Uberall consumer survey: 50% of search is local, Apple Maps pushes business discovery & AR forward
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In this recent Uberal study conducted by Greg Sterling consumers confirm the importance of local search with over 50% of their searches being local and that they trust local businesses more than they do internet only brands.
Apple, with their consistent and regular builds for Apple Maps has increasingly included new features on Maps to both aid business discovery and to provide a transaction layer that is fast and easy for the consumer. Apple Maps has increasingly become an important source for new customers and these developments are likely to continue as Maps takes its…
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