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REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive
REMIX: Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company.
Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from.
A few takeaways:
People and relationships matter, whether in the corporate or nonprofit sector
It's important for companies and people to recognize that it's about the brand, not the product.
Trusting…
The skinny
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