Is Your Tech Strategy Lighting Money on Fire?
At a time when "agents" and AI dominate every conversation, it is easy to forget that the ultimate channel is the consumer. In this RETHINK Retail episode, host DeAnn Campbell, Head of Retail Strategy at AAG Consulting and Scott Wueschinski, AVP of Retail Applied Advisory at Genpact, cut through the noise to explain why the human experience is the only real competitive advantage left. They dive into the friction points technology alone cannot fix, from punitive return fees to the "magic" of a store associate who actually knows their craft. Strategic Takeaways: - Cooperative Returns: Moving…
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