Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#237 How to Spend Your Marketing Budget: $100K vs $500K vs $1M
In this episode of Owned and Operated, John Wilson breaks down how home service companies should think about marketing spend at three different levels: $100K, $500K, and $1M.
Tony and John dig into what works (and what doesn’t) as your budget scales. From avoiding white noise and wasted spend, to maximizing digital safety nets like SEO, PPC, LSAs, and Google My Business, the conversation highlights how to build consistent lead flow and a strong brand presence without diluting your dollars.
They cover why seasonality matters for small budgets, when to shift toward year-round brand building…
The skinny
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