The Re-Hire Nobody Saw Coming

Ecommerce Playbook: Numbers, Struggles & Growth · Sep 10, 2026 · 27m

One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subscription economics was the only path to survival. Now he is back, and the skills he forged along the way make him a different kind of asset for 7-to-9-figure ecommerce brands than when he first walked in the door.

Our guest today is a returning member of the CTC family — a media buyer turned agency founder turned beverage entrepreneur, now rejoining as a senior leader focused on retention…