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Snowflake Ventures & Capital One Back Hightouch to Advance Agentic AI in Marketing
In today’s Cloud Wars Minute, I cover Snowflake’s investment in Hightouch to advance agentic AI for personalized marketing.
Highlights
00:03 — Snowflake Ventures, the investment arm of Snowflake, alongside Capital One Ventures, has announced an investment in Hightouch, a data and AI platform focused on personalized, targeted marketing. In 2024, Hightouch launched an agentic AI solution for lifecycle marketing called AI Decisioning.
00:35 — Adam Kaufman, Vice President, Global Head of Industry Go To Market at Snowflake, shared insights about the investment: "By building directly on top of…
The skinny
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