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How Marketers Build Internal Influence Without Authority
Most marketers assume influence requires a title. This episode explores the opposite: how senior marketing leaders build credibility and drive change without direct reports or budget control. We look at the specific mechanics of lateral leadership, focusing on how to earn trust from product managers and engineers who don't report to you. We examine why traditional authority fails in cross-functional teams and offer a concrete framework for building social capital through small, consistent wins. If you have ever struggled to get alignment from stakeholders who ignore your emails, this…
The skinny
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