3:52
  his
• 3:52
  argument
• 3:53
  then
• 3:53
  in
• 3:53
  terms
• 3:53
  of
• 3:54
  why
• 3:54
  is
• 3:55
  it
• 3:55
  a
• 3:55
  terrible
• 3:56
  deal
• 3:56
  in
• 3:56
  his
• 3:57
  eyes?
• 3:58
  Because
• 3:58
  zero,
• 3:59
  according
• 3:59
  to
• 3:59
  him,
• 4:00
  zero
• 4:00
  dollars
• 4:01
  from
• 4:01
  Bluey
• 4:01
  have
• 4:02
  gone
• 4:02
  back
• 4:02
  into,
• 4:02
  back
• 4:03
  to
• 4:03
  Australia,
• 4:03
  which
• 4:04
  isn't
• 4:04
  true.
• 4:05
  Right,
• 4:05
  Okay.
• 4:05
  I
• 4:05
  feel
• 4:05
  like
• 4:05
  we
• 4:06
  should
• 4:06
  put
• 4:06
  a
• 4:06
  graphic
• 4:06
  on
• 4:06
  the
• 4:07
  video
• 4:07
  here
• 4:07
  of
• 4:07
  a
• 4:07
  big
• 4:08
  X.
• 4:08
  Yeah.
• 4:08
  Just
• 4:08
  team
• 4:09
  up,
• 4:09
  compete.
• 4:10
  Yeah,
• 4:10
  yeah.
• 4:10
  And
• 4:11
  the
• 4:11
  first
• 4:11
  thing
• 4:12
  I
• 4:12
  would
• 4:12
  I
• 4:12
  reach
• 4:12
  for
• 4:13
  in
• 4:13
  this
• 4:13
  is
• 4:14
  one
• 4:14
  of,
• 4:14
  so
• 4:15
  one
• 4:15
  of
• 4:15
  my
• 4:16
  other
• 4:16
  Australian
• 4:17
  muses
• 4:17
  and
• 4:18
  professional
• 4:19
  crushes,
• 4:19
  which
• 4:19
  is
• 4:19
  Muse
• 4:20
  Toys.
• 4:20
  Right.
• 4:20
  Moose
• 4:21
  Toys
• 4:22
  came
• 4:22
  up,
• 4:23
  got
• 4:23
  big
• 4:23
  on
• 4:24
  the
• 4:24
  Shopkins
• 4:24
  franchise
• 4:27
  that
• 4:27
  isn't
• 4:28
  as,
• 4:28
  isn't
• 4:29
  being
• 4:29
  so
• 4:29
  big
• 4:29
  these
• 4:30
  days
• 4:31
  and
• 4:31
  then
• 4:31
  took
• 4:32
  the
• 4:32
  rights
• 4:32
  for
• 4:32
  Bluey.
• 4:33
  And
• 4:33
  it
• 4:34
  literally,
• 4:34
  I
• 4:34
  think,
• 4:35
  I
• 4:35
  think
• 4:35
  I
• 4:35
  have
• 4:35
  the
• 4:35
  article.
• 4:36
  In
• 4:36
  2021,
• 4:36
  it
• 4:37
  drove
• 4:37
  800
• 4:37
  million
• 4:38
  back
• 4:38
  into
• 4:38
  the
• 4:38
  Australian
• 4:39
  economy.
• 4:39
  Right.
• 4:39
  So
• 4:40
  $0
• 4:41
  is
• 4:41
  not
• 4:41
  $800
• 4:42
  million.
• 4:42
  So
• 4:43
  that's
• 4:43
  not
• 4:43
  totally
• 4:44
  accurate.
• 4:44
  And
• 4:44
  I
• 4:44
  will
• 4:44
  say,
• 4:45
  like
• 4:45
  Moose
• 4:46
  continues
• 4:46
  to
• 4:46
  be
• 4:47
  one.
• 4:47
  Precisely
• 4:48
  what
• 4:48
  Charlie
• 4:48
  is
• 4:48
  describing.
• 4:49
  Right.
• 4:49
  Like
• 4:49
  he,
• 4:50
  he.
• 4:50
  It
• 4:50
  is
• 4:51
  a
• 4:51
  great
• 4:51
  example
• 4:52
  of
• 4:52
  Aussie
• 4:52
  entrepreneurial
• 4:53
  spirit.
• 4:53
  They
• 4:54
  have
• 4:54
  used
• 4:55
  obviously
• 4:56
  the
• 4:56
  leverage
• 4:56
  and
• 4:56
  the
• 4:56
  security
• 4:57
  that,
• 4:58
  that,
• 4:58
  that
• 4:58
  that
• 4:59
  level
• 4:59
  of
• 4:59
  revenue
• 4:59
  has
• 4:59
  brought
• 5:00
  in
• 5:00
  to
• 5:01
  make,
• 5:02
  you
• 5:03
  know,
• 5:03
  other
• 5:04
  cutting
• 5:05
  edge
• 5:05
  deals,
• 5:05
  I
• 5:06
  would
• 5:06
  say
• 5:06
  other
• 5:06
  innovative
• 5:06
  deals
• 5:07
  on
• 5:07
  things
• 5:07
  like
• 5:07
  Amazing
• 5:08
  Digital
• 5:08
  circus.
• 5:09
  They
• 5:09
  have
• 5:10
  picked,
• 5:10
  been
• 5:10
  picked
• 5:11
  up.
• 5:11
  They've
• 5:11
  picked
• 5:11
  up
• 5:12
  rights
• 5:12
  for
• 5:12
  things,
• 5:12
  for
• 5:13
  things
• 5:13
  in
• 5:13
  the
• 5:13
  creator
• 5:13
  economy.
• 5:14
  Mark
• 5:14
  Rober.
• 5:15
  There's
• 5:15
  a,
• 5:15
  there's
• 5:15
  a
• 5:15
  deal
• 5:16
  coming,
• 5:16
  Mr.
• 5:17
  Beast.
• 5:17
  Yeah,
• 5:18
  yeah.
• 5:18
  And
• 5:19
  whilst
• 5:19
  they,
• 5:19
  they're
• 5:20
  still
• 5:20
  also
• 5:20
  doing,
• 5:21
  you
• 5:21
  know,
• 5:21
  the
• 5:21
  traditional
• 5:22
  deals.
• 5:22
  So
• 5:22
  they
• 5:22
  did
• 5:24
  Betty
• 5:24
  Boys
• 5:24
  as
• 5:25
  well,
• 5:25
  which
• 5:25
  we
• 5:25
  did
• 5:25
  the
• 5:25
  podcast
• 5:26
  on
• 5:26
  Kids
• 5:26
  Candy.
• 5:27
  So
• 5:27
  like,
• 5:27
  you
• 5:27
  know,
• 5:28
  they're
• 5:28
  doing,
• 5:28
  they're,
• 5:29
  they're
• 5:29
  literally
• 5:29
  embodying
• 5:30
  this
• 5:31
  entrepreneurial
• 5:31
  spirit
• 5:32
  that,
• 5:33
  that
• 5:33
  Charlie
• 5:33
  Is
• 5:33
  decrying
• 5:34
  doesn't
• 5:34
  exist
• 5:34
  in
• 5:35
  Australia
• 5:35
  to.
• 5:36
  And
• 5:36
  really
• 5:36
  successfully
• 5:37
  doing
• 5:37
  it.
• 5:38
  So
• 5:38
  it's
• 5:38
  not
• 5:39
  totally
• 5:39
  true.
• 5:40
  Yeah,
• 5:41
  it's
• 5:41
  not
• 5:41
  totally
• 5:42
  true.
• 5:42
  And
• 5:42
  whilst
• 5:43
  he's
• 5:43
  talking
• 5:43
  about
• 5:43
  it
• 5:44
  in.
• 5:44
  In
• 5:45
  very
• 5:45
  binary
• 5:45
  terms,
• 5:46
  which
• 5:46
  again
• 5:46
  gets
• 5:47
  you
• 5:47
  attention,
• 5:49
  it
• 5:50
  also
• 5:50
  has
• 5:50
  had
• 5:51
  a
• 5:51
  halo
• 5:51
  effect
• 5:52
  which
• 5:52
  is
• 5:52
  difficult
• 5:52
  to
• 5:53
  quantify,
• 5:53
  but
• 5:54
  really
• 5:55
  has
• 5:55
  put
• 5:56
  Australian
• 5:57
  creativity
• 5:57
  back
• 5:57
  on
• 5:58
  the
• 5:58
  map
• 5:59
  in
• 5:59
  terms
• 5:59
  of,
• 5:59
  you
• 6:00
  know,
• 6:00
  for
• 6:00
  a
• 6:00
  while,
• 6:00
  I
• 6:01
  mean,
• 6:01
  we
• 6:01
  even
• 6:01
  had
• 6:01
  the
• 6:02
  Wiggles
• 6:02
  on
• 6:02
  the
• 6:02
  show,
• 6:03
  but
• 6:03
  you
• 6:03
  know,
• 6:03
  the
• 6:04
  Wiggles
• 6:04
  were
• 6:04
  synonymous
• 6:05
  with
• 6:05
  Australian
• 6:05
  creativity.
• 6:06
  And
• 6:06
  then
• 6:06
  there
• 6:07
  was
• 6:07
  a
• 6:07
  big
• 6:07
  gap
• 6:08
  and
• 6:08
  along
• 6:08
  came
• 6:08
  Bluey
• 6:09
  and
• 6:09
  then
• 6:09
  along
• 6:09
  came
• 6:10
  amazing
• 6:10
  digital
• 6:10
  circus.
• 6:11
  And
• 6:12
  you
• 6:12
  forgetting
• 6:13
  H2O
• 6:13
  just
• 6:13
  add
• 6:14
  water.
• 6:14
  Because
• 6:14
  H2O
• 6:15
  just
• 6:15
  add
• 6:15
  water
• 6:15
  is
• 6:15
  literally
• 6:16
  the
• 6:16
  show
• 6:16
  that
• 6:16
  got
• 6:16
  me
• 6:17
  into
• 6:17
  kids
• 6:17
  tv
• 6:18
  and
• 6:18
  it
• 6:18
  was
• 6:18
  huge
• 6:18
  and
• 6:19
  it
• 6:19
  was
• 6:19
  amazing
• 6:19
  and
• 6:19
  it
• 6:20
  might
• 6:20
  not
• 6:20
  have
• 6:20
  been
• 6:20
  a
• 6:20
  big
• 6:20
  commercial
• 6:20
  franchise
• 6:21
  hit,
• 6:21
  but.
• 6:21
  But
• 6:22
  like
• 6:22
  there's.
• 6:23
  There
• 6:23
  has
• 6:23
  been
• 6:23
  other
• 6:23
  stuff,
• 6:24
  right?
• 6:24
  There's
• 6:25
  like,
• 6:25
  there's.
• 6:26
  Sorry,
• 6:26
  I'm
• 6:26
  very
• 6:26
  passionate
• 6:27
  about
• 6:27
  H2O.
• 6:28
  Not
• 6:28
  usually
• 6:29
  jump
• 6:29
  in
• 6:30
  and
• 6:31
  hey
• 6:31
  girl,
• 6:31
  you're
• 6:31
  there,
• 6:32
  Joe.
• 6:32
  But
• 6:32
  like
• 6:32
  I
• 6:33
  just.
• 6:33
  It's.
• 6:33
  I
• 6:34
  love
• 6:34
  the
• 6:34
  show.
• 6:36
  Okay,
• 6:36
  we'll
• 6:36
  give
• 6:37
  you
• 6:37
  that.
• 6:37
  But
• 6:37
  yeah,
• 6:38
  I
• 6:38
  mean,
• 6:38
  just
• 6:38
  into.
• 6:39
  In
• 6:39
  those
• 6:39
  general
• 6:39
  terms,
• 6:40
  I
• 6:41
  don't
• 6:41
  think
• 6:42
  particularly
• 6:43
  with
• 6:43
  Bluey,
• 6:44
  it.
• 6:45
  It's,
• 6:45
  you
• 6:46
  know,
• 6:46
  there
• 6:46
  was
• 6:46
  no
• 6:47
  flowback
• 6:47
  of
• 6:48
  attribution
• 6:49
  to
• 6:49
  Australian
• 6:50
  creativity.
• 6:50
  I
• 6:51
  think
• 6:51
  there
• 6:51
  was
• 6:51
  and
• 6:51
  I
• 6:51
  think
• 6:51
  there
• 6:52
  has
• 6:52
  been.
• 6:52
  So
• 6:53
  inevitably
• 6:53
  that
• 6:53
  has
• 6:54
  a
• 6:54
  halo
• 6:54
  effect.
• 6:54
  So
• 6:55
  I
• 6:55
  mean,
• 6:56
  much
• 6:57
  as
• 6:57
  I
• 6:58
  kind
• 6:58
  of
• 6:58
  look
• 6:58
  at
• 6:58
  what
• 7:00
  Hugh
• 7:01
  Marx
• 7:01
  said
• 7:02
  and
• 7:02
  think,
• 7:02
  you
• 7:02
  know,
• 7:02
  you're
• 7:03
  being
• 7:03
  over
• 7:03
  overly
• 7:04
  simplistic
• 7:04
  just
• 7:04
  to
• 7:05
  just
• 7:05
  to
• 7:05
  poke
• 7:06
  and
• 7:06
  provoke.
• 7:06
  Fair
• 7:07
  enough.
• 7:07
  Sorry
• 7:07
  to
• 7:08
  Charlie
• 7:08
  Gearside,
• 7:09
  the
• 7:09
  entrepreneur
• 7:10
  and.
• 7:10
  And
• 7:11
  him.
• 7:11
  Yeah.
• 7:12
  And
• 7:12
  Hugh
• 7:12
  Marx
• 7:12
  is
• 7:13
  the
• 7:13
  ABC
• 7:13
  ABC
• 7:14
  dg
• 7:14
  essentially.
• 7:16
  Sorry.
• 7:16
  Yes.
• 7:16
  And
• 7:16
  he's
• 7:17
  also
• 7:18
  made
• 7:18
  some
• 7:18
  quite
• 7:19
  kind
• 7:19
  of
• 7:19
  sweeping
• 7:19
  statements
• 7:20
  about
• 7:20
  this
• 7:21
  which,
• 7:21
  you
• 7:21
  know,
• 7:22
  imply
• 7:22
  that
• 7:23
  it
• 7:23
  would
• 7:23
  have
• 7:23
  been
• 7:23
  much.
• 7:24
  You
• 7:24
  know,
• 7:24
  they
• 7:25
  essentially
• 7:26
  gave
• 7:26
  this
• 7:26
  away.
• 7:28
  Gave
• 7:28
  the
• 7:28
  rights
• 7:28
  away
• 7:28
  without
• 7:29
  thinking.
• 7:29
  Well,
• 7:29
  no,
• 7:30
  this.
• 7:31
  To
• 7:31
  get
• 7:31
  the
• 7:31
  show
• 7:32
  made.
• 7:32
  That
• 7:33
  is
• 7:33
  what
• 7:33
  happened.
• 7:34
  We
• 7:34
  wouldn't
• 7:35
  be
• 7:35
  in
• 7:35
  this
• 7:35
  position
• 7:35
  talking
• 7:36
  about
• 7:36
  its
• 7:36
  success
• 7:37
  had
• 7:37
  they
• 7:38
  kept
• 7:38
  it.
• 7:38
  And
• 7:39
  that's
• 7:39
  just
• 7:39
  not
• 7:39
  the
• 7:39
  way
• 7:40
  that
• 7:40
  public
• 7:40
  service
• 7:40
  commissioning
• 7:41
  works
• 7:41
  as
• 7:41
  we
• 7:42
  know.
• 7:43
  And
• 7:43
  do
• 7:43
  you
• 7:43
  think
• 7:43
  there's
• 7:43
  an
• 7:43
  aspect
• 7:44
  where
• 7:46
  it
• 7:46
  was
• 7:46
  the
• 7:46
  other
• 7:47
  guy
• 7:47
  that
• 7:47
  made
• 7:47
  all
• 7:47
  of
• 7:48
  these
• 7:48
  decisions
• 7:48
  that
• 7:48
  I'm
• 7:49
  replacing
• 7:49
  and
• 7:49
  I'd
• 7:50
  have.
• 7:50
  I'd
• 7:50
  have
• 7:50
  done
• 7:51
  it
• 7:51
  completely
• 7:51
  differently.
• 7:54
  I
• 7:54
  think
• 7:54
  that's
• 7:54
  implicit.
• 7:55
  It
• 7:55
  was.
• 7:56
  Yeah.
• 7:56
  Well,
• 7:56
  no,
• 7:56
  but
• 7:56
  Bluey
• 7:57
  was,
• 7:57
  was,
• 7:58
  was
• 7:59
  the
• 7:59
  deal
• 7:59
  was
• 7:59
  done
• 7:59
  under
• 8:00
  a
• 8:00
  period
• 8:00
  where
• 8:00
  the.
• 8:01
  The
• 8:01
  Australian
• 8:02
  abcmd
• 8:03
  that
• 8:03
  there
• 8:03
  was
• 8:03
  a
• 8:03
  kind
• 8:03
  of
• 8:03
  a
• 8:04
  disaster
• 8:04
  thrown
• 8:04
  there
• 8:05
  where
• 8:05
  then
• 8:06
  continues
• 8:06
  to
• 8:06
  be.
• 8:08
  Yeah,
• 8:09
  that
• 8:09
  was
• 8:09
  kind
• 8:09
  of
• 8:10
  a
• 8:10
  known
• 8:10
  period.
• 8:11
  Of
• 8:11
  disarray
• 8:12
  in
• 8:12
  the
• 8:12
  company.
• 8:14
  But
• 8:14
  it
• 8:14
  is
• 8:14
  this
• 8:14
  thing
• 8:15
  of
• 8:15
  like,
• 8:16
  you
• 8:16
  know,
• 8:16
  listen,
• 8:17
  pommies
• 8:18
  aside,
• 8:18
  Brits
• 8:19
  aside,
• 8:20
  it's
• 8:20
  one
• 8:20
  PS
• 8:21
  public
• 8:22
  service
• 8:23
  commercial
• 8:23
  institution
• 8:24
  benefit
• 8:24
  benefiting
• 8:25
  and
• 8:25
  another
• 8:25
  commercial,
• 8:26
  you
• 8:26
  know,
• 8:26
  public
• 8:27
  commercial
• 8:28
  institution,
• 8:29
  you
• 8:29
  know,
• 8:30
  at
• 8:30
  their
• 8:30
  expense.
• 8:32
  You
• 8:33
  know,
• 8:33
  it's,
• 8:33
  it's.
• 8:35
  Yeah,
• 8:35
  it's
• 8:36
  definitely
• 8:36
  a
• 8:36
  difficult
• 8:37
  thing.
• 8:37
  And
• 8:38
  you
• 8:38
  know,
• 8:38
  I
• 8:38
  think
• 8:39
  that's,
• 8:39
  that's
• 8:39
  the
• 8:39
  key
• 8:40
  thing
• 8:40
  is,
• 8:40
  you
• 8:41
  know,
• 8:41
  that's
• 8:41
  the
• 8:41
  key,
• 8:41
  that's
• 8:42
  the
• 8:42
  key
• 8:42
  lesson
• 8:42
  to
• 8:42
  learn
• 8:42
  from
• 8:43
  this
• 8:43
  is
• 8:43
  like,
• 8:43
  you
• 8:43
  know,
• 8:44
  the
• 8:44
  ABC
• 8:44
  should
• 8:45
  find
• 8:45
  a
• 8:45
  way
• 8:45
  to
• 8:45
  operate
• 8:45
  more
• 8:46
  commercially.
• 8:46
  But
• 8:47
  it
• 8:47
  also
• 8:47
  assumes
• 8:48
  that
• 8:48
  if
• 8:48
  the
• 8:48
  ABC
• 8:49
  had
• 8:49
  taken
• 8:49
  the
• 8:50
  rights
• 8:50
  that
• 8:50
  they
• 8:51
  would
• 8:51
  have
• 8:51
  had
• 8:51
  the
• 8:51
  same
• 8:51
  success,
• 8:52
  you
• 8:53
  know,
• 8:53
  and
• 8:53
  I
• 8:53
  think
• 8:53
  there's
• 8:54
  a
• 8:54
  couple
• 8:54
  of
• 8:54
  issues
• 8:54
  with
• 8:54
  that.
• 8:55
  It
• 8:56
  also
• 8:56
  kind
• 8:56
  of
• 8:56
  said
• 8:57
  like,
• 8:57
  again,
• 8:57
  back
• 8:57
  to
• 8:57
  this
• 8:58
  point,
• 8:58
  that
• 8:58
  like,
• 8:58
  it
• 8:59
  was
• 8:59
  such
• 8:59
  a
• 8:59
  slam
• 9:00
  dunk
• 9:00
  of
• 9:00
  obvious
• 9:01
  opportunity
• 9:01
  at
• 9:01
  the
• 9:02
  time
• 9:02
  and
• 9:02
  it
• 9:02
  really
• 9:02
  wasn't,
• 9:03
  right?
• 9:03
  Like,
• 9:03
  no,
• 9:03
  it
• 9:03
  wasn't.
• 9:04
  Absolutely.
• 9:04
  I
• 9:04
  mean,
• 9:04
  I
• 9:05
  think
• 9:05
  that
• 9:05
  there's
• 9:05
  an,
• 9:06
  there's
• 9:06
  an
• 9:06
  aspect
• 9:06
  with
• 9:07
  all
• 9:07
  of
• 9:07
  these
• 9:07
  things
• 9:07
  where
• 9:08
  you're,
• 9:09
  you
• 9:10
  know,
• 9:10
  it's
• 9:10
  a
• 9:10
  bit
• 9:10
  like
• 9:11
  kind
• 9:11
  of
• 9:11
  having
• 9:11
  a
• 9:11
  blueprint
• 9:12
  for
• 9:12
  a
• 9:12
  house
• 9:13
  and
• 9:13
  then
• 9:13
  the
• 9:14
  difference
• 9:14
  between
• 9:14
  the
• 9:14
  blueprint
• 9:15
  and
• 9:15
  the,
• 9:15
  the,
• 9:16
  the
• 9:16
  final
• 9:16
  house
• 9:17
  that's
• 9:17
  built.
• 9:18
  I
• 9:18
  mean,
• 9:18
  there's
• 9:18
  a
• 9:18
  lot
• 9:18
  of
• 9:19
  stuff
• 9:19
  that
• 9:19
  can
• 9:19
  go
• 9:19
  wrong
• 9:20
  between
• 9:20
  those
• 9:21
  two
• 9:21
  points.
• 9:21
  And
• 9:22
  I
• 9:22
  think
• 9:23
  people
• 9:23
  often
• 9:23
  kind
• 9:24
  of
• 9:24
  view
• 9:24
  the,
• 9:25
  the
• 9:25
  finished
• 9:25
  project
• 9:26
  or
• 9:26
  the
• 9:26
  finished
• 9:27
  house
• 9:27
  and
• 9:27
  think,
• 9:27
  well,
• 9:28
  obviously
• 9:28
  that's
• 9:29
  what
• 9:29
  it
• 9:29
  would
• 9:29
  look
• 9:29
  like.
• 9:29
  Obviously
• 9:30
  that's
• 9:30
  what
• 9:30
  would
• 9:30
  have
• 9:31
  happened.
• 9:31
  And
• 9:32
  they
• 9:32
  don't
• 9:32
  account
• 9:32
  for
• 9:32
  all
• 9:33
  of
• 9:33
  the
• 9:34
  uncertainty
• 9:35
  and
• 9:35
  unpredictability
• 9:36
  of
• 9:37
  investing
• 9:38
  on
• 9:38
  something
• 9:38
  that's
• 9:39
  a
• 9:39
  talent
• 9:39
  based,
• 9:40
  creative
• 9:41
  project.
• 9:41
  I'm
• 9:42
  gonna
• 9:42
  go
• 9:42
  further,
• 9:42
  I'm
• 9:43
  gonna
• 9:43
  take
• 9:43
  the
• 9:43
  house
• 9:43
  thing
• 9:44
  further
• 9:45
  because
• 9:45
  then
• 9:45
  also
• 9:46
  it
• 9:46
  assumes
• 9:46
  that
• 9:46
  you're
• 9:47
  like
• 9:47
  this
• 9:47
  basically
• 9:48
  bluey
• 9:48
  built
• 9:48
  the
• 9:48
  house
• 9:48
  and
• 9:49
  then
• 9:49
  suddenly
• 9:49
  the
• 9:49
  neighborhood
• 9:50
  also
• 9:50
  went
• 9:50
  up
• 9:50
  in
• 9:50
  terms
• 9:51
  of
• 9:51
  value,
• 9:51
  right?
• 9:51
  Like,
• 9:51
  there's
• 9:51
  loads
• 9:52
  of
• 9:52
  other
• 9:52
  things
• 9:52
  in
• 9:52
  the
• 9:52
  ecosystem
• 9:53
  that
• 9:53
  impact
• 9:54
  and
• 9:54
  honestly,
• 9:54
  like
• 9:55
  Bluey.
• 9:56
  Bluey.
• 9:56
  Bluey's
• 9:57
  on
• 9:57
  Disney.
• 9:57
  Disney.
• 9:58
  Big
• 9:59
  Disney.
• 9:59
  Big
• 10:00
  bright
• 10:00
  lights.
• 10:00
  Oh,
• 10:01
  my
• 10:01
  God,
• 10:01
  it's
• 10:01
  Disney.
• 10:02
  But
• 10:02
  like,
• 10:03
  really
• 10:04
  at
• 10:04
  the
• 10:04
  time,
• 10:04
  right,
• 10:04
  Disney
• 10:05
  was.
• 10:06
  Linear
• 10:06
  channels
• 10:07
  were
• 10:07
  Disney's
• 10:07
  kids.
• 10:08
  Linear
• 10:08
  channels
• 10:08
  were
• 10:08
  hemorrhaging
• 10:09
  viewers.
• 10:09
  Disney
• 10:10
  was
• 10:10
  making
• 10:11
  probably
• 10:12
  the
• 10:12
  riskiest
• 10:12
  bet
• 10:13
  in
• 10:13
  the
• 10:14
  history
• 10:14
  of
• 10:14
  entertainment
• 10:15
  to
• 10:16
  like,
• 10:16
  I
• 10:16
  wrote
• 10:16
  this,
• 10:16
  wrote
• 10:17
  this
• 10:17
  up
• 10:17
  in
• 10:17
  my
• 10:17
  newsletter.
• 10:18
  Riskiest
• 10:18
  bet
• 10:19
  in
• 10:19
  the,
• 10:19
  in
• 10:19
  the
• 10:19
  history
• 10:19
  of
• 10:19
  entertainment
• 10:21
  to
• 10:21
  go
• 10:21
  and
• 10:22
  like,
• 10:22
  try
• 10:22
  and
• 10:22
  catch
• 10:22
  Netflix,
• 10:23
  who
• 10:23
  were,
• 10:24
  you
• 10:24
  know,
• 10:24
  15
• 10:24
  years
• 10:25
  ahead
• 10:25
  of
• 10:26
  them
• 10:26
  or,
• 10:26
  you
• 10:26
  know,
• 10:26
  decades
• 10:27
  ahead
• 10:27
  of
• 10:27
  them
• 10:27
  based
• 10:27
  on
• 10:27
  their
• 10:28
  own
• 10:28
  iPad.
• 10:28
  You
• 10:29
  know,
• 10:29
  that
• 10:29
  was
• 10:29
  really
• 10:29
  risky.
• 10:30
  Nobody
• 10:30
  knew
• 10:31
  that
• 10:31
  was
• 10:31
  going
• 10:31
  to
• 10:31
  work.
• 10:32
  It
• 10:32
  wasn't
• 10:32
  a
• 10:32
  sure
• 10:32
  thing.
• 10:33
  You
• 10:34
  know,
• 10:34
  like,
• 10:34
  okay,
• 10:35
  people
• 10:35
  say,
• 10:35
  well,
• 10:35
  Disney
• 10:35
  so
• 10:36
  big
• 10:36
  it
• 10:36
  couldn't
• 10:36
  afford
• 10:37
  to
• 10:37
  ever
• 10:37
  lose,
• 10:38
  but
• 10:38
  it
• 10:38
  was
• 10:38
  a
• 10:38
  really
• 10:38
  risky
• 10:39
  thing
• 10:39
  at
• 10:39
  the
• 10:39
  time.
• 10:40
  And
• 10:40
  also,
• 10:41
  yeah,
• 10:41
  it
• 10:41
  was
• 10:41
  a
• 10:41
  big,
• 10:41
  a
• 10:42
  big
• 10:42
  departure
• 10:43
  for
• 10:43
  them
• 10:43
  in
• 10:43
  terms
• 10:43
  of
• 10:43
  brand
• 10:44
  risk.
• 10:44
  Yeah,
• 10:45
  yeah,
• 10:45
  totally.
• 10:45
  And
• 10:46
  it's
• 10:46
  like
• 10:46
  all,
• 10:46
  just
• 10:47
  all
• 10:47
  of
• 10:47
  the,
• 10:48
  like
• 10:49
  to
• 10:49
  be
• 10:49
  an
• 10:49
  industry
• 10:49
  operator
• 10:50
  in
• 10:50
  that
• 10:51
  moment
• 10:51
  where
• 10:51
  like,
• 10:52
  you
• 10:52
  know,
• 10:52
  you
• 10:52
  might
• 10:53
  be
• 10:53
  doing
• 10:53
  a
• 10:53
  deal
• 10:53
  at
• 10:53
  Disney
• 10:54
  with
• 10:54
  somebody
• 10:54
  who's
• 10:54
  then
• 10:54
  losing
• 10:55
  their
• 10:55
  job.
• 10:55
  Right.
• 10:55
  Like,
• 10:56
  you
• 10:56
  know,
• 10:56
  like
• 10:57
  the
• 10:57
  chaos
• 10:58
  of
• 10:58
  that
• 10:58
  to
• 10:58
  be
• 10:58
  able
• 10:59
  to
• 10:59
  go,
• 10:59
  okay,
• 10:59
  well
• 11:00
  this
• 11:00
  is,
• 11:01
  this
• 11:01
  is
• 11:01
  good
• 11:01
  money.
• 11:02
  This
• 11:02
  is
• 11:02
  a
• 11:02
  good
• 11:02
  bet.
• 11:04
  It
• 11:04
  was
• 11:04
  very
• 11:04
  risky.
• 11:05
  It
• 11:05
  wouldn't
• 11:05
  have
• 11:05
  been
• 11:06
  something
• 11:07
  that
• 11:07
  would
• 11:08
  have
• 11:08
  been
• 11:08
  seen
• 11:09
  as
• 11:09
  a
• 11:09
  dead
• 11:09
  search
• 11:10
  strategy
• 11:10
  by
• 11:10
  any
• 11:10
  means.
• 11:12
  Absolutely.
• 11:12
  And
• 11:12
  a
• 11:13
  period
• 11:13
  of
• 11:13
  real
• 11:13
  uncertainty
• 11:14
  as
• 11:14
  well
• 11:14
  in
• 11:15
  terms
• 11:15
  of
• 11:15
  what
• 11:15
  was
• 11:15
  going
• 11:15
  on
• 11:16
  in
• 11:16
  the
• 11:16
  world
• 11:16
  around
• 11:16
  that
• 11:17
  time
• 11:17
  for
• 11:18
  anyone
• 11:18
  to
• 11:18
  make
• 11:18
  any
• 11:19
  long
• 11:19
  term
• 11:19
  bets
• 11:20
  or
• 11:20
  predictions.
• 11:21
  Exactly.
• 11:22
  And
• 11:23
  when
• 11:23
  you're
• 11:24
  in
• 11:24
  that
• 11:25
  again,
• 11:26
  I
• 11:26
  can't
• 11:27
  extend,
• 11:27
  oh,
• 11:28
  I
• 11:28
  said
• 11:28
  extend
• 11:28
  the
• 11:29
  house
• 11:29
  analogy.
• 11:30
  So
• 11:30
  I
• 11:30
  would
• 11:30
  just
• 11:30
  revert
• 11:31
  to
• 11:33
  hindsight
• 11:33
  having,
• 11:34
  you
• 11:34
  know,
• 11:35
  hindsight
• 11:35
  being
• 11:36
  20
• 11:36
  20.
• 11:37
  But
• 11:38
  you
• 11:38
  know,
• 11:39
  what
• 11:39
  it
• 11:39
  doesn't
• 11:39
  account
• 11:40
  for
• 11:40
  is
• 11:41
  yes,
• 11:41
  that
• 11:41
  uncertainty
• 11:42
  at
• 11:42
  the
• 11:43
  time,
• 11:43
  but
• 11:43
  also
• 11:44
  the
• 11:45
  convergence
• 11:46
  of
• 11:46
  certain
• 11:46
  kind
• 11:46
  of
• 11:47
  factors
• 11:47
  that
• 11:47
  you
• 11:47
  can
• 11:47
  only
• 11:48
  really
• 11:48
  put
• 11:48
  down
• 11:48
  to
• 11:49
  luck
• 11:49
  and
• 11:49
  timing
• 11:50
  and
• 11:51
  you
• 11:51
  can
• 11:51
  never
• 11:51
  build
• 11:52
  those
• 11:52
  into
• 11:52
  a
• 11:53
  model
• 11:53
  or
• 11:54
  a
• 11:54
  blueprint.
• 11:56
  And
• 11:56
  I
• 11:56
  made
• 11:56
  the
• 11:56
  comment
• 11:57
  on
• 11:58
  someone's
• 11:58
  LinkedIn
• 11:59
  post
• 11:59
  yesterday
• 11:59
  who
• 11:59
  was
• 12:00
  talking
• 12:00
  about
• 12:00
  this.
• 12:00
  You
• 12:01
  know,
• 12:02
  had,
• 12:03
  had
• 12:03
  the
• 12:03
  a,
• 12:03
  you
• 12:04
  know,
• 12:04
  had
• 12:04
  Bluey
• 12:04
  not
• 12:05
  worked
• 12:06
  then
• 12:06
  it
• 12:07
  would
• 12:07
  have,
• 12:07
  you
• 12:07
  know,
• 12:08
  see
• 12:08
  be
• 12:08
  seen
• 12:09
  as
• 12:09
  that
• 12:09
  was
• 12:10
  financial
• 12:10
  prudence
• 12:11
  from
• 12:11
  the
• 12:11
  abc.
• 12:12
  They
• 12:12
  didn't
• 12:12
  put
• 12:12
  all
• 12:12
  their
• 12:12
  eggs
• 12:13
  in
• 12:13
  this
• 12:13
  Bluey
• 12:13
  shaped
• 12:14
  basket.
• 12:14
  It
• 12:14
  didn't
• 12:14
  work.
• 12:15
  So
• 12:16
  the
• 12:16
  opposite
• 12:17
  is
• 12:17
  also
• 12:17
  true.
• 12:17
  Had
• 12:18
  Bluey
• 12:18
  not
• 12:18
  been
• 12:18
  a
• 12:19
  behemoth
• 12:19
  then
• 12:20
  abc,
• 12:21
  you
• 12:21
  know,
• 12:21
  sensible
• 12:22
  don't
• 12:22
  go
• 12:23
  full
• 12:23
  in
• 12:23
  on
• 12:23
  the,
• 12:23
  on
• 12:23
  these
• 12:24
  things.
• 12:24
  You
• 12:24
  know,
• 12:24
  this
• 12:24
  is
• 12:25
  you
• 12:25
  being
• 12:25
  a,
• 12:27
  a
• 12:27
  prudent
• 12:28
  public
• 12:28
  service
• 12:28
  broadcaster
• 12:29
  with
• 12:29
  your
• 12:29
  investment.
• 12:30
  So
• 12:30
  I
• 12:30
  think
• 12:30
  it
• 12:30
  just,
• 12:31
  it
• 12:31
  misses
• 12:31
  out
• 12:31
  on
• 12:32
  that.
• 12:32
  It
• 12:32
  was
• 12:32
  interesting,
• 12:33
  but
• 12:33
  assuming
• 12:33
  that
• 12:33
  the
• 12:34
  ABC
• 12:34
  would
• 12:34
  have
• 12:34
  done
• 12:34
  the
• 12:34
  same
• 12:34
  thing
• 12:35
  BBC
• 12:35
  studios
• 12:35
  did.
• 12:36
  Right.
• 12:36
  And
• 12:36
  BBC
• 12:36
  studios
• 12:37
  had
• 12:37
  very
• 12:38
  specific
• 12:38
  reasons
• 12:39
  why
• 12:40
  they
• 12:40
  were
• 12:40
  operating
• 12:41
  the
• 12:41
  way
• 12:41
  they
• 12:41
  were
• 12:41
  operating.
• 12:42
  They
• 12:42
  had,
• 12:42
  hey
• 12:42
  Doggy,
• 12:43
  right.
• 12:44
  Modest,
• 12:45
  good
• 12:46
  franchise,
• 12:46
  you
• 12:47
  know,
• 12:47
  not,
• 12:47
  it's
• 12:48
  not
• 12:48
  as
• 12:49
  big,
• 12:49
  it's
• 12:49
  not
• 12:49
  as
• 12:49
  big
• 12:49
  as
• 12:49
  Bluey
• 12:50
  knows
• 12:50
  got
• 12:50
  to,
• 12:51
  you
• 12:51
  know,
• 12:51
  that's,
• 12:52
  that's
• 12:52
  clear.
• 12:52
  Right.
• 12:53
  But
• 12:53
  like,
• 12:53
  and
• 12:53
  I
• 12:53
  think
• 12:53
  the
• 12:54
  BBC
• 12:54
  studios
• 12:54
  were
• 12:54
  probably
• 12:54
  looking
• 12:55
  at
• 12:55
  people
• 12:55
  going,
• 12:55
  yeah,
• 12:56
  if
• 12:56
  we
• 12:56
  could
• 12:56
  have
• 12:56
  another
• 12:56
  little
• 12:57
  hey
• 12:57
  Dougie,
• 12:57
  like
• 12:57
  we'd
• 12:58
  be
• 12:58
  quite
• 12:58
  fine
• 12:58
  with
• 12:58
  that,
• 12:59
  you
• 12:59
  know,
• 12:59
  and
• 12:59
  maybe
• 13:00
  that
• 13:00
  was
• 13:00
  what
• 13:00
  the,
• 13:01
  was
• 13:01
  being
• 13:01
  forecast
• 13:02
  in
• 13:02
  the
• 13:02
  Five
• 13:02
  year
• 13:02
  plan.
• 13:03
  Right.
• 13:03
  But
• 13:04
  they
• 13:04
  had
• 13:04
  built.
• 13:04
  Hey
• 13:04
  Dougie.
• 13:05
  Off
• 13:05
  the
• 13:05
  strength
• 13:06
  of
• 13:06
  public
• 13:07
  service
• 13:08
  content
• 13:08
  distribution,
• 13:09
  linear
• 13:09
  content
• 13:09
  distribution
• 13:10
  and
• 13:11
  YouTube
• 13:11
  distribution.
• 13:12
  Right.
• 13:12
  And
• 13:12
  BBC
• 13:13
  Studios
• 13:13
  were
• 13:14
  nailing
• 13:14
  YouTube.
• 13:14
  We're
• 13:15
  getting
• 13:15
  it.
• 13:15
  Right.
• 13:15
  We're
• 13:16
  going
• 13:16
  with
• 13:16
  the
• 13:16
  global
• 13:16
  rights
• 13:17
  again.
• 13:17
  We
• 13:17
  spoke
• 13:17
  with
• 13:18
  Jasmine
• 13:18
  Dawson
• 13:18
  about
• 13:19
  this
• 13:19
  probably.
• 13:20
  I
• 13:20
  don't
• 13:20
  want
• 13:21
  to
• 13:21
  ask
• 13:21
  if.
• 13:21
  I
• 13:21
  think
• 13:21
  it's
• 13:22
  a
• 13:22
  year
• 13:22
  ago,
• 13:22
  it's
• 13:22
  probably
• 13:22
  two
• 13:22
  years
• 13:23
  ago,
• 13:24
  you
• 13:24
  know,
• 13:24
  we
• 13:25
  spoke
• 13:25
  about
• 13:25
  this
• 13:25
  and,
• 13:26
  and
• 13:26
  it
• 13:26
  was
• 13:26
  that
• 13:27
  period
• 13:27
  in
• 13:27
  Bluey,
• 13:28
  right.
• 13:28
  We
• 13:28
  showed
• 13:29
  that,
• 13:29
  we
• 13:29
  showed
• 13:29
  the
• 13:30
  chart
• 13:30
  at
• 13:30
  the
• 13:30
  session.
• 13:31
  We
• 13:31
  did.
• 13:33
  We.
• 13:34
  Yeah,
• 13:35
  it
• 13:35
  was
• 13:36
  rightly
• 13:37
  that.
• 13:37
  Yeah,
• 13:38
  it
• 13:38
  didn't,
• 13:38
  it
• 13:39
  didn't.
• 13:39
  It
• 13:39
  wasn't
• 13:40
  an
• 13:40
  overnight
• 13:40
  hit.
• 13:41
  Yeah,
• 13:42
  no,
• 13:42
  it
• 13:42
  wasn't.
• 13:43
  It
• 13:43
  took
• 13:43
  about
• 13:43
  two
• 13:44
  years
• 13:44
  to
• 13:44
  build.
• 13:45
  Exactly,
• 13:45
  exactly.
• 13:46
  But
• 13:46
  in
• 13:46
  that
• 13:46
  two
• 13:47
  years,
• 13:47
  right,
• 13:47
  they're
• 13:47
  using
• 13:48
  YouTube
• 13:48
  as
• 13:48
  discovery.
• 13:49
  Right.
• 13:49
  And
• 13:50
  pulling
• 13:51
  people
• 13:51
  in
• 13:51
  on
• 13:51
  YouTube
• 13:52
  like
• 13:52
  the
• 13:52
  ABC
• 13:53
  at
• 13:53
  the
• 13:54
  time
• 13:54
  and
• 13:54
  still
• 13:55
  to
• 13:55
  this
• 13:55
  day
• 13:55
  continue
• 13:55
  to
• 13:56
  geoblock
• 13:56
  Bluey.
• 13:57
  Right?
• 13:57
  Like.
• 13:58
  Yeah,
• 14:00
  yeah.
• 14:00
  So
• 14:00
  I
• 14:00
  mean
• 14:01
  that's
• 14:01
  a
• 14:01
  great
• 14:01
  example
• 14:02
  of
• 14:02
  how
• 14:03
  if
• 14:03
  they
• 14:03
  had
• 14:03
  made
• 14:04
  the
• 14:04
  big
• 14:04
  bet,
• 14:04
  would
• 14:05
  they
• 14:05
  have
• 14:05
  been
• 14:05
  in
• 14:05
  a
• 14:05
  position
• 14:06
  to
• 14:06
  really
• 14:06
  turn
• 14:06
  it
• 14:07
  into
• 14:07
  the,
• 14:08
  the,
• 14:08
  the
• 14:09
  behemoth
• 14:09
  that
• 14:09
  it's
• 14:10
  become.
• 14:10
  But
• 14:10
  it,
• 14:11
  but
• 14:11
  it
• 14:12
  is
• 14:12
  a
• 14:12
  great
• 14:12
  point
• 14:13
  because
• 14:13
  it,
• 14:15
  it's
• 14:15
  easy
• 14:16
  to
• 14:16
  say
• 14:16
  that,
• 14:16
  you
• 14:17
  know,
• 14:17
  we
• 14:17
  should
• 14:17
  have
• 14:17
  kept
• 14:18
  hold
• 14:18
  of
• 14:18
  the
• 14:18
  rights,
• 14:18
  but
• 14:19
  the
• 14:19
  ABC
• 14:21
  still,
• 14:21
  you
• 14:21
  know,
• 14:21
  like
• 14:22
  the
• 14:22
  public
• 14:22
  service
• 14:22
  in
• 14:22
  the
• 14:23
  UK
• 14:23
  to
• 14:23
  a
• 14:23
  large
• 14:23
  extent.
• 14:24
  And
• 14:24
  so
• 14:24
  I'm
• 14:24
  not
• 14:25
  including
• 14:25
  BBC
• 14:25
  studios
• 14:26
  in
• 14:26
  this,
• 14:26
  but
• 14:27
  that
• 14:28
  it's
• 14:28
  behaving
• 14:28
  as
• 14:29
  if
• 14:29
  commissioning
• 14:29
  and
• 14:29
  scheduling
• 14:30
  would
• 14:30
  have
• 14:30
  been
• 14:30
  enough
• 14:30
  to
• 14:31
  manufacture
• 14:31
  that
• 14:31
  hit.
• 14:32
  They
• 14:32
  wouldn't.
• 14:32
  Yeah,
• 14:33
  it
• 14:33
  just
• 14:34
  wouldn't.
• 14:34
  Absolutely.
• 14:35
  So
• 14:36
  then
• 14:36
  not
• 14:37
  comparing,
• 14:37
  you
• 14:38
  know,
• 14:38
  apples
• 14:38
  to
• 14:38
  apples,
• 14:39
  which
• 14:39
  I
• 14:39
  think
• 14:40
  is,
• 14:41
  it's
• 14:41
  a
• 14:41
  shame
• 14:42
  because
• 14:42
  it
• 14:42
  kind
• 14:42
  of
• 14:43
  misses
• 14:43
  the
• 14:43
  point.
• 14:46
  So,
• 14:46
  you
• 14:46
  know,
• 14:46
  I
• 14:47
  think
• 14:47
  this
• 14:47
  is,
• 14:47
  this
• 14:48
  is
• 14:48
  it.
• 14:49
  It
• 14:49
  shows
• 14:49
  just
• 14:49
  how
• 14:50
  BBC
• 14:50
  studios
• 14:51
  did
• 14:51
  get
• 14:51
  it
• 14:51
  right.
• 14:52
  Therefore
• 14:52
  there
• 14:53
  is
• 14:53
  a
• 14:53
  model
• 14:53
  to
• 14:54
  be
• 14:54
  had.
• 14:55
  But,
• 14:56
  and
• 14:56
  do
• 14:56
  you
• 14:56
  think,
• 14:57
  and
• 14:57
  do
• 14:57
  you
• 14:57
  think
• 14:57
  the
• 14:57
  success
• 14:58
  of
• 14:58
  that
• 14:58
  means
• 14:59
  that
• 15:00
  broadcasters
• 15:01
  like
• 15:01
  ABC
• 15:02
  will
• 15:02
  now
• 15:02
  be
• 15:02
  adopting
• 15:03
  that
• 15:03
  model
• 15:03
  and
• 15:04
  that's,
• 15:04
  that's,
• 15:05
  that
• 15:05
  will
• 15:05
  become
• 15:05
  the
• 15:06
  strategy.
• 15:07
  But,
• 15:08
  but
• 15:08
  if
• 15:08
  I'm
• 15:08
  not
• 15:09
  mistaken,
• 15:10
  the
• 15:10
  ABC
• 15:11
  don't
• 15:11
  have
• 15:11
  a
• 15:11
  big
• 15:11
  commercial
• 15:12
  team
• 15:12
  and
• 15:12
  a
• 15:13
  franchise
• 15:13
  team
• 15:14
  anymore,
• 15:14
  is
• 15:15
  that
• 15:15
  right,
• 15:15
  Emily?
• 15:16
  There
• 15:16
  is
• 15:16
  a
• 15:16
  commercial
• 15:17
  arm
• 15:17
  like.
• 15:18
  There
• 15:18
  is
• 15:18
  a
• 15:18
  commercial
• 15:18
  arm
• 15:19
  as
• 15:19
  far
• 15:19
  as
• 15:19
  I
• 15:19
  understand
• 15:19
  it.
• 15:19
  But
• 15:20
  yeah,
• 15:20
  that
• 15:20
  franchise,
• 15:21
  that
• 15:21
  franchise
• 15:22
  angle
• 15:22
  is,
• 15:22
  I
• 15:22
  don't
• 15:23
  think
• 15:23
  is
• 15:23
  really
• 15:23
  truly.
• 15:24
  But
• 15:24
  they
• 15:24
  haven't
• 15:24
  got
• 15:24
  the
• 15:25
  infrastructure
• 15:26
  to
• 15:26
  build
• 15:26
  out
• 15:27
  that
• 15:27
  franchise
• 15:27
  angle.
• 15:28
  And
• 15:28
  like
• 15:28
  you
• 15:28
  say,
• 15:28
  whilst
• 15:28
  they
• 15:29
  still
• 15:29
  geoblock,
• 15:30
  then
• 15:31
  it
• 15:31
  doesn't
• 15:31
  feel
• 15:31
  that
• 15:32
  they've
• 15:32
  got
• 15:32
  the
• 15:32
  foundations
• 15:33
  in
• 15:33
  place
• 15:33
  to
• 15:33
  replicate
• 15:34
  a
• 15:34
  Bluey.
• 15:35
  Even
• 15:35
  if
• 15:35
  they
• 15:36
  wanted
• 15:36
  To.
• 15:37
  And
• 15:37
  that
• 15:37
  takes
• 15:37
  time
• 15:38
  to
• 15:38
  build
• 15:38
  and
• 15:38
  change,
• 15:38
  if
• 15:39
  it's
• 15:39
  a
• 15:39
  policy
• 15:39
  decision
• 15:40
  or.
• 15:40
  Yeah.
• 15:41
  And
• 15:41
  so.
• 15:42
  And
• 15:42
  here's
• 15:42
  a.
• 15:42
  Here's
• 15:43
  a
• 15:43
  question.
• 15:43
  How
• 15:44
  easy.
• 15:45
  How
• 15:45
  easy
• 15:45
  is
• 15:46
  it
• 15:46
  for.
• 15:47
  Is
• 15:47
  there
• 15:47
  space
• 15:47
  for
• 15:48
  another
• 15:48
  Bluey
• 15:49
  or
• 15:50
  is
• 15:50
  that
• 15:51
  space
• 15:51
  currently
• 15:52
  taken
• 15:52
  by
• 15:52
  Bluey?
• 15:53
  Do
• 15:53
  you.
• 15:53
  I
• 15:53
  mean,
• 15:53
  in
• 15:54
  some
• 15:54
  ways,
• 15:55
  is
• 15:55
  there
• 15:55
  a
• 15:55
  way
• 15:55
  in
• 15:56
  which
• 15:57
  I.
• 15:58
  I'm
• 15:58
  all.
• 15:58
  I'm
• 15:59
  always
• 15:59
  reminded
• 15:59
  of
• 16:00
  the.
• 16:00
  A
• 16:00
  toy
• 16:01
  retailer
• 16:02
  when
• 16:02
  I
• 16:03
  was
• 16:03
  at
• 16:03
  Nickelodeon,
• 16:04
  where
• 16:04
  he
• 16:05
  was
• 16:05
  showing
• 16:05
  us
• 16:06
  the
• 16:06
  toys
• 16:07
  that
• 16:07
  they
• 16:07
  had,
• 16:07
  and
• 16:07
  they
• 16:07
  said
• 16:08
  they
• 16:08
  had,
• 16:08
  like,
• 16:08
  the
• 16:09
  hero
• 16:09
  shelf,
• 16:10
  and
• 16:10
  they
• 16:10
  said
• 16:10
  that
• 16:11
  basically
• 16:12
  there
• 16:12
  was
• 16:12
  a
• 16:12
  space
• 16:12
  for
• 16:13
  one
• 16:13
  new
• 16:14
  toy
• 16:15
  on
• 16:15
  that
• 16:15
  hero
• 16:16
  shelf
• 16:16
  each
• 16:16
  year
• 16:16
  because
• 16:17
  everything
• 16:17
  else
• 16:17
  was
• 16:17
  taken
• 16:18
  up
• 16:18
  with
• 16:18
  perennials.
• 16:20
  And
• 16:20
  then.
• 16:20
  Yeah.
• 16:21
  And
• 16:21
  then
• 16:21
  even
• 16:22
  the
• 16:22
  newer
• 16:22
  ones
• 16:23
  had
• 16:23
  started
• 16:23
  to
• 16:23
  become
• 16:23
  more
• 16:24
  of
• 16:24
  a
• 16:24
  fixture.
• 16:24
  So
• 16:25
  Peppa
• 16:25
  Pig
• 16:26
  now
• 16:26
  had
• 16:26
  a
• 16:26
  permanent
• 16:26
  place
• 16:27
  on
• 16:27
  that
• 16:27
  shelf.
• 16:27
  And
• 16:28
  it
• 16:28
  feels
• 16:28
  like,
• 16:29
  how
• 16:29
  much
• 16:29
  space
• 16:30
  is
• 16:30
  there
• 16:30
  for
• 16:30
  another.
• 16:31
  For
• 16:31
  another
• 16:32
  Bluey?
• 16:32
  Because
• 16:32
  Bluey
• 16:33
  still
• 16:33
  isn't
• 16:34
  that.
• 16:34
  It's
• 16:35
  still
• 16:35
  a
• 16:35
  relatively
• 16:36
  new
• 16:36
  franchise.
• 16:38
  Yeah,
• 16:38
  listen,
• 16:39
  I
• 16:39
  think.
• 16:40
  Totally.
• 16:40
  Right.
• 16:40
  And
• 16:41
  this
• 16:41
  is
• 16:41
  something
• 16:41
  again,
• 16:41
  I
• 16:41
  wrote
• 16:42
  up
• 16:42
  in
• 16:42
  another
• 16:42
  recent
• 16:42
  newsletter.
• 16:43
  The
• 16:43
  industry
• 16:43
  tends
• 16:44
  to
• 16:44
  think
• 16:44
  of
• 16:44
  things
• 16:44
  as
• 16:44
  pipelines,
• 16:45
  right?
• 16:45
  We
• 16:45
  do,
• 16:46
  but
• 16:47
  the
• 16:47
  audience
• 16:47
  doesn't
• 16:47
  see
• 16:48
  things
• 16:48
  as
• 16:48
  a
• 16:48
  pipeline,
• 16:49
  Right.
• 16:49
  Like,
• 16:49
  it's
• 16:49
  more
• 16:49
  like,
• 16:50
  you
• 16:50
  know,
• 16:50
  like,
• 16:51
  it's
• 16:51
  space
• 16:51
  on
• 16:51
  a
• 16:51
  shelf.
• 16:52
  It's
• 16:52
  finite,
• 16:52
  right.
• 16:53
  Like,
• 16:53
  or
• 16:53
  space
• 16:53
  in
• 16:53
  a
• 16:54
  garden
• 16:54
  or
• 16:54
  whatever.
• 16:54
  Right.
• 16:54
  Like,
• 16:55
  you
• 16:55
  can't.
• 16:55
  You
• 16:56
  know,
• 16:56
  there's
• 16:56
  already
• 16:56
  these
• 16:56
  huge
• 16:57
  pillars
• 16:57
  that
• 16:57
  are
• 16:57
  taking
• 16:57
  up
• 16:58
  space.
• 16:58
  SpongeBob,
• 16:59
  Peppa
• 16:59
  Paw
• 17:00
  Patrol.
• 17:01
  And
• 17:02
  if
• 17:02
  you
• 17:02
  want
• 17:02
  to
• 17:02
  take
• 17:02
  up
• 17:02
  space
• 17:03
  from
• 17:03
  another
• 17:03
  one
• 17:04
  of
• 17:04
  them,
• 17:04
  from
• 17:04
  one
• 17:04
  of
• 17:04
  them,
• 17:04
  then
• 17:05
  that's
• 17:05
  the
• 17:05
  air
• 17:06
  you're.
• 17:06
  That's
• 17:06
  the
• 17:06
  air
• 17:06
  you're
• 17:07
  trying
• 17:07
  to
• 17:07
  absorb.
• 17:08
  So
• 17:08
  you
• 17:09
  need
• 17:09
  to
• 17:09
  be
• 17:09
  really
• 17:09
  intentional
• 17:10
  about
• 17:10
  it.
• 17:10
  I
• 17:10
  also
• 17:10
  think,
• 17:11
  you
• 17:11
  know,
• 17:11
  I
• 17:11
  hate
• 17:11
  this
• 17:11
  idea.
• 17:12
  We're
• 17:12
  going
• 17:12
  to
• 17:12
  do
• 17:12
  another
• 17:12
  Blue.
• 17:13
  We're
• 17:13
  going
• 17:13
  to
• 17:13
  do
• 17:13
  three
• 17:13
  Blueies.
• 17:14
  It's
• 17:14
  like,
• 17:14
  nobody
• 17:15
  makes
• 17:16
  that
• 17:16
  happen.
• 17:16
  Like,
• 17:16
  even
• 17:17
  the
• 17:17
  biggest
• 17:17
  toy
• 17:18
  companies
• 17:18
  in
• 17:18
  the
• 17:19
  world
• 17:19
  who
• 17:19
  are
• 17:19
  trying
• 17:20
  to
• 17:20
  do
• 17:20
  this,
• 17:20
  you
• 17:21
  know,
• 17:21
  day
• 17:21
  in,
• 17:22
  day
• 17:22
  out.
• 17:22
  And
• 17:23
  it's.
• 17:23
  Even
• 17:24
  people
• 17:24
  with
• 17:25
  that
• 17:25
  much
• 17:25
  speciality
• 17:26
  and
• 17:26
  that
• 17:26
  much,
• 17:26
  you
• 17:26
  know,
• 17:27
  leverage
• 17:27
  and
• 17:27
  stuff
• 17:28
  still
• 17:28
  struggle
• 17:29
  about
• 17:29
  it.
• 17:30
  And
• 17:30
  I
• 17:30
  would
• 17:30
  say
• 17:30
  go
• 17:31
  back
• 17:31
  to.
• 17:31
  Going
• 17:31
  back
• 17:31
  to
• 17:31
  hey,
• 17:31
  Dougie.
• 17:32
  Right.
• 17:32
  Like,
• 17:32
  it's.
• 17:33
  It's
• 17:33
  about
• 17:33
  taking
• 17:33
  a
• 17:34
  swing
• 17:34
  at
• 17:34
  something
• 17:34
  and
• 17:34
  saying,
• 17:34
  okay,
• 17:35
  no,
• 17:35
  let's
• 17:36
  try
• 17:36
  and
• 17:36
  build
• 17:36
  something
• 17:38
  that
• 17:38
  is
• 17:38
  good,
• 17:39
  that
• 17:40
  we
• 17:40
  believe
• 17:40
  in,
• 17:41
  that
• 17:41
  can
• 17:41
  be,
• 17:42
  you
• 17:42
  know,
• 17:42
  obviously
• 17:43
  drive
• 17:43
  commercial,
• 17:44
  like,
• 17:45
  sense,
• 17:45
  you
• 17:45
  know,
• 17:46
  but,
• 17:46
  like,
• 17:46
  if
• 17:46
  you
• 17:47
  try
• 17:47
  and
• 17:48
  aim
• 17:48
  for
• 17:48
  Bluey
• 17:49
  from
• 17:49
  the
• 17:49
  get
• 17:49
  go,
• 17:49
  you're
• 17:50
  definitely
• 17:50
  going
• 17:50
  to
• 17:50
  fail.
• 17:51
  And
• 17:51
  it's
• 17:51
  also
• 17:51
  the
• 17:51
  thing
• 17:51
  of,
• 17:52
  like,
• 17:52
  if
• 17:52
  you're
• 17:52
  on
• 17:52
  Run,
• 17:53
  if
• 17:53
  You're
• 17:53
  on.
• 17:54
  If
• 17:54
  looking
• 17:54
  at
• 17:55
  rung
• 17:55
  20
• 17:55
  of
• 17:56
  the
• 17:56
  ladder,
• 17:56
  where
• 17:56
  Bluey
• 17:57
  is,
• 17:57
  when
• 17:57
  you're
• 17:58
  on
• 17:58
  rung
• 17:58
  two
• 17:58
  or
• 17:58
  three
• 17:59
  is
• 17:59
  completely
• 17:59
  pointless.
• 18:00
  You
• 18:00
  can't
• 18:00
  learn
• 18:00
  anything
• 18:00
  there.
• 18:01
  You
• 18:01
  need
• 18:01
  to
• 18:01
  look
• 18:01
  at
• 18:01
  what's
• 18:02
  happening
• 18:02
  on
• 18:02
  rungs
• 18:02
  4,
• 18:03
  5,
• 18:03
  6,
• 18:03
  right.
• 18:03
  Like,
• 18:04
  because
• 18:04
  that's
• 18:04
  the
• 18:05
  next
• 18:05
  steps
• 18:05
  in
• 18:05
  your
• 18:06
  journey.
• 18:09
  And
• 18:10
  as
• 18:10
  we've
• 18:10
  said
• 18:10
  before,
• 18:12
  given
• 18:12
  the
• 18:12
  nature
• 18:12
  of
• 18:13
  kids
• 18:13
  content,
• 18:14
  you
• 18:14
  don't
• 18:15
  cycle
• 18:15
  through
• 18:15
  those
• 18:16
  behemoth
• 18:16
  IP
• 18:17
  quite
• 18:17
  as
• 18:18
  quickly
• 18:18
  because
• 18:19
  of
• 18:19
  the
• 18:19
  nature
• 18:20
  of
• 18:20
  how
• 18:20
  kids
• 18:21
  consume
• 18:21
  content.
• 18:22
  So
• 18:22
  maybe
• 18:23
  those
• 18:23
  spots
• 18:23
  on
• 18:24
  the
• 18:24
  shelf
• 18:24
  do
• 18:24
  come
• 18:24
  around
• 18:25
  less
• 18:25
  frequently.
• 18:26
  It
• 18:26
  also
• 18:27
  means
• 18:27
  that
• 18:27
  you're
• 18:27
  likely
• 18:28
  to
• 18:28
  stay
• 18:28
  there
• 18:28
  longer
• 18:29
  and
• 18:29
  actually
• 18:29
  that
• 18:29
  can
• 18:29
  be
• 18:30
  very
• 18:30
  good
• 18:30
  business,
• 18:31
  as
• 18:31
  we've
• 18:31
  said.
• 18:32
  But
• 18:33
  it's.
• 18:34
  The
• 18:34
  cycle
• 18:35
  is
• 18:35
  slower,
• 18:37
  potentially
• 18:37
  very
• 18:37
  lucrative,
• 18:38
  but
• 18:38
  slower.
• 18:39
  And
• 18:39
  again,
• 18:40
  you
• 18:41
  think
• 18:42
  back
• 18:42
  to
• 18:43
  the
• 18:43
  times
• 18:43
  that
• 18:44
  I've
• 18:44
  been
• 18:44
  in
• 18:45
  close
• 18:46
  discussions
• 18:46
  with
• 18:46
  toy
• 18:47
  companies,
• 18:47
  the
• 18:48
  amount
• 18:48
  of
• 18:48
  time
• 18:48
  it
• 18:49
  takes
• 18:49
  to
• 18:49
  tool.
• 18:50
  The
• 18:50
  amount
• 18:50
  of
• 18:51
  time,
• 18:51
  I
• 18:51
  mean,
• 18:52
  the
• 18:52
  minimum
• 18:52
  order
• 18:52
  quantities
• 18:54
  that
• 18:54
  you
• 18:54
  have
• 18:54
  to
• 18:55
  produce
• 18:55
  to
• 18:56
  make
• 18:56
  something
• 18:56
  cost
• 18:57
  effective
• 18:58
  is.
• 18:59
  I
• 18:59
  mean,
• 18:59
  it's
• 19:00
  not
• 19:00
  to
• 19:00
  be
• 19:00
  sniffed
• 19:00
  at.
• 19:01
  So
• 19:01
  actually
• 19:01
  you
• 19:02
  need
• 19:02
  to
• 19:02
  have
• 19:02
  built
• 19:02
  up
• 19:03
  a
• 19:03
  head
• 19:03
  of
• 19:03
  steam.
• 19:03
  You
• 19:03
  know,
• 19:04
  these
• 19:04
  things
• 19:05
  take
• 19:05
  time
• 19:05
  to
• 19:06
  build.
• 19:06
  You
• 19:06
  can't
• 19:06
  just
• 19:07
  go
• 19:07
  out
• 19:07
  with
• 19:07
  a
• 19:08
  hero
• 19:08
  toy
• 19:09
  set
• 19:09
  and
• 19:09
  expect
• 19:09
  to
• 19:10
  get
• 19:10
  listed
• 19:11
  in
• 19:11
  Walmart
• 19:12
  or
• 19:12
  wherever
• 19:13
  off
• 19:13
  the
• 19:14
  back
• 19:14
  of
• 19:14
  something
• 19:14
  that
• 19:15
  has
• 19:15
  not
• 19:15
  hit
• 19:15
  that
• 19:16
  level
• 19:16
  yet.
• 19:16
  So,
• 19:17
  yeah,
• 19:17
  again,
• 19:18
  the,
• 19:18
  the
• 19:19
  narrative,
• 19:20
  whilst
• 19:20
  this
• 19:21
  whole
• 19:21
  Bluey
• 19:21
  narrative
• 19:22
  has
• 19:22
  been
• 19:22
  useful,
• 19:23
  I
• 19:23
  think
• 19:23
  it
• 19:24
  does.
• 19:24
  It
• 19:25
  doesn't
• 19:25
  go
• 19:25
  deep
• 19:25
  enough
• 19:26
  into
• 19:26
  actually
• 19:26
  the.
• 19:27
  The
• 19:27
  reasons
• 19:27
  behind.
• 19:28
  But
• 19:28
  it's
• 19:28
  also
• 19:29
  like
• 19:29
  that's.
• 19:29
  This
• 19:29
  is
• 19:29
  not
• 19:30
  something
• 19:30
  public
• 19:30
  service
• 19:30
  broadcasters
• 19:31
  should
• 19:31
  be
• 19:32
  like.
• 19:32
  It's
• 19:32
  not.
• 19:33
  I'm
• 19:33
  not
• 19:33
  saying
• 19:33
  that
• 19:33
  public
• 19:33
  service
• 19:34
  broadcasters
• 19:34
  shouldn't
• 19:35
  care
• 19:35
  at
• 19:35
  all
• 19:35
  about
• 19:36
  the
• 19:36
  brand
• 19:36
  potential
• 19:37
  of
• 19:37
  the
• 19:37
  kids
• 19:37
  content
• 19:38
  that
• 19:38
  they're
• 19:38
  commissioning.
• 19:39
  You
• 19:39
  know,
• 19:39
  good
• 19:40
  kids
• 19:40
  content
• 19:40
  has
• 19:40
  the
• 19:41
  potential
• 19:41
  to
• 19:41
  go
• 19:41
  it
• 19:41
  the
• 19:42
  furthest
• 19:42
  if
• 19:43
  it's
• 19:43
  commercially
• 19:43
  viable.
• 19:44
  But
• 19:45
  ultimately,
• 19:46
  right,
• 19:46
  you
• 19:46
  know,
• 19:46
  and
• 19:47
  you're
• 19:47
  saying
• 19:47
  like,
• 19:49
  you
• 19:50
  know,
• 19:50
  ABC
• 19:51
  would
• 19:51
  have
• 19:51
  been
• 19:51
  seen
• 19:51
  prudent
• 19:52
  if
• 19:52
  Bluey
• 19:53
  wasn't,
• 19:53
  you
• 19:53
  know,
• 19:53
  was.
• 19:54
  If
• 19:54
  Bluey
• 19:54
  hadn't
• 19:54
  been
• 19:54
  a
• 19:55
  hit.
• 19:55
  I
• 19:55
  mean,
• 19:55
  ultimately,
• 19:56
  the
• 19:57
  Australian
• 19:58
  ness
• 19:59
  of
• 19:59
  Bluey,
• 19:59
  right,
• 19:59
  Like
• 19:59
  that,
• 20:00
  that
• 20:00
  was
• 20:00
  probably
• 20:01
  the
• 20:01
  key
• 20:01
  thing
• 20:01
  that
• 20:01
  they
• 20:02
  were
• 20:02
  backing,
• 20:02
  right.
• 20:02
  You
• 20:03
  know,
• 20:03
  that
• 20:03
  even
• 20:04
  if
• 20:04
  people
• 20:04
  didn't
• 20:05
  like
• 20:05
  it,
• 20:07
  they
• 20:07
  could
• 20:07
  definitely
• 20:07
  say,
• 20:08
  look
• 20:08
  how
• 20:08
  Australian
• 20:09
  we
• 20:09
  made
• 20:09
  this
• 20:10
  show.
• 20:10
  Right?
• 20:11
  But
• 20:12
  it's
• 20:12
  for
• 20:12
  public
• 20:12
  service
• 20:13
  broadcasters
• 20:13
  to
• 20:14
  be
• 20:14
  there
• 20:14
  to
• 20:14
  kind
• 20:14
  of
• 20:14
  take
• 20:14
  a
• 20:15
  risk
• 20:15
  on
• 20:15
  something
• 20:15
  different,
• 20:16
  right?
• 20:17
  I
• 20:17
  think
• 20:18
  that's.
• 20:19
  Take
• 20:19
  a
• 20:19
  risk
• 20:19
  on
• 20:19
  something
• 20:20
  different,
• 20:21
  back
• 20:22
  their
• 20:22
  local
• 20:22
  producers,
• 20:24
  not
• 20:24
  kneecap
• 20:25
  their
• 20:25
  local
• 20:25
  producers
• 20:26
  as
• 20:26
  well,
• 20:26
  like
• 20:26
  let
• 20:27
  opportunity
• 20:27
  flow
• 20:28
  for
• 20:28
  the
• 20:28
  thing
• 20:29
  to
• 20:29
  be
• 20:30
  as
• 20:30
  big
• 20:30
  as
• 20:31
  it
• 20:31
  can
• 20:31
  be.
• 20:32
  You
• 20:32
  know,
• 20:32
  and
• 20:33
  that
• 20:33
  remains
• 20:33
  a
• 20:33
  real
• 20:34
  issue,
• 20:34
  you
• 20:34
  know
• 20:34
  that
• 20:35
  plenty
• 20:35
  of
• 20:35
  shows
• 20:36
  are
• 20:36
  commissioned
• 20:37
  by
• 20:37
  local
• 20:37
  PSPs
• 20:38
  and
• 20:39
  by
• 20:39
  local
• 20:39
  PSPs
• 20:40
  where,
• 20:40
  you
• 20:40
  know,
• 20:41
  geolat
• 20:42
  YouTube
• 20:42
  rights
• 20:42
  are
• 20:43
  on
• 20:43
  the
• 20:43
  table
• 20:43
  from
• 20:43
  the
• 20:43
  get
• 20:44
  go,
• 20:44
  which
• 20:44
  means
• 20:44
  that
• 20:45
  the
• 20:45
  show
• 20:45
  hits
• 20:46
  a
• 20:46
  linear
• 20:46
  broadcaster
• 20:47
  in
• 20:47
  a
• 20:48
  local
• 20:48
  market,
• 20:48
  it's
• 20:49
  getting
• 20:49
  that
• 20:49
  exposure,
• 20:50
  but
• 20:50
  that
• 20:50
  audience
• 20:51
  can't
• 20:51
  find
• 20:51
  any
• 20:51
  more
• 20:51
  of
• 20:52
  it
• 20:52
  on
• 20:52
  YouTube
• 20:52
  or
• 20:53
  can
• 20:53
  only
• 20:53
  find
• 20:53
  a
• 20:53
  limited
• 20:54
  amount
• 20:54
  of
• 20:54
  it
• 20:54
  on
• 20:54
  YouTube.
• 20:55
  So
• 20:56
  it's,
• 20:56
  you
• 20:56
  know,
• 20:56
  that's,
• 20:57
  that's
• 20:57
  one
• 20:57
  of
• 20:57
  the
• 20:58
  real
• 20:58
  issues.
• 20:58
  But
• 20:58
  also
• 20:58
  like,
• 20:59
  you
• 20:59
  know,
• 21:00
  ultimately
• 21:00
  it's
• 21:01
  not
• 21:01
  a
• 21:01
  good
• 21:01
  thing.
• 21:01
  I'm
• 21:02
  not
• 21:02
  celebrating
• 21:02
  that
• 21:02
  the
• 21:02
  ABC
• 21:03
  aren't
• 21:03
  getting
• 21:04
  more
• 21:04
  out
• 21:04
  of
• 21:04
  Bluey.
• 21:05
  You
• 21:05
  know,
• 21:05
  it
• 21:05
  would
• 21:05
  be
• 21:06
  better
• 21:06
  if
• 21:06
  they
• 21:06
  were
• 21:06
  having
• 21:06
  a
• 21:07
  revenue
• 21:07
  line
• 21:07
  out
• 21:08
  of
• 21:08
  it.
• 21:08
  And
• 21:08
  I
• 21:08
  think
• 21:09
  that
• 21:09
  kind
• 21:09
  of
• 21:09
  approach
• 21:10
  of
• 21:11
  asking
• 21:11
  for
• 21:12
  at
• 21:12
  least
• 21:12
  some
• 21:13
  percentage
• 21:13
  back
• 21:14
  end,
• 21:14
  you
• 21:14
  know,
• 21:15
  which
• 21:16
  I
• 21:16
  would
• 21:16
  say
• 21:17
  is
• 21:17
  possible.
• 21:17
  Disney
• 21:18
  has,
• 21:18
  even,
• 21:18
  even
• 21:18
  if
• 21:19
  they,
• 21:19
  like
• 21:19
  Disney
• 21:19
  don't
• 21:19
  own
• 21:20
  Bluey.
• 21:20
  But
• 21:20
  I'm
• 21:20
  sure
• 21:20
  they're
• 21:21
  seeing
• 21:21
  some
• 21:21
  back
• 21:21
  end
• 21:22
  to
• 21:22
  the,
• 21:23
  to
• 21:23
  the
• 21:23
  deal,
• 21:24
  you
• 21:24
  know,
• 21:24
  but
• 21:25
  even
• 21:25
  a
• 21:25
  small
• 21:25
  percentage
• 21:26
  back
• 21:26
  end
• 21:26
  on
• 21:26
  something
• 21:27
  this
• 21:27
  big
• 21:27
  is
• 21:28
  still
• 21:28
  going
• 21:28
  to
• 21:28
  be
• 21:28
  meaningful.
• 21:30
  And
• 21:30
  with
• 21:30
  any
• 21:31
  luck,
• 21:31
  this,
• 21:32
  because
• 21:32
  it's
• 21:33
  not
• 21:33
  dissimilar
• 21:33
  to
• 21:34
  the
• 21:34
  similar
• 21:35
  restrictions
• 21:35
  that
• 21:36
  CBB's
• 21:37
  and
• 21:37
  CBBC
• 21:37
  and
• 21:37
  BBC
• 21:38
  children's
• 21:38
  in
• 21:38
  the
• 21:38
  UK
• 21:39
  place.
• 21:39
  And
• 21:39
  I'm
• 21:39
  sure
• 21:40
  that
• 21:40
  there
• 21:40
  are
• 21:40
  other
• 21:40
  public
• 21:40
  service
• 21:41
  broadcasters
• 21:41
  who
• 21:42
  they
• 21:43
  all
• 21:43
  kind
• 21:43
  of
• 21:44
  have
• 21:44
  the
• 21:44
  same
• 21:44
  restrictions
• 21:45
  on,
• 21:46
  on
• 21:46
  content
• 21:47
  that
• 21:47
  were
• 21:47
  put
• 21:48
  in
• 21:48
  place
• 21:48
  at
• 21:49
  a
• 21:49
  time
• 21:49
  when
• 21:50
  they
• 21:50
  perhaps
• 21:50
  made
• 21:51
  more
• 21:51
  sense,
• 21:51
  but
• 21:51
  they
• 21:52
  don't
• 21:52
  now.
• 21:53
  And
• 21:53
  that,
• 21:55
  that,
• 21:56
  you
• 21:56
  know,
• 21:56
  maybe
• 21:56
  that
• 21:57
  is
• 21:57
  the
• 21:57
  negotiation
• 21:58
  and
• 21:58
  the
• 21:58
  discussion,
• 21:59
  okay,
• 22:00
  you
• 22:00
  should
• 22:01
  lobby
• 22:01
  for
• 22:01
  a
• 22:01
  percentage
• 22:02
  of
• 22:02
  backend,
• 22:02
  but
• 22:02
  then
• 22:03
  maybe
• 22:03
  you
• 22:03
  should
• 22:03
  look
• 22:04
  at
• 22:04
  the
• 22:04
  restrictions
• 22:04
  that
• 22:04
  you
• 22:05
  place
• 22:05
  on
• 22:05
  your
• 22:06
  producers
• 22:07
  that
• 22:08
  potentially
• 22:09
  preclude
• 22:09
  them
• 22:10
  from
• 22:10
  building
• 22:10
  the
• 22:11
  successes
• 22:11
  in
• 22:12
  the
• 22:12
  shape
• 22:12
  of
• 22:12
  Bluey.
• 22:13
  Yeah,
• 22:13
  because
• 22:14
  we've
• 22:14
  heard
• 22:14
  that
• 22:15
  we've
• 22:15
  sat
• 22:16
  at
• 22:16
  Content
• 22:16
  Europe
• 22:17
  with
• 22:17
  UK
• 22:17
  producers
• 22:18
  who
• 22:18
  were
• 22:18
  saying
• 22:19
  the
• 22:19
  same
• 22:19
  thing
• 22:19
  that
• 22:20
  I
• 22:20
  used
• 22:20
  to
• 22:20
  get
• 22:20
  when
• 22:20
  I
• 22:21
  was
• 22:21
  still
• 22:21
  at
• 22:21
  the
• 22:22
  BBC.
• 22:23
  You
• 22:23
  know,
• 22:24
  we
• 22:24
  feel
• 22:25
  hamstrung.
• 22:26
  We
• 22:26
  feel
• 22:26
  hamstrung
• 22:27
  in
• 22:27
  being
• 22:27
  able
• 22:27
  to
• 22:27
  make
• 22:28
  a
• 22:28
  good
• 22:29
  go
• 22:29
  of
• 22:30
  this
• 22:30
  IP
• 22:30
  because
• 22:31
  of
• 22:31
  the
• 22:31
  things
• 22:31
  we
• 22:31
  sign
• 22:32
  up
• 22:32
  to
• 22:33
  being
• 22:33
  a
• 22:34
  commission
• 22:34
  from
• 22:34
  a
• 22:34
  public
• 22:35
  service
• 22:35
  broadcaster,
• 22:35
  which
• 22:36
  used
• 22:36
  to
• 22:36
  be
• 22:36
  the,
• 22:36
  you
• 22:37
  know,
• 22:37
  you'd
• 22:37
  made
• 22:38
  it,
• 22:38
  it
• 22:38
  was
• 22:38
  the
• 22:38
  absolute
• 22:40
  commissioned.
• 22:41
  Now
• 22:41
  it's
• 22:41
  beginning
• 22:42
  to
• 22:42
  look
• 22:42
  like
• 22:42
  potentially
• 22:43
  it's
• 22:44
  not
• 22:44
  great
• 22:45
  for
• 22:45
  the
• 22:45
  commercial
• 22:45
  side
• 22:46
  of
• 22:46
  your
• 22:46
  business.
• 22:47
  Well,
• 22:47
  this
• 22:47
  is
• 22:48
  one
• 22:48
  of
• 22:48
  the
• 22:48
  Hugh
• 22:48
  Marx
• 22:49
  quotes.
• 22:50
  He
• 22:50
  was
• 22:50
  at
• 22:50
  a
• 22:50
  producer's
• 22:52
  summit
• 22:52
  a
• 22:52
  couple
• 22:53
  of
• 22:53
  days
• 22:53
  after
• 22:53
  all
• 22:53
  this
• 22:54
  kicked
• 22:54
  off
• 22:54
  and
• 22:54
  he
• 22:54
  was
• 22:55
  quoted
• 22:55
  extensively.
• 22:56
  So
• 22:56
  he
• 22:56
  said,
• 22:56
  the
• 22:56
  point
• 22:56
  for
• 22:57
  me
• 22:57
  now
• 22:57
  is
• 22:57
  how
• 22:57
  do
• 22:57
  we
• 22:57
  get
• 22:57
  the
• 22:57
  industry
• 22:58
  into
• 22:58
  a
• 22:58
  position
• 22:58
  where
• 22:58
  we
• 22:59
  can
• 22:59
  keep
• 22:59
  more
• 22:59
  of
• 22:59
  that
• 23:00
  income
• 23:00
  because
• 23:01
  more
• 23:01
  of
• 23:01
  that
• 23:01
  and
• 23:02
  more
• 23:02
  of
• 23:02
  that
• 23:02
  activity
• 23:03
  in
• 23:03
  our
• 23:03
  ecosystem
• 23:03
  in
• 23:04
  Australia,
• 23:04
  rather
• 23:04
  than
• 23:05
  outsourcing
• 23:05
  it
• 23:05
  internationally.
• 23:06
  And
• 23:06
  it's
• 23:06
  like,
• 23:06
  well,
• 23:07
  if
• 23:07
  you
• 23:08
  want
• 23:08
  to
• 23:08
  keep
• 23:09
  things
• 23:10
  in
• 23:10
  your
• 23:10
  ecosystem,
• 23:11
  you
• 23:11
  need
• 23:11
  to
• 23:11
  think
• 23:11
  outside
• 23:12
  your
• 23:12
  ecosystem.
• 23:12
  And
• 23:13
  if
• 23:13
  you
• 23:13
  want
• 23:13
  things
• 23:13
  to
• 23:13
  be
• 23:14
  outsourced
• 23:14
  internationally,
• 23:15
  you
• 23:15
  kind
• 23:15
  of
• 23:16
  need
• 23:16
  to
• 23:16
  think
• 23:16
  internationally.
• 23:17
  Right.
• 23:17
  Like,
• 23:17
  because.
• 23:18
  And
• 23:18
  that's.
• 23:18
  And
• 23:19
  I
• 23:19
  get
• 23:19
  it,
• 23:19
  right.
• 23:19
  This
• 23:19
  is
• 23:19
  one
• 23:19
  of
• 23:20
  the
• 23:20
  issues,
• 23:21
  the
• 23:21
  kind
• 23:21
  of
• 23:21
  the
• 23:22
  issue.
• 23:23
  It's
• 23:23
  just
• 23:23
  like
• 23:24
  the
• 23:25
  excruciating
• 23:26
  reality
• 23:26
  of
• 23:26
  public
• 23:27
  service
• 23:27
  broadcasters.
• 23:27
  They
• 23:28
  are
• 23:28
  so
• 23:28
  locally
• 23:28
  remitted
• 23:29
  because
• 23:29
  they
• 23:30
  are
• 23:30
  paid
• 23:30
  for
• 23:30
  by
• 23:31
  the
• 23:31
  taxpayer
• 23:32
  of
• 23:32
  the
• 23:32
  country
• 23:32
  in
• 23:32
  which
• 23:32
  they
• 23:33
  are
• 23:33
  situated.
• 23:34
  So
• 23:35
  that
• 23:36
  that
• 23:37
  focus,
• 23:38
  which
• 23:39
  is
• 23:39
  totally
• 23:39
  understandable,
• 23:41
  neuters
• 23:42
  their
• 23:42
  ability
• 23:43
  to
• 23:43
  think
• 23:44
  globally,
• 23:44
  to
• 23:45
  operate
• 23:45
  globally
• 23:46
  to.
• 23:46
  And
• 23:47
  that
• 23:47
  then
• 23:49
  in
• 23:49
  turn
• 23:51
  means
• 23:51
  that
• 23:51
  these
• 23:51
  types
• 23:52
  of,
• 23:52
  you
• 23:53
  know,
• 23:53
  commercial
• 23:53
  deals
• 23:54
  are
• 23:54
  really
• 23:55
  difficult,
• 23:55
  really
• 23:55
  difficult
• 23:56
  to
• 23:56
  push
• 23:56
  through
• 23:56
  because
• 23:57
  they
• 23:57
  have
• 23:57
  that
• 23:57
  look
• 23:58
  that
• 23:58
  the
• 23:58
  hyper
• 23:58
  local
• 23:59
  remit
• 23:59
  that
• 23:59
  is
• 23:59
  so
• 24:00
  set
• 24:00
  in
• 24:00
  stone,
• 24:00
  which
• 24:00
  is,
• 24:01
  you
• 24:01
  know,
• 24:01
  it
• 24:01
  is,
• 24:01
  it's
• 24:01
  set
• 24:02
  in
• 24:02
  stone.
• 24:02
  I'm
• 24:02
  not
• 24:02
  saying
• 24:02
  it's
• 24:03
  not
• 24:03
  like
• 24:03
  it
• 24:03
  is.
• 24:05
  Yeah.
• 24:05
  And
• 24:05
  there's
• 24:06
  a
• 24:06
  real
• 24:06
  tension
• 24:06
  there,
• 24:06
  isn't
• 24:07
  there?
• 24:08
  There's
• 24:08
  a
• 24:08
  real
• 24:08
  tension.
• 24:10
  Yeah.
• 24:10
  That
• 24:10
  kind
• 24:11
  of.
• 24:11
  Ultimately
• 24:11
  you're
• 24:11
  arguing
• 24:12
  for,
• 24:13
  you
• 24:13
  know,
• 24:13
  keeping
• 24:14
  the,
• 24:14
  the
• 24:14
  revenue
• 24:15
  local
• 24:16
  so
• 24:16
  it
• 24:16
  goes
• 24:16
  into
• 24:17
  the
• 24:17
  local
• 24:17
  economy,
• 24:19
  yet
• 24:19
  you
• 24:19
  want
• 24:19
  to
• 24:20
  maximize
• 24:21
  the
• 24:21
  global
• 24:21
  profits
• 24:21
  and
• 24:22
  your
• 24:22
  participation
• 24:23
  in
• 24:23
  that.
• 24:23
  Do
• 24:23
  you
• 24:24
  mean
• 24:24
  there
• 24:24
  are.
• 24:26
  The
• 24:26
  success
• 24:26
  of
• 24:27
  Bluey
• 24:27
  doesn't
• 24:28
  work
• 24:29
  if
• 24:30
  everything
• 24:30
  is
• 24:30
  going
• 24:31
  to
• 24:31
  be
• 24:31
  local.
• 24:31
  It
• 24:31
  needs
• 24:32
  to
• 24:32
  operate
• 24:33
  on
• 24:33
  an
• 24:34
  international
• 24:34
  market.
• 24:35
  That's
• 24:35
  kind
• 24:35
  of
• 24:36
  why
• 24:36
  it's
• 24:36
  such
• 24:37
  a
• 24:37
  success.
• 24:37
  So
• 24:38
  there's
• 24:38
  a
• 24:39
  bit
• 24:39
  of
• 24:39
  give
• 24:39
  and
• 24:39
  take
• 24:39
  there.
• 24:40
  I
• 24:40
  think
• 24:40
  it's
• 24:41
  a
• 24:41
  slight
• 24:41
  paradox.
• 24:42
  Again,
• 24:42
  it
• 24:43
  used
• 24:43
  to
• 24:44
  when
• 24:44
  you
• 24:44
  work
• 24:44
  at
• 24:45
  BBC
• 24:45
  Children's,
• 24:45
  on
• 24:46
  the
• 24:46
  public
• 24:46
  service
• 24:46
  side
• 24:46
  of
• 24:46
  the
• 24:47
  business,
• 24:48
  it's
• 24:48
  about
• 24:49
  reflecting
• 24:51
  Britishness.
• 24:51
  So
• 24:52
  I'm
• 24:52
  sure
• 24:52
  the
• 24:52
  same
• 24:53
  remit
• 24:53
  applies
• 24:53
  to
• 24:53
  abc,
• 24:54
  reflecting
• 24:55
  the
• 24:55
  Australian
• 24:55
  ness
• 24:56
  back
• 24:56
  to
• 24:57
  Australians
• 24:58
  and
• 24:58
  Australian
• 24:59
  kids
• 25:00
  and.
• 25:00
  But
• 25:01
  then
• 25:02
  BBC
• 25:02
  studios
• 25:03
  remit
• 25:03
  is
• 25:03
  to
• 25:03
  then
• 25:04
  take
• 25:04
  that
• 25:04
  Britishness
• 25:05
  out
• 25:05
  to
• 25:05
  the
• 25:06
  world.
• 25:07
  So
• 25:07
  it's
• 25:07
  a
• 25:08
  kind
• 25:08
  of
• 25:08
  paradox
• 25:09
  because,
• 25:09
  you
• 25:09
  know,
• 25:10
  what
• 25:10
  really
• 25:11
  Hugh
• 25:11
  Marx
• 25:11
  was
• 25:12
  saying
• 25:12
  is,
• 25:12
  well,
• 25:13
  the
• 25:13
  rest
• 25:13
  of
• 25:13
  the
• 25:13
  world
• 25:13
  is
• 25:14
  now
• 25:14
  benefiting
• 25:14
  from
• 25:15
  us
• 25:15
  sharing
• 25:16
  our
• 25:16
  Australianness
• 25:17
  with
• 25:17
  it.
• 25:17
  And
• 25:17
  it
• 25:17
  doesn't
• 25:18
  seem
• 25:18
  to
• 25:18
  be
• 25:18
  flowing
• 25:18
  back.
• 25:19
  But
• 25:19
  at
• 25:20
  its
• 25:20
  very
• 25:20
  inception,
• 25:21
  that's
• 25:21
  what's
• 25:21
  baked
• 25:22
  into
• 25:22
  the
• 25:22
  public
• 25:22
  service
• 25:23
  side
• 25:23
  of
• 25:23
  things.
• 25:23
  So
• 25:24
  it's,
• 25:24
  you
• 25:24
  know,
• 25:25
  it's
• 25:25
  kind
• 25:25
  of
• 25:25
  two.
• 25:25
  Like
• 25:25
  you
• 25:26
  said,
• 25:26
  it's
• 25:26
  tension,
• 25:26
  it's
• 25:27
  two
• 25:27
  opposing
• 25:27
  forces.
• 25:28
  I'm
• 25:28
  going
• 25:28
  to
• 25:28
  balance
• 25:29
  what
• 25:29
  you
• 25:29
  said
• 25:29
  about
• 25:30
  his
• 25:31
  article
• 25:31
  with
• 25:31
  a
• 25:32
  really
• 25:32
  balanced.
• 25:33
  Kind
• 25:33
  of
• 25:33
  BBC
• 25:34
  Balance,
• 25:34
  Joe,
• 25:34
  Bring
• 25:35
  it.
• 25:35
  Balance.
• 25:36
  I
• 25:36
  know,
• 25:37
  sorry,
• 25:38
  it
• 25:38
  gets
• 25:38
  under
• 25:38
  your
• 25:38
  skin.
• 25:39
  But
• 25:40
  Jenny
• 25:40
  Buckland,
• 25:41
  who's
• 25:41
  the
• 25:41
  CEO
• 25:41
  at
• 25:42
  the
• 25:42
  Australian
• 25:42
  Children's
• 25:43
  Television
• 25:44
  foundation,
• 25:46
  she
• 25:46
  made
• 25:46
  a
• 25:46
  very
• 25:46
  pragmatic
• 25:47
  kind
• 25:47
  of
• 25:48
  response
• 25:48
  to
• 25:48
  that
• 25:48
  in
• 25:49
  the
• 25:49
  Australian
• 25:49
  Financial
• 25:50
  Review,
• 25:51
  which
• 25:51
  is
• 25:51
  worth
• 25:51
  looking
• 25:51
  up.
• 25:52
  It's
• 25:52
  paywalled.
• 25:53
  But
• 25:55
  she
• 25:55
  kind
• 25:56
  of
• 25:56
  pushed
• 25:56
  back
• 25:57
  on
• 25:57
  what
• 25:58
  he'd
• 25:58
  said,
• 25:59
  laying
• 26:00
  out
• 26:01
  these
• 26:01
  arguments.
• 26:02
  And
• 26:02
  it
• 26:02
  was
• 26:03
  a
• 26:03
  very,
• 26:03
  very
• 26:04
  smart
• 26:04
  piece.
• 26:04
  I
• 26:04
  enjoyed
• 26:05
  it.
• 26:05
  In
• 26:05
  fact,
• 26:05
  I
• 26:06
  messaged
• 26:06
  her
• 26:06
  to
• 26:06
  say
• 26:07
  how
• 26:07
  much
• 26:07
  I
• 26:07
  enjoyed
• 26:07
  it
• 26:07
  because
• 26:08
  it
• 26:08
  did
• 26:08
  add
• 26:08
  some
• 26:09
  much
• 26:09
  needed
• 26:09
  balance.
• 26:10
  And
• 26:10
  at
• 26:10
  the
• 26:10
  end
• 26:10
  of
• 26:10
  it,
• 26:10
  she
• 26:11
  also
• 26:11
  makes
• 26:12
  a
• 26:12
  point
• 26:12
  that
• 26:12
  we've
• 26:12
  made
• 26:13
  and
• 26:13
  other
• 26:13
  commentators
• 26:14
  also,
• 26:14
  like
• 26:14
  Evan
• 26:15
  Shapiro
• 26:15
  and
• 26:15
  Marian
• 26:16
  Ron
• 26:17
  Shet
• 26:17
  about.
• 26:17
  You
• 26:18
  know,
• 26:18
  we
• 26:18
  need
• 26:19
  to
• 26:19
  look
• 26:19
  at
• 26:19
  YouTube
• 26:19
  as
• 26:20
  well,
• 26:20
  because
• 26:20
  we
• 26:21
  know
• 26:21
  that
• 26:21
  YouTube
• 26:22
  is
• 26:22
  a
• 26:22
  necessity.
• 26:23
  But
• 26:23
  also
• 26:24
  how
• 26:24
  do
• 26:24
  we,
• 26:25
  how
• 26:25
  do
• 26:25
  we
• 26:25
  look
• 26:25
  at
• 26:25
  YouTube?
• 26:26
  How
• 26:26
  do
• 26:26
  we
• 26:26
  maybe
• 26:27
  pressure
• 26:27
  YouTube
• 26:27
  and
• 26:28
  Google
• 26:28
  a
• 26:28
  little
• 26:28
  bit
• 26:29
  to,
• 26:29
  in
• 26:29
  these
• 26:30
  markets,
• 26:31
  give
• 26:31
  a
• 26:31
  bit
• 26:31
  of
• 26:31
  a
• 26:31
  bump
• 26:32
  to
• 26:32
  our
• 26:32
  Australian
• 26:33
  public
• 26:33
  service
• 26:34
  content,
• 26:34
  which
• 26:34
  is
• 26:35
  a
• 26:35
  similar
• 26:35
  thing
• 26:35
  to
• 26:35
  what
• 26:36
  the
• 26:36
  CMF
• 26:36
  over
• 26:37
  in
• 26:37
  the
• 26:37
  UK
• 26:37
  are
• 26:38
  asking
• 26:38
  too.
• 26:38
  So
• 26:39
  I
• 26:39
  imagine
• 26:39
  that's
• 26:40
  not
• 26:40
  unique
• 26:40
  to
• 26:41
  the
• 26:41
  UK
• 26:41
  and
• 26:41
  Australia.
• 26:41
  And
• 26:42
  there
• 26:42
  are
• 26:42
  other
• 26:42
  PSBs
• 26:43
  kind
• 26:43
  of
• 26:43
  thinking,
• 26:43
  okay,
• 26:44
  we
• 26:44
  know
• 26:45
  YouTube
• 26:45
  is,
• 26:45
  is
• 26:46
  here.
• 26:46
  We
• 26:46
  know
• 26:46
  that
• 26:47
  we
• 26:47
  need
• 26:47
  to
• 26:47
  work
• 26:47
  alongside
• 26:48
  it,
• 26:48
  but
• 26:48
  it
• 26:48
  also
• 26:48
  needs
• 26:49
  to
• 26:49
  help
• 26:49
  us.
• 26:49
  Right?
• 26:51
  Yeah,
• 26:51
  yeah,
• 26:52
  that's
• 26:52
  fair
• 26:52
  enough.
• 26:54
  It's,
• 26:55
  it's
• 26:55
  fascinating.
• 26:56
  And,
• 26:57
  and
• 26:57
  it
• 26:57
  means
• 26:57
  that
• 26:58
  we've
• 26:58
  had
• 26:58
  a
• 26:58
  chance
• 26:58
  to
• 26:59
  talk
• 26:59
  about
• 26:59
  Bluey
• 26:59
  on
• 27:00
  the
• 27:00
  podcast
• 27:00
  again.
• 27:01
  We've
• 27:01
  upped
• 27:01
  our
• 27:02
  Bluey
• 27:02
  mention
• 27:02
  quota.
• 27:03
  Bluey
• 27:03
  quota
• 27:04
  for
• 27:04
  20,
• 27:04
  23.
• 27:05
  Back
• 27:05
  in
• 27:05
  the.
• 27:05
  Back
• 27:06
  in
• 27:06
  the
• 27:06
  tolerable
• 27:07
  remit
• 27:08
  is.
• 27:09
  Is.
• 27:10
  Yes.
• 27:12
  Awesome.
• 27:12
  Well,
• 27:12
  why
• 27:12
  don't
• 27:13
  you
• 27:13
  sign
• 27:13
  off,
• 27:13
  Andy?
• 27:14
  Okay,
• 27:15
  yeah,
• 27:15
  I'll
• 27:15
  do
• 27:15
  the
• 27:15
  sign
• 27:16
  off.
• 27:17
  So
• 27:17
  that
• 27:17
  was
• 27:17
  a
• 27:17
  really
• 27:17
  good
• 27:18
  chat
• 27:18
  about
• 27:19
  Bluey.
• 27:19
  What
• 27:20
  do
• 27:20
  you
• 27:20
  guys
• 27:20
  think?
• 27:21
  Let
• 27:21
  us
• 27:21
  know
• 27:21
  in
• 27:22
  the
• 27:22
  comments.
• 27:24
  We'd
• 27:24
  love
• 27:24
  to
• 27:24
  hear
• 27:24
  what
• 27:24
  you
• 27:25
  think
• 27:25
  about
• 27:25
  the
• 27:25
  whole
• 27:25
  Bluey
• 27:26
  ABC
• 27:27
  BBC
• 27:27
  situation.
• 27:28
  And
• 27:29
  we'll
• 27:30
  be
• 27:30
  back
• 27:31
  at
• 27:31
  our
• 27:31
  new
• 27:31
  normal
• 27:32
  time
• 27:32
  this
• 27:33
  week.
• 27:33
  And
• 27:34
  please
• 27:34
  don't
• 27:35
  forget
• 27:35
  to
• 27:36
  like
• 27:36
  subscribe.
• 27:37
  Leave
• 27:37
  us
• 27:37
  a
• 27:38
  review.
• 27:41
  Sign
• 27:41
  up,
• 27:42
  Sign
• 27:42
  up
• 27:42
  to
• 27:42
  the
• 27:42
  Subset
• 27:43
  newsletter.
• 27:44
  And
• 27:44
  Emily
• 27:44
  Substack
• 27:45
  will
• 27:45
  also
• 27:45
  be
• 27:46
  doing
• 27:46
  a
• 27:46
  deep
• 27:47
  dive
• 27:47
  into
• 27:47
  this
• 27:48
  whole
• 27:48
  topic
• 27:49
  of
• 27:49
  Bluey
• 27:49
  and
• 27:49
  ABC
• 27:50
  as
• 27:50
  well.
• 27:50
  So
• 27:50
  check
• 27:51
  that
• 27:51
  out
• 27:51
  and
• 27:51
  we'll
• 27:52
  see
• 27:52
  you
• 27:52
  all
• 27:52
  next
• 27:53
  week.
• 28:02
  But.