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Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
In an era of polished ads and AI-generated content, consumers crave one thing above all: authentic connection.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Darren Keeler, VP of Marketing & Creative at Shuckin’ Shack Oyster Bar. Since 2019, Darren has been the creative captain behind the Shack’s genuine, fun-loving brand — blending coastal culture, crave-worthy food, and heartfelt storytelling to fuel growth across the fast-expanding Shack fleet.
From hyper-local partnerships and community-powered events to philanthropic initiatives, Darren shows…
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